AIL of New Zealand

What AIL of New Zealand does

AIL of New Zealand Limited is a privately held, Auckland-based insurance agency that has operated continuously since 1995, distributing life, accidental death and dismemberment, and supplemental health insurance (hospital indemnity, cancer protection, critical illness) to working individuals, families, single parents, and union members across New Zealand. The company is the contracted sales and service agency for American Income Life Insurance Company, a wholly-owned subsidiary of Globe Life Inc. (NYSE: GL); American Income Life underwrites the actual insurance cover (A.M. Best A / Excellent financial strength rating), while AIL of New Zealand supplies the licensed financial adviser network that meets customers in their homes, explains products, takes applications, and provides ongoing claims support. Core products include the R&C Term Life Policy, Accident Policy, Hospital Indemnity Policy, Cancer Indemnity Policy, Critical Illness Policy, and repatriation benefits, with add-on modules for life policies and a partnership-based Union Benefits product that bundles group AD&D and other services for members of more than 25 New Zealand unions and organisations (FIRST Union, E tū, PPTA, NZEI Te Riu Roa, Rail & Maritime Transport Union, Grey Power, PSA, Unite Union, Maritime Union of NZ, NZ Meat Workers Union, and others).

AIL of New Zealand makes money through recurring subscription-style insurance premiums paid on policies it places, with the company earning commission/service revenue as the contracted agency. Its go-to-market is sales-led and offline-first: there is no digital self-service purchase path — every policy is originated through a financial adviser home visit or a union-member enrolment channel, supported by a customer service centre, the AIL Labour Letter newsletter, union conference sponsorship, and community-event marketing. Data is stored on iDrive encrypted cloud servers to comply with New Zealand Privacy law and GDPR, and disputes are handled through Financial Services Complaints Limited (FSCL), an approved external dispute resolution scheme. The company operates exclusively in New Zealand, with its head office at 2165 Great North Road, Avondale, Auckland, and is led by Managing Director Steve Friedlander.

Name

AIL of New Zealand

Legal name

AIL of New Zealand Limited

Website

https://ailnz.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

AIL of New Zealand is a privately held Auckland-based insurance agency that distributes life, accident, and supplemental health insurance to New Zealand working families and union members through in-home financial advisers and 25+ union partnerships, as the contracted agency for American Income Life Insurance Company.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Accidental Death Only (AD-Only) Insurance (FSAIALAI)

Keywords

• Life insurance
• Accident insurance
• Supplemental health insurance
• Financial advisory services
• Union benefits coverage

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Life Insurance Premiums: Recurring premium payments from life insurance policies providing financial protection for families
2. Accident Insurance Premiums: Recurring premium payments for accidental death and dismemberment coverage
3. Supplemental Health Insurance: Recurring premiums for hospital indemnity, cancer protection, and critical illness policies that supplement primary health coverage

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AIL of New Zealand operates as the contracted agency providing financial advisers who meet directly with customers in their homes to explain and sell life insurance, accidental death and dismemberment coverage, and supplemental health insurance products. All insurance cover is underwritten by American Income Life Insurance Company, while AIL of New Zealand supplies the local adviser network and union channel partnerships.

Product overview

AIL of New Zealand operates as a life and health insurance provider offering a portfolio of core insurance products and supplemental health coverage. The core product line includes Life Insurance, R&C Term Life Policy, Accident Policy, and Accidental Death and Dismemberment coverage. Supplemental health products include Hospital Indemnity Policy, Cancer Indemnity Policy, and Critical Illness Policy. The company also offers add-on benefits for life policies (including Repatriation) and partnership-based Union Benefits through agreements with over 25 major unions and organisations in New Zealand. All insurance cover is underwritten by American Income Life Insurance Company, while AIL of New Zealand provides the financial advisers who service customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, support and minor.

• FIRST UnioncoreStrategic or Co-development Partner · 28 November 2024Gold sponsor of 2024 FIRST Union Biennial Conference and recognized as a Strategic Partner. Provides insurance benefits to union members including Group Accidental Death & Dismemberment Benefit. Long-standing relationship serving union membership.
• E tū UnioncoreStrategic or Co-development PartnerUnion partnership providing member insurance benefits including accidental death coverage and access to supplemental health insurance for union members.
• Public Service AssociationcoreStrategic or Co-development PartnerPartnership providing insurance benefits to Public Service Association members throughout New Zealand.
• Rail & Maritime Transport UnioncoreStrategic or Co-development PartnerEndorsed member insurance benefits since 2000. AIL provides meaningful benefits to RMTU membership whether at work or play, with No Occupational Rating for members.
• Grey Power New ZealandcoreStrategic or Co-development PartnerPartnership providing insurance benefits tailored for Grey Power members, typically older New Zealanders.
• NZEI Te Riu Roa (New Zealand Educational Institute)coreStrategic or Co-development PartnerPartnership providing insurance benefits to New Zealand educational institute members.
• PPTA (Post Primary Teachers' Association)coreStrategic or Co-development PartnerPartnership providing member benefits including insurance coverage for PPTA members.
• Unite UnioncoreStrategic or Co-development PartnerPartnership providing union member insurance benefits and financial protection services.
• Maritime Union of New ZealandcoreStrategic or Co-development PartnerPartnership providing insurance benefits to maritime industry workers through union membership.
• NZ Meat Workers UnioncoreStrategic or Co-development PartnerPartnership providing insurance benefits to meat industry workers through union membership.
• American Income Life Insurance CompanycoreOEM/ Whitelabel/ Licensing PartnerAIL of New Zealand is the contracted agency providing financial advisers who meet with customers, explain AIL insurance products, and make recommendations. American Income Life Insurance Company (parent company Globe Life Inc., NYSE: GL) provides the actual insurance cover. A.M. Best rated A (Excellent) for financial strength.
• Financial Services Complaints LimitedsupportOthersExternal dispute resolution scheme approved by the Minister of Consumer Affairs for resolving complaints about financial service providers at no cost to consumers.
• Living Wage Movement AotearoaminorGTM or Marketing PartnerAIL sponsors Living Wage Movement activities including book launches and employer networking events, demonstrating commitment to fair wages.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Partners Life: NZ life and health insurer focused on retail and group schemes via adviser distribution. Overlapping life, trauma and income-protection product set and similar adviser-led GTM in NZ.
• Southern Cross Health Society: NZ not-for-profit health insurer covering hospital, surgical and supplementary health benefits. Comparable in offering supplemental health products to NZ individuals, families and group schemes.
• Fidelity Life: New Zealand mutual life insurer offering life, trauma and income protection through financial advisers. Closely comparable product range and adviser distribution model serving NZ individuals and families.
• Asteron Life: NZ life insurer (Suncorp subsidiary) offering life, trauma and income protection via advisers. Directly comparable life and supplemental health product set in the NZ adviser channel.
• Accuro Health Insurance: NZ not-for-profit health insurer providing cover for working New Zealanders and their families. Comparable supplemental health product set and similar target demographic of working individuals and union members.
• AIA New Zealand: Major NZ life and health insurer offering life, trauma, income protection and health cover through adviser and direct channels. Directly comparable product portfolio (life + supplemental health) and target market (NZ working families and individuals).
• NIB New Zealand: NZ health insurer offering hospital and surgical cover and supplementary benefits to individuals and groups. Comparable supplemental health positioning and focus on the NZ working-family segment.

Broad incumbents

• Cigna New Zealand: Global health insurer with a NZ presence offering individual and group health cover. Overlaps with AIL NZ's supplemental health and accident product offering, but at much larger scale and with broader international capability.
• Chubb Insurance New Zealand: Global insurer with NZ operations offering personal accident, life and supplemental health products. Comparable personal accident and supplemental health products, but distributed more through brokers and group schemes than home-visit advisers.

Emerging players

• Pinnacle Life: NZ digital-first life insurer selling term life and trauma cover direct-to-consumer online. Represents the digital-channel competitive threat to AIL NZ's home-visit adviser model for the same NZ life-insurance customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AILofNZ
• Xx.com/ailofnewzealand
• LinkedInlinkedin.com/company/te-kowhiringa-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIL of New Zealand