Taekwondo America

What Taekwondo America does

Taekwondo America is a national membership organization founded in 1993 that unites independently owned and operated Taekwondo schools under a shared set of training standards, belt ranking systems, and tournament rules administered by the TA National Board of Examiners. The organization serves children, youth, adults, and families seeking martial arts training, fitness, self-defense, and character development, with a family-friendly, non-aggressive cultural positioning. Its core products include a comprehensive belt-rank curriculum spanning White Belt through 9th Degree Black Belt, semi-annual National Tournament events (with recent editions in Orlando and Dallas), the annual Master Experience conference for advanced Black Belt members, and the BBC2020 digital learning platform offering video-based content for Black Belts, instructors, and school owners. Supporting technology is limited to the TA Event App (a Glide-based mobile app for tournament scheduling and results) and a Student Resources Portal with rank-specific manuals and training videos.

The business model is franchise-like rather than centrally operated retail: approximately 40+ independently owned schools across 11+ US states (Alabama, Florida, Indiana, Kentucky, Louisiana, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Virginia) set their own student membership and training fees, while the central organization generates revenue from school membership dues, tournament entry fees, merchandise sales (e.g., $25–$30 tournament t-shirts), and ancillary services such as CPR certification courses ($40 per participant) offered at Master Experience events. Go-to-market is event-driven: students enroll at local schools and are invited to participate in national tournaments and conferences, with marketing primarily conducted through Facebook, YouTube (TKDAcurriculum), and the Student Resources Portal. The central organization itself is small (1–10 employees) and governed by elected officers and senior partners who also operate their own family-oriented schools within the network.

Name

Taekwondo America

Legal name

Taekwondo America

Website

https://taekwondoamerica.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Taekwondo America is a national membership organization founded in 1993 that unites 40+ independently owned Taekwondo schools across 11+ US states under a standardized curriculum, belt ranking system, and shared tournament events, serving children, adults, and families seeking martial arts training.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts training
• Taekwondo instruction
• Belt rank curriculum
• Martial arts tournaments
• Self-defense education

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Independently owned Taekwondo schools charge membership/training fees to students. Each school sets its own pricing under the Taekwondo America umbrella.
2. Tournament Entry Fees: Revenue generated from National Tournament registrations and event participation.
3. Merchandise Sales: Pre-order tournament t-shirts sold at $25 pre-ordered and $30 on tournament day.
4. Event Registration and Certification: CPR certification courses at Master Experience events ($40 per participant), plus event registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Taekwondo America is a national membership organization that unites independently owned Taekwondo schools under a standardized curriculum, belt-ranking system, and shared tournament rules certified by the TA National Board of Examiners. Its core offering is the delivery of family-oriented Taekwondo and self-defense training across 40+ cities, complemented by semi-annual National Tournaments, an annual Master Experience conference, and a BBC2020 digital training platform for Black Belts, instructors, and school owners.

Product overview

Taekwondo America is a national membership organization of independently owned Taekwondo schools operating under standardized guidelines and training programs. The core offering includes structured belt rank curriculum for students from White Belt through 9th Degree Black Belt, supplemented by semi-annual National Tournament events, the annual Master Experience conference for advanced training, and digital learning platforms (BBC2020) providing video-based content for Black Belts, Instructors, and School Owners. The organization also provides the TA Event App for tournament management and a Student Resources Portal with rank-specific training materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Taekwondo America National Organization Membership National membership program for independently owned Taekwondo schools that join the TA umbrella and adhere to standardized guidelines, training programs, and tournament rules set by the national board of examiners. Schools receive brand affiliation, curriculum, and access to national events.
• Student Belt Rank Curriculum Comprehensive training curriculum for students progressing through belt ranks from White Belt through 9th Degree Black Belt, including patterns/forms (Poomsae), one-steps, sparring combinations, and board-breaking techniques.
• National Tournament Events Semi-annual national Taekwondo tournament competitions featuring forms, sparring, board breaking, and synchronized forms competitions across multiple skill divisions. Students from TA schools nationwide compete.
• Master Experience Conference Annual multi-day training conference for Black Belts featuring advanced seminars, workouts, national testing, CPR certification ($40 per participant), and networking opportunities with Masters and Grand Masters. School owners participate in a dedicated pre-conference seminar.
• BBC2020 Black Belt Conference Virtual e-learning platform offering video-based workouts, seminars, and instructor training content for Black Belt members, including content on speed, timing, conditioning, and target and floor drills.
• BBC2020 Instructor Training Online instructor development program covering teaching methodologies, tournament judging, child development, and class management techniques for Taekwondo instructors.
• BBC2020 School Owner Resources Business management resources for Taekwondo school owners, including culture building, instructor team management, and operational guidance to support TA-affiliated schools.
• TA Event App Mobile application for students and families to view tournament schedules, ring assignments, competition times, and results during national TA tournament events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Martial Arts: Multi-discipline martial arts franchise operating across numerous U.S. locations with standardized programs, instructor training, and national competitions. Comparable to TA as a franchise-style martial arts organization targeting families and youth.
• American Taekwondo Association (ATA): The largest taekwondo membership organization in the United States, operating a similar franchise-style network of independently owned schools under a standardized curriculum and tournament circuit. Directly comparable in business model, target customer, and product offering to Taekwondo America.
• Karate America: A national martial arts membership organization operating independently owned schools under a shared brand, standardized curriculum, and tournament events. Closely parallel to TA's structure and value proposition for families seeking martial arts instruction.
• Tiger-Rock Martial Arts: A taekwondo-focused martial arts franchise network offering standardized curriculum, belt progression, and tournament events across multiple U.S. states. Closely mirrors TA's combination of school network, tournament circuit, and family-oriented positioning.
• U.S. Taekwondo Center: A national taekwondo franchise/school network with standardized programs and tournament participation. Operates with a similar model to TA, targeting youth and family segments across regional U.S. markets.

Broad incumbents

• Tiger Schulmann's Martial Arts: A large, established multi-discipline martial arts chain with strong brand recognition across the Northeast and Mid-Atlantic U.S. While broader than TA in martial arts offerings, it competes for the same family and youth customers with a similar standardized curriculum model.
• USA Taekwondo: The official National Governing Body (NGB) for taekwondo in the United States and U.S. Olympic Committee affiliate. While not a franchise operator, it is a relevant comparable as the dominant organizational authority for competitive taekwondo in TA's target market.
• World Taekwondo (WT): The international federation governing Olympic-style taekwondo worldwide. Comparable as the global authority for taekwondo rules, ranking, and competition that any U.S. taekwondo organization must navigate and align with.

Others

• Black Belt Magazine / Sport Karate: Industry media and event organizers covering taekwondo, karate, and martial arts tournaments in the U.S. They share the competitive martial arts ecosystem with TA but as media/adjacent participants rather than direct school operators.

Regional players

• Cobra Martial Arts & Fitness Center: A regional taekwondo and martial arts instruction provider operating multiple school locations, similar in curriculum and family-oriented positioning but concentrated in specific U.S. geographies rather than operating a national umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TKD_America
• YouTubeyoutube.com/user/TKDAcurriculum
• Facebookfacebook.com/TKDAmerica
• LinkedInlinkedin.com/company/taekwondo-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taekwondo America