Soundhorse
SoundHorse, founded in 1983 and now owned by Rood & Riddle Equine Hospital, designs and sells therapeutic horseshoes, hoof care supplies, and educational resources for farriers, equine veterinarians, and performance horse owners worldwide.
- Company typePrivate
- Founded1999
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Soundhorse does
SoundHorse, founded in 1983 by Rob Sigafoos and headquartered in Lexington, Kentucky, develops therapeutic equine horseshoes, hoof care supplies, and educational resources for professional farriers, equine veterinarians/podiatrists, and performance-horse owners. Its core technology is the patented Sigafoos Fabric Cuff System — an indirect glue-on attachment developed with the University of Pennsylvania New Bolton Center — paired with proprietary urethane rim pads (performance blue, 90 shore A; therapeutic black, 60 shore A with 3x shock absorption), thermoset urethane direct-glue shoes using Flexx grABS bonding, and T6-aluminum nail-on designs featuring omnidirectional breakover. The portfolio spans eight collections: Sigafoos, Flexx, Nail-On, Foal, Support & Protection, Hoof Repair, Hoof Health, and Application Supplies.
The business sells pay-as-you-go unit-priced physical products (prices ranging from approximately $34 per pair for ThermoPad up to $325 per single Ice Boot) through a combination of direct e-commerce on SoundHorse.com and a wholesale network of 65+ distributors across 12+ countries, complemented by an education-driven marketing program that includes the International Hoof-Care Summit, AAEP Annual Convention, and Rood & Riddle International Podiatry Conference. In 2022, Rood & Riddle Equine Hospital acquired the SoundHorse brand to preserve the product line, and the company now runs with 1–10 employees while continuing product refreshes (Race Plate in 2024, updated Medial/Lateral Extensions in 2025) and clinical co-development with named equine podiatrists.
Soundhorse firmographics
Firmographics- Name
- Soundhorse
- Legal name
- SoundHorse
- Website
- https://soundhorse.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoundHorse, founded in 1983 and now owned by Rood & Riddle Equine Hospital, designs and sells therapeutic horseshoes, hoof care supplies, and educational resources for farriers, equine veterinarians, and performance horse owners worldwide.
- Ownership category
- akta.pro rank
Soundhorse industry classification
Industry- Product category
- Equine Therapeutic Horseshoes
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro industry
- Sports Medicine, Lameness & Performance (Equine)Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes)Equine Nutrition & Therapeutic Diets
Keywords
Where Soundhorse is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soundhorse business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Therapeutic Horseshoe Products: Direct product sales of therapeutic horseshoes including Sigafoos, Flexx, Nail-On, Foal, and Support & Protection product lines. Products sold through distributors worldwide and direct e-commerce.
- Hoof Care Supplies: Sales of application supplies including EquAcrylic adhesive, adhesive dispensing guns, fabric repair materials, Farrier shears, and hoof health products including supplements and topical treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ThermoPad - $34.00 per pair |
| Unit Pricing | Pay-as-you-go | Sigafoos Elite Flat - $85.00 per pair |
| Unit Pricing | Pay-as-you-go | Sigafoos Morrison Roller Motion - $96.00 per pair |
| Unit Pricing | Pay-as-you-go | Sigafoos Evolution - $108.09 per pair |
| Unit Pricing | Pay-as-you-go | Flexx Morrison Roller Motion - from $48.00 per pair |
| Unit Pricing | Pay-as-you-go | Evolution Nail-On - $48.75 per pair |
| Unit Pricing | Pay-as-you-go | Natural Hoof Supplement - $139.75 |
| Unit Pricing | Pay-as-you-go | EquiFlex - $87.49 |
| Unit Pricing | Pay-as-you-go | Ice Boot - $325.00 per single boot |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Soundhorse product offering
Product offeringCore offering
Soundhorse designs, manufactures, and distributes therapeutic equine horseshoes and hoof care products, including the Sigafoos and Flexx glue-on horseshoe lines, nail-on plates, foal correction products, hoof repair materials, and adhesive application supplies. The company sells directly to farriers, hoof care professionals, equine veterinarians, and through a network of more than 69 farrier supply distributors.
