What Reprotex does

Reprotex is a Dutch B2B distributor of customizable promotional products, corporate gifts, and branded textiles, operating as a general partnership (vof) headquartered in Ede, Netherlands, with a secondary sales presence in Nijmegen. The company sells across 13 product categories including textiles, USB & electronics, workwear, sportswear, wellness & beauty, home & kitchen, office supplies, seasonal items, and bags & luggage, sourcing finished goods from branded lines (Swiss Peak, Urban Vitamin, EDGE) and offering in-house customization through pad printing, screen printing, embroidery, laser engraving, and digital printing services. Order values typically range from low-single-euros per unit (e.g., €0.14 memo blocks) to around €99.95 for premium bags, with volume-based tier discounts, standard shipping at €14.95 per order, and free domestic shipping on orders above €800.

The business is run by co-owners Jasper Deneken (29 years of textile/promotional product experience) and Jelle Bouma (sales, social media, general affairs since 2007), supported by a marketing designer and an inside sales/printing staff member, for a total team of 4–5 people plus occasional interns from Rijn IJssel College. The go-to-market motion is sales-led and relationship-driven, with sales representatives visiting clients on location, complemented by an online catalog, social media outreach, and word-of-mouth referrals. Customers are spread across Dutch private-sector businesses, schools, and government institutions, with invoice-based payment available for established buyers. The company holds no external funding, operates exclusively within the Netherlands, and discloses no AI/ML capabilities or proprietary technology beyond standard e-commerce tooling.

Name

Reprotex

Legal name

Reprotex vof

Website

https://reprotex.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Reprotex is a Dutch B2B distributor of customizable promotional products, corporate gifts, and branded textiles, serving Dutch businesses, schools, and government institutions with in-house printing, embroidery, and engraving services via a 4-person sales-led team in Ede and Nijmegen.

Ownership category

akta.pro rank

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Products Sales: One-time sale of promotional products including custom printing/embroidery services. Products include relatiegeschenken (business gifts), promotional clothing, work clothing, sports clothing, and seasonal items like Christmas packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reprotex supplies customizable promotional products, corporate gifts, branded workwear, sports clothing, bags, electronics and household items to Dutch B2B customers. The company manages the full process from quotation through in-house customization (printing, embroidery, laser engraving, digital print) to delivery, supported by a direct sales team and an online catalog across 13 product categories.

Product overview

Reprotex is a Dutch promotional products and corporate gifts company offering a diverse portfolio of customizable merchandise. The core offering includes promotional products across 14 categories: Aquanovio, USB & Elektronica, Textiel, Wellness & Beauty, Vrije tijd Sport & Spel, Huis & Keuken, Promotionals & Premiums, Seizoensartikelen, Kantoorartikelen & Schrijfwaren, Werkkleding, Eten & Drinken, Tassen & Bagage, and Outdoor & Gereedschap. Key branded products include the Swiss Peak OSLO RCS premium bag collection (messenger, backpack, wheeled duffel, toiletry pouches), EDGE RCS recycled pens, Nordic Drift Titan emergency radio, Urban Vitamin Marin wireless powerbank, and SHOP LOCAL AWARE recycled cotton totes. The company also offers custom printing services (Druktechnieken) including pad printing, screen printing, embroidery, laser engraving, digital printing, and transfer techniques for branding products with company logos.

Differentiator

Problem solved

Functional benefit

Products and services

• Reprotex Customizable Promotional Products Catalog Full-service customizable promotional product offering spanning 13 categories (textiles, electronics, workwear, bags, office supplies, wellness, food & drink, outdoor, seasonal items, Aquanovio, etc.) for Dutch B2B customers seeking branded merchandise and corporate gifts.
• Druktechnieken (Custom Printing & Branding Services) In-house customization services that brand customer merchandise, including tampondruk (pad printing), zeefdruk (screen printing), borduring (embroidery), laser gravering (laser engraving), digitaal print (digital print) and sublimation — applied to supplied or catalog promotional products.
• Branded Workwear & Sportswear Branded workwear, promotional clothing and sportswear lines including items such as the Arora 300 gsm unisex zip hoodie, offered with embroidery and printing customization for businesses, sports clubs and teams.
• Promotional Bags & Luggage Promotional bags and luggage including tote bags, backpacks, messenger bags, wheeled duffels and toiletry pouches — such as the Swiss Peak OSLO RCS collection and SHOP LOCAL AWARE recycled cotton totes — available with custom branding.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stimare: German/DACH promotional products distributor with full decoration services and a multi-category portfolio closely mirroring Reprotex's structure.
• Xindao: Dutch promotional products company with broad sustainable product portfolio and decoration services. Direct competitor in the Dutch market with overlapping customer base and similar product categories.
• 4imprint: One of the largest North American promotional products distributors, selling customizable merchandise to B2B buyers via catalog and online channels. Operates the same distribution-plus-decoration model as Reprotex, but at vastly greater scale.
• Brand Addition: European-headquartered promotional merchandise distributor serving global brands with branded products and decoration services. Closely comparable to Reprotex in product range, decoration capabilities, and B2B mid-market focus.
• Quality Logo Products: US online promotional products distributor offering wide category coverage and decoration services to B2B customers with rapid quotes, comparable to Reprotex's e-commerce-plus-sales motion.
• IGO Promo: Portuguese-rooted European promotional products company with broad decoration capabilities and sustainability-focused product range, directly comparable in size and model.
• HPI Group: European promotional products and corporate gifts distributor serving B2B clients with branded merchandise, decoration, and end-to-end campaign fulfillment.

Broad incumbents

• HALO: Largest independent promotional products distributor in the US, offering comprehensive branded merchandise and decoration services across virtually all categories Reprotex serves.
• Cimpress (Vistaprint): Large diversified printing and marketing products platform that operates mass-customization for SMBs, including promotional products, signage, and apparel. Represents the scaled, technology-led competitive frontier.

Regional players

• MPM: Swedish promotional products distributor serving Nordic and broader European B2B buyers with branded merchandise and decoration services. Same category, different geographic focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Reprotex.nl
• LinkedInlinkedin.com/company/reprotex

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reprotex