Private Collection Insurance

What Private Collection Insurance does

Private Collection Insurance (PCI) is a Canadian Managing General Agent (MGA) that underwrites specialized insurance for high-value collectibles and two niche commercial segments. The company distributes exclusively through licensed Canadian insurance brokers, who place policies on behalf of high-net-worth individual collectors and commercial clients such as jewellery and firearms businesses. PCI accesses Lloyd's of London for underwriting capacity and financial backing, and earns revenue through insurance premiums on broker-placed policies.

PCI's product portfolio spans ten individual collectible categories, including Fine Art, Sports Cards, Jewellery and Watches, Wine and Whiskey, Vinyl Records, Collectible Coins, Comic Books, Gun Collections, and Musical Instruments, plus two core commercial programs (Jewellers Block Insurance and Firearm Business Insurance). All-risk, worldwide, blanket, loss-of-value, and transit coverage are standard policy features; blanket coverage eliminates the need for individual appraisals unless a single item exceeds $20,000. Pricing is bespoke and quote-based, with annual billing cadence.

The company is headquartered in Vaughan, Ontario as part of the Ferrari Group of Companies. It currently serves seven Canadian provinces (BC, AB, MB, SK, ON, NS, NL) for firearms business insurance and operates with a 1-10 person team. No proprietary technology platform is described; PCI's competitive differentiation rests on its exclusive broker distribution model, Lloyd's of London capacity access, and a team of underwriters who are themselves lifelong collectors across multiple categories. Marketing is community-driven through content, podcasts, ambassador programs, and event sponsorships within the sports card and luxury vehicle collecting subcultures.

Name

Private Collection Insurance

Legal name

Private Collection Insurance

Website

https://privatecollectioninsurance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Collection Insurance is a Canadian Managing General Agent that underwrites specialized insurance for high-value collectibles and commercial jewellery and firearms businesses, distributing exclusively through licensed Canadian insurance brokers with Lloyd's of London capacity.

Ownership category

akta.pro rank

Product category

Specialty Collectibles Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

Keywords

• Specialty insurance
• Collectibles coverage
• Managing general agent
• Fine art insurance
• Broker distribution

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums (MGA): PCI acts as a Managing General Agent, earning revenue by underwriting specialized collectibles and jewellery/firearms business insurance policies through its exclusive Lloyd's of London market access. Revenue is generated through insurance premiums paid by broker-placed clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Private Collection Insurance (PCI) is a Canadian Managing General Agent (MGA) that underwrites and issues specialized insurance policies for high-value collectibles (fine art, sports cards, jewellery, watches, wine and whiskey, vinyl records, coins, comic books, gun collections, musical instruments) and niche commercial risks (jewellery businesses and firearms businesses). Policies are placed exclusively by licensed Canadian insurance brokers and are backed by Lloyd's of London capacity, offering all-risk, worldwide, blanket, transit, and loss-of-value coverage.

Product overview

Private Collection Insurance (PCI) is a Canadian Managing General Agent (MGA) offering specialized insurance solutions for high-value collectibles and niche commercial risks. The company provides a comprehensive portfolio of insurance products through insurance brokerages, including Jewellers Block Insurance and Firearm Business Insurance as core commercial offerings, along with individual collectibles coverage including Fine Art Insurance, Sports Cards Insurance, Jewellery Insurance, Wine and Whiskey Insurance, Vinyl Records Insurance, Gun Collection Insurance, Collectible Coins Insurance, Watch Insurance, Comic Book Collection Insurance, and Musical Instrument Insurance. PCI operates exclusively through licensed Canadian insurance brokers, offering all-risk protection, worldwide coverage, blanket coverage for growing collections, loss of value protection, and transit coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewellers Block Insurance Specialized insurance coverage for Canadian jewellery businesses including retailers, wholesalers, manufacturers, and appraisers, protecting high-value inventory (diamonds, gemstones, watches, precious metals) against theft, fire, transit loss, liability, and business interruption. Distributed via broker.

