Sales-Lentz

What Sales-Lentz does

Sales-Lentz is a Luxembourg-based, family-owned transportation and mobility services company operating the largest private vehicle fleet (650+ vehicles) in Luxembourg and the Greater Region. Founded in 1948 by Jos Lentz and currently controlled by brothers Marc and Jos Sales, the company runs public bus networks under long-term government contracts with the RGTR (intercity lines under the Ministry of Sustainable Development) and the VDL/AVL city network for Luxembourg City, covering 90+ bus lines across Luxembourg, Belgium, and France. Its service portfolio spans public school transport, on-demand municipal shuttles (Flexibus), free weekend night buses, accessible transport for reduced-mobility passengers (Adapto), Luxembourg's first 100% electric autonomous shuttle, low-cost airport shuttles (flibco.com), premium limousine services (Executive Lane), and corporate destination management (DMC). The underlying technology stack includes GPS route calculation, fleet management systems, electric and hybrid vehicles from manufacturers such as Volvo, VDL, Solaris, BYD, and MAN, and onboard camera/sensor arrays for autonomous short-distance shuttles.

The company makes money through a diversified mix of recurring government contract revenue (RGTR, VDL, municipal school transport), usage-based on-demand services (Flexibus, Night Rider, Adapto), transaction-fee airport shuttle operations (flibco.com), and professional services fees for corporate DMC, Executive Lane limousines, and group travel. Pricing varies by service — free public night buses, €5 single / €8 return for Adapto, distance-based pricing for Night Rider, and quote-based pricing for corporate and premium offerings. Go-to-market is direct-to-government for public transport, direct-to-consumer via call center (e.g., (+352) 8002 20 20) and online portals (nightrider.lu) for on-demand services, and direct enterprise sales ([email protected]) for corporate accounts. Customer segments span municipalities and government entities (primary), schools and educational institutions, corporate clients, individual consumers, and cross-border workers.

The firm operates 10+ bus depots (including a 2,900 m2 facility in Esch/Belval opened in 2017), 19 travel agency points of sale under the "We Love to Travel" brand, and a fleet encompassing standard city buses, articulated buses, mini-buses, 4-star touring coaches, 5-star luxury coaches, and specialty vehicles. Group subsidiaries include Travel Pro (business travel, acquired 2001), Voyages L\u00e9onard Belgique (coach holidays, acquired 2011), and flibco.com (2007). The company employs approximately 1,300 people (English site) / 1,200 (French/German sites) and has set a carbon neutrality target by 2050 anchored in electromobility investments dating to 2009.

Name

Sales-Lentz

Legal name

S.L.A. s.a.

Website

https://sales-lentz.lu

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales-Lentz is a Luxembourg-based, family-owned mobility company operating the largest private fleet in Luxembourg and the Greater Region. It provides public bus, school transport, on-demand shuttles, autonomous shuttles, airport transfers, and premium limousine services under government contracts and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Charter Bus Industry (485510), Limousine Service (48532)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Suburban/Regional Commuter Bus Operators (TLAFAGAC)

akta.pro secondary industries

Premium/On-Demand Private Hire Shuttles (Non-Shared DRT) (THAIAHAJ), Employer/Corporate Demand-Responsive Shuttles (THAIAHAG), Party Transportation (Limo, Shuttle) Services (HSACACAN)

Keywords

• Public bus transport
• School transportation services
• On-demand shuttle services
• Airport shuttle services
• Corporate travel services

Headquarters

HQ city

Bascharage

HQ country

Luxembourg

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Transport Services: Operating public bus lines under government contracts (RGTR intercity network, VDL city bus network) including school transport services funded by municipalities and the Ministry of Sustainable Development.
2. On-Demand Shuttle Services: Revenue from Flexibus (municipal on-demand shuttle), Night Rider (weekend night shuttle), and Adapto (mobility-reduced transport) services, with pricing based on distance or municipality Night Card schemes.
3. Corporate and Group Travel: DMC (Destination Management Company) services, Executive Lane luxury limousines, corporate event shuttles, incentive travel planning, and group travel organization through Travel Pro brand.
4. flibco.com Airport Shuttle: Low-cost airport shuttle service operating under the flibco.com brand (formerly easybycoach.com), launched in 2007.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Sales-Lentz operates public bus transport, school transportation, on-demand shuttles, night buses, accessible transport for reduced-mobility passengers, and premium limousine services across Luxembourg and the Greater Region (Belgium, France, Germany). The company runs over 90 intercity RGTR bus lines, VDL city bus lines for Luxembourg City, and Luxembourg's first self-driving electric shuttle, serving a fleet of 650+ vehicles and 1,300 employees. Services are delivered under government contracts with municipalities, the Ministry of Sustainable Development, schools, corporate clients, and individual consumers.

Product overview

Sales-Lentz is a public transport and mobility services company operating as a unified platform offering multiple interconnected services. The core offering includes public school transportation (School Rider), on-demand shuttle services (Flexibus), night transportation (Night Rider), public bus networks (RGTR and VDL), and specialized services for disabled passengers (Adapto). Vehicle fleet products range from compact City Vision vans (8 seats) through standard City Vision buses (8-65 seats), Mini Vision minibuses (15-18 seats), and luxury coaches including Star Vision (5-star, 33 seats), Travel Vision family (48-78 seats in standard, club, and double-decker configurations), and Omni Vision (49 seats). Premium offerings include Executive Lane luxury limousine services and a DMC (Destination Management Company) for corporate travel organization. The company operates Luxembourg's largest private fleet of over 650 vehicles with a carbon neutrality target by 2050.

