Steng Landgut Am Rotenberg

What Steng Landgut Am Rotenberg does

STENG Landgut am Rotenberg is a privately held, family-owned German estate located at Rotenberg 1 in Lauffen am Neckar, Baden-Württemberg, operating under the legal name Destillerie Steng. Under the leadership of Gebhard Steng (Betriebsleitung) and a small named team (Bärbel Kraft, Svenja Wagner, Annalena Messner), the estate combines a handcrafted distillery, an ecological wine partnership with the co-located Weingut Hirth, a hospitality venue, and a small agricultural operation. Product lines include artisan spirits (JustGin family, JustWodka, JustBrandy, JustRum, premium aged VSOP/XO brandies, fruit brandies and liqueurs), still and sparkling wines, grape juice, lemonade, the alcohol-free Just Free spirit, and Annabelle potatoes.

The business operates primarily on a direct-to-consumer model: sales occur through the on-site Destillat- und Weinverkauf (Friday 14-18h, Saturday 10-13h), a 24-hour self-service potato stand, the company's own online shop (steng-lauffen.de/shop/), and on-premise consumption at the Annabelle Restaurant & Weinbar. Ancillary revenue streams include event venue rentals (Eventhalle, capacity up to 400 guests), gin distilling workshops in the Brennwerkstatt, guided wine tours (€15-€44 per person), motorhome/camping pitches in the vineyards, and seasonal festivals such as Kartoffelfest and Sofakonzert. B2B distribution is limited to weekly markets and supermarkets for potatoes. Pricing follows unit per-bottle or per-ticket structures; spirits range from roughly €7.80 to €39 (e.g., VSOP Reserve 10 Jahre), and the company sells through Regiondo (booking) and Stripe (payment) integrations.

The estate's differentiator is fully manual, small-batch distillation in the Brennwerkstatt, combined with organic viticulture co-developed with Weingut Hirth's Kellermeister and a destination-experience model that bundles production, gastronomy, events, and lodging under one roof. The company explicitly states its production should remain "klein und fein" (small and fine), positioning STENG as a premium, lifestyle-led micro-enterprise rather than a scaling industrial operation. Geographic scope is domestic Germany with no disclosed expansion plans.

Name

Steng Landgut Am Rotenberg

Legal name

Destillerie Steng

Website

https://steng-lauffen.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

STENG Landgut am Rotenberg is a family-owned German estate in Lauffen am Neckar producing handcrafted spirits, wines, and potatoes, and operating a restaurant, event venue, gin workshops, and curated wine tours for regional consumers and event guests.

Ownership category

akta.pro rank

Product category

Artisan distillery and estate winery

NAICS

Distilleries (312140), Wineries (312130)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Artisan distillery spirits
• Estate wine production
• Fruit brandy distilling
• Agritourism experiences
• Event venue hospitality

Headquarters

HQ city

Lauffen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Spirits & Liqueurs: Sale of handcrafted brandies, gins, vodkas, rums, and liqueurs. Includes premium aged spirits (e.g., VSOP Reserve 10 Jahre at 39€, Just Gin at 34€).
2. Wine & Secco: Sale of estate wines including rosé, white wines, secco, and sparkling wine. Products from both STENG and partner Weingut Hirth.
3. Wine Tours & Tastings: Various Weinerlebnisführungen (wine experience tours) including Weinblicke (39€), Heimatliebe (18€), Piwi Sorten (44€), and Feuer und Flamme winter tour (37€). Also 3er Weinprobe at 15€ per person.
4. Gin Workshop: Gin distillation workshops with gift vouchers available (109€ workshop only, 116€ including 100ml gin). Participants can create their own gin.
5. Event Venue Rental: Eventhalle (event hall) rental for weddings, celebrations, and corporate events. Catering and all beverages must be purchased through the venue.
6. Restaurant & Weinbar: Annabelle Restaurant & Weinbar operates on-site with opening hours Wed/Thu from 17h, Fri/Sat/Sun from 12h. Reservations via phone 07133 7418.
7. Potato Sales: STENG potatoes sold directly (24-hour self-service) and to retail partners including weekly markets and supermarkets.
8. RV/Camping Stellplatz: Motorhome/camping pitches at 10€ per night plus 5€ for electricity. Free pitch with wine purchase of 30€ or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Steng Landgut Am Rotenberg produces and sells handcrafted spirits (gin, vodka, brandy, rum, fruit brandies, liqueurs) and estate wines (sparkling and still) from its distillery and vineyard in Lauffen am Neckar. In parallel, the estate runs a restaurant (Annabelle), an event hall (Eventhalle), wine tours, gin distillation workshops, and direct sales of Annabelle potatoes. The portfolio is anchored on small-batch, manually produced alcoholic beverages developed in collaboration with the on-site partner winery Weingut Hirth.

