oneshot
oneshot is a Dubai-based direct-to-consumer wellness brand selling sugar-free, Made-in-Germany electrolyte powder sticks for adults and children 4+ across the GCC via its own Shopify site, Amazon, and a subscription option.
- Company typePrivate
- Founded2024
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What oneshot does
oneshot is a Dubai-based direct-to-consumer wellness and hydration brand founded in 2024 and operated through One Shot for Food Supplements Trading Co. L.L.C. The company sells premium electrolyte powder sticks under the 'oneshot Hydrate' line in six adult flavors (Grapefruit Snap, Peach Paradise, Hibiscus Dream, Passion Bliss, Rumman Twist, Lime Burst), with each stick delivering six essential electrolytes (sodium, potassium, magnesium, calcium, phosphate, chloride), four vitamins (C, B5, B6, B12), and zinc in a sugar-free, quick-dissolve format manufactured in Germany. A parallel 'oneshot Kids Hydrate' sub-brand extends the product to children aged 4 and older under Dubai Municipality certification, and the line carries vegan, halal, kosher, and gluten-free credentials.
The business operates a product-led growth model through an owned Shopify e-commerce storefront (oneshot.me), supplemented by Amazon marketplace listings and a Loop-powered subscription option for recurring delivery, with free shipping offered across the GCC on orders above Dhs. 199. Pricing is structured around individual 14-stick packs at Dhs. 75.00 and Bundle-of-3 SKUs at Dhs. 202.00 (a 10% discount), plus a dedicated kids range at Dhs. 45.00 and Dhs. 110.00. Customer acquisition is driven by organic social on Instagram, TikTok, and LinkedIn, a science content blog, an affiliate/community program, and prominent on-site customer testimonials that have accumulated 326+ verified reviews averaging 4.8/5 stars.
Customer segmentation is horizontal: busy professionals seeking caffeine-free energy and focus, active individuals needing post-exercise electrolyte replacement, and wellness-oriented families (including parents of children 4+) looking for clean-label hydration. The company is privately held, bootstrapped, headquartered at Office 573-101, Grand Market in Dubai, and operates with a small team (1-10 employees) led by founders Abdulkader Lamaa (CEO) and Krystel Kouyoumji.
oneshot firmographics
Firmographics- Name
- oneshot
- Legal name
- One Shot for Food Supplements Trading Co. L.L.C.
- Website
- https://oneshot.me
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- oneshot is a Dubai-based direct-to-consumer wellness brand selling sugar-free, Made-in-Germany electrolyte powder sticks for adults and children 4+ across the GCC via its own Shopify site, Amazon, and a subscription option.
- Ownership category
- akta.pro rank
oneshot industry classification
Industry- Product category
- Hydration Supplements
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Hydration & Electrolyte Water Production (AFAFAFAH)
- akta.pro secondary industries
- Sports & Isotonic Drink Production (AFAFAFAB), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where oneshot is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
oneshot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales - Individual Sticks: One-time purchase of individual hydration sticks at Dhs. 75.00 per unit (14 sticks). Direct e-commerce sales through owned website.
- Product Sales - Bundles: Bundle purchases (3-pack) offering 10% discount at Dhs. 202.00 vs Dhs. 225.00 regular price. Variety bundles, single-flavor bundles, and kids-specific packs available.
- Subscription Model: Loop-powered subscription service for recurring hydration orders with management portal available for customers.
- Kids Product Line: Dedicated kids hydration products at Dhs. 45.00 (7 sticks) and Dhs. 110.00 discovery pack, targeting family wellness segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Hydration Sticks - 14 sticks per pack at Dhs. 75.00 |
| Unit Pricing | Pay-as-you-go | Bundle of 3 (42 sticks) at Dhs. 202.00 - 10% off regular Dhs. 225.00 |
| Unit Pricing | Pay-as-you-go | Kids Hydrate Lime Burst - 7 sticks at Dhs. 45.00 |
| Unit Pricing | Pay-as-you-go | Kids Hydrate Discovery Pack - Dhs. 110.00 (currently sold out) |
| Subscription | Monthly | Subscription Option - Recurring delivery with potential discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
oneshot product offering
Product offeringCore offering
oneshot manufactures and sells premium electrolyte powder stick drink mixes combining 6 essential electrolytes (sodium, potassium, magnesium, calcium, phosphate, chloride) with 4 vitamins (B5, B6, B12, C) and zinc. The company offers zero-sugar, vegan, gluten-free hydration products for adults and children (4+ years) across the GCC region through its direct-to-consumer e-commerce website and subscription service. Products are manufactured in Germany and certified by Dubai Municipality.
