St. Vincent de Paul Appleton

What St. Vincent de Paul Appleton does

St. Vincent de Paul Appleton (legal entity: St. Vincent de Paul Society of Appleton, Inc.; EIN 39-1032282) is a Wisconsin-based 501(c)(3) nonprofit charitable organization headquartered at 1924 W. College Avenue, Appleton, WI. The organization provides emergency financial assistance, vouchers for thrift-store merchandise, donated furniture and household goods, and referrals to partner social-services organizations for individuals and families experiencing financial hardship in portions of Outagamie and Waupaca Counties. Service is offered regardless of religious affiliation, ethnicity, documentation status, gender, or age, and bilingual (English and Spanish) intake is available online. In 2025, the organization vouchered 9,710 items and disbursed $209,624.28 in direct financial assistance.

The organization's service model is delivered by volunteer Vincentians drawn from local Catholic parishes, who conduct home visits in pairs to assess needs and connect neighbors to assistance. Revenue is generated from three streams: thrift-store sales at two Appleton locations (1924 W. College Ave. and 1175 N. Westhill Blvd.), direct monetary donations (including through Network for Good online giving and an Amazon Wish List), and Planned Giving/legacy donations via retirement plan beneficiary designations, RMD gifts, asset-account gifts, and estate-plan bequests. The operational footprint also includes a free furniture pickup service in Appleton, Grand Chute, and Greenville on Wednesdays and Thursdays, and referral partnerships with Sleep in Heavenly Peace, Leaven, Community Clothes Closet, and the Community Foundation of the Fox Valley Region.

The organization has no proprietary technology; its digital presence is a Squarespace-hosted website (svdpappleton.org) supplemented by email newsletters and a Facebook page. Governance is provided by a Board of Directors (2025-26: Mark Vanderlinden, President; Joe Kruse, Vice President; Julie Kuehl, Secretary; Joe Matzek, Treasurer) operating under the spiritual guidance of the Catholic Church, with day-to-day management led by Executive Director Jody Kasten alongside a small paid leadership team covering retail operations, mission services, and community engagement.

Name

St. Vincent de Paul Appleton

Legal name

St. Vincent de Paul Society of Appleton, Inc

Website

https://svdpappleton.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Vincent de Paul Appleton is a Wisconsin-based 501(c)(3) nonprofit providing emergency financial assistance, vouchers, and donated goods to individuals and families in financial crisis across portions of Outagamie and Waupaca Counties, funded by thrift-store sales, donations, and planned giving.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Charitable social services
• Thrift store retail
• Emergency financial assistance
• Volunteer home visits
• Planned giving programs

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Thrift Store Sales: Revenue generated from the sale of donated goods at two thrift store locations. Proceeds fund charitable assistance programs.
2. Monetary Donations: Direct monetary contributions from community members to support financial assistance, vouchers, and operational programs.
3. Planned Giving: Legacy giving through wills, trusts, retirement plans, and estate plans where donors designate SVdP Appleton as a beneficiary.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SVdP Appleton operates two retail thrift stores that sell donated gently-used goods to generate revenue for charitable programs, and provides free emergency financial assistance, vouchers, furniture, and household items to individuals and families in Outagamie and Waupaca Counties facing financial hardship. The organization also runs parish-based Vincentian volunteer conferences that conduct person-to-person home visits to assess needs, deliver aid, and connect neighbors with broader community resources.

Product overview

St. Vincent de Paul Appleton is a charitable social services organization, not a technology company. The organization operates a network of services consisting of two thrift stores (Westhill Blvd. and College Ave. locations) that sell donated items, a financial and voucher assistance program providing emergency help with rent, utilities, and other needs, parish-based volunteer conferences that conduct home visits and person-to-person assistance, a furniture donation pickup and drop-off service, volunteer opportunities at store locations, and planned giving/legacy donation options. These services are coordinated through staff and parish-based Vincentian volunteers serving Outagamie and Waupaca Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrift Stores

Quantifiable outcome

• 9,710 items vouchered to neighbors in need in 2025
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Community Foundation of the Fox Valley RegioncoreOthersProvided $1,500 Emergency Assistance Grant through SVdP for qualifying families. This grant was used to help Janine cover rent after unexpected medical costs.
• Sleep in Heavenly PeacesupportingOthersNonprofit organization that builds beds for children in need. Partnered with SVdP to ensure children have safe sleeping arrangements when SVdP vouchers alone cannot meet the need.
• LeavensupportingOthersLocal social services organization referenced in SVdP's network of community partnerships for addressing neighbor needs.
• Community Clothes ClosetsupportingOthersLocal clothing assistance organization working in partnership with SVdP to provide comprehensive support to families in need.
• Network for GoodsupportingGTM or Marketing PartnerDonation platform used by SVdP Appleton for online monetary donations, enabling direct-to-consumer giving through https://st-vincent-de-paul-society-of-appleton-inc.networkforgood.com/projects/265379-general-support-2026

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goodwill Industries of North Central Wisconsin: Runs retail thrift outlets whose proceeds fund workforce and community programs in the same Wisconsin region, combining secondhand retail sales with mission-driven services for vulnerable populations.
• Leaven (Fox Valley): Local nonprofit providing emergency assistance and household goods in the same service area; explicitly listed as a partner in SVdP's network and addresses overlapping client needs.
• Habitat for Humanity ReStore (Fox Cities): Affiliated ReStore thrift outlet sells donated furniture and household goods in the Appleton area to fund housing-related programs, competing for the same donor furniture and discount shoppers.
• Salvation Army Fox Cities: Operates thrift stores and emergency assistance programs in the same Fox Valley geography, providing rent/utility aid and household goods to neighbors in crisis through a similar faith-rooted volunteer model.
• Community Clothes Closet: Neighboring Appleton-area nonprofit distributing clothing and household items to families in need, sharing the same donor base and beneficiary population.

Emerging players

• Sleep in Heavenly Peace: National nonprofit building beds for children in need; already partners with SVdP when vouchers alone cannot meet bed requests, illustrating complementary rather than substitutive service delivery.
• Community Foundation of the Fox Valley Region: Major regional grantmaker that has already channeled Emergency Assistance Grants through SVdP; functions as a peer funder and partner in addressing poverty, housing instability, and family crises.

Broad incumbents

• Catholic Charities of the Diocese of Green Bay: Regional Catholic social services agency offering emergency assistance, counseling, and case management across the same Wisconsin counties, drawing from a similar parish and donor ecosystem.
• St. Vincent de Paul USA (National Council): Parent network of independent parish-based SVdP conferences; the Appleton chapter operates under its spiritual and operational umbrella, sharing brand, training, and resources across thousands of U.S. conferences.
• United Way Fox Cities: Aggregates workplace giving and distributes funds across the region's human-services agencies; competes for donor dollars and coordinates overlapping programs targeting financial hardship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/svdpappleton

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Vincent de Paul Appleton