Rolling Fork Truck
Rolling Fork Truck is a family-owned New Castle, Colorado food truck and catering company serving weddings, corporate events, and walk-up customers across the Western Slope since 2020 via a "Farm to Truck" concept built on locally sourced Colorado ingredients.
- Company typePrivate
- Founded2020
- HeadquartersNew Castle, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Rolling Fork Truck does
Rolling Fork Truck is a family-owned food truck and catering business based in New Castle, Colorado, operating since April 2020 across the Western Slope of Colorado, including Glenwood Springs and Aspen, with occasional destination events in Moab, Utah. The company operates a "Farm to Truck" concept built on 100% locally sourced Colorado farm ingredients, with a rotating seasonal menu comprising 17 signature dishes ranging from Ahi Tuna Steak and Elk Burger to Asian Fusion Tacos and Almost Famous Fried Chicken. Core offerings are delivered through three revenue streams: per-transaction food truck sales across 11 serving locations, professional-services event catering for weddings and corporate events, and private truck rentals with a minimum 7-day advance booking requirement.
The business generates revenue on a quote-based pricing model that varies by menu selection, guest count, and service style, and is not publicly disclosed. Customer acquisition is event-driven and organic, relying on Facebook and Instagram presence, the company website (therollingfork.com), published customer testimonials, and referrals from local wedding planners such as Knotted Events. The operation is bootstrapped with no external institutional capital; ownership and day-to-day operations sit with co-founders Aaron Shockley (Head Chef) and Meagan Shockley (Pastry Chef), supported by a small core team including sous chef Jake "Jobe" Shockley and a line cook, with additional event staff engaged per booking.
The company is in an active growth phase, having catered a record 62 weddings in the May through October 2024 peak season and accumulating 300+ total events since founding. It has earned multiple regional awards (Best Food Truck and Best Catering in 2021 and 2022) and Denver Voyage Magazine features. In 2025 the company purchased land in New Castle and announced plans to open a permanent restaurant location in 2026 to feature its Almost Famous Fried Chicken Sandwich, marking a channel expansion from mobile-only operations to a fixed retail footprint.
Rolling Fork Truck firmographics
Firmographics- Name
- Rolling Fork Truck
- Legal name
- The Rolling Fork
- Website
- https://therollingfork.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Rolling Fork Truck is a family-owned New Castle, Colorado food truck and catering company serving weddings, corporate events, and walk-up customers across the Western Slope since 2020 via a "Farm to Truck" concept built on locally sourced Colorado ingredients.
- Ownership category
- akta.pro rank
Rolling Fork Truck industry classification
Industry- Product category
- Food Truck & Catering Services
- NAICS
- Mobile Food Services (72233), Caterers (722320)
- akta.pro primary industry
- Food Trucks (Motorized) (THAFAHAA)
- akta.pro secondary industries
- Mobile Catering Trucks (On-Site Service) (THAFAHAJ), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
Keywords
Where Rolling Fork Truck is headquartered
LocationHeadquarters
- HQ city
- New Castle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rolling Fork Truck business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Food Truck Sales: Direct food sales from the mobile food truck at various locations across Colorado. Customers purchase menu items individually at the truck.
- Event Catering Services: Catering services for weddings, corporate events, private parties, and community gatherings. Services include custom menu creation, on-site food preparation, and various service styles (plated, food stations, family-style).
- Wedding Services: Specialized wedding catering including custom wedding cakes by pastry chef Meagan, dessert boards, charcuterie boards, and full meal service for wedding receptions.
- Private Truck Booking: Renting the food truck privately for events with minimum spending requirements varying by location. Provides casual ambiance for weddings or corporate parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event catering with custom menus |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rolling Fork Truck product offering
Product offeringCore offering
Rolling Fork Truck operates a mobile food truck serving a rotating seasonal menu of locally sourced Colorado ingredients under a "Farm to Truck" concept, and provides full-service catering for weddings, corporate events, and private parties across the Western Slope of Colorado. Catering services include custom menu creation, plated dinners, food stations, charcuterie and dessert boards, custom wedding cakes, and private truck bookings.
Product overview
The Rolling Fork is a Colorado-based food truck and catering company operating since 2020. The core offering is a mobile food truck with a rotating seasonal 'Farm to Truck' concept using locally sourced ingredients. The business is expanding into permanent restaurant operations planned for 2026. The product portfolio consists of the food truck operations as the primary service, supplemented by event catering services, wedding catering packages (including private truck booking, food stations, and plated dinner options), and specialty food offerings including charcuterie boards, dessert boards, mac and cheese bars, and custom wedding cakes. Signature menu items like the Ahi Tuna Steak, Asian Fusion Tacos, and Colorado Hot Chicken are available across all service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- The Rolling Fork Food Truck A mobile food truck offering a rotating seasonal menu featuring locally sourced ingredients from Colorado farms under a 'Farm to Truck' concept, operating at 11 serving locations across the Western Slope of Colorado.
- Wedding Catering Services Full-service wedding catering including private truck booking, food stations, plated dinners, cocktail hour appetizers, and custom wedding cakes, serving events primarily across the Western Slope of Colorado.
- Event Catering Services Catering services for company parties, anniversaries, birthdays, and neighborhood gatherings with customizable menus and dessert options such as charcuterie and dessert boards.
