Ramseier Suisse Ag

What Ramseier Suisse Ag does

Ramseier Suisse AG is a privately held Swiss beverage manufacturer and wholly owned subsidiary of fenaco Genossenschaft, the Swiss agricultural cooperative grouping more than 23,000 farmers. Founded in 1910 in Emmental and now headquartered in Sursee, the company operates four production sites — Sursee (HQ and main cider press), Oberaach (largest cider press in Switzerland), Hochdorf (one of Switzerland's largest independent breweries), and Elm (mineral water and ELMER Citro bottling) — with approximately 250 employees and 242 million units of annual production capacity. The portfolio spans five core brands: RAMSEIER (ciders, juices, Schorle, partially de-sugared apple juice), SINALCO (soft drinks), ELMER Citro and ELMER Mineral (citrus soft drinks and mineral water from two own springs), and SuperT (vitamin tea).

The company monetizes through branded beverage sales to Swiss retail (Migros, Coop and other chains) and foodservice channels, contract manufacturing / private label filling (Lohnabfüllungen) for national and international brand owners across PET, glass, cans, bag-in-box, and flexible packaging, and sale of semi-finished products (juices, concentrates, aromas) to other beverage manufacturers with Suisse Garantie, Bio-Suisse, and Hochstamm Suisse certifications. Go-to-market is a direct field sales model with regional customer advisors covering all Swiss cantons plus a key accounts and foodservice motion. Distinctive technical capabilities include a 2014 energy-efficient fruit concentrate installation, an innovative natural filtration process for partially de-sugared apple juice (30% sugar reduction with IP-SUISSE certification), doubled recycled PET content from 30% to 60% since 2015, 500 MWh of photovoltaic generation, and a contract manufacturing service that supports product development through filling. Distribution is restricted to Switzerland; international visibility is achieved only via the Edelweiss Air partnership.

Name

Ramseier Suisse Ag

Legal name

RAMSEIER Suisse AG

Website

https://ramseier-suisse.ch

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

Ramseier Suisse AG is a Swiss multi-brand beverage producer (cider, juice, soft drinks, mineral water, beer) operating four production sites and 250 employees, serving Swiss retail and foodservice under brands RAMSEIER, SINALCO, ELMER and SuperT via a direct field sales force.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverage Manufacturing

NAICS

Breweries (312120), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

Keywords

• Fruit juice production
• Soft drink manufacturing
• Contract beverage bottling
• Mineral water production
• Cider processing

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded Beverage Sales: Sale of proprietary branded beverages under RAMSEIER, SINALCO, ELMER Citro, ELMER Mineral, and SuperT brands through Swiss retail (Coop, Migros, and others) and foodservice channels. Brands include ciders, fruit juices, soft drinks, iced tea, mineral water, syrups, and beer. This is the primary revenue driver. All three traditional brands (RAMSEIER, SINALCO, ELMER) grew revenue in 2025.
2. Contract Manufacturing / Private Label (Lohnabfüllungen): Third-party brands commission RAMSEIER to produce their beverages (cider, juice, soda, iced tea in flexible packaging, glass, PET, or canned beer). RAMSEIER provides full-service support from product development and raw material sourcing through packaging material procurement, production, and filling. The company produces for national and international brand owners under private label agreements.
3. Beer Production (Hochdorf Brewery): Production and sale of beer from the Hochdorf site, one of Switzerland's largest independent breweries. Beer business revenue grew 12% in 2023 and 10% in 2024, with 37.5 million liters sold in 2024. Products include alcoholic and non-alcoholic beer for retail and foodservice, including commercial brand (private label) contracts.
4. Semi-Finished Products (Halbfabrikate): Sale of semi-finished products including juices, concentrates, and aromas to other food and beverage manufacturers. Products are produced under certifications including Suisse Garantie, Bio-Suisse, and Hochstamm Suisse.
5. Tourism / Erlebniswelt (Discovery Universe): RAMSEIER Erlebniswelt attraction at Sursee, welcoming over 26,000 visitors in 2025. Offers interactive tours of production facilities, telling the story from apple to bottle. Also serves as a brand experience and marketing channel.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

RAMSEIER Suisse AG manufactures and sells branded beverages (ciders, fruit juices, soft drinks, mineral water, iced tea, syrups, and beer) under the RAMSEIER, SINALCO, ELMER, and SuperT brands, and additionally provides contract beverage filling (Lohnabfüllungen) plus semi-finished products (juices, concentrates, aromas) to other beverage companies. Production occurs across four Swiss sites in Sursee, Oberaach, Hochdorf, and Elm, with annual capacity of approximately 242 million units.