Product overview

STENG Landgut am Rotenberg is a diversified estate offering a portfolio of artisan alcoholic beverages and agricultural products. The core product line consists of handcrafted spirits including the JustGin family (original, Citrus, and Spicy variants), JustWodka, JustBrandy, JustRum, and premium aged brandies (VSOP Reserve 10 Jahre, XO Deutscher Brandy). The estate produces fruit brandies (Obstler) from stone fruits (apricot, plum, cherry), berry fruits (raspberry, blackcurrant), pip fruits (apple, quince, Williams pear), and hazelnut Geist. A selection of liqueurs includes Quitten, Muskateller-Himbeer, Espresso, Pfirsich-Feigen, Vanille Kirsch, Haselnuss, and APPLE PIE Bratapfel varieties. The wine portfolio features Secco (white and rosé), Rosé Sekt, Blanc de Blancs, still wines (Rosé, Cuvée No. 1, Riesling, Auxerrois), grape juice, and grape lemonade. Non-alcoholic offerings include Just Free alcohol-free spirit. Services include gin distilling workshops in the Brennwerkstatt, wine tastings and tours, event hosting in the Eventhalle (up to 400 guests), Annabelle Restaurant & Weinbar, motorhome pitches, and seasonal festivals.

Differentiator

Problem solved

Functional benefit

Brands

• Annabelle Restaurant & Weinbar: On-site restaurant and wine bar operated at the estate
• JustGin
• JustWodka
• JustRum
• Brennwerkstatt
• Weingut Hirth

Products and services

• JustGin Spirit Line Estate-distilled gin range including original JustGin, JustGin Citrus, and JustGin Spicy variants; produced by hand in the Brennwerkstatt from high-quality ingredients.
• JustWodka Estate-distilled artisan vodka produced by hand at the Brennwerkstatt; sold in the online shop at 28€.
• Oak-Aged Brandies (VSOP Reserve 10 Jahre, XO Deutscher Brandy) Premium German brandies aged in oak Holzfass; the VSOP Reserve 10 Jahre (39€) is aged ten years, alongside an XO Deutscher Brandy.
• Fruit Brandies (Williams, Quitten, Kirschwasser, Aprikosen, Zwetschgen, Obstler, Rubinette Apfelbrand, Johannisbeer, Himbeer) Range of estate-distilled fruit brandies including Williams pear, quince, cherry (Kirschwasser), apricot, damson plum, mixed fruit Obstler, Rubinette apple, blackcurrant, and raspberry brandies.
• Liqueurs (Quitten, Muskateller-Himbeer, Espresso, Pfirsich-Feigen, Vanille Kirsch, Haselnuss, Apple Pie Bratapfel, Haselnuss Geist) Estate-produced liqueurs including quince, Muscat-raspberry (Bunter Hund), espresso, peach-fig, vanilla cherry, hazelnut, and apple pie / Bratapfel varieties, plus a hazelnut Geist.
• JustRum Estate-distilled artisan rum produced at the Brennwerkstatt.
• Estate Wines and Sparkling Wines (Secco rosé/weiß, Rosé Sekt, Blanc de Blancs, Rosé, Cuvée No. 1, Riesling, Auxerrois) Estate and co-produced wines including dry rosé Secco (7.80€), dry white Secco, Rosé Sekt (9.90€), Blanc de Blancs dry sparkling wine from Sauvitage/Weißburgunder/Muscaris, off-dry Rosé, dry Cuvée No. 1, off-dry Riesling, and off-dry Auxerrois.
• Just Free (Alcohol-Free Spirit) and Non-Alcoholic Beverages Alcohol-free spirit alternative (Just Free), plus STENGs Traubensaft white grape juice and STENGs Summer Grape grape lemonade, and Aperitivo Swabiano (VinTonic).
• Annabelle Potatoes Premium Annabelle early potatoes grown on the estate and sold via 24-hour self-service at the farm and to wholesale partners including weekly markets and supermarkets. Celebrated annually at the Kartoffelfest.
• Gin Distillation Workshop (Brennwerkstatt) Hands-on gin-making workshop held in the Brennwerkstatt distillery where participants create their own gin; gift voucher 109€ (workshop only) or 116€ including a 100ml bottle of their own gin.
• Guided Wine Tours (Weinblicke, Heimatliebe, Piwi Sorten NaTour, Feuer und Flamme) and Weinproben Curated guided wine experience tours through the vineyards: Weinblicke (39€/person, 3h, 10-30 participants), Heimatliebe (18€/person, 1h, ~2km walk), Piwi Sorten NaTour (44€/person, 3h, focused on resistant grape varieties), Feuer und Flamme winter tour (37€/person, ~3h), and a 3er Weinprobe (15€/person; for groups of 12+).
• Eventhalle (Event Venue Rental) Rural event hall with capacity up to 400 persons, sun terrace, and outdoor BBQ area, available for weddings, private celebrations, and corporate events; catering and all beverages must be sourced through the venue with a 50% deposit model.
• Annabelle Restaurant & Weinbar On-site estate restaurant and wine bar serving wine, food, and spirits; reservations via phone (07133 7418) or [email protected]; open Wed/Thu from 5 PM and Fri/Sat/Sun from 12 PM.
• Wohnmobil Stellplatz (RV / Camping Pitches) Motorhome and caravan pitches in the vineyards at 10€ per vehicle per night plus 5€ for electricity; free pitch with wine purchase of 30€ or more.
• Gift Vouchers and Tasting Packages Online-shop gift items including the Gutschein Gin-Workshop, the workshop-plus-100ml-gin voucher, and the Tasting-Paket inkl. Geschenkbox (tasting package with gift box).

