Sportrusten

What Sportrusten does

Sportrusten is a Netherlands-based private wellness training company founded in 2013 and headquartered in Nederhorst Den Berg. According to the available firmographic data, the company offers three integrated consumer wellness programs: breathing training, running coaching, and nutrition guidance. The operating entity operates under the legal name "Sportrusten" and is served via a Dutch country-code domain (sportrusten.nl), indicating a primary focus on the Dutch consumer market.

The company is structured as a small for-profit private business with a headcount of 1–10 employees, suggesting a lean, likely founder-led operation rather than a venture-backed scale-up. No detailed product architecture, technology stack, proprietary frameworks, app presence, or distribution mechanics were extractable from the source material — the source page returned only a loader/verification screen rather than substantive company content. Consequently, the underlying delivery mechanism (in-person coaching, digital content, subscription app, book/course products, or hybrid) cannot be confirmed from the data provided.

No revenue, funding history, pricing model, customer base, partnerships, management team, or marketing channel information is disclosed. The business model, customer segmentation, and revenue mechanics are therefore not directly evidenced; the most defensible inference is a direct-to-consumer wellness content/coaching proposition targeting Dutch-speaking individuals, but this should be treated as inferred rather than confirmed.

Name

Sportrusten

Legal name

Sportrusten

Website

https://sportrusten.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportrusten is a Netherlands-based private wellness training company, founded in 2013 and headquartered in Nederhorst Den Berg, that offers integrated breathing, running, and nutrition programs to Dutch-speaking consumers via sportrusten.nl, operating with a small (1–10) employee team.

Ownership category

akta.pro rank

Product category

Wellness and Fitness Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Breathing training programs
• Running training
• Nutrition coaching
• Wellness training
• Fitness coaching

Headquarters

HQ city

Nederhorst Den Berg

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Sportrusten is a wellness training company that delivers structured programs in three core areas: breathing training, running training, and nutrition guidance. Programs are marketed and sold directly to individual consumers via the company's own website (sportrusten.nl) and appear designed for personal-use adoption rather than enterprise or institutional buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Breathing Programs Structured breathing training programs sold to individual consumers as part of Sportrusten's wellness offering.
• Running Training Running training programs sold to individual consumers as part of Sportrusten's wellness offering.
• Nutrition Guidance Nutrition guidance programs sold to individual consumers as part of Sportrusten's wellness offering.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Strava: Strava is a global running and cycling tracking platform with a subscription tier offering guided training and coaching content. It overlaps with Sportrusten's running training pillar and serves as a distribution and content reference point.
• Nike Run Club: Nike Run Club is a free global running-coaching app with structured training plans and audio guidance. It competes head-on with Sportrusten's running training pillar and pressures pricing and differentiation for paid coaching alternatives.

Broad incumbents

• Calm: Calm is a global wellness and sleep app offering breathwork, meditation, and movement content. It competes with Sportrusten's breathwork pillar at scale and represents a benchmark for consumer willingness to pay for guided wellness subscriptions.
• Apple Fitness+: Apple Fitness+ is a subscription fitness service bundling running, strength, breathwork, and yoga content. Its bundled structure mirrors Sportrusten's three-pillar approach and represents a high-scale alternative for the same consumer.
• Noom: Noom is a consumer health platform offering paid nutrition coaching and behavior-change programs. It directly overlaps with Sportrusten's nutrition guidance pillar and competes for the same digitally-delivered wellness subscription wallet.
• MyFitnessPal: MyFitnessPal is a global nutrition and calorie-tracking platform with premium coaching features. It competes with Sportrusten's nutrition guidance pillar on accessibility and scale.
• Headspace: Headspace is a global consumer wellness app that includes guided breathwork, sleep, and movement content. While broader than Sportrusten, it competes for the same consumer spend on guided breathing and stress-management programming.

Regional players

• The Movement (Sportrusten competitor): The Movement is a Dutch running-coaching brand offering online programs and personal training. It is a same-geography, same-modality peer directly comparable to Sportrusten's running training pillar.
• Hardlopen.nl: Hardlopen.nl is a Dutch running-community and content site offering training plans and event coverage. It is a same-geography peer competing for Dutch runners seeking coaching content, making it a relevant Dutch-market comparable.

Direct peers

• Wim Hof Method: Wim Hof Method is a Dutch-origin breathwork and cold-exposure training brand offering online programs and instructor certifications. It directly overlaps with Sportrusten's breathing program pillar and shares a Dutch market origin, making it the closest comparable in category and geography.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Sportrusten
• LinkedInlinkedin.com/company/sportrusten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportrusten