South Sound Ymca

What South Sound Ymca does

South Sound YMCA is a Washington State-registered nonprofit charitable association operating three full-service facility branches — Briggs Community YMCA (Olympia), Plum Street YMCA (Olympia), and Shelton Family YMCA (Shelton) — alongside an Association Office that houses executive, advancement, HR, and IT functions. It serves residents of Thurston and Mason Counties with youth development programs (basketball, volleyball, and track & field leagues running five cycles per year, swim lessons, youth experience programs covering STEM/sports/arts, summer camps), adult fitness and aquatics (lap and activity pools, hot tub, climbing wall, indoor cycling, group exercise, personal training, small group training, nutrition coaching, a Fitness Recovery Studio at Plum Street, and virtual Les Mills classes), senior wellness (Tai Ji Quan – Moving for Better Balance), and family services anchored by the Kids Zone! in-facility childcare for children ages 8 weeks to 11 years. Specialized programs include the ACT! (Actively Changing Together) family-based childhood obesity program developed with Seattle Children's Hospital and the Personal Pricing income-based sliding-scale financial assistance program that ranges from 5% to 45% off membership and program fees.

The underlying technology stack is third-party and consumer-grade rather than proprietary: online registration and member management run on the RecliqueCore platform; the Y Mobile App (formerly branded as the South Sound YMCA app) is built on Netpulse technology with integrations to Fitbit, MapMyFitness, MyFitnessPal, Nike+, Runkeeper, and Facebook; cloud-connected fitness equipment from Matrix and eGym syncs workouts automatically via xID sign-in; and the YMCA360 virtual platform extends programming into at-home streaming for members.

South Sound YMCA monetizes through a hybrid membership and fee-for-service model. Core recurring revenue comes from monthly membership dues (Youth/Teen at $31.90/month, Adult at $51.90/month, Family 1 at $81.90/month, Family 2+ at $99.90/month, Military with waived joining fee and 15% off, plus Mason County-specific Shelton Family tiers at $59.90 and $79.90/month) with one-time joining fees of $25–$75, supplemented by one-time day passes ($10 youth, $20 adult, $25 family), per-program registration fees for youth sports, swim lessons, camps, and structured wellness programs (e.g., $15 per four-week Youth Experience session), and philanthropic contributions through the annual "Support Strong Kids" campaign. Distribution is primarily through the three physical branches and the RecliqueCore online storefront, with cross-utilization enabled by the nationwide YMCA of the USA reciprocal membership network. Customer segments are diversified across youth, families, working parents, adult fitness members, seniors, and military families, acquired through community-led marketing across website, email newsletter (Y-News), Facebook, Instagram, X/Twitter, YouTube, and a network of community partner referrals.

Name

South Sound Ymca

Legal name

South Sound YMCA

Website

https://southsoundymca.org

Company type

Private

Operating status

Operating

Short description

South Sound YMCA is a Washington State nonprofit operating three full-service YMCA branches (Briggs Community, Plum Street, Shelton Family) serving Thurston and Mason Counties with youth development, aquatics, fitness, childcare (Kids Zone!), senior wellness, and family programs on a membership-plus-fee model.

Ownership category

akta.pro rank

Headquarters

HQ city

East Olympia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly or annual facility membership fees providing access to fitness equipment, pools, classes, and branch amenities. Payment through automatic bank account withdrawals or credit/debit card.
2. Program Registration Fees: Fees for youth sports leagues, swim lessons, youth experience programs, summer camps, and other structured programs. Registration processed through online platform.
3. Day Passes: Daily visitor passes for non-members wanting to use facilities on a per-visit basis.
4. Donations and Annual Campaign: Philanthropic contributions through annual fundraising campaign supporting financial assistance and program access for community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

South Sound YMCA is a nonprofit community organization operating three branches (Briggs Community YMCA, Plum Street YMCA, and Shelton Family YMCA) across Thurston and Mason Counties in Washington State. It sells facility memberships, group exercise, aquatics, youth sports, Kids Zone drop-in childcare, personal training, small group training, and specialized community programs such as ACT! (pediatric weight-management) and Tai Ji Quan: Moving for Better Balance. It also offers YMCA360 on-demand virtual wellness content and a Netpulse-powered Y Mobile App.

Product overview

South Sound YMCA is a nonprofit community organization offering a comprehensive suite of health, wellness, and youth development programs across three facility locations (Briggs Community YMCA, Plum Street YMCA, and Shelton Family YMCA). The organization operates on a membership-based model supplemented by program fees, with financial assistance available through a Personal Pricing program. Core offerings center on fitness facilities with cardio/strength equipment, aquatics, and group exercise classes, supported by add-on services including Personal Training, Small Group Training, and nutrition coaching. Youth programming includes Youth Sports leagues, Youth Experience Programs, and Kids Zone! childcare. Specialized health programs include ACT! for family wellness, Tai Ji Quan for fall prevention, and YMCA360 virtual platform for remote member engagement. Members also have access to the Y Mobile App which connects with fitness tracking apps and Matrix/eGym equipment.

