Rheem Asia
Rheem Asia is the Singapore-based regional subsidiary of U.S. conglomerate Rheem Manufacturing, manufacturing and distributing electric, gas, solar, and heat pump water heaters for residential and commercial customers across Southeast Asia and adjacent markets via authorized dealers.
- Company typePrivate
- Founded1925
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rheem Asia does
Rheem Asia is the regional operating arm of Rheem Manufacturing Company, a privately held U.S. conglomerate founded in 1925 and headquartered in Atlanta. Rheem Asia is headquartered in Singapore and serves Southeast Asia and selected adjacent markets — specifically Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Taiwan, Myanmar, and the United Arab Emirates. The subsidiary manufactures and distributes water heating solutions for both residential and commercial end-customers.
The product portfolio spans electric instant water heaters, storage water heaters, solar water heaters, heat pump water heaters, and gas-fired water heaters, alongside complementary accessories. Rheem Asia's offerings are built on several proprietary technology platforms, including Drain-Back solar architecture, Rheem Cote tank protection, the System Sentinal diagnostic indicator, Multi-Flue tank construction, and Incoloy glass-lined heating elements. Selected residential and commercial units are Wi-Fi enabled and connect to the Hi Rheem mobile application, allowing remote monitoring and control.
Rheem Asia generates revenue primarily by selling through a network of authorized independent dealers and distributors, with direct sales activity for larger commercial projects. The company serves two principal customer segments: residential homeowners, who purchase through dealer-installed channels, and commercial building operators and developers, who procure larger commercial heat pump and gas-fired systems. Pricing is structured around product tiers with optional extended warranties; installation and after-sales service revenue is captured through dealer partners. The subsidiary is privately held and does not publicly disclose revenue, and operates within the broader Rheem group that includes brands such as Ruud, Eemax, EcoSmart, Raypak, and Friedrich Air Conditioning (which joined the group in 2021).
Rheem Asia firmographics
Firmographics- Name
- Rheem Asia
- Legal name
- Rheem Manufacturing Company (Singapore) Pte Ltd
- Website
- https://rheemasia.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Short description
- Rheem Asia is the Singapore-based regional subsidiary of U.S. conglomerate Rheem Manufacturing, manufacturing and distributing electric, gas, solar, and heat pump water heaters for residential and commercial customers across Southeast Asia and adjacent markets via authorized dealers.
- Ownership category
- akta.pro rank
Where Rheem Asia is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Rheem Asia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Water Heater Product Sales: Rheem Asia generates revenue through the sale of residential and commercial water heating products including electric instant heaters, storage heaters, solar water heaters, heat pump water heaters, and gas-fired water heaters. Products are sold through authorized dealers and distributors across Asian markets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rheem Asia product offering
Product offeringCore offering
Rheem Asia manufactures and sells residential and commercial water heating products across Southeast Asia and other Asian markets. Its product range includes electric instant heaters, storage water heaters, solar thermal systems, heat pump water heaters, and gas-fired water heaters. Distribution is carried out through authorized independent dealers and approved business partners throughout the region.
Product overview
Rheem Asia is a manufacturer of residential and commercial water heating products operating across Southeast Asia and other Asian markets. The product portfolio comprises two main segments: Residential Water Heating products including Electric Instant Water Heaters (with Prestige, Royal, and Classic Plus series), Electric Storage Water Heaters (with Smart Wifi-enabled models), and Solar Water Heaters (Premier Loline, Premier Hiline, and Direct/Indirect systems); and Commercial Water Heating products including Centralized Control Panels, Commercial Electric Storage Water Heaters (Heavy Duty and Floor Mounted series), Gas-Fired Water Heaters (Heavy Duty and Universal series), Heat Pump Water Heaters (Thermal, RHP, HDi, MPi, and ProTerra series with capacities ranging from residential to industrial scale), Hot Water Storage Tanks (80-175 gallon capacities), Tankless Electric Water Heaters, and Thermal Expansion Tanks. The Smart Wifi-enabled storage water heaters and ProTerra series heat pump water heaters offer mobile app integration via the Hi Rheem App for remote monitoring and control. Rheem Asia is part of the global Rheem Manufacturing Company family of brands, with headquarters in Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Rheem Prestige Platinum: Premium instant water heater line with continuous hot water and advanced features
- Rheem Prestige Plus
- Rheem Prestige
- Rheem Classic Plus
- Rheem Royal
- Rheem Premier Loline
- Rheem Premier Hiline
- Rheem Universal
- Rheem ProTerra
- Rheem Thermal
- EcoNet
Products and services
- Electric instant water heaters
Quantifiable outcome
- 4.2x energy savings compared to conventional electric water heaters with COP >= 4.2 heat pump technology
- +2 more outcomes
Companies that use Rheem Asia
Customer profileSegments2 records
Ideal customer profiles2 records
Rheem Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Rheem Asia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approved Business PartnerscoreBusiness partners with exclusive distribution rights for Rheem products in specific Asian territories. These partners may advertise Rheem products on approved social media platforms (Facebook, Instagram, YouTube, LinkedIn, Twitter) only with prior express written consent from Rheem. Login details for social media accounts are controlled by Rheem and provided to approved partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rheem Asia competitors and assessment
Company assessmentDirect peers
- A. O. Smith Corporation: Global water heater manufacturer with strong Asia presence (A. O. Smith China, India, Vietnam); directly competes across residential and commercial electric, gas, and heat pump water heaters — the closest like-for-like peer to Rheem Asia.
