Ginder
Ginder Adviesbureau B.V. is a Dutch consulting firm in 's-Hertogenbosch specializing in spatial economics, area development, and the leisure/tourism economy. It serves Dutch municipalities, provinces, regional bodies, and leisure-sector private clients via research, vision, strategy, and implementation services.
- Company typePrivate
- Founded1980
- Headquarters's-hertogenbosch, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ginder does
Ginder Adviesbureau B.V. is a privately-held Dutch advisory firm headquartered in 's-Hertogenbosch that provides consulting services in spatial economics, area development, and the leisure/tourism economy. The firm operates through four core service lines — Onderzoek (Research), Visie (Vision), Strategie (Strategy), and Realisatie (Implementation) — applied across thematic areas including sustainable tourism, center revitalization, broad prosperity (brede welvaart), innovation and entrepreneurship, cultural heritage, and liveable neighborhoods. Its primary clients are Dutch municipalities, provinces, and regional collaborative bodies, complemented by a smaller private-sector base in tourism, hospitality, recreation, and cultural institutions.
The firm's technical capabilities are anchored in proprietary analytical frameworks rather than software products. Notable proprietary assets include the Leefstijlvinder (a seven-segment lifestyle classification model co-developed with MarketResponse), the Dashboard Impact Toerisme (a monitoring dashboard for tourism impact on economy, society, and environment, deployed for Provincie Drenthe), the Ladder voor Duurzaam Verstedelijking (a sustainable urbanization assessment framework), and the Ecosysteemaanpak (a four-pillar area analysis approach treating diversity, connectedness, carrying capacity, and human action as analytical pillars). Ginder monetizes via professional services billed by hour or as fixed project fees on multi-year contracts; the firm's Ginder Academy sub-brand operates masterclasses, expert sessions, and the biennial Leefstijlvinder Live conference as a knowledge-sharing and demand-generation layer.
The firm has no external investors, no parent company, and no disclosed funding rounds, operating as an independent professional services firm. Distribution is direct and relationship-led: experts engage municipal executives, provincial administrators, and private-sector decision-makers through consultative sales, supported by a content-driven marketing stack including a Kennisbank knowledge platform, newsletter, podcast, active LinkedIn presence, and event programming. The team comprises approximately 33 named professionals including one Directeur, multiple Senior Adviseurs, Adviseurs, and support staff (Controller, Office Manager, Marketing & HR).
Ginder firmographics
Firmographics- Name
- Ginder
- Legal name
- Ginder Adviesbureau B.V.
- Website
- https://wijzijnginder.nl
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ginder Adviesbureau B.V. is a Dutch consulting firm in 's-Hertogenbosch specializing in spatial economics, area development, and the leisure/tourism economy. It serves Dutch municipalities, provinces, regional bodies, and leisure-sector private clients via research, vision, strategy, and implementation services.
- Ownership category
- akta.pro rank
Where Ginder is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ginder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advisory and Consulting Services: Ginder generates revenue primarily through professional consulting engagements billed by the hour or as fixed project fees. Contracts are awarded by government entities (municipalities, provinces) and private sector clients for services spanning research, vision development, strategy, and project realization in spatial economics, leisure, and tourism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Ginder product offering
Product offeringCore offering
Ginder Adviesbureau B.V. is a Dutch advisory firm that provides consulting services in spatial economics, area development, and the leisure economy. The firm supports public-sector clients (municipalities and provinces) and private-sector clients with research, vision development, strategy, and realization of spatial and economic projects across the Netherlands. Its headquarters is in 's-Hertogenbosch, and it sells its advisory expertise directly rather than operating a marketplace or technology platform.
Product overview
Ginder is a consultancy firm specializing in area development and leisure economics. The company operates as a unified service offering with multiple interconnected practice areas: six thematic areas (Duurzaam toerisme, Innovatie en ondernemerschap, Centra van overmorgen, Brede welvaart, Cultuur & erfgoed, Leefbare wijken), four core services (Onderzoek, Visie, Strategie, Realisatie), and specialized sector practices (Bedrijfsadvies for campings, hotels, sports facilities, attractions, retail, culture/heritage, nature/recreation). Supporting these is the Ginder Academy knowledge platform and proprietary research tools including the Leefstijlvinder lifestyle segmentation model and Dashboard Impact Toerisme for tourism impact analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Spatial Economics Advisory
- Area Development Consulting
- Leisure Economy Consulting
- Vision and Strategy Development
- Project Realization Support
Quantifiable outcome
- Number of BRP registrations at holiday parks in Staphorst was halved over four years through the BRP procedure implemented by Ginder
- +1 more outcomes
Companies that use Ginder
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Ginder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Ginder partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Ziegler Branderhorst (Stedenbouwkundig Bureau)minorGinder collaborated with urban planning firm Ziegler Branderhorst on the Swalmen village heart development project. Ginder provided functional input on Economy and Livability while Ziegler Branderhorst handled spatial design.
- Areaal AdviesminorAreaal Advies co-developed the Leefstijlvinder Live event with Ginder. They contribute expertise on optimizing retail offering and retail environment for different lifestyle segments.