Quantifiable outcome

• Blanket coverage eliminates need for individual appraisals unless a single item exceeds $20,000
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• Ferrari Group of CompaniescoreStrategic or Co-development PartnerPCI is a member of the Ferrari Group of Companies. Ferrari & Associates is the parent company and hosts PCI's headquarters at 7675 Highway 27, Vaughan, Ontario. Ferrari & Associates co-hosts the annual Cars & Coffee event with PCI.
• Lloyd's of LondoncoreTechnology or IntegrationPCI leverages exclusive Lloyd's of London market access to provide insurance capacity for both its Jewellers Block and Firearm Business Insurance programs. Lloyd's is the insurance carrier providing the financial backing and underwriting capability for PCI's specialized coverage.
• Canadian Association of Managing General Agents (CAMGA)minorOthersPCI is listed as a member/affiliate of CAMGA, the Canadian Association of Managing General Agents. This affiliation signals industry standing and regulatory legitimacy within the Canadian MGA community.
• SlabsharksmoderateGTM or Marketing PartnerSlabsharks is a sports card consignment and grading platform. PCI's East Coast Ambassador Sylvain Cormier serves as Director of Affiliates for Eastern Canada at Slabsharks. PCI and Slabsharks cross-promote at card shows and in content, with Slabsharks featured in PCI's Friends & Affiliations section.
• Hockey Cards Gongshow PodcastmoderateGTM or Marketing PartnerPCI is featured as a recurring guest on the Hockey Cards Gongshow podcast. Sylvain Cormier, PCI's East Coast Ambassador, appears on the show in 'Confessions of a Card Dealer' segments. PCI has been featured on the podcast in July, August, and September 2025.
• Sports Cards LiveminorGTM or Marketing PartnerSports Cards Live is a sports card media platform. PCI was featured on Sports Cards Live in September 2024. Sports Cards Live is listed in PCI's As Featured On section.
• PSA Platinum Dealer CYG (Choose Your Grading)minorOthersSylvain Cormier, PCI's East Coast Ambassador, became a PSA Platinum Dealer for CYG (Choose Your Grading) in May 2025, expanding grading services available to Eastern Canadian collectors. This relationship connects PCI's ambassador to professional card grading services.
• Sport Card Expo TorontominorGTM or Marketing PartnerPCI is listed as a Friends & Affiliations partner of Sport Card Expo Toronto. PCI attends this major card show in Canada, connecting with collectors and promoting collectibles insurance.
• Vancity Card ShowminorGTM or Marketing PartnerPCI is listed as a Friends & Affiliations partner of the Vancity Card Show (VancityShow.com). PCI attends this show to engage with the collector community and promote insurance awareness.
• KDCollectiblesminorGTM or Marketing PartnerKDCollectibles is listed in PCI's Friends & Affiliations section. KDCollectibles is a Canadian collectibles business that cross-promotes with PCI at events and online.
• International Society of Appraisers (ISA)minorOthersISA (International Society of Appraisers) is listed in PCI's Friends & Affiliations section. ISA provides appraiser certification and standards relevant to jewellery, fine art, and collectibles valuation — important for insurance underwriting purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Collectors Insurance: American Collectors Insurance specializes in collectible and classic-vehicle insurance distributed through agents and specialty partners. It is a niche specialist comparable to PCI in product focus, although with a different core category (vehicles vs broad collectibles).
• Berkley Asset Protection: Berkley Asset Protection (part of W.R. Berkley) underwrites collectibles, fine art, and personal articles specialty coverage for dealers and collectors. It is a direct competitor in the broker-distributed specialty collectibles niche.
• PURE Group: PURE is a member-owned insurance exchange focused on high-net-worth personal lines including fine art, jewellery, and other collectibles. It competes directly with PCI's all-risk, worldwide coverage model for affluent collector households.
• Chubb: Chubb's Masterpiece product line provides all-risk, worldwide coverage for high-value collections including fine art, jewellery, and watches. It is the most globally recognized direct competitor to PCI's individual collector offerings and competes for the same broker-routed high-net-worth business.
• AIG: AIG's Private Client Group offers high-net-worth personal lines including collectibles, fine art, and jewellery coverage through broker distribution. It is one of the largest specialty personal lines competitors PCI's broker partners can place business with.
• Jewelers Mutual: Jewelers Mutual is a US specialty insurer focused on jewellery businesses and personal jewellery coverage, including the former Huntington T. Block jewellery-business program. It is the closest functional peer to PCI's Jewellers Block Insurance product line.
• Hiscox: Hiscox's Specialty Insurance division includes fine art, jewellery, and collectibles coverage distributed through brokers. It competes with PCI for specialty commercial and personal collectibles placements, particularly through broker channels.

Broad incumbents

• Intact Financial Corporation: Intact Financial is the largest Canadian P&C insurer, distributing through broker networks including Intact Public Entities and broker partners. As the dominant Canadian broker-distributed carrier, it represents the broad incumbent against which PCI's specialty niche must compete for broker mindshare.
• Aviva Canada: Aviva Canada is one of the largest Canadian P&C insurers, offering broad personal and commercial lines through broker distribution. While it does not specialize in collectibles, it is the incumbent competitor in broker-routed Canadian P&C business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/privatecollectioninsurance
• YouTubeyoutube.com/@privatecollectioninsurance
• Facebookfacebook.com/privatecollectioninsurance
• LinkedInlinkedin.com/company/private-collection-insurance
• Instagraminstagram.com/privatecollectioninsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Collection Insurance