Differentiator

Problem solved

Functional benefit

Brands

• ACT! (Actively Changing Together): A family-based health program for children ages 8-14 and their families to develop healthier habits through physical activity, nutrition education, and community support
• Kids Zone!
• Kids Zone!
• Tai Ji Quan – Moving for Better Balance

Products and services

• Facility Membership Monthly subscription memberships across Youth/Teen, Adult, Adult Couple, Family, Single-Parent Family, Senior/Forever Adult, Joint, and Partner categories, providing members access to all South Sound YMCA facilities, group exercise classes, aquatics, Kids Zone! drop-in childcare, and member-only discounts.
• Youth Sports Seasonal youth sports leagues and instructional programs including basketball, soccer, and other sports, designed for children and offered across South Sound YMCA branches.
• Kids Zone! Drop-in supervised childcare service for members' children, available while a parent or guardian works out at the facility, included with eligible memberships and offered at all three branches.
• ACT! Program A 16-week pediatric weight-management and healthy-lifestyles program for children ages 8-14, offered by South Sound YMCA in partnership with MultiCare and Olympic Medical Center, providing physical activity, nutrition education, and family engagement; physician/provider referral available.
• YMCA360 On-demand virtual wellness and workout-content platform included with membership, allowing members to access group exercise, cycling, yoga, strength, and kids' workouts online.
• Y Mobile App Netpulse-powered mobile application that lets members manage their YMCA account, view class schedules, and track workouts from their phone.
• Tai Ji Quan: Moving for Better Balance Evidence-based Tai Chi-style movement program designed to improve balance and reduce fall risk in older adults, taught at South Sound YMCA locations.
• Personal Training One-on-one personal training sessions delivered by certified trainers, including the Personal Training Lead, available as an add-on service for members seeking individualized fitness coaching.
• Small Group Training Coach-led small-group fitness training sessions offered to members, providing semi-personalized instruction in a group setting at a lower price point than one-on-one personal training.
• Day Pass Single-day facility access pass allowing non-members to use a South Sound YMCA branch for one visit, with pricing varying by user age/category (e.g., youth, adult, family).

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• YMCA of the USAcoreStrategic or Co-development PartnerNational affiliation providing brand standards, insurance, programming support, and nationwide network access for members traveling outside the local service area.
• Shelton High SchoolminorStrategic or Co-development PartnerPartnership providing access to lap swim facilities at the high school for Shelton Family YMCA members, complementing the on-site activity pool.
• Mason General HospitalminorStrategic or Co-development PartnerHealthcare provider partnership offering on-site health resources and referrals for community members seeking fitness and wellness services.
• Peninsula Credit UnionminorStrategic or Co-development PartnerFinancial partnership providing FREE Financial Fitness Workshops and coaching services at the Shelton Family YMCA location.
• WorkSourceminorStrategic or Co-development PartnerEmployment services partnership providing resources and support for job seekers accessing the YMCA facility.
• Women, Infants, and Children (WIC)minorStrategic or Co-development PartnerGovernment nutrition program partnership offering resources for families at the YMCA facility.
• Big Brothers Big SistersminorStrategic or Co-development PartnerYouth mentorship organization partnership providing mentoring resources and referrals for youth served by the YMCA.
• Family Education & Support Services (FESS)minorStrategic or Co-development PartnerFamily support services partnership offering educational resources for families at the YMCA.
• Thurston County School DistrictsminorStrategic or Co-development PartnerCollaboration with school districts for youth sports program facilities, including practice and game场地 access across Thurston County.
• Seattle Children's HospitalcoreStrategic or Co-development PartnerHealthcare partnership developing the ACT! (Actively Changing Together) program for families dealing with childhood obesity. Seattle Children's providers and professionals contributed to program design.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anytime Fitness: Global 24/7 low-cost fitness franchise with locations in Olympia and surrounding areas. Competes for the basic adult fitness member at significantly lower price points, pressuring the Y's value proposition for members who do not use aquatics, childcare, or youth programs.
• Planet Fitness: National ultra-low-cost gym operator with locations across Washington. Represents the dominant pricing-pressure competitor for basic fitness memberships and could pull price-sensitive members away from the Y's mid-tier dues.
• Boys & Girls Clubs of America (South Sound affiliate): National youth-development nonprofit with local affiliates serving similar youth and family segments through after-school programs, sports leagues, and teen services. Comparable as a community-based nonprofit competitor for youth programming and family memberships in the same South Sound geography.
• JCC (Jewish Community Center) – Stroum JCC: Pacific Northwest JCC operating fitness facilities, aquatics, youth programs, and family services under a community-center nonprofit model. Comparable product mix and member-funded-with-donations revenue structure.

Emerging players

• Orangetheory Fitness: Boutique group fitness studio offering heart-rate-based interval training with regional locations near Olympia. Competes for the small-group-training and personal-training segment that the Y also addresses through personal training and small group training add-ons.

Direct peers

• YMCA of Greater Seattle: Larger Washington-state YMCA association operating multiple branches with comparable fitness, aquatics, youth development, and childcare programming. Closest direct comparable given shared regional market, mission, and product mix.
• YMCA of Pierce and Kitsap Counties: Adjacent regional YMCA association serving Pierce and Kitsap Counties in Washington State. Same nonprofit membership-facility model, same national YMCA of the USA affiliation, and direct overlap in programming (aquatics, youth sports, family memberships, financial assistance).

Others

• Mason General Hospital (Wellness Programs): Healthcare partner that also offers community wellness and rehabilitation programming in Mason County. Comparable insofar as both compete for the senior wellness and chronic-condition management audience; also a referral partner for the Y.

Regional players

• Thurston County Parks and Recreation: Local public-sector provider of recreation programs, swim lessons, youth sports leagues, and fitness facilities in Thurston County. Competes on price and accessibility for many of the same youth and family programs South Sound YMCA offers.
• Gold's Gym: Established mid-market fitness chain with locations serving Washington markets. Competes with the Y for adult fitness members seeking full-service facilities with group classes, weights, and cardio equipment at comparable monthly price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SouthSoundY
• YouTubeyoutube.com/channel/UCF5OyO6ggz4z4irab7c-Sug
• Facebookfacebook.com/SouthSoundYMCA
• Instagraminstagram.com/southsoundymca
• LinkedInlinkedin.com/company/south-sound-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Sound Ymca