Differentiator

Problem solved

Functional benefit

Brands

• RGTR: Intercity bus lines operated under the General Road Transport Network
• VDL
• Adapto
• Night Rider
• School Rider
• Flexibus
• Executive Lane
• CAPABS
• City Vision
• Travel Vision
• Star Vision
• Mini Vision
• Omni Vision
• DMC by Sales-Lentz
• Night Card

Products and services

• Public School Transportation Safe and accessible local school bus services covering transportation throughout Luxembourg for public and private schools, and European Community educational institutions, through partnership with the RGTR public network.
• Flexibus (Shuttle upon Request) On-demand shuttle service available by phone that picks up passengers at home and delivers them to their chosen address, operated in multiple municipalities across Luxembourg.
• Night Bus Line Free night bus network operating on Fridays and Saturdays between Luxembourg City and various municipalities, providing safe transportation for weekend nightlife.
• Night Rider (Night Shuttle upon Request) Individual on-demand night shuttle service without fixed routes or stops, operating weekends from 6 pm to 5 am across the Grand Duchy, with online booking and Night Card support.
• RGTR Public Transport Network City bus, school bus, and regular bus services operating over 90 RGTR lines throughout Luxembourg, Belgium, and France, plus AVL network services for Luxembourg City.
• Self-Driving Shuttle 100% electric autonomous shuttle service for short distances linking business parks to public transport terminals, with 15-seat capacity, 8-10 hour battery life, GPS navigation, and onboard cameras and sensors.
• Adapto (Accessible Transport) Specialized on-demand transport service for people with reduced mobility, elderly, and disabled individuals, with adapted vehicles and trained assistance.
• flibco.com Airport Shuttle Low-cost airport shuttle service connecting Luxembourg airport to various destinations across the Greater Region, formerly known as easybycoach.com.
• Executive Lane (Premium Limousine Service) Luxury limousine and concierge service with Dekra D1 certified drivers, providing premium transportation, flight, hotel, and restaurant reservations; features Mercedes Maybach and Europe's largest limousine (up to 21 passengers).
• DMC (Destination Management Company) Corporate event and travel organization service handling colloquies, fairs, and congresses with complete trip management including local transport, airport transfers, hotel and restaurant bookings, and cultural visits.
• Event Rider (Event Shuttle Service) Event shuttle service for corporate parties, including Cool Bus (American Party Bus), Party Bus (nightclub on wheels), convertible double-decker, and tourist train options.
• Company Shuttle Tailor-made corporate shuttle service with driver for employee transportation from company premises to chosen destinations.

Quantifiable outcome

• Fleet of 650+ vehicles - largest private fleet in Luxembourg and Greater Region
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RGTR (Réseau Général des Transports Routiers)coreStrategic or Co-development PartnerPartnership with the Ministry of Sustainable Development and Infrastructure to operate over 90 intercity bus lines throughout Luxembourg, Belgium, and France. Sales-Lentz provides vehicles and operations under this public transport network.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Navya: French autonomous electric shuttle manufacturer and operator. Comparable as a technology/emerging player in the same autonomous short-distance shuttle category that Sales-Lentz pioneered in Luxembourg.

Direct peers

• Blacklane: Global premium chauffeur and airport transfer service. Directly comparable to Sales-Lentz's Executive Lane brand on luxury limousine and corporate transfer offerings in the Greater Region and across Europe.
• Voyages Emile Weber: Luxembourg's other major private bus and mobility operator, providing RGTR and VDL public transport, corporate shuttles, and travel services directly competitive with Sales-Lentz across the same territory, customers, and service lines.
• FlixBus (FlixMobility): Pan-European low-cost intercity bus and airport shuttle operator, directly competitive with Sales-Lentz's flibco.com brand on airport transfers and cross-border routes throughout the Greater Region.

Regional players

• TEC (Transport En Commun): Walloon public transport operator running bus and coach services across southern Belgium, with cross-border connections into Luxembourg. Comparable as a regional peer in contracted bus transport in the Greater Region.
• De Lijn: Flemish public bus and tram operator serving Belgium, with cross-border connections relevant to Luxembourg. Comparable as a regional operator running subsidized bus networks adjacent to Sales-Lentz's territory under similar contract structures.

Others

• CFL (Société Nationale des Chemins de fer Luxembourgeois): Luxembourg national railway operator and complementary public transport provider. Not a direct competitor but a complementary/ecosystem peer — many Sales-Lentz RGTR routes integrate with CFL rail hubs, and the two coordinate on national mobility policy.

Broad incumbents

• Transdev: Global multi-modal public transport operator (bus, rail, tram) operating across Europe and beyond. Comparable as a broader incumbent in contracted public transport with overlapping service models to Sales-Lentz, though at much larger scale and broader geographic footprint.
• Keolis: International public transport operator owned by SNCF, running bus, metro, and tram networks globally. Comparable as a broad incumbent with similar government-contracted bus operations and e-mobility transition programs.
• Arriva: Deutsche Bahn subsidiary operating passenger transport across 14 European countries, including bus services in Luxembourg and the Greater Region. Comparable as a broader incumbent in contracted regional bus transport with similar tender-based business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saleslentz
• Facebookfacebook.com/saleslentz
• LinkedInlinkedin.com/company/sales-lentz-autocars

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales-Lentz