City of Talladega

What City of Talladega does

The City of Talladega is a municipal government entity incorporated in 1835 and operating under a City Manager–City Council form of government, serving approximately 15,676 residents within Talladega, Alabama. It provides the full suite of municipal services: police and fire protection, water and wastewater utilities (maintaining 300+ miles of mains and treating 1.2 billion gallons of wastewater annually), animal control and adoption, building inspection and code enforcement under 2015 International Building Codes, parks and recreation, a public library, municipal court, and permitting and licensing. Operationally it runs six city facilities including City Hall at 255 South Street West, with 41 employees in the Water & Sewer Department alone across divisions covering water treatment, wastewater treatment, customer service, meter maintenance, and collection/distribution.

Revenue is generated through four primary streams: recurring tax revenue (property, sales, lodging), usage-based water and sewer utility fees, one-time permit and license fees, and transaction-based municipal court fines. Citizens and businesses access services through walk-in City Hall service, online self-serve portals (Nuvei ACP for water bills, GovtPortal for court payments), phone, and an Action Center digital issue-reporting system. The city's marketing and communication layer combines a Caboose CMS website, Facebook (including live council broadcasts), Instagram, Twitter, and LinkedIn, a Public Information Office, and the Talk of Talladega video series.

Commercial and civic engagement is anchored by recurring event programming such as Christmas on the Square (which raised over $60,000 in 2025 from local sponsors including First Bank of Alabama, Georgia Pacific, Talladega Superspeedway, InSite Engineering, and The Daily Home), youth basketball and skills camps, and partnerships with the Greater Talladega/Lincoln/Munford Chamber of Commerce and the Alabama League of Municipalities. The city is governed by Mayor Ashton Hall (elected September 2023 as the youngest mayor in city history), Interim City Manager Danny Warwick, a five-ward City Council, and a permanent Police Chief Ronald McElrath (sworn in September 2025). Its tech stack is standard municipal infrastructure with no proprietary platforms or AI/ML capabilities disclosed.

Name

City of Talladega

Legal name

City of Talladega

Website

https://talladega.com

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

1–10 employees

Short description

The City of Talladega is a municipal government in east-central Alabama serving approximately 15,676 residents with police, fire, water and sewer utilities, parks, library, permitting, and municipal court services, funded by taxes, utility fees, permits, and court fines.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Executive and Legislative Offices, Combined (92114), Fire Protection (92216)

SIC

Water Supply (4941)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Detention, Retention & Storage Systems (Ponds, Tanks, Vaults) (EUANAEAD), Stormwater Management & MS4 Compliance Services (BPALAMAL)

Keywords

• Municipal government services
• Water and sewer utilities
• Public safety services
• Parks and recreation
• Building permits inspection

Headquarters

HQ city

Talladega

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tax Revenue: Property taxes, sales taxes, and lodging taxes collected from residents and businesses within city limits
2. Water and Sewer Services: Utility fees charged to residential and commercial customers for water distribution and wastewater collection. Includes service charges, consumption-based billing, and connection fees.
3. Permits and Licenses: Building permits, business licenses, and various municipal permits collected from businesses and residents
4. Municipal Court Fines: Court fees and fines collected from municipal court proceedings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The City of Talladega is a municipal government entity providing essential public services to residents and businesses within Talladega city limits. Core offerings include water and sewer utility services (serving over 300 miles of main lines), public safety (police and fire), animal control and shelter services, building inspection and permitting, parks and recreation programming, public library services, and municipal court administration. The city also operates a citizen-facing website, online payment portals, and community engagement programs including the annual Christmas on the Square event.

Product overview

The City of Talladega operates a municipal government website as its primary digital service platform, providing residents access to city departments, services, and civic engagement tools. The city's digital portfolio includes a citizen-facing website built on Caboose CMS (designed by The Nine in 2022), an online payment portal for water bills and court payments, an employment application system via Cognito Forms, and a citizen action center for reporting issues. Traditional municipal services span water/sewer utilities (serving 300+ miles of infrastructure), public safety (police and fire departments), parks and recreation, public library, animal control, and building inspection. The city also hosts annual community events like Christmas on the Square and maintains various boards and commissions for civic participation.

Differentiator

Problem solved

Functional benefit

Brands

• Christmas on the Square (COTS): Annual holiday celebration event hosted by the City of Talladega
• Talk of Talladega
• Action Center