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hochzeitstraum Pop-Up MesseminorGTM or Marketing Partner · 14 March 2026Wedding fair partnership. Hochzeitstraum Pop-Up Messe held at STENG Landgut on March 14-15, 2026, allowing couples to discover the venue and meet wedding service providers.
• Weingut HirthcoreStrategic or Co-development PartnerWeingut Hirth is also located at the Landgut am Rotenberg estate. They produce award-winning wines following ecological guidelines, developed in close collaboration with STENG's Kellermeister. Their wines are sold alongside STENG products and featured in wine tours.
• Bernet Communication GmbHminorImplementation/ SI/ Consulting PartnerWebsite design and conception agency based in Stuttgart (Heilbronner Straße 326, 70469 Stuttgart). Responsible for overall website design and structure.
• Vivian Hampp (Photo & Creative Creation)minorImplementation/ SI/ Consulting PartnerProfessional photographer responsible for website imagery, providing visual content for the estate's online presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brennerei Ziegler: German fruit brandy specialist producing Williams, plum, apricot and other fruit brandies — directly overlaps STENG's fruit brandy (Obstler, Williamsbrand, Quittenbrand) portfolio and craft positioning.
• Weingut Dautermann: German estate winery combining organic viticulture, on-site retail and tourism experiences — closely mirrors the Weingut Hirth partnership side of STENG's estate model.
• Bimmerle Schwarzwald-Brennerei: Black Forest distillery producing spirits, liqueurs and specialty brandies with a strong visitor/retail presence — comparable product mix and D2C estate model to STENG.
• Lantenhammer Destillerie: Bavarian craft distillery producing premium spirits, brandies, and liqueurs with an on-site visitor experience, tasting room, and store — directly comparable to STENG's estate-based distillery model.
• DIRKER Brennerei: Family-owned German craft distillery producing fruit brandies, gins, and liqueurs with on-site tastings — closely mirrors STENG's handcrafted, small-batch estate distillery positioning.
• Schloss Gin / Schloß Destillerie: Estate-based German craft gin and spirits producer with on-site retail and tastings — directly comparable to STENG's Brennwerkstatt and JustGin line.
• Schlitzer Destillerie: German craft distillery producing brandies, spirits and liqueurs with on-site shop — comparable craft spirits producer with similar product breadth and family-ownership profile.

Emerging players

• Edelobstbrennerei Bayer: Smaller German craft fruit brandy producer focused on quality single-fruit brandies — partial overlap with STENG's Obstler and fruit brandy range at a smaller niche scale.
• Hauser Wein & Sektmanufaktur: Regional Baden-Württemberg winery producing secco, Sekt, and estate wines — partial overlap with STENG's secco/Sekt portfolio and useful for benchmarking regional wine tourism economics.

Broad incumbents

• Monkey 47: Germany's most prominent craft gin producer from the Black Forest; comparable as a German craft spirit brand with premium pricing, though operating at significantly larger scale than STENG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/landgutsteng
• Instagraminstagram.com/landgutsteng
• LinkedInlinkedin.com/company/steng-landgut-am-rotenberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steng Landgut Am Rotenberg