What Sproule + Associates does

Sproule + Associates is a privately held Canadian for-profit firm founded in 2006 and headquartered in Oakville, Ontario. According to its firmographic profile, the company provides GST/HST new housing rebate consulting and filing services, addressing a specific niche of Canadian tax recovery for individuals purchasing newly constructed or substantially renovated housing. Its stated customer base comprises homeowners and real estate investors, positioning the firm as a specialized B2C/B2-prosumer advisory practice rather than a generalist tax or accounting firm.

The business operates with a small team of 1–10 employees and reaches customers through its consumer-facing website, my-rebate.ca. There is no publicly disclosed information about proprietary technology, software platforms, automation, or AI tooling underpinning its service delivery — the offering appears to be a service-led consulting and filing practice, with the website functioning as the primary customer acquisition and intake channel. No pricing model, revenue mechanics, contract structure, or partnership arrangements were disclosed in the available source material.

The available source data is materially thin: the firmographic payload contains numerous null or empty arrays (headcount detail, GTM motion, technology, revenue model, pricing, locations, customers, partnerships, awards, leadership, funding, M&A), and the scraped website content consisted solely of a verification/loader page ("One moment, please...") yielding no substantive company information. Consequently, this description is confined to confirmed facts in the input data and explicitly does not infer scale, growth, or operational characteristics beyond what the source material supports.

Name

Sproule + Associates

Website

https://my-rebate.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sproule + Associates is an Oakville, Canada-based consulting firm founded in 2006 that provides GST/HST new housing rebate filing and advisory services to homeowners and real estate investors, operating with 1–10 employees via my-rebate.ca.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Core offering

Sproule + Associates provides GST/HST new housing rebate consulting and filing services. The firm assists homeowners and real estate investors in navigating the Canadian federal and provincial housing rebate application process, handling paperwork and submission on behalf of clients.

Differentiator

Problem solved

Functional benefit

Products and services

• GST/HST New Housing Rebate Filing Service End-to-end consulting and filing service for Canadian homeowners and real estate investors seeking to claim the federal and provincial GST/HST new housing rebates. The service covers eligibility assessment, documentation preparation, and submission of rebate claims to the Canada Revenue Agency.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Re/Max Canada: Major Canadian residential real estate brokerage whose agents routinely steer new-home buyers toward rebate/conveyancing service providers. Comparable as a referral-source channel competing for the same homebuyer workflow in the same Canadian geography.
• Royal LePage Canada: Large Canadian real estate brokerage network central to GTA new-home transactions. Comparable because its affiliated agents and referral partners handle GST/HST rebate introductions, sitting in the same customer journey.
• Richter (Canadian tax advisory): Montreal-based Canadian business advisory and tax firm with a real-estate tax practice serving builders, developers, and investors. Comparable as a specialty Canadian tax-advisory peer serving overlapping client segments.

Broad incumbents

• Wealthsimple: Large Canadian consumer fintech that offers Wealthsimple Tax, a free Canadian tax-filing product that handles GST/HST rebate-style claims for consumers. Comparable as a Canadian tax-prep/financial-services platform competing for the same end-customer attention.
• Intuit TurboTax Canada: Canada's leading do-it-yourself tax-preparation software. Comparable because it increasingly guides Canadian filers through GST/HST rebate claims, displacing paid human advisors like Sproule + Associates.
• KPMG Canada: Big Four accounting and tax advisory firm in Canada with a dedicated real-estate tax practice. Comparable as a higher-touch advisory alternative available to high-value or assignment-driven rebate filers.
• H&R Block Canada: National chain of tax preparation offices across Canada, including franchised storefronts that assist individuals with rebate filings. Comparable as a scaled, multi-service tax filing counterpart to a specialist rebate boutique.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sproule + Associates