Reg Lenna Center for the Arts

What Reg Lenna Center for the Arts does

Reg Lenna Center for the Arts is a 501(c)(3) nonprofit performing arts venue (EIN: 22-2552876) located at 116 East Third Street in Jamestown, New York, founded circa 1923. The organization operates a roughly 1,000-seat historic theater that programs a year-round calendar spanning movies, concerts, ballet, orchestras, comedy, dance, youth theater, and community events. Its product portfolio is organized around six core programs: Movies at The Reg (film screenings and festivals including the Banff Mountain Film Festival), The Reg Presents (self-produced touring-artist performances), Youth Series (school and family programming priced at $5-6/student), Memory Café (a free monthly dementia respite program), Rental Spaces (theater, conference room, library, media arts studio, pre-function space), and the underlying Theater Venue asset.

The venue co-locates and operates WRFA-LP 107.9 FM community radio, embedding it directly in the local arts ecosystem. Technology footprint is modest and outsourced: OvationTix for online ticketing, Squarespace for web/CRM, and standard social/email channels (Facebook, Instagram, Mailchimp via eepurl). No proprietary technology, AI/ML capability, or app is disclosed.

The revenue model blends transactional and recurring streams: per-event ticket sales (one-time, $5-85 per ticket depending on format), venue rentals, annual memberships, corporate/organizational sponsorships, tax-deductible donations and fundraising events (Cash Bash, Give Big CHQ), and on-site concessions. Customer segments span general arts audiences, families and school groups, older adults and dementia care partners, arts organizations and community partners, and corporate sponsors/renters. Geographic reach is regional — Chautauqua County and broader Western New York.

Name

Reg Lenna Center for the Arts

Legal name

Reg Lenna Center for the Arts Inc.

Website

https://reglenna.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Reg Lenna Center for the Arts is a 501(c)(3) nonprofit performing arts venue in Jamestown, NY that programs concerts, movies, dance, comedy, youth theater, and community events, and co-locates WRFA-LP community radio. It serves general audiences, families, older adults, and arts partners across Chautauqua County and Western New York.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Movie screenings
• Live concert events
• Youth arts education
• Community arts programs

Headquarters

HQ city

Jamestown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket sales: The primary revenue driver is ticket sales for movies, concerts, dance performances, comedy shows, youth programming, and special engagements. Tickets are sold at the door, online via OvationTix, and by phone. Pricing varies by event type and format.
2. Venue rentals: The Reg Lenna rents out multiple spaces including the main theater, conference room, library, media arts studio (108 E. 3rd St.), and pre-function space for productions, meetings, and community events.
3. Memberships: Annual memberships provide benefits to supporters and generate recurring nonprofit revenue.
4. Sponsorships: Corporate and organizational sponsorships support specific events and programs.
5. Donations and fundraising events: Tax-deductible donations as a 501(c)(3) nonprofit (EIN: 22-2552876), including events like Cash Bash (fundraiser with auction, wine pull) and Give Big CHQ annual giving campaign.
6. Concessions: On-site food and beverage sales during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reg Lenna Center for the Arts operates a historic 501(c)(3) nonprofit theater venue in Jamestown, NY hosting a rotating calendar of movie screenings, live concerts, dance and comedy performances, youth educational programming, and free community programs such as the Memory Café. The venue generates revenue through ticket sales, memberships, venue rentals, corporate sponsorships, and donations, and supplements programming through co-presentation partnerships with regional arts organizations.

Product overview

Reg Lenna Center for the Arts is a 501(c)(3) nonprofit performing arts venue at the heart of Jamestown NY's arts district. The venue operates as a single unified theater space offering a diverse portfolio of programs including Movies at The Reg (film screenings), The Reg Presents (self-produced live performances), Youth Series (educational children's programming), and Memory Café (community support program). Additional offerings include rental of venue spaces for external events and special engagements featuring touring artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Movies at The Reg Movie screening program at the Reg Lenna theater offering a regular calendar of new releases, special engagements, and curated film festivals for the Chautauqua County community.
• The Reg Presents Self-presented live performance series at the Reg Lenna theater featuring concerts, comedy, magic, dance, and touring artist events for general audiences.
• Youth Series Educational theater performances for children and students in grades Pre-K through 8, featuring adaptations of children's books, stories, and age-appropriate entertainment at $5-$6 per student.
• Memory Café Free monthly respite and arts program for individuals with cognitive decline or dementia and their care partners, offering music, crafts, and social activities in the Media Arts Studio.
• Venue Rentals Rental of the Reg Lenna's theater and support spaces — including the Conference Room, Library, Media Arts Studio, and Pre-Function Space — to external organizers for productions, meetings, and events.
• Theater Venue Historic performing arts theater at 116 East Third Street in Jamestown, NY hosting live concerts, ballet, orchestras, gallery shows, and special events for the regional community.