Product overview
oneshot is a hydration supplement company offering a unified product line centered on premium electrolyte powder sticks. The core product is "oneshot Hydrate" available in six adult flavors (Grapefruit Snap, Peach Paradise, Hibiscus Dream, Passion Bliss, Rumman Twist, Lime Burst) and a dedicated sub-brand for children 4+ years (Kids Hydrate). Each stick delivers all 6 essential electrolytes (sodium, potassium, magnesium, calcium, phosphate, chloride), 4 vitamins (C, B5, B6, B12), and zinc. The company also offers bundle products (Bundle of 3x) in various flavor configurations with a 10% discount. All products are sugar-free, vegan, gluten-free, and manufactured in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- oneshot Hydrate Grapefruit Snap Premium electrolyte powder stick drink mix in Grapefruit Snap flavor, containing all 6 essential electrolytes, 4 vitamins (C, B5, B6, B12), and zinc. Zero sugar, no artificial additives, no aftertaste. Made in Germany. Sold as 14-stick packs for Dhs. 75.00 to adult consumers seeking clean daily hydration.
- oneshot Hydrate Peach Paradise Premium electrolyte powder stick drink mix in Peach Paradise flavor, containing all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, vegan, gluten-free. Made in Germany. Sold as 14-stick packs for Dhs. 75.00 to adult consumers.
- oneshot Hydrate Hibiscus Dream Premium electrolyte powder stick drink mix in Hibiscus Dream flavor, containing all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, no artificial additives, no aftertaste. Made in Germany. Sold as 14-stick packs for Dhs. 75.00 to adult consumers.
- oneshot Hydrate Passion Bliss Premium electrolyte powder stick drink mix in Passion Bliss flavor, containing all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, vegan, gluten-free. Made in Germany. Sold as 14-stick packs for Dhs. 75.00 to adult consumers.
- oneshot Hydrate Rumman Twist Premium electrolyte powder stick drink mix in Rumman Twist (pomegranate) flavor, containing all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, no artificial additives, no aftertaste. Made in Germany. Sold as 14-stick packs for Dhs. 75.00 to adult consumers.
- oneshot Hydrate Lime Burst Premium electrolyte powder stick drink mix in Lime Burst flavor, containing all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, vegan, gluten-free. Made in Germany. Sold as 14-stick packs for Dhs. 75.00 to adult consumers.
- oneshot Hydrate Variety Pack Variety pack of oneshot Hydrate electrolyte powder sticks featuring multiple adult flavors in a single box. Contains all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, vegan, gluten-free. Sold to adult consumers who want to try multiple flavors.
- oneshot Kids Hydrate Lime Burst Kid-friendly electrolyte powder drink mix in Lime Burst flavor for children aged 4 years and older. Contains all 6 essential electrolytes, 4 vitamins, and zinc. No sugar, no artificial additives, real fruit flavors. Certified safe by Dubai Municipality. Sold as 7-stick packs for Dhs. 45.00 to parents seeking healthy hydration for their children.
- oneshot Kids Hydrate Discovery Pack Discovery variety pack of kids' electrolyte powder sticks featuring multiple flavors. Contains all 6 essential electrolytes, 4 vitamins, and zinc. Zero sugar, vegan, gluten-free. Certified safe by Dubai Municipality for children 4+ years. Sold at Dhs. 110.00 as an introductory pack to parents.
Quantifiable outcome
- 4.8 out of 5 stars average rating from 200+ verified reviews
- +2 more outcomes
Companies that use oneshot
Customer profileSegments4 records
Ideal customer profiles4 records
oneshot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
oneshot partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
oneshot competitors and assessment
Company assessmentDirect peers
- LMNT: LMNT is a US electrolyte drink mix brand emphasizing a science-backed ratio of sodium, potassium, and magnesium with no sugar. Closely comparable to oneshot's premium, no-sugar, electrolyte-first positioning and DTC-led subscription model.
