TANG Events
Melbourne-based event management company operating music festivals (Ultra Australia, Lunation, S2O Australia), a weekly nightclub experience (Scarlett Saturdays), and artist tours across Australia and the Asia-Pacific region with 251-500 employees.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What TANG Events does
TANG Events is a Melbourne-headquartered event management company that produces music festivals, artist tours, and nightclub events across Australia and the Asia-Pacific region. Founded in 2008 and operating with 251-500 employees, the company runs a portfolio of branded properties including Ultra Music Festival Australia (since 2018), Scarlett Saturdays (a weekly Saturday superclub launched in 2014 at the wholly owned Ms Collins venue in Melbourne's CBD), Lunation Music Festival (indoor electronic events at the 2,500-capacity Timber Yard in Melbourne and Metro City in Perth), and S2O Australia (a water music festival launching in Brisbane in February 2026). The company also books and manages artist tours covering K-pop acts (OnlyOneOf, Daesung, Viviz), Vietnamese artists (Vũ, tlinh), and global performers (Travis Scott, Steve Aoki, Martin Garrix, Carl Cox) across Australia and Southeast Asia. CEO Kenneth Ngov leads the privately-held company; no revenue, funding, or valuation data has been disclosed.
The product surface is event-driven rather than technology-driven. Core offerings are multi-day music festivals (Ultra Australia in Melbourne and Gold Coast; Lunation in Melbourne and Perth; S2O Australia), a weekly nightclub experience (Scarlett Saturdays), artist tour management, and premium VIP hospitality packages priced from $850 to $2,000+. No proprietary AI/ML systems, APIs, SDKs, integrations, or patents are disclosed; the company is described as operating an "event management and live entertainment production platform" on standard web infrastructure. Distribution relies on five third-party ticketing partners (Eventbrite, Ticketbooth, Moshtix, Megatix, Fourvenues), direct website sales for VIP and business enquiries, and an Ultra Ambassador grassroots referral program.
Revenue is generated through four streams: transactional ticket sales via the listed platforms; one-time VIP package and bottle-service fees at Scarlett Saturdays and festival VIP tiers; festival management fees tied to Ultra Australia, Lunation, and S2O; and professional services for artist bookings, sponsorships, media, and corporate event enquiries. Customer segmentation is horizontal across music festival attendees, nightlife enthusiasts, concert and tour attendees, and corporate/business clients, with marketing concentrated on organic Instagram, Facebook, and LinkedIn plus the ticketing platform partnerships.
TANG Events firmographics
Firmographics- Name
- TANG Events
- Legal name
- TANG Events
- Website
- https://tangevents.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Melbourne-based event management company operating music festivals (Ultra Australia, Lunation, S2O Australia), a weekly nightclub experience (Scarlett Saturdays), and artist tours across Australia and the Asia-Pacific region with 251-500 employees.
- Ownership category
- akta.pro rank
TANG Events industry classification
Industry- Product category
- Live Event Management and Music Festival Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where TANG Events is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TANG Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling tickets to music festivals, nightclub events, and artist tours across Australia and the Asia-Pacific region through multiple ticketing platforms.
- VIP Services: Premium VIP booth reservations, bottle service, and exclusive entry packages at Scarlett Saturdays nightclub events, with packages ranging from $850 to $2000+.
- Festival Management: Revenue from organizing and producing major music festivals including Ultra Australia, S2O Australia, and Lunation, including ticket sales, VIP experiences, and potentially sponsorship deals.