Products and services

• City Government Website Official municipal website providing residents access to city services, government information, departments, calendars, news, and online payments. Built on Caboose CMS platform.
• Water and Sewer Department Municipal utility providing water treatment, distribution, and wastewater treatment services. Serves over 300 miles of water and sewer main lines with 41 employees across treatment, distribution, and customer service divisions.
• Animal Control Animal shelter and control services including pet adoption and animal pickup for dogs at large. Adoption fees cover spay/neuter, vaccines, and veterinary care.
• Building Inspection Building permits, inspections, and code enforcement using 2015 International Building Codes. Issues residential, commercial, electrical, plumbing, roofing, and other construction permits.
• Police Department Municipal law enforcement led by Chief Ronald McElrath (sworn in September 2025). Includes anonymous tip line, evidence submission portal, and community policing.
• Fire Department Municipal fire suppression, fire prevention education, open burn permits, and special operations team.
• Parks and Recreation City parks, recreation centers including Spring Street Recreation Center, youth sports programs (basketball), and community events management.
• Public Library Public library services including children's programs, summer reading, genealogy research room with Ancestry.com access, adult education, and community events.
• Online Payment Portal Web-based payment system for water bills via Nuvei ACP (talladega.payacp.com) and municipal court payments via GovtPortal (talladega.govtportal.com).
• Municipal Court City court handling traffic violations, municipal offenses, and associated fine payments.
• Christmas on the Square (COTS) Annual holiday festival held at downtown square featuring outdoor ice skating, Santa visits, children's activities, vendors, live music, and movies at Ritz Theatre.
• Action Center / Report an Issue Online citizen issue reporting system covering animal control, drainage, storm damage, police tips, zoning, street lights, potholes, garbage, fire permits, and other municipal concerns.

Quantifiable outcome

• 1.2 billion gallons of wastewater treated annually
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• The NinecoreTechnology or Integration · 1 January 2022Website design, development, and hosting company based in Tuscaloosa, Alabama that designed and built the City of Talladega's official website in 2022.
• Alabama League of MunicipalitiescoreStrategic or Co-development PartnerNonpartisan membership association of over 450 Alabama municipalities since 1935. Provides leadership training, legal advice, advocacy, and resources for municipalities including Talladega.
• Alabama Power FoundationmajorStrategic or Co-development PartnerSupported the City of Talladega in upgrades for the Visitors Center and promotes regional attractions. Major supporter of tourism infrastructure.
• Alabama Historic Preservation CommissionmajorStrategic or Co-development PartnerPartnered in establishing the Talladega Regional Visitors Center at 116 Court Square East.
• Talladega County CommissionmajorStrategic or Co-development PartnerPartnered with the city to establish the Talladega Regional Visitors Center.
• American Red CrossminorStrategic or Co-development PartnerRecruiting disaster volunteers in the Talladega community through city communication channels.
• Greater Talladega/Lincoln/Munford Area Chamber of CommercemajorGTM or Marketing PartnerVolunteers for Christmas on the Square event and supports local business community.
• First Bank of AlabamamajorGTM or Marketing PartnerTitle sponsor of Christmas on the Square 2025 with $10,000 donation. Founded in Talladega over 177 years ago.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• City of Sylacauga, Alabama: Sylacauga is a similar-sized Alabama municipal government in Talladega County's region, providing utilities, public safety, parks, and a community events calendar that mirrors Talladega's service mix.
• City of Anniston, Alabama: Anniston is a directly adjacent Alabama municipal government in Calhoun County operating its own water/sewer utility, police, fire, building inspection, and parks, with a similar small-to-mid size municipal service portfolio as the City of Talladega.
• City of Pell City, Alabama: Pell City is a nearby St. Clair County municipal government of similar size that runs its own water/sewer utility, police, fire, and parks departments, providing a directly comparable small-Alabama-city operating profile.
• City of Jacksonville, Alabama: Jacksonville is a small Alabama municipal government (home to Jacksonville State University) operating comparable services including water/sewer, public safety, and recreation, serving as a like-for-like rural-Alabama city government peer.
• City of Oxford, Alabama: Oxford is a neighboring Alabama city of comparable population offering a full municipal service stack (water/sewer, public safety, recreation, permitting) and serves as one of the closest geographic direct comparables for service mix and scale.
• City of Lincoln, Alabama: Lincoln is a small neighboring Alabama city in Talladega County, directly comparable on scale, service mix (water/sewer, police, parks), and economic base anchored around the superspeedway corridor.
• City of Gadsden, Alabama: Gadsden is a larger but geographically proximate Alabama municipal government with a comparable service portfolio (water/sewer utility, public safety, parks, permitting, municipal court) providing a slightly larger but adjacent peer reference point.

Broad incumbents

• EPCOR Utilities Inc. EPCOR is a North American water/wastewater utility incumbent operating treatment and distribution at greater scale; useful as a broad industry reference for water/sewer utility operating model, even though the City of Talladega is a municipal operator.
• American Water Works Company, Inc. American Water is the largest publicly traded US water and wastewater utility, providing a broad incumbent comparison point for the regulated water/sewer utility economics the City of Talladega operates, even though Talladega is municipal rather than investor-owned.

Others

• Talladega County Commission: The Talladega County Commission is the county-level government partner that co-funded the new Talladega Regional Visitors Center and shares jurisdictional tax-base and infrastructure responsibilities with the city, providing the most direct intergovernmental ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TalladegaGov
• Facebookfacebook.com/thecityoftalladega
• LinkedInlinkedin.com/company/city-of-talladega-al
• Instagraminstagram.com/cityoftalladegagovernment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Talladega