- Bureau BUITENminorPartner in the Leefstijlvinder Live event consortium. Bureau BUITEN contributes to the initiative focused on tourism and leisure sector knowledge sharing.
- Bureau BuhrsminorPartner in the Leefstijlvinder Live event consortium. Bureau Buhrs contributes marketing and communication expertise to the joint initiative.
- Bureau voor Ruimte & Vrije TijdminorPartner in the Leefstijlvinder Live event consortium. Contributes expertise in visitor dispersion strategies using lifestyle segmentation.
- InsidersminorPartner in the Leefstijlvinder Live event consortium. Contributes influencer marketing expertise aligned with lifestyle-based targeting.
- Landelijke Data AlliantieminorPartner in the Leefstijlvinder Live event consortium. Provides data expertise relevant to leisure and tourism market analysis.
- MarketResponsecoreMarketResponse developed the Leefstijlvinder model in partnership with Ginder. The model classifies consumers into seven lifestyle groups based on leisure and vacation behavior. Ginder uses it as a key analytical tool in client engagements.
- SwecominorPartner in the Leefstijlvinder Live event consortium. Contributes engineering and consultancy expertise to concept development for day recreation offerings.
- RoompotminorRoofmededeling partnership reference on the Onderzoek (Research) service page. Ginder has worked with Roompot on tourism and recreation research projects.
- Paradise FoundminorPartner in the Transitional Tourism research project (Hogeschool InHolland, Ginder and Paradise Found), which examined concepts for systemic tourism transition.
- Hogeschool InHollandminorAcademic research partner in the Transitional Tourism study alongside Ginder and Paradise Found, investigating systemic transition approaches in urban tourism.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ginder competitors and assessment
Company assessmentBroad incumbents
- Arcadis: Global design and consultancy firm with significant Dutch operations in urban planning, real estate, and area development. Overlaps with Ginder on Dutch spatial-economy and area-development mandates but operates at much larger scale and broader scope.
- Sweco: Major European engineering and design consultancy with a sizable Dutch practice covering spatial planning, mobility, and area development. Competes with Ginder on Dutch municipal area-development projects at a much larger scale and with broader engineering capabilities.
- Horwath HTL: International hospitality, tourism, and leisure consultancy advising hotels, destinations, and tourism boards on strategy, feasibility, and market studies. Comparable to Ginder's hotel, tourism, and recreation advisory practice.
Direct peers
- Berenschot: Large Dutch consultancy serving government and semi-public organizations across policy, organizational development, and area-economy advisory. Overlaps with Ginder on Dutch public-sector strategy and economic vision projects.
- Twynstra Gudde: Dutch management and organizational consulting firm advising government and corporate clients on strategy, public-sector reform, and area development. Directly competes with Ginder for Dutch municipal consulting engagements, particularly in spatial and public-sector strategy.
- Bureau BUITEN: Dutch consultancy focused on tourism, recreation, and leisure-economy strategy for public and private clients. Co-partners with Ginder on the Leefstijlvinder Live event and competes for overlapping tourism/leisure consulting mandates.
- Rho Adviseurs voor Leefruimte: Dutch planning and area-development consultancy advising on rural, urban, and regional development with similar public-sector client base to Ginder. Overlaps on Dutch spatial-economy and area-development mandates.
- Decisio: Dutch consultancy specializing in economic analyses, regional development, and spatial-economy research for municipalities, provinces, and the central government. Closely comparable practice footprint to Ginder's spatial-economics and area-development work.
- Areaal Advies: Dutch retail and inner-city advisory firm providing strategy, market research, and location advice to municipalities and retailers. Co-partner with Ginder on Leefstijlvinder Live and competes for retail/inner-city advisory engagements.
- DTNP (Destinatie Nederland Tourism & Planning): Dutch consultancy focused on destination development, tourism strategy, and visitor-economy research. Directly comparable to Ginder's leisure-economy and tourism-impact practice in the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ginder social profiles
Digital presenceGinder compliance and trust
Trust signalCompliance1 record
Ginder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginder leadership team
Management profileNumber of profiles
Ginder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginder
What does Ginder do?
Ginder Adviesbureau B.V. is a Dutch advisory firm that provides consulting services in spatial economics, area development, and the leisure economy. The firm supports public-sector clients (municipalities and provinces) and private-sector clients with research, vision development, strategy, and realization of spatial and economic projects across the Netherlands. Its headquarters is in 's-Hertogenbosch, and it sells its advisory expertise directly rather than operating a marketplace or technology platform.
Is Ginder a public or private company?
Ginder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ginder founded?
Ginder was founded in 1980. It employs 11 to 50 people.
Where is Ginder based?
Ginder is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Ginder make money?
One revenue line is on record: advisory and Consulting Services.
Who are Ginder's main competitors?
Broad incumbents on record are Arcadis, Sweco and Horwath HTL. Direct peers are Berenschot, Twynstra Gudde, Bureau BUITEN, Rho Adviseurs voor Leefruimte, Decisio, Areaal Advies and DTNP (Destinatie Nederland Tourism & Planning).
Does Ginder have an API?
No public API is recorded for Ginder.