- Artist and Event Services: Services for business inquiries including artist/show booking, event inquiry, media/press, sponsorship, and ticketing & sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wet Dreams Package - $850 for 4 VIP Entries with standard service |
| Unit Pricing | Pay-as-you-go | Frequent Flyer Package - $1100 for 6 VIP Entries with premium service |
| Unit Pricing | Pay-as-you-go | Rich Chigga Package - $1400 for 8 VIP Entries with exotic service |
| Unit Pricing | Pay-as-you-go | Prestige Packages - $2000+ for ultimate VIP experience |
| Unit Pricing | Pay-as-you-go | Special Occasion Promotions |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
TANG Events product offering
Product offeringCore offering
TANG Events produces and manages music festivals, artist tours, and nightclub events across Australia and the Asia-Pacific region. Its core offerings include owned/branded music festivals (Ultra Music Festival Australia, S2O Australia, Lunation), a weekly Saturday superclub event (Scarlett Saturdays) at its Ms Collins venue, and artist touring services for international and K-pop acts. Revenue is generated via ticket sales, VIP booth packages, and ancillary event services.
Product overview
TANG Events operates as a diversified event management company with a portfolio of branded nightclub events, music festivals, and artist touring services across Australia and the Asia-Pacific region. Their core offerings include Scarlett Saturdays (a weekly nightclub event at Ms Collins venue), Ultra Music Festival Australia (EDM festival), Lunation (indoor electronic music festival), S2O Australia (water music festival), and comprehensive artist touring services. The company also manages the Ms Collins venue and offers VIP hospitality packages across all events.
Differentiator
Problem solved
Functional benefit
Brands
- Scarlett Saturdays: Melbourne's hottest superclub in the heart of the CBD, nightlife destination operating every Saturday since 2014
- Ultra Music Festival Australia
- S2O Australia
- Lunation Music Festival
Products and services
- Scarlett Saturdays Melbourne's premier weekly Saturday nightclub event held at Ms Collins venue in the CBD, operating since 2014. Features VIP bottle service, celebrity guests, and world-class DJs for nightlife patrons.
- Ultra Music Festival Australia Premier electronic dance music (EDM) festival in Australia featuring world-class DJs and cutting-edge production. Operated in Melbourne and Gold Coast venues.
- S2O Australia The world's biggest water festival making its Australian debut in Brisbane in February 2026. Part of the global S2O brand spanning Bangkok, Tokyo, Seoul, and Los Angeles.
- Lunation Music Festival Indoor electronic music festival featuring Asian artists and global headliners. 2,500 capacity warehouse venue in Melbourne (Timber Yard) and Perth (Metro City), focused on bass and dance music.
- Artist Tours Artist touring services spanning Australia and Southeast Asia, managing international acts including K-pop artists (OnlyOneOf, Daesung, Viviz), Vietnamese artists (Vũ, tlinh), and global performers (Travis Scott, Steve Aoki).
- Ms Collins Venue Melbourne CBD nightclub venue hosting Scarlett Saturdays weekly events and other nightlife programming.
- Scarlett Saturdays VIP Packages Premium VIP booth reservations and bottle service packages at Scarlett Saturdays, with tiers from $850 to $2000+ including bottle service, VIP entry, and hospitality amenities.
Companies that use TANG Events
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
TANG Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TANG Events partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
TANG Events competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TANG Events social profiles
Digital presenceTANG Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
TANG Events leadership team
Management profileNumber of profiles
Profiles1 record
TANG Events subsidiaries and ownership
Company hierarchySubsidiaries2 records
TANG Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TANG Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TANG Events
What does TANG Events do?
TANG Events produces and manages music festivals, artist tours, and nightclub events across Australia and the Asia-Pacific region. Its core offerings include owned/branded music festivals (Ultra Music Festival Australia, S2O Australia, Lunation), a weekly Saturday superclub event (Scarlett Saturdays) at its Ms Collins venue, and artist touring services for international and K-pop acts. Revenue is generated via ticket sales, VIP booth packages, and ancillary event services.
Is TANG Events a public or private company?
TANG Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TANG Events founded?
TANG Events was founded in 2014. It employs 251 to 500 people.
Where is TANG Events based?
TANG Events is headquartered in Melbourne, Australia, in the Oceania region.
How does TANG Events make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Services, festival Management and artist and Event Services.
Does TANG Events have an API?
No public API is recorded for TANG Events.
What industry is TANG Events in?
TANG Events's product category is Live Event Management and Music Festival Production. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711310 and its SIC code is 7900.