Hotel Shilla
Hotel Shilla (KSE: 008770) operates 20+ luxury, premium, and select-service hotels under The Shilla, Shilla Monogram, and Shilla Stay brands across South Korea, Vietnam, and China, serving affluent travelers via award-winning dining and an integrated loyalty program.
- Company typePublic
- Founded-
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingServices
What Hotel Shilla does
Hotel Shilla Co., Ltd. (호텔신라) is a South Korean publicly traded hospitality company (KSE ticker 008770) founded in 1979 as part of Samsung Group. The company operates a three-tier brand portfolio anchored by The Shilla (flagship luxury), Shilla Monogram (premium lifestyle), and Shilla Stay (select-service), totaling 20+ properties across South Korea, Vietnam, and China. Its flagship Seoul Shilla Hotel is a member of Leading Hotels of the World and is recognized by Forbes Travel Guide, Michelin Guide, and La Liste, while Jeju Shilla Hotel operates as a premium resort. Dining is a material revenue and brand pillar: La Yeon (Korean), Continental (French), Ariake (Japanese), Pal.seon (Chinese), The Parkview, and Pastry Boutique — four of which were selected for La Liste 2026 Top 1,000 Restaurants.
The company's revenue model rests on three streams: hotel accommodation across luxury, premium, and select-service tiers; dining services (including private rooms priced at KRW 2.9–4.5 million per session depending on day type); and the integrated Shilla Rewards membership program, which offers up to 5% point accumulation with instant cash-equivalent redemption, tier-based room upgrades, and dining discounts up to 10%. Distribution is direct-to-consumer via the multi-language shillahotels.com platform and physical properties, with marketing amplified through international industry recognition and the Leading Hotels of the World alliance.
The company targets affluent domestic Korean and international luxury travelers across multiple use cases including premium accommodation, fine dining, resort experiences, weddings and events, and private dining. Corporate leadership is led by Representative Director Lee Boo-jin (이부진), and digital operations carry ISMS certification valid through December 2026. The company has not disclosed AI/ML capabilities or proprietary technology platforms in available data, and its competitive positioning rests primarily on brand heritage, multi-tier distribution, and award-validated culinary operations.
Hotel Shilla firmographics
Firmographics- Name
- Hotel Shilla
- Legal name
- Hotel Shilla Co., Ltd.
- Website
- https://shilla.net
- Company type
- Public
- Operating status
- Operating
- Short description
- Hotel Shilla (KSE: 008770) operates 20+ luxury, premium, and select-service hotels under The Shilla, Shilla Monogram, and Shilla Stay brands across South Korea, Vietnam, and China, serving affluent travelers via award-winning dining and an integrated loyalty program.
- Ownership category
- akta.pro rank
Hotel Shilla industry classification
Industry- Product category
- Luxury Hotels and Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721), All Other Traveler Accommodation (721199)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Eco-Resorts (THAGACAK), Resort-Style Extended-Stay Properties (THAGAEAL)
Keywords
Where Hotel Shilla is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Hotel Shilla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Hotel Accommodation: Revenue from room bookings at The Shilla (Seoul, Jeju), Shilla Monogram (Gangneung, Da Nang, Xian), and Shilla Stay properties (14+ locations in Korea and China). Pricing varies by room type, weekday/weekend, and property tier.
- Dining Services: Revenue from multiple dining outlets including La Yeon (Korean), Continental (Western), Ariake (Japanese), Pal.seon, The Parkview, and Pastry Boutique. Dining venues are listed in La Liste 2026 Top 1,000 Restaurants.
- Shilla Rewards Membership: Integrated membership program offering point accumulation (up to 5% of payment), instant redemption, room upgrades, and dining discounts up to 10%. Membership drives customer retention and repeat revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silvia Room private dining — weekday rate |
| Unit Pricing | Pay-as-you-go | Silvia Room private dining — weekend/holiday rate |
| Unit Pricing | Pay-as-you-go | Sharon Room private dining — weekday rate |
| Unit Pricing | Pay-as-you-go | Sharon Room private dining — weekend/holiday rate |
| Subscription | Monthly | Shilla Rewards Membership — point accumulation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Hotel Shilla product offering
Product offeringCore offering
Hotel Shilla operates a multi-brand hospitality portfolio providing luxury to mid-range hotel accommodation across South Korea, Vietnam, and China under three brands—The Shilla (luxury flagship), Shilla Monogram (premium lifestyle), and Shilla Stay (select-service). The company sells room stays, fine-dining experiences (including La Liste 2026 Top 1,000 restaurants La Yeon, Continental, Ariake, and Pal.seon), private dining/event venues, and operates the Shilla Rewards loyalty membership program that provides up to 5% point accumulation, instant redemption, room upgrades, and up to 10% dining discounts.
Product overview
Hotel Shilla operates a multi-brand hospitality portfolio consisting of three main tiers: The Shilla (luxury flagship with Seoul and Jeju properties), Shilla Monogram (premium brand with locations in Gangneung, Da Nang, and Xian), and Shilla Stay (mid-range brand with numerous locations across Korea and China). The portfolio also includes a membership service (Shilla Rewards) and multiple dining establishments (The Parkview, Aria, Continental, La Yeon, Palsun, Pastry Boutique, Hinode) under The Shilla brand.
