SlowMov

What SlowMov does

SlowMov is a Barcelona-based specialty coffee roaster founded in 2015 by François and Carmen. The company sources single-origin green coffee via direct-trade relationships with producers in eight or more origin countries, including Peru, Nicaragua, Ethiopia, Yemen, Colombia, Mexico, Costa Rica, and Brazil, and roasts in Barcelona for distribution to European consumers and hospitality operators. Its core technology is artisanal: manual roasting operations backed by a Shopify-powered e-commerce storefront, with no proprietary software platform or AI/automation disclosed. The catalogue comprises roughly 13 active SKUs, including award-winning lots (Rene Ccasa Geisha, Incahuasi Cup 1st place 2023; Olman Sauceda, Cup of Excellence Nicaragua 2025).

SlowMov operates three revenue streams: (1) direct-to-consumer sales through its Shopify site and a flagship café in Barcelona, including a monthly €12/250g subscription with free shipping; (2) B2B wholesale supply to over 30 cafés and restaurants across Spain, Austria, Germany, Romania, and the UK, accessed via professional registration; and (3) training and consulting services through the SlowMov School (Escola de Cafe), offering espresso workshops (€150/3h), specialty coffee tastings (€7), menu development, barista training, and machinery distribution. Pricing is fully publicly disclosed across all product lines, with subscription flexibility (modify/cancel anytime) as a key retention feature. Packaging is 100% compostable since 2018, used as a sustainability differentiator.

The company is privately held by its two co-founders with no external funding, parent company, or institutional investors disclosed. Its customer base spans home-brewing enthusiasts (subscription and e-commerce), small-to-mid-market hospitality operators (wholesale and consulting), and aspiring baristas (training). Strategic partnerships include Occicafe/Globalcafe in Colombia and Grounds Costa Rica on the supply side, and Shopify on the technology side. The business model is best characterized as a founder-led specialty craft brand with multi-channel European distribution and a service-anchored moat rather than a venture-scale platform.

Name

SlowMov

Legal name

SlowMov

Website

https://slowmov.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SlowMov is a Barcelona-based specialty coffee roaster founded in 2015, selling single-origin direct-trade coffee via e-commerce, monthly subscriptions, B2B wholesale to 30+ European cafés, and training/consulting services through the SlowMov School.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Barista training workshops
• Direct trade sourcing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Coffee Retail: Direct-to-consumer sales of specialty coffee beans through their e-commerce platform. Offers subscription service delivering 250g or 3kg bags monthly with free shipping. Coffee sourced directly from producers worldwide (Peru, Nicaragua, Ethiopia, Yemen, Colombia, Mexico, Costa Rica).
2. Coffee Subscription: Monthly recurring subscription model at €12/250g delivering coffee during the first week of each month. Customers choose between espresso or filter preparation and can select grind type or whole bean. Billing occurs on the 1st of each month.
3. Wholesale/B2B Coffee Supply: B2B coffee supply to hospitality businesses, restaurants, and other cafés. Professional registration required on the platform. Enables other businesses to serve SlowMov specialty coffee to their customers.
4. Training and Workshops: Educational programs including 3-hour espresso workshops at €150, Yemen coffee tastings at €7, and broader professional training through SlowMov School covering sensory analysis, espresso technique, and latte art.
5. Consulting Services: Menu development, recipe creation for coffee-based beverages, and sustainable food consulting for hospitality establishments. Also serves as machinery distributor for coffee equipment to other businesses.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

SlowMov is a Barcelona-based specialty coffee roaster that sources single-origin green coffees directly from producers in Peru, Nicaragua, Ethiopia, Yemen, Colombia, Mexico, and Costa Rica. The company roasts in Barcelona and distributes through a Shopify e-commerce store with a monthly subscription (€12/250g), a physical café, B2B wholesale supply to 30+ hospitality businesses across Europe, and hands-on training at the SlowMov School (Escola de Cafe).

Product overview

SlowMov is a specialty coffee roaster and artisan toaster based in Barcelona, founded in 2015 by François and Carmen. The company operates as a specialty coffee roaster selling directly to HORECA sector (hospitality) and end customers. Their product portfolio centers on single-origin specialty coffees sourced from origin countries (Brazil, Ethiopia, Mexico, Peru, Colombia, Nicaragua, Costa Rica, Yemen), which they roast in Barcelona and sell through their Shopify-powered e-commerce store. Key offerings include: a monthly coffee subscription service (Suscripción a Café) delivering 250g or 3kg packages during the first week of each month; individual specialty coffee bags (Tapachula, Tolima, San Sebastian, Olman Sauceda, Rumu Damo, Said-Al-Jaifi, Luz Helena, Fredy Huachohuillca, Alexis, Rene Ccasa); and educational services including espresso workshops (Taller de espresso 3h) and Yemen coffee tasting events (Cata de cafés de Yemen). The company also offers wholesale programs for professional clients and distributes coffee machinery. Products are available in formats for espresso or filter preparation, whole bean or ground, with 250g and 3kg packaging options. Since 2018, packaging is 100% compostable. The company operates the SlowMov School for professional and beginner training.