- Bradford White Corporation: U.S. water heater manufacturer with international reach, focused on residential and commercial water heaters — direct peer on product mix and channel-led distribution model.
- Ariston Group: Italy-based global water heating and heating company with significant Asia operations; comparable across residential and commercial water heaters, heat pumps, and solar thermal systems.
- Stiebel Eltron: German specialist in heat pump water heaters, instant electric, and solar thermal systems; comparable to Rheem Asia's premium ProTerra heat pump and Prestige electric instant lines.
- Rinnai Corporation: Japan-headquartered leader in gas and electric water heaters and heating systems with deep Asia-Pacific distribution; directly overlaps with Rheem Asia's gas-fired, electric instant, and commercial product lines.
Emerging players
- Midea Group: Chinese appliance and HVAC manufacturer scaling water heater and heat pump offerings globally, with growing Asia-Pacific distribution; relevant as a fast-moving emerging competitor to Rheem Asia.
- Haier Smart Home: Chinese home-appliance giant aggressively expanding water-heater, heat pump, and solar product lines across Southeast Asia; an emerging price-competitive threat at the mid-tier of Rheem Asia's range.
Broad incumbents
- Bosch Thermotechnology: Division of Bosch producing heating and hot water solutions across residential and commercial segments globally; overlaps with Rheem Asia's full product portfolio but operates as a wider HVAC/heating incumbent.
- Panasonic Corporation: Broad Japanese electronics/appliance incumbent with strong Asia presence in residential water heaters and heat pumps; competes across overlapping categories but does not specialize in Rheem's commercial depth.
Regional players
- Vaillant Group: European heating specialist with selective Asia presence; comparable on heat pump and boiler technology but primarily serves Europe, making it a technology and category peer rather than a direct Asia competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rheem Asia social profiles
Digital presenceRheem Asia compliance and trust
Trust signalCompliance2 records
Rheem Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rheem Asia leadership team
Management profileNumber of profiles
Rheem Asia subsidiaries and ownership
Company hierarchySubsidiaries17 records
Rheem Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rheem Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rheem Asia
What does Rheem Asia do?
Rheem Asia manufactures and sells residential and commercial water heating products across Southeast Asia and other Asian markets. Its product range includes electric instant heaters, storage water heaters, solar thermal systems, heat pump water heaters, and gas-fired water heaters. Distribution is carried out through authorized independent dealers and approved business partners throughout the region.
Is Rheem Asia a public or private company?
Rheem Asia is a private company. It is classified as corporate owned and is currently operating.
When was Rheem Asia founded?
Rheem Asia was founded in 1925.
Where is Rheem Asia based?
Rheem Asia is headquartered in Singapore, Singapore, in the Asia region.
How does Rheem Asia make money?
One revenue line is on record: water Heater Product Sales.
Who are Rheem Asia's main competitors?
Direct peers on record are A. O. Smith Corporation, Bradford White Corporation, Ariston Group, Stiebel Eltron and Rinnai Corporation. Emerging players are Midea Group and Haier Smart Home. Broad incumbents are Bosch Thermotechnology and Panasonic Corporation. Vaillant Group is listed as a regional player.
Does Rheem Asia have an API?
No public API is recorded for Rheem Asia.