Product overview

RAMSEIER Suisse AG is a Swiss beverage company operating as a multi-brand portfolio with several core brands and product lines. The company produces cider, fruit juices, soft drinks, mineral water, syrup, and beer. Core brands include RAMSEIER (cider and juices), SINALCO (soft drinks), ELMER Citro (soft drinks), ELMER Mineral (mineral water), and SuperT (vitamin tea). The portfolio includes innovative products like partially de-sugared apple juice (30% less sugar) and low-sugar options like SINALCO fresh Grapefruit. For B2B customers, the company offers contract filling services and semi-finished products (juices, concentrates) with various certifications. The company operates cideries in Sursee and Oberaach, a brewery in Hochdorf, and a bottling facility in Elm.

Differentiator

Problem solved

Functional benefit

Brands

• RAMSEIER: Core brand for ciders, apple juices, and fruit beverages including Schorle and partially de-sugared apple juice
• SINALCO
• ELMER Citro
• ELMER Mineral
• SuperT

Products and services

• RAMSEIER Ciders and Fruit Juices Traditional Swiss cider, apple juice, and Schorle (apple spritzer) brand including the partially de-sugared apple juice variant. Distributed through Swiss retail and foodservice channels.
• SINALCO Soft Drinks Soft drink brand including SINALCO Cola and SINALCO fresh Grapefruit (low-sugar variant). Acquired Swiss brand rights from previous owners in 2002.
• ELMER Citro Soft Drinks Citrus-based carbonated soft drink including standard and zero-sugar variants. Sales grew 40%+ from 2021 to 2025. Expanding to all Migros cooperatives nationwide from April 2026.
• ELMER Mineral Water Mineral water from Elm source. Served as official partner beverage on Edelweiss airline flights starting March 2025 under three-year partnership.
• SuperT Vitamin Tea Vitamin tea brand introduced in 2022 with light recipe formulation. Includes variants such as SuperT Reload.
• Beer (Hochdorf Brewery) Beer produced at the Hochdorf facility, one of Switzerland's largest independent breweries. 37.5 million liters sold in 2024. Alcohol-free beer production for private label customers started March 2026.
• RAMSEIER Partially De-Sugared Apple Juice Apple juice with 30% less sugar using natural filtration technology (Teilentzuckerung) that separates fructose while preserving authentic juice flavor and plant compounds. IP-Suisse certified.
• RAMSEIER Bio Apple Spritzer (Reusable Glass) Bio apple spritzer (Schorle) in reusable glass bottles targeted at the gastronomy segment.
• Contract Filling (Lohnabfüllungen) Full-service contract beverage production including product development, raw material and packaging procurement, production, and filling across PET, glass, cans, bag-in-box, Tetra Pak, and flexible packaging formats for third-party brand owners.
• Semi-Finished Products (Halbfabrikate) Sale of semi-finished beverage products including juices, concentrates, and aromas to food and beverage manufacturers. Available with Suisse Garantie, Bio-Suisse, and Hochstamm Suisse certifications; custom blends and concentrations available.
• RAMSEIER Fresh Pressed (Frisch ab Presse) Seasonal fresh-pressed apple juices made directly from cider fruit harvest, available for a limited period starting late September each year.

