Slopestyle Ski & Ride

What Slopestyle Ski & Ride does

Slopestyle Ski & Ride is a single-location, family-owned independent ski and bike retail shop and service center located at 92 River Street in Montpelier, Vermont, approximately two miles off exit 8 of I-89. Founded in 2010 by Ian Downing at age 23 in partnership with former mentor Gordie Eurich, the company sells winter and summer gear and provides a full suite of ski, snowboard, and bicycle services including equipment leasing, day rentals, tuning, boot fitting, and bike repair. The shop serves Central Vermont residents as well as destination skiers traveling to nearby resorts including Sugarbush, Mad River Glen, Stowe, Bolton Valley, and Smugglers Notch.

The company's core technology stack is service-tooling oriented: Boot Doc certified boot fitting with a full lineup of foot beds from drop-ins to full custom; ski and snowboard tuning equipment including stone grinders for base flattening, infrared wax treatment systems, and precision edge beveling tools. Proprietary service features include infrared hot wax treatment included in all tuning services, stone grind base structure preparation, and Boot Doc certified fitting with adjustments and modifications. The shop operates year-round with a two-week summer closure (July 19 through August 2) and maintains active profiles on Facebook, Instagram, Google Places, and Twitter.

The business operates a hybrid revenue model across six distinct streams. Seasonal ski and snowboard leasing (subscription, annual billing) prices junior packages at $115-$215 and adult packages at $165-$325, with included binding adjustments, tuning, and free boot swaps for growing children. Day rentals (usage-based, pay-as-you-go) include adult packages at $60/day, junior packages at $40/day, and A.T. rentals at $100/day. Service revenue (one-time) includes premium tune ($75), standard tune ($65), side edge and wax ($55), and infrared hot wax ($25), with binding mount at $80 and adjustment at $35. Boot fitting (professional services) charges $50/hr for modifications on existing boots, with free adjustments included with boot purchases. Bike repair services range from $10 (tubeless top-off) to $100 (standard tune) plus $15 e-bike stand fee. Hardware retail of winter and summer/bike gear rounds out the mix. Distribution is direct-to-consumer via a physical storefront plus email-based online booking, with mid-funnel community outreach through local school ski and snowboard programs.

Name

Slopestyle Ski & Ride

Legal name

SlopeStyle Corp

Website

https://slopestylevt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Slopestyle Ski & Ride is a family-owned ski and bike retail and service shop in Montpelier, Vermont, serving Central Vermont residents and destination skiers with equipment leasing, rentals, tuning, Boot Doc certified boot fitting, and bike repair.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail and Services

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Used Merchandise Retailers (459510)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAJ

Winter Sports (Ski/Snowboard) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAJAA

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAE

Ski & Snowboard Rental & Demo Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAF

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAB

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

Keywords

• Ski equipment rental
• Snowboard gear retail
• Bike repair services
• Ski boot fitting
• Equipment leasing programs

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ski & Snowboard Leasing: Seasonal lease program for ski and snowboard equipment targeting families and individuals. Includes binding adjustments and tuning free of charge. Boot swaps free if feet grow during season. New discount on clothing for lease participants.
2. Day Rentals: Daily equipment rental including ski packages, snowboard packages, helmets, and goggles. Multiday discounts available after 3+ days.
3. Ski & Snowboard Service/Tuning: Full-service tuning and repair shop offering premium tune, standard tune, side edge and wax, infrared hot wax, binding mount and adjustment, and skin trimming services.
4. Ski Boot Fitting: Boot fitting services including adjustments and modifications. Free adjustments included with boot purchases.
5. Bike Repair Services: Full-service bicycle tuning and repair including air lube and inspect, standard tune, ultrasonic drivetrain cleanse, cable replacement, and tubeless top-off services.
6. Retail Sales: Sales of winter gear and summer/bike gear through physical retail storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Slopestyle Ski & Ride sells ski, snowboard, and bike gear through a physical retail storefront in Montpelier, Vermont, and provides seasonal equipment leasing, day rentals, ski/snowboard tuning and repair, Boot Doc certified boot fitting, and full-service bicycle repair. The business combines retail sales with recurring seasonal lease programs and professional service offerings tailored to local families and individual outdoor recreation customers in Central Vermont.

Product overview

Slopestyle Ski & Ride is a family-owned ski and bike retail shop and service center in Montpelier, Vermont. The company offers a portfolio of related products and services including: seasonal ski and snowboard equipment leasing programs (with packages for ages 1-13 and 14+, including junior twin tip, Nordic, and adult ski/snowboard options in new and used condition); daily equipment rentals (A.T. rentals, junior and adult ski/snowboard packages, helmets, and goggles); professional ski and snowboard tuning services (Premium Tune, Standard Tune, Side Edge & Wax, Infrared Hot Wax); binding mounting and adjustment services; Boot Doc certified ski boot fitting; comprehensive bike repair services (Air Lube and Inspect, Standard Tune, Ultrasonic Drivetrain Cleanse); and a school program for group ski/snowboard equipment leasing. The offerings are designed for local skiers, snowboarders, and cyclists in the Central Vermont area with services supporting equipment from purchase through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Leasing Program
• Day Rentals
• Ski and Snowboard Tuning Services
• Boot Doc Certified Ski Boot Fitting
• Binding Mount and Adjustment Services
• Bike Repair Services
• Retail Sales of Winter and Bike Gear
• School Program (Group Equipment Leasing)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gordie EurichminorOthersCo-founder and former partner of SlopeStyle Ski & Ride. Retired in 2010s and now living his dream skiing 100+ days per season in Utah. Former boss and mentor to current owner Ian Downing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Outdoor Gear Exchange: Burlington, Vermont-based ski and bike retailer with strong used-gear focus. Comparable as a Vermont independent combining new/used retail, rentals, and service.
• The Village Ski Shop: Independent Vermont ski shop offering equipment retail, boot fitting, and tuning. Comparable independent shop competing for the same Central/Northern Vermont skier base.
• Stowe Sports: Stowe, Vermont ski and snowboard retailer and rental operation serving one of the largest Vermont resorts. Comparable resort-adjacent retail/rental/service model.
• Skinny Pete's: Independent ski shop in Stowe, Vermont with retail, rental, and tuning offerings. Comparable local independent model targeting resort traffic.
• Ski Rack: Independent Vermont ski and bike shop in Burlington offering retail, rental, leasing, tuning, and bike service. Closely comparable multi-revenue local ski shop model operating in an adjacent Vermont market.
• Pinnacle Ski & Sport: Independent ski and snowboard shop in Manchester, Vermont offering retail, rental, and tuning. Comparable regional independent ski shop serving Vermont ski tourism.

Others

• Backcountry: Large online outdoor and ski equipment retailer. Comparable as an alternative purchasing channel for ski gear, putting pressure on local shop equipment margins.

Broad incumbents

• Evo: Multi-channel ski and bike retailer combining e-commerce with destination retail locations. Comparable category breadth but operates at much larger national scale.
• REI: National sporting goods co-op with broad assortment including ski/bike equipment, rentals in some locations, and certified services. Broad incumbent competing for overlapping customer spend.
• Sun & Ski Sports: Multi-store specialty retailer carrying ski, snowboard, and bike equipment with in-store service. Broad incumbent offering similar product categories but at chain scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SlopeStyleVT
• Facebookfacebook.com/slopestylevt
• Instagraminstagram.com/slopestylevt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slopestyle Ski & Ride