Product overview
SoundHorse is a therapeutic hoof care company offering a comprehensive portfolio of equine products. The core product lines include Sigafoos (forged aluminum horseshoes with fabric cuff indirect glue system), Flexx (thermoset urethane direct glue-on shoes), Nail-On therapeutic horseshoes (Evolution, Race Plate), and specialized Foal products. These are complemented by Support & Protection materials (EquiFlex, Heart Bar Insert, ThermoPad, Universal Boot Pad), Hoof Repair supplies (Fabrics, Suture Kits, Larval Therapy), Hoof Health products (Natural Hoof supplement, Docasco topical, Ice Boot, BoneRight), and Application Supplies (EquAcrylic adhesive, dispensing tools). The company was founded in 1983 by Rob Sigafoos and acquired by Rood & Riddle Equine Hospital in 2022, with over 40 years of industry experience serving 50,000+ horses through 65+ distributors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Sigafoos: Forged aluminum horseshoes with rim pad and fabric cuff, including various models such as Elite Flat, Morrison Roller Motion, Evolution, Universal Cuff, Elite Wedge, Elite XB, Extra Sound, Sport Queens, Sport XLT, Sport Outer Rim, and Series II.
Products and services
- Sigafoos Glue-On Horseshoes
- Flexx Glue-On Horseshoes Glue-on horseshoe line offering flexible therapeutic and performance options for farriers and veterinarians managing a range of hoof conditions.
- Evolution Nail-On Horseshoe Nail-on horseshoe featuring omnidirectional breakover design intended for therapeutic and performance applications. Sold to farriers and equine veterinarians.
- Race Plate Nail-On Horseshoe Nail-on performance horseshoe designed for racehorses and high-performance equine athletes.
- Foal Correction Products Specialty horseshoes and hoof care products for treating flexural and angular limb deformities in foals. Sold to farriers and equine veterinarians.
- Hoof Repair and Support Materials Products for hoof wall repair, support, and protection including crack repair and wall reinforcement materials used by farriers and veterinarians.
- Hoof Health Supplements Nutritional supplements intended to support overall hoof health in horses.
- Application Supplies Adhesives, dispensing guns, and other application accessories required to attach glue-on horseshoes and hoof repair materials. Sold to farriers and hoof care professionals.
Quantifiable outcome
- 50,000+ horses helped since founding in 1983
- +1 more outcomes
Companies that use Soundhorse
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Soundhorse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Soundhorse partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Rood & Riddle Equine HospitalcoreAcquired SoundHorse brand in 2022 to ensure the product line remained available to hoof-care providers, horses, and their owners. The Rood & Riddle team saw the potential and wanted to preserve the legacy of Rob Sigafoos's pioneering work. Several Rood & Riddle podiatrists including Dr. Scott Morrison, Dr. Scott Fleming, and Dr. Craig Lesser work closely with SoundHorse on product development and clinical testing.
- Auburn University Equestrian TeamminorTop-ranked NCEA equestrian team whose horse Palmer competes in horsemanship division. Palmer is maintained with SoundHorse Natural Hoof supplement, Docasco, and Sigafoos Morrison Roller Motion shoes.
- Summer JustusminorFEI Grand Prix level show jumper competing with La Belle SCF and Lasbub 458. Horses are maintained with SoundHorse Evolution nail-on shoes, ThermoPad, Docasco, and Natural Hoof supplement.
- Breeders Farrier SupplycoreHost of SoundHorse & Breeders Supply Clinic on February 22, 2025 in Lexington, KY featuring Dr. Scott Fleming. Clinic included lectures on hoof pathology and therapeutic shoeing, demonstrations, and live shoeing sessions.
- Grand Circuit ProductsminorSponsor of the February 22, 2025 SoundHorse & Breeders Farrier Supply Clinic. Shares commitment to advancing the hoof care industry.
- FPD, Inc.minorSponsor of the February 22, 2025 SoundHorse & Breeders Farrier Supply Clinic. Farrier products distributor sharing commitment to advancing the hoof care industry.
- University of Pennsylvania New Bolton CentercorePartnered with Rob Sigafoos in 1983 to develop the original Sigafoos fabric cuff system. Distinguished speakers from New Bolton Center including Andrew van Eps, BVSc., PhD., MACVSc., DACVIM present at the Rood & Riddle International Podiatry Conference.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Soundhorse competitors and assessment
Company assessmentDirect peers
- EasyCare Inc. EasyCare designs and sells glue-on hoof boots and natural-horsemanship products for horses, directly competing with SoundHorse in the therapeutic and performance glue-on shoe category. Their Easyboot Glue-On and Glove product lines target the same farrier/trimmer channel.