Quantifiable outcome

• 30% reduction in CO2 emissions since 2012, through photovoltaic installations, PET recycling (doubled recycled content from 30% to 60%), and optimized filling lines
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Eidgenössisches Schwing- und Älplerfest (Swiss Wrestling and Alpine Games Festival)flagshipGTM or Marketing Partner · 1 August 2026ELMER Citro crown partnership (Kranzpartnerschaft) and RAMSEIER service partnership at the festival in Mollis, August 2026. The largest event engagement in company history. Brands will celebrate with promotions and limited special editions from April 2026.
• Edelweiss AirflagshipGTM or Marketing Partner · 1 March 2025Three-year partnership with Edelweiss airline. ELMER Mineral water served as official partner on all Edelweiss flights starting March 2025. This is a high-profile branding and distribution partnership bringing ELMER to international travelers.
• fenaco GenossenschaftcoreStrategic or Co-development PartnerRAMSEIER Suisse AG is a member of fenaco, Switzerland's largest agricultural cooperative grouping more than 23,000 Swiss farmers. fenaco supports farmers in the economic development of their businesses from field to table. RAMSEIER uses fenaco's internal resources, acts in an integrated manner, and meets profitability expectations. RAMSEIER also participates in fenaco's pension fund with attractive benefits for employees.
• PET-Recycling SchweizminorStrategic or Co-development PartnerRAMSEIER participates in the PET-Recycling Schweiz system, the primary mechanism for PET bottle recycling in Switzerland. The cooperation with many partners and various processing stages closes the PET recycling loop. RAMSEIER uses maximum recycled Swiss PET in all PET bottles.
• Fruit-Union Suisse (Schweizer Obstverband)coreStrategic or Co-development PartnerRAMSEIER processes cider fruits (apples and pears) sourced through the Fruit-Union Suisse harvest compensation system. The FUS estimates annual cider fruit harvest volumes that guide RAMSEIER's processing capacity. RAMSEIER is the largest cider producer in Switzerland and the largest buyer of cider fruit in Eastern Switzerland.
• Swiss Cider Fruit Producers (Mostobstproduzenten)coreStrategic or Co-development PartnerLong-term relationships with Swiss cider fruit farmers ensuring 100% Swiss-origin raw materials. RAMSEIER guarantees stable prices for cider apples and above-prior-year prices for cider pears, even when sugar content is lower (e.g., 2024 wet summer). Partnership ensures continuous market supply of Swiss apple juice year-round through concentrate reserves.
• IP-SUISSEminorOthersRAMSEIER's partially de-sugared apple juice is produced under IP-SUISSE quality criteria, a Swiss association promoting sustainable and fair agricultural production.
• Bio-SuisseminorOthersRAMSEIER produces semi-finished products (juices, concentrates) certified under Bio-Suisse standards, the Swiss organization for organic farming. RAMSEIER also supports the BIO Suisse project for organic cider apple production.
• Suisse GarantieminorOthersRAMSEIER produces semi-finished products under Suisse Garantie certification, which verifies that raw materials come from Swiss agriculture and are processed exclusively in Switzerland.
• Hochstamm SuisseminorOthersRAMSEIER produces semi-finished products from high-stem orchard apples under Hochstamm Suisse certification, supporting the preservation and promotion of high-stem orchards in Switzerland.
• Caritas and Table couvre-toi (Tischlein deck dich)minorOthersRAMSEIER partners with charitable food organizations Caritas and Table couvre-toi to combat food waste. Surplus or near-best-before beverages are redirected to those in need rather than being discarded.
• C-Matrix CommunicationsminorOthersSwiss PR and communications agency handling media relations for RAMSEIER Suisse AG. Primary contact: Michele Weber da Costa, PR Consultant, Bäckerstrasse 52, 8004 Zürich.
• RAMSEIER Aachtal AGcoreOthersSubsidiary company located in Oberaach (TG) operating the largest cider press in Switzerland. Previously known as Pomog AG until 2011. Processes approximately 70% of total cider fruit for RAMSEIER Suisse AG. 8 employees.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sinalco AG: German owner of the SINALCO brand, which RAMSEIER licenses for Switzerland and Liechtenstein. Direct opposite party in the SINALCO brand value chain—any licensing changes, brand strategy disputes, or termination would directly impact RAMSEIER's SINALCO Cola and SINALCO fresh Grapefruit revenue.
• Britvic plc: UK-listed soft drinks manufacturer with branded portfolio (Pepsi licensed, Robinsons, J2O, Tango) and private label manufacturing. Closest comparable to RAMSEIER's combination of legacy soft drink brands (SINALCO, ELMER Citro) and contract bottling services for major retailers.
• Cott Corporation: Canadian-based global private label and contract beverage manufacturer. Closest large-scale peer to RAMSEIER's private label and contract bottling business, with multi-format filling capabilities and B2B model serving retailers and brand owners across multiple beverage categories.
• Refresco Group B.V. Global independent beverage co-packer headquartered in the Netherlands. Closest direct competitor to RAMSEIER's Lohnabfüllungen (contract manufacturing) business, with comparable multi-format filling capabilities (PET, glass, cans, bag-in-box) and B2B contract manufacturing model.
• Eckes-Granini Group GmbH: European fruit juice manufacturer operating brands including hohes C, granini, and Pago. Direct competitor in fruit juice and fruit-based beverage production with similar semi-finished product (concentrate) offerings and Swiss/European retail presence.
• Feldschlösschen Getränke AG: Switzerland's largest brewery and beverage company, owned by Carlsberg Group. Direct competitor to RAMSEIER's Hochdorf brewery in Swiss beer market, with overlapping presence in retail and foodservice channels. Both compete for Swiss on-premise and off-premise beer share.
• Gerolsteiner Brunnen GmbH: German premium mineral water brand. Direct peer to RAMSEIER's ELMER Mineral water, with comparable premium positioning, source-based branding, and presence in European retail and foodservice channels.
• Valensina GmbH: German fruit juice manufacturer with strong European DACH retail presence. Direct peer in fruit juice and juice-based beverage production, with comparable premium positioning and multi-format packaging capabilities.

Regional players

• Hero Group: Swiss food and beverage company based in Lenzburg, producing jams, fruit-based products, and beverages. Regional peer with shared Swiss heritage, fenaco-adjacent supplier relationships, and overlapping presence in Swiss retail beverage and fruit-product categories.

Broad incumbents

• Asahi Group Holdings, Ltd. Japanese multinational beverage company with broad portfolio including beer (Asahi, Carlton), soft drinks, water, and dairy beverages. Broad incumbent in beverage manufacturing with European beer holdings that overlap with RAMSEIER's Hochdorf beer business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/watch?v=tikcPH-NsTc
• Facebookfacebook.com/Ramseier
• Instagraminstagram.com/ramseier_suisse

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramseier Suisse Ag