Rescue A Generation

What Rescue A Generation does

Rescue A Generation Inc. is a California-domiciled 501(c)-style nonprofit founded in 2018 (incorporated 2016 per logo copyright) and headquartered in San Bernardino, CA. The organization delivers coaching, life-skills, and faith-based motivational programming to at-risk and high-risk K-12 students — defined internally as the top 5% of repeat discipline and chronic absenteeism cases — in underserved urban and inner-city communities, alongside capacity-building for the youth workers, pastors, and teachers who serve them.

The core product portfolio consists of three programs: (1) the RECT Video Curriculum, a video-based life-coaching series hosted on VHX.tv covering topics such as rethinking success, failure, mentors, and family; (2) Success Clubs, a 10-week structured SEL intervention delivered 1–2x per week in-school for groups of up to 30 students, with a celebration ceremony; and (3) the Level Up School Assembly Tour, a month-long tour of high-energy school assemblies incorporating dance, poetry, music, and motivational speaking. Supporting offerings include the 'Sons in a Fatherless Generation' book by founder/CEO Jose Rodriguez (distributed via Amazon), the annual Takeover Conference, and Manhood Camp. The organization has reported reaching 35,000+ students annually through assemblies, 1,200 Success Club completions in 2022, and a 24% decrease in chronic absenteeism at partner schools.

Revenue is generated entirely through donations and partnership contributions structured in tiers ranging from 'Rescue a Student' ($1,000 and less) to 'Rescue a Community' ($5,000–$10,000) to 'Major Partnership' ($10,000+), processed via Flipcause. Go-to-market is event-driven: the team books school assemblies via Calendly, delivers on-site programming, and recruits donors and volunteers through monthly Zoom Interest Nights and a 14-person field staff. No funding rounds, acquisitions, or institutional capital raises are disclosed.

Name

Rescue A Generation

Legal name

Rescue a Generation Inc.

Website

https://rescueageneration.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rescue A Generation is a San Bernardino-based nonprofit that delivers coaching, life-skills curricula, and faith-based motivational programming to at-risk K-12 students in underserved communities through school assemblies, 10-week Success Clubs, and video content.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Attendance, Engagement & Truancy Intervention Services (EDAJAIAI), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Youth life coaching
• Social emotional learning
• School assembly programs
• Youth mentorship services
• Faith based youth development

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Partnerships: As a nonprofit, Rescue A Generation operates through charitable donations and partnership contributions at various tiers. One-time donations are welcomed. Partnership levels range from Rescue a Student ($1,000 and less) to Rescue a Community ($10,000 and up).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rescue A Generation delivers faith-based youth coaching and life-skills programs through three core offerings: the RECT Video Curriculum (video-based SEL content), Success Clubs (a 10-week social-emotional learning intervention for at-risk students), and the Level Up School Assembly Tour (motivational school assemblies). The nonprofit reaches students in underserved communities by partnering with schools and churches to deploy structured coaching, mentorship, and motivational programming.

Product overview

Rescue A Generation is a non-profit organization offering a portfolio of youth coaching and empowerment programs. The core offerings include the RECT Video Curriculum (video-based instructional content), Success Clubs (a 10-week SEL life-coaching intervention), and the Level Up School Assembly Tour (motivational school assemblies). Supporting offerings include the 'Sons in a Fatherless Generation' book by founder Jose Rodriguez, the annual Takeover Conference for youth mobilization, and Manhood Camp for young men's development. The organization also hosts Interest Night events for prospective partners and families.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24% decrease in chronic absenteeism at partner schools
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Urban League: Large civil-rights and social-services nonprofit with youth development, education, and SEL-adjacent programs serving urban and underserved youth; comparable mission and donor base at greater scale.
• KIPP Foundation: National charter-school network with an explicit SEL and character-strength curriculum for students in underserved communities; comparable mission and target population, though delivered as full schools rather than external programming.
• Committee for Children (Second Step): Large, established SEL curriculum publisher (Second Step) used in tens of thousands of schools; a broad incumbent whose standardized SEL offering competes directly with RAG's Success Clubs.

Direct peers

• Big Brothers Big Sisters of America: National youth mentoring nonprofit pairing adults with at-risk youth; the most direct functional analogue to RAG's coach-led mentoring model for underserved students.
• Communities In Schools: National nonprofit that places site coordinators inside K-12 schools to deliver integrated student supports addressing attendance, behavior, and SEL — overlapping closely with RAG's Success Club model.
• City Year: AmeriCorps-based nonprofit placing near-peer mentors in high-need schools to support attendance, behavior, and SEL outcomes for at-risk students; directly comparable in-school youth support model.
• Young Life: Faith-based youth ministry organization reaching adolescents through relational mentoring and camp-based programs; directly comparable faith-rooted, youth-development model.
• Boys & Girls Clubs of America: Largest youth-development nonprofit in the U.S., offering out-of-school programs that include SEL, life skills, and mentoring for underserved youth — directly comparable mission and target population to RAG.
• Turnaround for Children: Nonprofit that partners with high-poverty schools to build SEL, engagement, and trauma-informed supports — directly comparable SEL-and-school focus serving the same underserved population RAG targets.

Emerging players

• WhyTry: Niche SEL curriculum provider offering visual, lesson-based life-skills content for at-risk students; comparable as a packaged SEL offering that competes for school-district mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rescueagen
• Facebookfacebook.com/rescueagen
• LinkedInlinkedin.com/company/rescue-a-generation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rescue A Generation