- Vettec: Vettec manufactures hoof adhesives, pour-in pad materials, and hoof repair products widely used by farriers. They compete directly with SoundHorse's EquAcrylic adhesive and EquiFlex silicone packing products in the therapeutic hoof care supply category.
- Polyflex Horseshoes: Polyflex (a Grand Circuit brand) makes direct-glue polyurethane horseshoes, a direct alternative to SoundHorse's Flexx line. Both products target the same farrier and veterinarian customers who need non-nail attachment solutions.
- Grand Circuit Products: Grand Circuit distributes therapeutic horseshoes, race plates, and farrier products through racing industry channels. They overlap with SoundHorse in race plate and therapeutic shoe distribution and are also a current clinic co-sponsor.
- Thoro'Bred Racing Plate Company: Thoro'Bred is a specialist in aluminum race plates and therapeutic racehorse shoeing products, directly competing with SoundHorse's Race Plate launch in the Thoroughbred/Standardbred racing segment.
Broad incumbents
- Kerckhaert Horseshoe Factory: Kerckhaert is one of the largest global manufacturers of horseshoes, including therapeutic and racing lines. Their broad catalog competes with SoundHorse's nail-on therapeutic offerings and reaches the same farrier distribution channel worldwide.
- Mustad Hoofcare: Mustad is a global incumbent in horseshoe nails, tools, and farrier products. They serve the same farrier customer base as SoundHorse with broader catalog of conventional products, including the Carrera, Liberty, and Delta RN lines referenced in SoundHorse's Race Plate compatibility.
- Absorbine: Absorbine is a long-established equine care brand offering topicals, supplements, and hoof care products. Their Hooflex and targeted equine supplements overlap with SoundHorse's Docasco and Natural Hoof supplement SKUs in the broader equine health category.
Regional players
- FPD Inc. FPD is a North American-focused farrier product distributor that also develops some branded farrier tools. They are an existing SoundHorse clinic sponsor and overlap with SoundHorse at the distributor level for therapeutic and specialty farrier products.
Emerging players
- Platinum Performance: Platinum Performance is a premium equine nutrition brand with formulations that include hoof health ingredients. They compete indirectly with SoundHorse's Natural Hoof and BoneRight supplements in the veterinarian-recommended equine nutrition segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soundhorse social profiles
Digital presenceSoundhorse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundhorse leadership team
Management profileNumber of profiles
Soundhorse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundhorse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundhorse
What does Soundhorse do?
Soundhorse designs, manufactures, and distributes therapeutic equine horseshoes and hoof care products, including the Sigafoos and Flexx glue-on horseshoe lines, nail-on plates, foal correction products, hoof repair materials, and adhesive application supplies. The company sells directly to farriers, hoof care professionals, equine veterinarians, and through a network of more than 69 farrier supply distributors.
Is Soundhorse a public or private company?
Soundhorse is a private company. It is classified as corporate owned and is currently operating.
When was Soundhorse founded?
Soundhorse was founded in 1999. It employs 1 to 10 people.
Where is Soundhorse based?
Soundhorse is headquartered in Lexington, United States, in the North America region.
How does Soundhorse make money?
Two revenue lines are on record. Therapeutic Horseshoe Products are the primary driver. The others are hoof Care Supplies.
Who are Soundhorse's main competitors?
Direct peers on record are EasyCare Inc., Vettec, Polyflex Horseshoes, Grand Circuit Products and Thoro'Bred Racing Plate Company. Broad incumbents are Kerckhaert Horseshoe Factory, Mustad Hoofcare and Absorbine. FPD Inc. is listed as a regional player. Platinum Performance is listed as an emerging player.
Does Soundhorse have an API?
No public API is recorded for Soundhorse.
What industry is Soundhorse in?
Soundhorse's product category is Equine Therapeutic Horseshoes. Its primary akta.pro industry code is HLAMABAJ, Sports Medicine, Lameness & Performance (Equine), with a secondary code of AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes). Its NAICS code is 54194 and its SIC code is 200.