Sun Sports

Name

Sun Sports

Website

https://sunsports1988.com

Company type

Private

Founded year

1988

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Apparel & Promotional Products

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Custom apparel
• Promotional products
• Custom uniforms
• Branded merchandise
• Screen printing

Headquarters

HQ city

Eunice

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Sun Sports is a custom apparel and promotional products company that sells uniforms, sweatshirts, jackets, and t-shirts for men and women. Its core offering is the creation of customized "Custom Stores" for schools, organizations, and groups that feature branded apparel and promotional merchandise. The company focuses on enabling group and organizational buyers to set up personalized apparel storefronts.

Product overview

Sun Sports 1988 Stores is a single-product offering centered on custom stores for customers, schools, and organizations. The company provides promotional products through their Custom Stores platform, which allows groups to set up personalized apparel stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Stores A custom storefront offering that allows schools, organizations, and groups to set up personalized apparel stores featuring branded uniforms, sweatshirts, jackets, t-shirts, and promotional merchandise. Targets group and organizational buyers seeking custom-branded apparel and promotional products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• SanMar: Large wholesale apparel and accessories supplier serving the imprintable/decorator channel — a broader incumbent whose customers (decorators, screen printers) overlap with Sun Sports' supplier ecosystem.
• Vistaprint: Mass-market custom print and promotional products platform for small businesses and organizations — a broader incumbent with overlapping apparel and promotional-merchandise capabilities.

Direct peers

• Threadbird: Online custom screen-printing and embroidery service for groups, businesses, and organizations — directly competes for the same group-ordering apparel business as Sun Sports' Custom Stores.
• Augusta Sportswear: Wholesale manufacturer and decorator of athletic and team apparel for schools, teams, and organizations — competes in the same team-spirit-wear and uniform categories through a decorator/school-distributor channel.
• Lands' End Business: Operates a school-uniform and corporate apparel program serving K–12 institutions and businesses — a direct peer in the school/organization uniform category that Sun Sports targets.
• Champion Teamwear: Team-athletic apparel brand providing customized uniforms, jerseys, and spirit wear to schools, clubs, and rec leagues — directly overlaps with Sun Sports' uniform and team apparel lines.
• Custom Ink: National online platform for custom apparel and accessories for groups, teams, schools, and organizations — directly competes with Sun Sports' custom-stores model for the same institutional and group-ordering customers.
• Underground Printing: Custom screen-printed and embroidered apparel provider serving colleges, businesses, and Greek-life organizations — a direct competitor in group/team custom apparel with a similar storefront-style ordering experience.
• 4imprint: Large direct-to-business promotional products company offering apparel and branded merchandise to organizations — closely comparable in the organizational and promotional-products segment Sun Sports serves.

Emerging players

• CafePress: Online custom and on-demand printed apparel and merchandise platform targeting groups, gifts, and small organizations — an emerging player with partial overlap in custom group apparel and promotional merchandise.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/SunSportsEunice
• LinkedInlinkedin.com/company/sunsports-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Sports