Producegood

Name

Producegood

Legal name

ProduceGood

Website

https://www.producegood.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters at various giving levels (Key Lime up to $1,000, Orange Blossom $1,000, Plum Harvest $2,500, Blueberry Bounty $5,000, Golden Valencia $10,000, Evergreen Orchard $30,000)
2. Monthly Giving Program: Recurring monthly or quarterly donations through the Perennial Givers program supporting long-term organizational planning
3. Corporate Sponsorships: Market Sponsor program connects brands with ProduceGood's mission and network visibility; corporate volunteer programs (First Pick)
4. Stock Donations: Direct stock transfers to Charles Schwab account
5. Donor Advised Fund (DAF) Giving: Tax-advantaged giving through DAFs with dedicated donation link
6. Matching Gifts: Employer matching gift program (Tax ID 47-2289712)
7. Feeding Partner Fees: Occasional Receiver (no cost), Monthly Bounty Partner (monthly service fee), Market Share Partner (per event service fee)
8. Government Contracts: Contracted gleaning and outreach services with cities (Oceanside, Escondido, Encinitas, La Mesa); San Diego County Supervisors Community Enhancement programs
9. Government Grants: USDA-NIFA Community Food Project grants (2023-2026), CalRecycle Edible Food Recovery grants (2022-2024)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ProduceGood is a 501(c)(3) nonprofit that recovers surplus edible produce from residential orchards, farms, farmers markets, and grocery stores in San Diego County using volunteer labor, then transports and delivers it to a network of over 100 feeding partner organizations serving food-insecure individuals. The organization runs a portfolio of programs (CropSwap, Market Share, First Pick, CropCircle, Grocery Gleaning, Bumper Crop) and also provides contracted gleaning and outreach services to municipal governments to support SB 1383 and AB 1826 compliance.

Product overview

ProduceGood is a food recovery nonprofit organization offering a portfolio of gleaning programs that work together to recover surplus produce and distribute it to food-insecure populations in San Diego County. The core programs include CropSwap (residential fruit recovery), Market Share (commercial produce recovery from farms, farmers markets, and grocers), First Pick (corporate team-building gleaning), CropCircle (municipal partnerships), Grocery Gleaning, and Bumper Crop (farm surplus coordination). These programs feed into the Produce Provision Network (PPN) of over 100 feeding partner organizations. The organization also provides transportation and logistics services, and education/outreach programs including the E-champs Food Waste Prevention Education curriculum. This is not a technology/software product company; all offerings are service-based food recovery programs.

Differentiator

Problem solved

Functional benefit

Brands

• CropSwap: Residential fruit recovery program where volunteers collect citrus and other fruit from local backyards and orchards donated by residents and farmers.
• Market Share
• First Pick
• CropCircle
• Grocery Gleaning
• Produce Provision Network (PPN)

Products and services

• Produce Provision Network (PPN) Network of over 100 San Diego County feeding partner organizations that receive recovered produce to serve food-insecure individuals and families. Includes three participation tiers: Occasional Receiver (no cost based on availability), Monthly Bounty Partner (monthly service fee for scheduled drops), and Market Share Partner (per event service fee).
• CropSwap Residential fruit recovery program that sends volunteers to collect citrus and other fruit from local backyards and orchards donated by residents and farmers. For individual and group volunteers; serves the ProduceGood feeding partner network.
• Market Share Commercial produce recovery program that collects mixed produce from farms, farmers markets (La Jolla, Leucadia, Hillcrest), and grocers. Includes Grocery Gleaning at local retail locations. Recovers otherwise unsold but edible produce for distribution to feeding partners.
• First Pick Corporate team-building gleaning program for companies and organizations to participate in group gleaning events as a corporate social responsibility initiative. Provides structured volunteer experiences for corporate groups.
• CropCircle Contracted municipal partnership program partnering with San Diego County cities (Oceanside, Escondido, Encinitas, La Mesa) through produce collection and food waste prevention outreach services, supporting SB 1383 and AB 1826 compliance requirements. Sold to city governments as contracted gleaning services.
• Grocery Gleaning Program where volunteers sort through grocery store excess produce to collect edible items for delivery to nearby feeding partners. Partners with Gelson's Market, Lazy Acres Market, Trader Joe's, and other grocery retailers.
• Bumper Crop Program for farmers with surplus bumper crops, coordinating with San Diego's largest food banks for tote drops as part of the county's centralized food recovery system. Recovers large-volume farm surplus for distribution.
• Transportation & Logistics Services Scheduled transport services for moving 50–1,000 pounds of fresh produce at a time from source locations (farms, markets, grocers, orchards) to feeding partners. Available Monday–Thursday with 48 hours advance notice. Operated by volunteer drivers.
• E-champs Food Waste Prevention Education Curriculum developed for schools, clubs, and after school programs to engage youth in food waste prevention education. Offered to educational institutions and youth organizations.