Differentiator
Problem solved
Functional benefit
Brands
- The Shilla: Luxury hotel brand representing the flagship properties of Hotel Shilla, including Seoul Shilla Hotel and Jeju Shilla Hotel. Member of Leading Hotels of the World and recognized by Forbes Travel Guide, Michelin Guide, and La Liste.
- Shilla Monogram
- Shilla Stay
Products and services
- The Shilla (Luxury Hotel Brand) The flagship luxury hotel brand of Hotel Shilla & Resorts, offering premium hospitality experiences. Member of Leading Hotels of the World and recognized by Forbes Travel Guide, Michelin Guide, and La Liste.
- Seoul Shilla Hotel
Quantifiable outcome
- Four dining venues selected in La Liste 2026 Top 1,000 Restaurants
- +2 more outcomes
Companies that use Hotel Shilla
Customer profileSegments1 record
Ideal customer profiles2 records
Hotel Shilla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hotel Shilla partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Hotels of the WorldcoreSeoul Shilla Hotel is a member of Leading Hotels of the World, a prestigious global alliance of independent luxury hotels. This membership provides international distribution, cross-referral traffic, and global brand credibility for Hotel Shilla.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hotel Shilla competitors and assessment
Company assessmentBroad incumbents
- Mandarin Oriental Hotel Group: Global luxury hotel group with award-winning F&B and spas; comparable as a broader incumbent operating at the same luxury tier with international brand recognition.
- Four Seasons Hotels and Resorts: Global luxury operator with premium urban and resort properties; comparable as a broader incumbent with multi-continent luxury distribution and Michelin-recognized dining.
- AccorHotels: Global multi-brand hotel operator with luxury, premium and select-service tiers; comparable as a broader incumbent operating a tiered brand architecture analogous to The Shilla / Monogram / Stay.
- Ritz-Carlton: Global luxury hotel brand under Marriott; comparable as a broader luxury incumbent with strong loyalty and F&B programs targeting the same affluent traveler.
Direct peers
- Grand Hyatt Seoul: Global luxury hotel chain with a major Seoul property; comparable as a luxury competitor targeting the same affluent business and leisure travelers in Korea.
- Banyan Tree: Asian luxury resort brand with properties across Korea and Southeast Asia; comparable to Shilla Monogram for premium resort positioning and Asian leisure demand.
- Lotte Hotel: Korean luxury hotel operator with flagship Seoul properties and international expansion; directly comparable as a domestic luxury competitor offering similar urban and resort accommodations.
- The Westin Chosun Seoul: Historic Korean luxury hotel now under Marriott; comparable as a heritage luxury competitor with strong F&B and banqueting in central Seoul.
- JW Marriott Hotel Seoul: Marriott's luxury-tier Seoul flagship; comparable as a globally-branded luxury competitor with strong loyalty integration that parallels Shilla Rewards.
- Park Hyatt Seoul: Luxury Hyatt property in Seoul; comparable as an urban luxury competitor serving high-end international business and leisure guests.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hotel Shilla compliance and trust
Trust signalCompliance1 record
Hotel Shilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Shilla leadership team
Management profileNumber of profiles
Profiles1 record
Hotel Shilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Shilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Shilla
What does Hotel Shilla do?
Hotel Shilla operates a multi-brand hospitality portfolio providing luxury to mid-range hotel accommodation across South Korea, Vietnam, and China under three brands—The Shilla (luxury flagship), Shilla Monogram (premium lifestyle), and Shilla Stay (select-service). The company sells room stays, fine-dining experiences (including La Liste 2026 Top 1,000 restaurants La Yeon, Continental, Ariake, and Pal.seon), private dining/event venues, and operates the Shilla Rewards loyalty membership program that provides up to 5% point accumulation, instant redemption, room upgrades, and up to 10% dining discounts.
Is Hotel Shilla a public or private company?
Hotel Shilla is a public company. It is classified as public and is currently operating.
When was Hotel Shilla founded?
Hotel Shilla was founded in -1.
Where is Hotel Shilla based?
Hotel Shilla is headquartered in Seoul, South Korea, in the Asia region.
How does Hotel Shilla make money?
Three revenue lines are on record. Hotel Accommodation is the primary driver. The others are dining Services and shilla Rewards Membership.
Who are Hotel Shilla's main competitors?
Broad incumbents on record are Mandarin Oriental Hotel Group, Four Seasons Hotels and Resorts, AccorHotels and Ritz-Carlton. Direct peers are Grand Hyatt Seoul, Banyan Tree, Lotte Hotel, The Westin Chosun Seoul, JW Marriott Hotel Seoul and Park Hyatt Seoul.
Does Hotel Shilla have an API?
No public API is recorded for Hotel Shilla.
What industry is Hotel Shilla in?
Hotel Shilla's product category is Luxury Hotels and Resorts. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.