Differentiator

Problem solved

Functional benefit

Products and services

• Suscripción a Café (Coffee Subscription) Monthly coffee subscription delivering 250g or 3kg bags of freshly roasted specialty coffee during the first week of each month. Customers choose espresso or filter preparation and whole bean or ground format, with free shipping included and the ability to modify or cancel at any time.
• Rene Ccasa specialty coffee Specialty Geisha single-origin coffee from Pacaybamba, Peru, produced by René Ccasa. Cultivates Caturra, Typica, Bourbon, and Geisha Inka varieties. Producer won first place in the 2023 Incahuasi Cup.
• Olman Sauceda specialty coffee Specialty coffee from Nicaragua's highlands cultivated between 1,450 and 1,760 meters altitude by Olman Sauceda and family. Winner of Cup of Excellence Nicaragua 2025.
• San Sebastian specialty coffee Specialty coffee from small-scale farmers in the Inzá municipality of the Tierradentro region, western Cauca, Colombia. Cultivated by the Paez indigenous community at 1,700 meters altitude in partnership with Occicafe and Globalcafe cooperatives.
• Tolima decaf specialty coffee Decaffeinated specialty coffee from the NASA WE'SX indigenous community in Planadas and Gaitania, Tolima, Colombia. Naturally decaffeinated using the Sugar Cane process in Manizales.
• Rumu Damo specialty coffee Specialty coffee from Rumudamo Station in Arbegona, Sidama region, Ethiopia, at 2,200 meters altitude. Processed by Asefa Dukamo Korma from Heirloom 74112 variety.
• Said-Al-Jaifi specialty coffee Specialty Yemeni coffee from the Haraz mountains at 2,300 meters altitude, cultivated by schoolteacher Said Al-Jaifi and family using traditional methods and the Mountain Silence process with 25-day fermentation.
• Luz Helena specialty coffee Specialty coffee from Armenia, Quindío, Colombia, produced by Luz Helena on her 8-hectare Maracay farm at 1,450 meters altitude over 20 years of production.
• Fredy Huachohuillca specialty coffee Specialty Geisha coffee from the high-altitude Pacaybamba valley, Peru, cultivated by Fredy Huachohuillca who practices reforestation with native shade tree varieties.
• Alexis specialty coffee Specialty coffee from Los Santos, Costa Rica at 1,750 meters altitude, produced by the Ramírez-Navarro family using the Thermal Shock processing method at their microbeneficio Los Campos.
• Tapachula specialty coffee Specialty coffee from Chanjalé Salchiji in the Sierra Madre de Chiapas, Mexico, cultivated by Margarita Pérez Sánchez at over 1,500 meters altitude on volcanic soils.
• Taller de espresso 3h (3-hour Espresso Workshop) Three-hour practical espresso workshop teaching espresso technique, recipe variables, and recipe application with consistency. Limited to groups of 2 people maximum, held at the SlowMov School facility in Barcelona.
• Cata de cafés de Yemen (Yemen Coffee Tasting) Guided coffee tasting event featuring specialty coffees from Yemen, held at the Escola de Cafe on Carrer de Luis Antúñez in Barcelona, with commentary from Yemeni coffee expert Amr Zaid.

Quantifiable outcome

• 100% compostable packaging reducing environmental impact
• +1 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OccicafecoreStrategic or Co-development PartnerCoffee producer cooperative in Colombia (Inzá, Tierradentro region) working with small-scale farmers. Through Occicafe and Globalcafe, producers can guarantee better quality and access international markets. Farmers cultivate Castillo and Caturra varieties at 1700m altitude.
• GlobalcafecoreStrategic or Co-development PartnerPartner organization that helps connect small Colombian coffee farmers with international specialty coffee buyers. Works alongside Occicafe to enable quality assurance and market access for producers in the Tierradentro region.
• Grounds Costa RicaminorStrategic or Co-development PartnerDirect trade partner enabling the Ramírez-Navarro family to sell their specialty coffee internationally. The family established their microbeneficio Los Campos in 2015 and focuses on quality, traceability, and direct relationships.
• ShopifycoreTechnology or IntegrationE-commerce platform powering SlowMov's online store (slowmov-cafe.myshopify.com). Handles payment processing, order management, customer accounts, and order fulfillment. Shopify's infrastructure processes all online transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Square Mile Coffee Roasters: London-based specialty coffee roaster with a comparable DTC, subscription, and wholesale-to-HoReCa model, plus a strong training academy (Square Mile Roastery courses). Closely matched in size, philosophy, and European HoReCa focus.
• The Coffee Collective: Copenhagen specialty roaster founded in 2007 with direct trade sourcing, multiple cafés, and wholesale supply. Mirrors SlowMov's blend of DTC, café, and B2B with a strong education/training ethos.
• Origin Coffee Roasters: Cornwall/UK specialty roaster emphasizing direct trade with producers, training, and wholesale supply to cafés and restaurants. Very similar operating model to SlowMov across the UK market.
• Bonanza Coffee Roasters: Berlin specialty roaster serving cafés, restaurants, and hotels with direct-trade coffees plus a training program. Closely comparable in European continental positioning and HoReCa focus.
• Five Elephant: Berlin specialty roaster and café operator with subscription service, wholesale accounts, and direct producer relationships. Closely aligned with SlowMov's D2C + café + B2B structure.
• La Cabra: Danish specialty roaster with direct trade, e-commerce subscriptions, and multiple cafés. Direct peer in the European specialty DTC + HoReCa segment.
• Hasbean Coffee: UK specialty roaster known for direct trade with small producers, subscription service, and broad single-origin assortment — highly comparable to SlowMov's sourcing-driven catalog.
• Koppi: Swedish specialty roaster with cafés, wholesale, and direct trade sourcing. Comparable European specialty operator with similar scale and multi-channel structure.

Broad incumbents

• Counter Culture Coffee: Larger US specialty roaster with direct trade, training programs, and broad wholesale distribution. Same direct-trade + education playbook as SlowMov but at materially larger scale.
• Onyx Coffee Lab: US specialty roaster competing for award-winning lots (Cup of Excellence) with strong DTC brand and competition-grade positioning. Direct competitor for the same trophy coffees SlowMov sources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SlowMov
• Instagraminstagram.com/slow.mov
• Xx.com/slowmovs
• LinkedInlinkedin.com/company/slowmov

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SlowMov