SLC Homes

What SLC Homes does

SLC Homes is a privately held residential real estate brokerage headquartered in Salt Lake City, Utah, founded on the practice of Principal Broker Kevin Coyle. The firm provides buyer and seller representation across the Greater Salt Lake City Area and Davis County, with Kevin Coyle personally managing transactions end-to-end — from property selection, market analysis, and pricing through negotiation, staging guidance, and closing. Customer segments include first-time homebuyers, move-up buyers, downsizers, and residential investors, served on a relationship-driven basis with leads sourced primarily from the principal broker's reputation, client testimonials, and word-of-mouth referrals.

The product portfolio consists of core brokerage services (Home Buying and Home Selling representation), a branded online property search platform at search.slchomes.com, and a Home Value Request tool that captures seller leads through valuation inquiries. Supporting digital channels include Kevin's Blog, an email newsletter, and active profiles on Facebook, LinkedIn, and Instagram. The firm explicitly does not operate a proprietary technology platform; the property search and home value tools appear to be standard IDX-style listing integrations rather than internally developed systems. No AI/ML capabilities, APIs, SDKs, patents, or third-party technology partnerships are disclosed.

SLC Homes earns revenue exclusively through real estate commissions on closed residential transactions (transaction-fee model), with commission rates negotiated on a per-deal basis and not publicly disclosed. The go-to-market motion is sales-led and direct: Kevin Coyle personally acquires and services clients, supported by content marketing and organic social channels for top-of-funnel awareness. The firm is founder-owned with no disclosed external investors, parent company, subsidiaries, or institutional ownership structure, and has no disclosed funding history, M&A activity, or partnerships.

Name

SLC Homes

Legal name

SLC Homes

Website

https://slchomebuyer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SLC Homes is a Salt Lake City residential real estate brokerage led by Principal Broker Kevin Coyle, providing buyer and seller representation across the Greater Salt Lake City Area and Davis County. The firm earns commissions on transactions and operates a property search portal and home valuation lead-capture tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. Services include personalized property selection, market analysis, competitive pricing, targeted marketing, professional staging guidance, negotiation, and transaction management from viewing through closing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SLC Homes is a residential real estate brokerage representing home buyers and sellers throughout the Greater Salt Lake City Area and Davis County. Led by Principal Broker Kevin Coyle with over 25 years of local experience, the firm delivers personalized property selection, market analysis, pricing, targeted marketing, professional staging guidance, drone photography, skilled negotiation, and end-to-end transaction management from viewing through closing. An online property search platform supports lead capture and listing discovery.

Product overview

SLC Homes operates as a single-location real estate brokerage offering a unified service model for home buyers and sellers. The core offering consists of full-service brokerage representation led by Principal Broker Kevin Coyle, combined with an online property search platform (search.slchomes.com) for browsing listings. The portfolio includes home buying services (personalized property selection, market analysis, negotiation, comprehensive support), home selling services (pricing analysis, targeted marketing, staging, sale management), and a home value request tool for property valuation. All services are concentrated in the Greater Salt Lake City Area and Davis County market.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SLCHomesNews
• LinkedInlinkedin.com/company/stonebrook-real-estate_2
• Instagraminstagram.com/slchomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLC Homes