- Liquid IV: Liquid IV is the category-defining US-based hydration powder stick brand using Cellular Transport Technology with multiple electrolytes and vitamins. Directly comparable to oneshot on product format (single-serve powder sticks), zero-sugar positioning, and DTC-plus-retail GTM, and is the primary benchmark oneshot competes against in the premium electrolyte segment.
- Nuun Hydration: Nuun produces electrolyte-infused hydration tablets and powders marketed for sport, fitness, and daily wellness. Highly comparable to oneshot in product form, electrolyte-led value proposition, and clean-label positioning, though Nuun leans more on tablet format and broader outdoor/fitness distribution.
- Cure Hydration: Cure Hydration is a plant-based electrolyte powder mix brand focused on clean ingredients and no added sugar. Comparable to oneshot on format, premium positioning, and direct-to-consumer subscription GTM, particularly in the wellness and active-lifestyle consumer segment.
- Hydrant: Hydrant is a DTC hydration mix brand offering powder sticks and drink mixes with electrolytes and vitamins, positioned for daily wellness rather than pure sports. Comparable to oneshot in format, audience (wellness-focused professionals), and subscription-led business model.
- DripDrop Hydration: DripDrop is an oral rehydration solution brand selling powder sticks and ready-to-drink formats with a medical/performance angle. Comparable to oneshot's electrolyte-first positioning, though DripDrop leans more on clinical efficacy messaging and B2B/medical channels.
Broad incumbents
- Pedialyte: Pedialyte (Abbott) is a broad incumbent in oral rehydration solutions across retail and pharmacy channels. Comparable as a hydration/electrolyte brand with strong family and consumer awareness, though it operates from a much wider portfolio and traditional CPG distribution rather than DTC powder sticks.
- Gatorade / Gatorade Water + Powder: Gatorade (PepsiCo) is the dominant sports hydration incumbent with a powder drink mix format that overlaps with oneshot's category. Comparable as the benchmark competitor for any hydration brand, though Gatorade's sugary legacy positioning contrasts with oneshot's zero-sugar, clean-label angle.
Regional players
- Bu Hydration: Bu Hydration is a UK-based hydration drinks brand with vegan electrolyte products. Comparable to oneshot in clean-label electrolyte positioning and powder format, though geographically focused on the UK/Europe rather than the GCC.
- WOW Hydration: WOW Hydration is a UK-based electrolyte water brand with a presence in the Middle East/Asia. Comparable to oneshot in target category (functional hydration) and regional overlap in MENA, though it competes primarily with RTD bottled water rather than powder sticks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
oneshot social profiles
Digital presenceoneshot compliance and trust
Trust signalCompliance1 record
oneshot financial estimates
Financial estimateRevenue estimate
Valuation estimate
oneshot leadership team
Management profileNumber of profiles
Profiles2 records
oneshot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
oneshot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about oneshot
What does oneshot do?
oneshot manufactures and sells premium electrolyte powder stick drink mixes combining 6 essential electrolytes (sodium, potassium, magnesium, calcium, phosphate, chloride) with 4 vitamins (B5, B6, B12, C) and zinc. The company offers zero-sugar, vegan, gluten-free hydration products for adults and children (4+ years) across the GCC region through its direct-to-consumer e-commerce website and subscription service. Products are manufactured in Germany and certified by Dubai Municipality.
Is oneshot a public or private company?
oneshot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was oneshot founded?
oneshot was founded in 2024. It employs 1 to 10 people.
Where is oneshot based?
oneshot is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does oneshot make money?
Four revenue lines are on record. Product Sales - Individual Sticks are the primary driver. The others are product Sales - Bundles, subscription Model and kids Product Line.
Who are oneshot's main competitors?
Direct peers on record are LMNT, Liquid IV, Nuun Hydration, Cure Hydration, Hydrant and DripDrop Hydration. Broad incumbents are Pedialyte and Gatorade / Gatorade Water + Powder. Regional players are Bu Hydration and WOW Hydration.
Does oneshot have an API?
No public API is recorded for oneshot.
What industry is oneshot in?
oneshot's product category is Hydration Supplements. Its primary akta.pro industry code is AFAFAFAH, Functional Hydration & Electrolyte Water Production, with a secondary code of AFAFAFAB, Sports & Isotonic Drink Production. Its NAICS code is 31211 and its SIC code is 2080.