Roby Commercial

What Roby Commercial does

Roby Commercial is the commercial general contracting arm of the Andrew Roby family of companies, founded in 2009 and headquartered in Charlotte, North Carolina. It is family-owned across two generations of the Haston family, operating under a 75-year-old parent brand established in 1950. The firm delivers ground-up construction, renovations, and build-outs across six core verticals: hospitality, retail, corporate office, amenity spaces, senior living, and healthcare. Roby Commercial is differentiated in the Charlotte region by deep specialization in senior living construction, with 100+ completed senior living projects and repeat engagements with national operators including Acts Retirement-Life Communities and Five Star Senior Living.

The company's go-to-market is relationship-driven and regionally concentrated, augmented by brand-building investments including a long-running partnership with Make-A-Wish through the Pitchin' for Wishes event, multi-year NARI National awards (2020-2024), Charlotte Business Journal Fast 50 recognition (2013, 2014), and a weekly podcast ('At Home With Roby'). Repeat client concentration in senior living and adjacent verticals points to a project-based revenue model with milestone-billed contracts. The firm has signaled intent to broaden its addressable market by adding industrial/manufacturing construction and by servicing clients outside the Charlotte metro across the Carolinas.

Roby Commercial does not operate a software product or technology platform; its underlying capabilities are craft execution, subcontractor management, permitting expertise, and a long-tenured project team (with senior leaders averaging 25+ years in the trade). The business model is fee-based general contracting, with revenue driven by project volume, contract size, and repeat enterprise clients rather than recurring software or licensing revenue.

Name

Roby Commercial

Legal name

Andrew Roby, Inc.

Website

https://robycommercial.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Roby Commercial is a family-owned commercial general contractor in Charlotte, NC, founded in 2009, delivering hospitality, retail, corporate, senior living, healthcare, and industrial construction across the Carolinas with 100+ senior living projects completed.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. General Contracting Services: Project-based construction services for commercial interiors, exteriors, renovations, upfits, new construction, and design/build projects across hospitality, retail, corporate, amenity, senior living, and healthcare sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Roby Commercial is a commercial general contractor providing interior and exterior renovations, upfits, design/build, and ground-up construction services across hospitality, retail, corporate, amenity, senior living, and healthcare sectors. Founded in 2009 as the commercial division of the Roby Family of Companies (Andrew Roby, Inc.), the firm delivers project-based construction services primarily in the Charlotte, NC metropolitan area and the broader Southeast US, with each project assigned a dedicated Project Manager and Superintendent.

Product overview

Roby Commercial is a commercial general contractor and the third member of the Roby Family of Companies, established in 2009. The company operates as a single unified offering—comprehensive commercial construction services—spanning multiple market sectors including hospitality (restaurants, breweries, bars, entertainment venues), corporate spaces (offices, headquarters, warehouse conversions), retail (shopping centers, tenant upfits), amenity centers (pools, clubhouses, fitness facilities), healthcare facilities, and senior living communities. The company provides design/build, renovation, and new construction services with a focus on interior and exterior renovations and upfits. The portfolio includes projects such as OMB Ballantyne, Protagonist LoSo/NoDa, Queens Park Social, VanLandingham Estate, Park-N-Shop, and various senior living and healthcare facilities across the Charlotte, NC metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• At Home With Roby Podcast: Weekly podcast hosted by Trent Haston and Patrick MacIsaac covering home-related topics.

Products and services

• Hospitality Construction Services
• Corporate Office Construction
• Retail Construction & Upfits
• Amenity Center Construction
• Healthcare Facility Construction
• Senior Living & Retirement Community Construction
• Industrial & Manufacturing Facility Construction

Quantifiable outcome

• Over 100 senior living projects completed for nation's largest senior living community operators
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Make-A-Wish Central & Western North CarolinamajorOthers · 1 January 2008Roby Family of Companies has partnered with Make-A-Wish Central & Western North Carolina since 2008 through the annual Pitchin' for Wishes cornhole tournament. The event has raised over $3 million for the organization and set two Guinness World Records for Largest Cornhole Tournament.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Skanska USA Commercial Development: International construction firm with a US commercial building practice active in hospitality, corporate, and healthcare markets. Sets a competitive ceiling on pricing and capabilities that mid-sized regional GCs like Roby Commercial must differentiate against.
• Brasfield & Gorrie: One of the largest privately held general contractors in the Southeast US with deep senior living, healthcare, hospitality, and commercial portfolios. Represents the larger-incumbent competitive benchmark Roby Commercial competes against in Carolinas bids.
• DPR Construction: National employee-owned commercial GC with strong healthcare, hospitality, and senior living practices. Comparable end-market exposure to Roby Commercial but at materially larger scale and with technology-forward delivery.
• Holder Construction: Large privately held US general contractor specializing in commercial, hospitality, and corporate construction. Comparable service lines to Roby Commercial but operates nationally with a much larger project portfolio.
• Balfour Beatty US: Major national commercial GC with a substantial Carolinas operation including Charlotte. Competes with Roby Commercial on hospitality, retail, and corporate upfits but at materially greater scale and balance sheet capacity.
• Turner Construction Company: National commercial general contractor with active Charlotte presence in hospitality, healthcare, and corporate interiors. Represents large-scale competitive pressure on mid-sized regional GCs like Roby Commercial.

Direct peers

• Vannoy Construction: Carolinas-based commercial general contractor delivering hospitality, retail, senior living, and corporate projects. Closely comparable regional positioning and sector mix to Roby Commercial.
• Rodgers Builders: Charlotte-headquartered commercial general contractor serving healthcare, senior living, corporate, and institutional clients across the Carolinas. Directly comparable in geography, sector mix, and mid-sized family/sponsor-backed positioning to Roby Commercial.
• Shelco LLC: Charlotte-based commercial construction firm with comparable focus on commercial interiors, upfits, and ground-up projects in the Carolinas. Similar project size band and regional concentration to Roby Commercial.
• Choate Construction Company: Southeast US-based commercial general contractor with offices in the Carolinas delivering hospitality, healthcare, senior living, retail, and corporate projects. Closely comparable multi-vertical mix and regional scale to Roby Commercial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pitchinforwishes827
• Facebookfacebook.com/pitchinforwishes
• Instagraminstagram.com/pitchinforwishes
• LinkedInlinkedin.com/company/roby-commercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roby Commercial