- Signature Dishes Menu Signature dishes including Ahi Tuna Steak, Asian Fusion Tacos, Big Boy BBQ Grilled Cheese, Brisket Grilled Cheese, Elk Burger, Carne Asada, Nashville-style Colorado Hot Chicken, and Almost Famous Fried Chicken Sammy, available at events and weddings.
- Custom Wedding Cakes Custom wedding cakes in various flavors and styles created by pastry chef Meagan Shockley, available as part of catering packages.
- Charcuterie and Dessert Boards Assorted charcuterie boards (cheeses, cured meats, local fruits, Colorado honey, garlic stuffed olives, fresh vegetables, bacon wrapped dates) and dessert boards (assorted mini desserts and fruit) arranged on black walnut live edge slabs for events and weddings.
- Mac and Cheese Bar House made cheese sauce with pasta shells and customizable toppings including bacon, pepperoni, jalapeno, green chilis, tomato, green onion, and Parmesan cheese, offered as part of catering menus.
- Food Stations Multiple buffet-style stations set up throughout event venues allowing guests to sample various menu items and mingle, suitable for wedding receptions and corporate events.
- Private Truck Booking Renting the food truck privately for events with minimum spending requirements varying by location, providing a casual ambiance for weddings or corporate parties.
Quantifiable outcome
- 300+ events catered with 100% satisfaction claimed
- +2 more outcomes
Companies that use Rolling Fork Truck
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Rolling Fork Truck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rolling Fork Truck partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Colorado Farms (Unnamed)coreRolling Fork partners with local farms throughout Colorado to source fresh, organic ingredients for their 'Farm to Truck' concept. These partnerships enable the rotating seasonal menu based on what produce and proteins are fresh and readily available throughout the year.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Rolling Fork Truck competitors and assessment
Company assessmentDirect peers
- Pinch Food Design: Boulder-based event and wedding caterer with customizable seasonal menus and design-forward presentation. Comparable on Colorado footprint, wedding/event focus, and emphasis on seasonal/local ingredients.
- Occasions Catering: Denver-based full-service event and wedding caterer handling plated dinners, buffets, and food stations for large guest counts. Comparable in event catering execution and service-style flexibility.
- Moe's Original BBQ: Mobile food unit and catering business operating across multiple states, combining walk-up food service with private event catering. Closely comparable to Rolling Fork's dual food truck + event catering model and family-style brand.
- A Spice of Life Catering: Colorado farm-to-table caterer focused on weddings and private events with customizable seasonal menus. Directly comparable on wedding-segment focus, customization, and farm-sourced positioning.
- Footers Catering: Colorado-based event catering company focused on weddings, corporate events, and private parties across the Denver metro and Front Range. Comparable in custom menus, large-guest-count execution, and wedding-segment focus, though operating a fixed kitchen rather than a truck.
- Basic Kneads Pizza: Colorado-based mobile wood-fired pizza food truck that also caters weddings and private events. Comparable mobile unit + catering model with an emphasis on local Colorado ingredients and customizable event menus.
- Gastro Cart: Denver-area food truck operation that also offers private event catering and customizable menus. Comparable mobile food service + catering dual model with similar menu customization and event-driven GTM.
Others
- Roaming Hunger: Online marketplace connecting consumers and event planners with food trucks and mobile caterers nationwide. Ecosystem participant rather than a direct competitor, but materially relevant as a demand channel for food-truck catering businesses like Rolling Fork.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rolling Fork Truck social profiles
Digital presenceRolling Fork Truck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolling Fork Truck leadership team
Management profileNumber of profiles
Profiles4 records
Rolling Fork Truck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolling Fork Truck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolling Fork Truck
What does Rolling Fork Truck do?
Rolling Fork Truck operates a mobile food truck serving a rotating seasonal menu of locally sourced Colorado ingredients under a "Farm to Truck" concept, and provides full-service catering for weddings, corporate events, and private parties across the Western Slope of Colorado. Catering services include custom menu creation, plated dinners, food stations, charcuterie and dessert boards, custom wedding cakes, and private truck bookings.
Is Rolling Fork Truck a public or private company?
Rolling Fork Truck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rolling Fork Truck founded?
Rolling Fork Truck was founded in 2020.
Where is Rolling Fork Truck based?
Rolling Fork Truck is headquartered in New Castle, United States, in the North America region.
How does Rolling Fork Truck make money?
Four revenue lines are on record. Food Truck Sales are the primary driver. The others are event Catering Services, wedding Services and private Truck Booking.
Who are Rolling Fork Truck's main competitors?
Direct peers on record are Pinch Food Design, Occasions Catering, Moe's Original BBQ, A Spice of Life Catering, Footers Catering, Basic Kneads Pizza and Gastro Cart. Roaming Hunger is listed as an others.
Does Rolling Fork Truck have an API?
No public API is recorded for Rolling Fork Truck.
What industry is Rolling Fork Truck in?
Rolling Fork Truck's product category is Food Truck & Catering Services. Its primary akta.pro industry code is THAFAHAA, Food Trucks (Motorized), with a secondary code of THAFAHAJ, Mobile Catering Trucks (On-Site Service). Its NAICS code is 72233.