Soif

What Soif does

SOIF USA is a Knoxville, Tennessee-based specialty materials company that distributes the SOIF line of architectural interior films in the United States. Its products are surface finishing films applied over existing substrates — doors, countertops, elevators, ceilings, fixtures, and walls — to resurface them without demolition or replacement, delivering the appearance of solid colors, wood, metal, stone and marble, fabric and leather, and a high-durability Versa-Tile line. Technical differentiators highlighted include a multi-pass print process for wood grain accuracy, soft-touch matte solid finishes, lightweight panelized stone and marble systems, and a Versa-Tile finish engineered for high-traffic environments.

The business sells exclusively through an Authorized Dealers/Installers channel that provides on-site reviews, quotes, and professional installation to end customers in three primary verticals: hospitality, healthcare, and retail. Revenue mechanics are one-time product sales into the channel with installation services delivered by dealers; pricing is not publicly disclosed and quotes are handled per project. Marketing is primarily digital, combining a brochure-rich website, an email newsletter, and active social channels on Instagram, Facebook, and LinkedIn, with sample requests and dealer inquiries routed through the company website. There is no disclosed financial, funding, headcount, ownership, or management data in the source material.

Name

Soif

Legal name

SOIF USA

Website

https://soifusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SOIF USA is a Knoxville, Tennessee-based distributor of architectural interior films that resurface existing surfaces across hospitality, healthcare, and retail projects, sold through a network of Authorized Dealers/Installers.

Ownership category

akta.pro rank

Product category

Architectural Surface Films

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Architectural interior films
• Surface resurfacing films
• Commercial surfacing solutions
• Decorative architectural finishes
• Interior renovation films

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Interior Architectural Film Sales: SOIF generates revenue through the sale of architectural interior films and finishes. The products are sold through a network of Authorized Dealers/Installers who purchase from SOIF and resell installation services to end customers. Revenue is derived from product sales with installation services provided through the dealer channel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SOIF USA manufactures and distributes luxury architectural interior finish films applied over existing surfaces—including doors, countertops, elevators, ceilings, fixtures, and walls—to deliver the look and feel of wood, metal, stone, marble, fabric, leather, or solid colors without demolition or replacement. The films are sold through a network of Authorized Dealers/Installers who provide on-site consultation and professional installation to commercial customers in the hospitality, healthcare, and retail sectors.

Product overview

SOIF is a luxury architectural interior finish system consisting of six distinct product lines: Solid, Wood, Metal, Stone & Marble, Fabric & Leather, and Versa-Tile Interior Films. These are innovative surface finishing films designed for application over existing surfaces (repurposing rather than replacing), offering sophisticated looks at a fraction of traditional material costs. The products apply to surfaces including doors, countertops, elevators, ceilings, fixtures, and walls, serving the hospitality, healthcare, and retail sectors. The portfolio ranges from basic solid colors and matte finishes to highly realistic wood grains, metal surfaces, stone/marble textures, and fabric/leather looks, with Versa-Tile providing enhanced durability for high-traffic areas.

Differentiator

Problem solved

Functional benefit

Brands

• Versa-Tile: Toughest and longest lasting finishes in the SOIF line, designed for high-traffic environments requiring higher durability than standard surface finishes.

Products and services

• Solid Interior Film A versatile surface finishing film that resurfaces difficult materials such as metal, plastic laminate, and stone. Provides rich solid colors, pastels, and textured finishes including matte and soft-touch surfaces similar to suede, for use in hospitality, healthcare, retail, and residential interiors.
• Wood Interior Film Highly textured wood-finish film with detailed grain and realistic texture produced via a multi-pass print process. Ranges from dry and matte finishes through highly figured exotic wood patterns, marketed as the most popular line in the SOIF portfolio.
• Metal Interior Film Realistic metal surfacing film providing the look and feel of real metal at a fraction of the cost. Transforms wood, stone, and laminate surfaces into modern metallic finishes for commercial interior design projects.
• Stone & Marble Interior Film Stone and marble finish film delivering the look and feel of authentic stone at a fraction of the cost, with a panelized system enabling installation where actual stone weight would be prohibitive.
• Fabric & Leather Interior Film Realistic and highly textured fabric and leather finish films that mirror the look and feel of natural textiles and leather without the drawbacks of traditional materials, suitable where fiber or natural leather would be impractical due to wear or weathering.
• Versa-Tile Interior Film The toughest and longest-lasting finish line in the SOIF portfolio, designed for high-traffic and high-touch environments requiring higher durability than standard surface finishes.

Quantifiable outcome

• Finishes applied at a fraction of the traditional cost of replacement materials

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• LG Hausys: LG Hausys manufactures architectural interior films and surface materials sold through dealer networks for commercial interior projects. The product portfolio directly overlaps SOIF's wood, metal, and solid finish lines and serves similar hospitality and retail renovation use cases.
• Cover Styl': Cover Styl' specializes in self-adhesive architectural interior films with wood, marble, metal, and solid finishes for commercial renovation. Its product breadth and dealer-distribution model closely mirror SOIF's positioning in the hospitality and retail verticals.

Emerging players

• Arlon Graphics: Arlon manufactures decorative and architectural vinyl films for interior surface applications. While smaller and more focused on graphic films, Arlon's architectural product line competes for the same dealer-channel customers as SOIF.

Broad incumbents

• Wilsonart: Wilsonart manufactures engineered surfaces and laminates widely used in commercial interior design for healthcare, hospitality, and retail. Its product range competes for the same renovation budgets and surface-refresh use cases that SOIF addresses.
• Formica Group: Formica is a major manufacturer of decorative laminate surfaces used in commercial interiors including countertops, walls, and fixtures. Although it sells rigid laminate rather than films, Formica competes with SOIF for the same hospitality and healthcare surfacing budgets.
• Hanwha (Interior Films): Hanwha's surface finishing and interior film products target commercial interior applications including walls, furniture, and fixtures. As a large Korean conglomerate, Hanwha competes with SOIF across architectural surfacing in both domestic Korean and international markets.
• 3M (DI-NOC Architectural Finishes): 3M's DI-NOC line is the dominant architectural interior film product globally, offering similar decorative surface films for walls, doors, and fixtures. As a Fortune 500 industrial giant, 3M dwarfs SOIF in R&D, distribution, and brand recognition across the same commercial interior verticals.
• Avery Dennison (Hanita Coatings): Avery Dennison produces architectural and decorative films for interior and exterior surface applications. Its Hanita Coatings division overlaps with SOIF in wood-look and specialty architectural films sold through distribution.
• Saint-Gobain (Interior Solutions): Saint-Gobain supplies a broad portfolio of interior building products including surface finishes, wallcoverings, and ceilings. While not a film specialist, Saint-Gobain competes for the same commercial interior renovation specifications as SOIF.

Regional players

• Hyundai L&C (Interior Films): Hyundai L&C produces architectural interior films and surface materials primarily for the Korean and Asian markets. It is comparable to SOIF in product offering but does not directly compete in SOIF's USA-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/soifusa
• LinkedInlinkedin.com/company/soif-usa
• Instagraminstagram.com/soif.usa.co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soif