Quantifiable outcome

• 8,252,805 servings of produce provided to food-insecure individuals
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• City of OceansidecoreStrategic or Co-development PartnerContracted gleaning and outreach services partnership. City partner in Crop Circle program for produce collection and food waste prevention, supporting SB 1383 and AB 1826 compliance.
• City of EscondidocoreStrategic or Co-development PartnerContracted gleaning and outreach services partnership. City partner in Crop Circle program for produce collection and food waste prevention.
• City of EncinitascoreStrategic or Co-development PartnerContracted gleaning and outreach services partnership. EPA-recognized for food waste reduction efforts in Encinitas.
• City of La MesacoreStrategic or Co-development PartnerContracted gleaning and outreach services partnership. City partner in Crop Circle program for municipal food recovery.
• Coastal Roots FarmcoreStrategic or Co-development PartnerAlliance partner. Post-Harvest and Distribution Manager Garth Denton-Borhaug serves on ProduceGood Board of Directors.
• San Diego Food Systems AlliancecoreStrategic or Co-development PartnerActive role in Food Vision 2030 initiative. Collaborates on regional food system improvements and objectives.
• San Diego Hunger CoalitionminorStrategic or Co-development PartnerAlliance partner working on food assistance and hunger relief coordination.
• Association of Gleaning Organizations (AGO)minorStrategic or Co-development PartnerCollaborating on food loss measurement project to quantify impact of small-scale orchard recovery.
• Sustainable Agriculture Research and Education (SARE)minorStrategic or Co-development PartnerPartner in food loss measurement project to prove value of small-scale orchard produce recovery.
• Gelson's MarketminorChannel Partner/ Reseller/ DistributorGrocery partner donating excess edible produce through grocery gleaning program.
• Trader Joe'sminorChannel Partner/ Reseller/ DistributorGrocery partner donating excess edible produce through grocery gleaning program.
• Lazy Acres MarketminorChannel Partner/ Reseller/ DistributorGrocery partner donating excess edible produce through grocery gleaning program.
• DeloitteminorGTM or Marketing PartnerBusiness and community supporter providing professional services and volunteer support.
• IlluminaminorGTM or Marketing PartnerBusiness and community supporter. The Illumina Foundation also listed as separate supporter.
• SDG&EminorGTM or Marketing PartnerUtility partner with environmental nonprofit support programs. Community Relations Manager Morgan Justice-Black serves on ProduceGood Board.
• Callaway GolfminorGTM or Marketing PartnerBusiness and community supporter in Carlsbad area.
• U.S. Environmental Protection AgencyminorGTM or Marketing PartnerEPA Food Recovery Challenge participant and award winner. Recognized for food waste reduction achievements.
• PlusBoxminorStrategic or Co-development PartnerCommunity organization providing fresh food to families and keiki. Director of Programs Danielle Radford collaborates on joint projects.
• Feeding San DiegocoreChannel Partner/ Reseller/ DistributorPrimary feeding partner receiving recovered produce for distribution to food-insecure populations.
• San Diego Food BankcoreChannel Partner/ Reseller/ DistributorMajor feeding partner coordinating with ProduceGood for large-scale produce recovery through county centralized system.
• Hillcrest Farmers MarketminorChannel Partner/ Reseller/ DistributorAlliance partner market for Market Share produce recovery program.
• La Jolla Open Aire MarketminorChannel Partner/ Reseller/ DistributorAlliance partner farmers market for produce recovery gleaning.
• Leucadia Farmers MarketminorChannel Partner/ Reseller/ DistributorAlliance partner market where Board Treasurer Vann Parker coordinates Market Share collection.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Food Forward: Food Forward is a California-based 501(c)(3) that recovers surplus produce from farms, farmers markets, and backyard fruit trees and redistributes it to communities facing food insecurity. It operates almost identical gleaning and food recovery programs as ProduceGood, including backyard harvests, farmers market gleaning, and grocery recovery, and serves as the closest geographic and operational peer.
• Food Recovery Network: Food Recovery Network is a national 501(c)(3) that recovers surplus food from college campuses, restaurants, and farms and donates it to communities in need. It shares ProduceGood's gleaning/recovery philosophy and volunteer-driven model, though it focuses more on campus-anchored recovery versus ProduceGood's backyard and farmers-market anchor.
• City Harvest: City Harvest is a New York City-based food rescue organization that collects surplus food from farms, restaurants, grocers, and farmers markets and delivers it free to hundreds of soup kitchens and food pantries. It is a strong functional comparable to ProduceGood, operating gleaning-style food recovery at larger urban scale.