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jamestown Community CollegecoreGTM or Marketing PartnerCommunity partner for the Jamestown Dance Festival 2026, hosting workshops and events at Scharmann Theater. The festival is a five-day celebration of dance and cultural exchange throughout Jamestown from September 9-13, 2026.
• Sukanya Burman DancecoreStrategic or Co-development PartnerFounder of the Jamestown Dance Festival. Co-presents the annual JDF with Reg Lenna, bringing nationally and internationally recognized dance artists to Western New York through a partnership with Reg Lenna Center for the Arts.
• National Comedy CentercoreStrategic or Co-development PartnerPresenting partner for the Lucille Ball Comedy Festival: Stand-Up Showcase. The National Comedy Center curates and presents comedy programming at Reg Lenna as part of the annual Lucille Ball Comedy Festival, bringing acclaimed comedians to the venue.
• Robert H. Jackson CenterminorGTM or Marketing PartnerPartner for the 'Nuremberg' film screening and author conversation with Jack El-Hai (author of 'The Nazi and the Psychiatrist'), co-presenting a community education event at Reg Lenna.
• The Roger Tory Peterson InstituteminorGTM or Marketing PartnerPartner for the Banff Mountain Film Festival. Festival tickets include a weekend pass to visit the Roger Tory Peterson Institute. Banff Mountain Film Festival is presented with presenting partners Rab, Banff & Lake Louise Tourism, and Lake Louise Ski Resort.
• Western New York Urology AssociatesminorGTM or Marketing PartnerSponsor for '80 for Brady' and 'Godzilla x Kong: The New Empire' movie screenings at Reg Lenna.
• Silvertree Seniors of JamestownminorGTM or Marketing PartnerSponsor for 'The Greatest Beer Run Ever' and 'Rocky Horror Picture Show' movie screenings at Reg Lenna.
• Southern Tier Brewing CompanyminorGTM or Marketing PartnerHost venue for WRFA's Great American Picnic 2026 fundraiser. Legal beverages provided by The Empty Pint. The event is a fundraiser for community radio WRFA.
• The Resource CenterminorGTM or Marketing PartnerPresents the Sprout Film Festival at Reg Lenna, an annual event celebrating individuals with intellectual and developmental disabilities through curated short films from 7 countries.
• PNC BankminorGTM or Marketing PartnerSponsor for the Squirrel Nut Zippers: Christmas Caravan concert at Reg Lenna.
• Matric GroupminorGTM or Marketing PartnerMarquee Sponsor for Cash Bash 2025 fundraiser at Reg Lenna. Matric Group is a Northwest PA electronics contract manufacturer.
• Pea Pod & JuniperminorGTM or Marketing PartnerSponsor for Puppy Pals LIVE! family show at Reg Lenna.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chautauqua Institution: Chautauqua Institution is a nonprofit arts, education, and religion center in Chautauqua County, NY operating its own performing arts programming including theater, opera, dance, and concerts. It is the most geographically and operationally comparable peer to Reg Lenna, sharing the same Western New York regional audience and overlapping nonprofit arts programming mission.
• Kleinhans Music Hall: Kleinhans Music Hall is a historic performing arts venue in Buffalo, NY operated by a nonprofit presenting concerts, orchestral performances, and touring shows. It serves a similar Western New York audience with a comparable mix of self-presented and rental programming, making it a directly comparable regional venue peer.
• Proctors Collaborative: Proctors Collaborative operates a historic performing arts venue in Schenectady, NY offering Broadway tours, concerts, films, and community programming as a nonprofit. Its multi-program nonprofit venue model with mixed ticket, rental, and donation revenue closely mirrors Reg Lenna's operating structure.
• National Comedy Center: The National Comedy Center is a Jamestown, NY-based nonprofit comedy museum and cultural institution that co-presents comedy programming with Reg Lenna (Lucille Ball Comedy Festival). Both organizations serve the same regional arts ecosystem and overlapping audiences in Western New York.
• Palace Theatre (Staffordshire): Historic regional performing arts theaters like the Palace Theatre operate as nonprofit presenting houses with mixed calendars of concerts, films, and community programming. The Palace Theatre model is comparable to Reg Lenna in scale and programming breadth.
• The Town Hall (NYC): The Town Hall is a historic nonprofit performing arts venue in Manhattan presenting concerts, talks, and cultural events. As a legacy presenting venue with diverse programming and rental operations, it offers a comparable operational template to Reg Lenna.

Emerging players

• Alamo Drafthouse Cinema: Alamo Drafthouse operates a dine-in cinema chain that combines movie screenings with live events, comedy, and community programming. Its event-driven cinema model with on-site food and beverage is structurally similar to Reg Lenna's Movies at The Reg plus concessions offering.

Regional players

• Hallwalls Contemporary Arts Center: Hallwalls is a nonprofit contemporary arts center in Buffalo, NY presenting exhibitions, performances, and community arts programming. It is a Western New York nonprofit arts peer serving an overlapping regional audience with complementary programming to Reg Lenna.

Broad incumbents

• AMC Theatres: AMC is the largest movie theater chain in the United States operating multiplexes that exhibit films and host special events. While much larger and commercial in nature, AMC overlaps with Reg Lenna's movie screening programming as a competing exhibition channel.
• Smith Center for the Performing Arts: The Smith Center is a major nonprofit performing arts complex in Las Vegas presenting concerts, Broadway shows, and educational programming. While significantly larger, it shares the nonprofit venue operator model and diversified programming philosophy characteristic of Reg Lenna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RegLenna
• Instagraminstagram.com/reglennajamestown
• Xx.com/reglenna
• LinkedInlinkedin.com/company/reg-lenna-center-for-the-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reg Lenna Center for the Arts