Hotel Shilla

What Hotel Shilla does

Hotel Shilla Co., Ltd. (호텔신라) is a South Korean publicly traded hospitality company (KSE ticker 008770) founded in 1979 as part of Samsung Group. The company operates a three-tier brand portfolio anchored by The Shilla (flagship luxury), Shilla Monogram (premium lifestyle), and Shilla Stay (select-service), totaling 20+ properties across South Korea, Vietnam, and China. Its flagship Seoul Shilla Hotel is a member of Leading Hotels of the World and is recognized by Forbes Travel Guide, Michelin Guide, and La Liste, while Jeju Shilla Hotel operates as a premium resort. Dining is a material revenue and brand pillar: La Yeon (Korean), Continental (French), Ariake (Japanese), Pal.seon (Chinese), The Parkview, and Pastry Boutique — four of which were selected for La Liste 2026 Top 1,000 Restaurants.

The company's revenue model rests on three streams: hotel accommodation across luxury, premium, and select-service tiers; dining services (including private rooms priced at KRW 2.9–4.5 million per session depending on day type); and the integrated Shilla Rewards membership program, which offers up to 5% point accumulation with instant cash-equivalent redemption, tier-based room upgrades, and dining discounts up to 10%. Distribution is direct-to-consumer via the multi-language shillahotels.com platform and physical properties, with marketing amplified through international industry recognition and the Leading Hotels of the World alliance.

The company targets affluent domestic Korean and international luxury travelers across multiple use cases including premium accommodation, fine dining, resort experiences, weddings and events, and private dining. Corporate leadership is led by Representative Director Lee Boo-jin (이부진), and digital operations carry ISMS certification valid through December 2026. The company has not disclosed AI/ML capabilities or proprietary technology platforms in available data, and its competitive positioning rests primarily on brand heritage, multi-tier distribution, and award-validated culinary operations.

Name

Hotel Shilla

Legal name

Hotel Shilla Co., Ltd.

Website

https://shilla.net

Company type

Public

Operating status

Operating

Short description

Hotel Shilla (KSE: 008770) operates 20+ luxury, premium, and select-service hotels under The Shilla, Shilla Monogram, and Shilla Stay brands across South Korea, Vietnam, and China, serving affluent travelers via award-winning dining and an integrated loyalty program.

Ownership category

akta.pro rank

Product category

Luxury Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Eco-Resorts (THAGACAK), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Luxury hotel
• Hospitality services
• Hotel accommodation
• Fine dining
• Hotel loyalty program

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Revenue from room bookings at The Shilla (Seoul, Jeju), Shilla Monogram (Gangneung, Da Nang, Xian), and Shilla Stay properties (14+ locations in Korea and China). Pricing varies by room type, weekday/weekend, and property tier.
2. Dining Services: Revenue from multiple dining outlets including La Yeon (Korean), Continental (Western), Ariake (Japanese), Pal.seon, The Parkview, and Pastry Boutique. Dining venues are listed in La Liste 2026 Top 1,000 Restaurants.
3. Shilla Rewards Membership: Integrated membership program offering point accumulation (up to 5% of payment), instant redemption, room upgrades, and dining discounts up to 10%. Membership drives customer retention and repeat revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Shilla operates a multi-brand hospitality portfolio providing luxury to mid-range hotel accommodation across South Korea, Vietnam, and China under three brands—The Shilla (luxury flagship), Shilla Monogram (premium lifestyle), and Shilla Stay (select-service). The company sells room stays, fine-dining experiences (including La Liste 2026 Top 1,000 restaurants La Yeon, Continental, Ariake, and Pal.seon), private dining/event venues, and operates the Shilla Rewards loyalty membership program that provides up to 5% point accumulation, instant redemption, room upgrades, and up to 10% dining discounts.

Product overview

Hotel Shilla operates a multi-brand hospitality portfolio consisting of three main tiers: The Shilla (luxury flagship with Seoul and Jeju properties), Shilla Monogram (premium brand with locations in Gangneung, Da Nang, and Xian), and Shilla Stay (mid-range brand with numerous locations across Korea and China). The portfolio also includes a membership service (Shilla Rewards) and multiple dining establishments (The Parkview, Aria, Continental, La Yeon, Palsun, Pastry Boutique, Hinode) under The Shilla brand.

Differentiator

Problem solved

Functional benefit

Brands

• The Shilla: Luxury hotel brand representing the flagship properties of Hotel Shilla, including Seoul Shilla Hotel and Jeju Shilla Hotel. Member of Leading Hotels of the World and recognized by Forbes Travel Guide, Michelin Guide, and La Liste.
• Shilla Monogram
• Shilla Stay

Products and services

• The Shilla (Luxury Hotel Brand) The flagship luxury hotel brand of Hotel Shilla & Resorts, offering premium hospitality experiences. Member of Leading Hotels of the World and recognized by Forbes Travel Guide, Michelin Guide, and La Liste.
• Seoul Shilla Hotel

Quantifiable outcome

• Four dining venues selected in La Liste 2026 Top 1,000 Restaurants
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Hotels of the WorldcoreStrategic or Co-development PartnerSeoul Shilla Hotel is a member of Leading Hotels of the World, a prestigious global alliance of independent luxury hotels. This membership provides international distribution, cross-referral traffic, and global brand credibility for Hotel Shilla.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mandarin Oriental Hotel Group: Global luxury hotel group with award-winning F&B and spas; comparable as a broader incumbent operating at the same luxury tier with international brand recognition.
• Four Seasons Hotels and Resorts: Global luxury operator with premium urban and resort properties; comparable as a broader incumbent with multi-continent luxury distribution and Michelin-recognized dining.
• AccorHotels: Global multi-brand hotel operator with luxury, premium and select-service tiers; comparable as a broader incumbent operating a tiered brand architecture analogous to The Shilla / Monogram / Stay.
• Ritz-Carlton: Global luxury hotel brand under Marriott; comparable as a broader luxury incumbent with strong loyalty and F&B programs targeting the same affluent traveler.

Direct peers

• Grand Hyatt Seoul: Global luxury hotel chain with a major Seoul property; comparable as a luxury competitor targeting the same affluent business and leisure travelers in Korea.
• Banyan Tree: Asian luxury resort brand with properties across Korea and Southeast Asia; comparable to Shilla Monogram for premium resort positioning and Asian leisure demand.
• Lotte Hotel: Korean luxury hotel operator with flagship Seoul properties and international expansion; directly comparable as a domestic luxury competitor offering similar urban and resort accommodations.
• The Westin Chosun Seoul: Historic Korean luxury hotel now under Marriott; comparable as a heritage luxury competitor with strong F&B and banqueting in central Seoul.
• JW Marriott Hotel Seoul: Marriott's luxury-tier Seoul flagship; comparable as a globally-branded luxury competitor with strong loyalty integration that parallels Shilla Rewards.
• Park Hyatt Seoul: Luxury Hyatt property in Seoul; comparable as an urban luxury competitor serving high-end international business and leisure guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Shilla