Broad incumbents

• Feeding San Diego: Feeding San Diego is a Feeding America affiliate and the largest food bank in San Diego County, distributing food to hundreds of nonprofit partners. ProduceGood is one of its feeding partners, but Feeding San Diego also runs its own food recovery and gleaning initiatives, making it a comparable (and partially overlapping) food recovery organization in the same region.
• San Diego Food Bank: San Diego Food Bank is a major regional food bank that coordinates produce distribution through a county-wide centralized system and is a primary ProduceGood feeding partner. It operates at broader scale and with a wider food-category mandate, making it a comparable incumbent in San Diego's food recovery and redistribution ecosystem.
• Second Harvest of Silicon Valley: Second Harvest of Silicon Valley is one of the largest food banks in the U.S., distributing food through a partner network across Santa Clara and San Mateo counties. It is a comparable regional incumbent with both food bank and food recovery operations, similar in role to ProduceGood's large food bank partners.

Emerging players

• FoodCloud: FoodCloud is an Ireland-founded social enterprise (now operating in the UK and beyond) that uses technology to redistribute surplus food from retailers to charities. It shares ProduceGood's food recovery mission and serves comparable end beneficiaries, but layers in a proprietary matching platform rather than pure volunteer gleaning.
• AmpleHarvest.org: AmpleHarvest.org is a nationwide nonprofit that connects backyard gardeners and small growers with local food pantries to donate excess produce. It mirrors ProduceGood's CropSwap residential fruit recovery concept but does so via a national digital directory rather than in-person volunteer events.

Others

• WhyHunger: WhyHunger is a national nonprofit that supports grassroots food justice and hunger-relief organizations, including funding and capacity-building for food recovery programs. It is thematically related to ProduceGood's food recovery and food justice mission, though it operates more as a funder/advocate than a direct gleaner.
• ReFED: ReFED is a U.S. nonprofit think tank and funder coalition working to reduce food waste across the supply chain. It is adjacent to ProduceGood's work through the EPA Food Recovery Challenge and provides industry data and capital that support gleaning organizations like ProduceGood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/producegood
• LinkedInlinkedin.com/company/producegood

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producegood