Staatliche Toto-lotto Gmbh

What Staatliche Toto-lotto Gmbh does

Staatliche Toto-Lotto GmbH Baden-Württemberg, trading as Lotto Baden-Württemberg or Lotto BW, is a state-owned (Landesunternehmen) private limited company wholly owned by the State of Baden-Württemberg, headquartered in Stuttgart and operating under the German Glücksspielstaatsvertrag 2021. Founded in 1948 with the introduction of the Wettmittelfonds system, the company holds a state monopoly on large-prize lotteries within Baden-Württemberg and is supervised by the Regierungspräsidium Karlsruhe, with the Gemeinsame Glücksspielbehörde der Länder (GGL) overseeing virtual slot machine games. It serves exclusively adult (18+) residents of Baden-Württemberg and is a member of the Deutscher Lotto- und Totoblock (DLTB), the World Lottery Association, and European Lotteries.

The product portfolio spans draw-based lotteries (LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO in 13er Ergebniswette and 6aus45 Auswahlwette formats), 14 instant-win online scratch cards (Rubbellose), the annual specialty Silvester-Millionen, and four add-on modules (Spiel 77, SUPER 6, plus 5, Sieger-Chance). Distribution combines a proprietary digital platform (lotto-bw.de plus native iOS/Android apps) with a network of physical Annahmestellen retail outlets across the state. Supporting features include the GlüXCard loyalty program with monthly prize draws, the ABO subscription, Tippgemeinschaft group play, and the GlüXKombi single-click multi-game bundle. Technology stack includes ISO/IEC 27001-certified infrastructure, Kameleoon personalization, etracker analytics (ePrivacyseal-certified, Germany-only data processing), and EN 301 549 V3 accessibility compliance.

The revenue model is per-bet transaction-based across both retail and digital channels, with regulated payout ratios (~50% to prizes), lottery tax (~17-20%), and a contribution of approximately 13 cents per EUR wagered to the Wettmittelfonds — channeling about 160.4 million EUR in 2026 into sports, culture, monument preservation, social projects, nature conservation, and rescue services across Baden-Württemberg. Approximately 60 million EUR annually flows to sports, supporting over 11,000 sports clubs. Total cumulative public welfare funding since 1948 is nearly 17 billion EUR.

Name

Staatliche Toto-lotto Gmbh

Legal name

Staatliche Toto-Lotto GmbH Baden-Württemberg

Website

https://www.lotto-bw.de

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Staatliche Toto-Lotto GmbH Baden-Württemberg is the state-owned monopoly lottery operator for Baden-Württemberg, Germany, offering draw-based lotteries, sports betting, online scratch cards, and virtual slot games exclusively to adult residents of the state.

Ownership category

akta.pro rank

Product category

State Lottery Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Sports Event Promotion & Ticketing (MPAGAMAH), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• State lottery services
• Online lottery games
• Instant win scratch cards
• Sports betting lottery
• Lottery subscription services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Lottery Game Sales: Revenue is generated through the sale of lottery tickets and scratch cards across multiple game types including LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO, and instant-win scratch tickets. Players pay per bet/slip submitted.
2. Online Instant Lottery (Rubbellose): Sale of digital instant-win lottery tickets (scratch cards) available through the website and mobile app.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

Staatliche Toto-Lotto GmbH Baden-Württemberg operates state-licensed lottery games, sports betting (TOTO), online instant-win scratch cards, and related digital gambling services exclusively for adult residents of Baden-Württemberg, Germany. The company distributes tickets and digital play through its website, mobile apps, and a network of licensed retail outlets (Annahmestellen), and channels the majority of revenue into the Wettmittelfonds for public welfare.

Product overview

Staatliche Toto-Lotto GmbH Baden-Württemberg operates a state-licensed lottery and sports betting platform serving residents of Baden-Württemberg, Germany. The core product portfolio is organized into three tiers: (1) main draw-based lottery games — LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, and TOTO (football betting in two formats: 13er Ergebniswette and 6aus45 Auswahlwette) — all available as standard, system, or shared tickets; (2) instant-win online scratch cards (Rubbellose) featuring 14 distinct titles including Deal or No Deal™, Wild Cash, and MEGA Cash; and (3) a specialty annual lottery (Silvester-Millionen) exclusive to Baden-Württemberg. Supplementary add-on modules — Spiel 77, SUPER 6, plus 5, and Sieger-Chance — are combinable with the main draw games, expanding prize tiers. The platform also offers digital loyalty features including the GlüXCard (customer card with monthly prize draws), ABO subscription service, Tippgemeinschaft group play, and the GlüXKombi bundled multi-game ticket. All play is delivered through a responsive website, native iOS/Android mobile apps, and a nationwide retail network of Annahmestellen (licensed betting outlets). The company holds ISO 27001 certification, is a member of European Lotteries and World Lottery Association, and is supervised by Regierungspräsidium Karlsruhe.

Differentiator

Problem solved

Functional benefit

Brands

• GlüXCard: Customer loyalty card program offered by Lotto Baden-Württemberg
• glüXhonig

Products and services

• LOTTO 6aus49 Classic German number lottery where players select 6 numbers from 1–49 plus a Superzahl. Drawings held Wednesdays and Saturdays. Supports Normalschein (standard), Systemschein (system), and System-Anteile (share) ticket types. Can be combined with add-on games Spiel 77, SUPER 6, and Sieger-Chance.
• Eurojackpot Transnational lottery game spanning multiple European countries. Players select 5 of 50 main numbers plus 2 of 12 Euro numbers. Drawings held Tuesdays and Fridays. Supports Normalschein, Systemschein, and Team-Tipp (group play). Maximum jackpot up to EUR 120 million.
• GlücksSpirale Premium lottery with lifelong annuity prizes (EUR 5,000/month for 20 years = EUR 1.2M total). Drawing held Saturdays. Available as full ticket or Jahreslos (annual subscription). Includes the add-on Sieger-Chance for additional prize tiers.
• KENO Daily number lottery with daily draws at 19:10. Players choose up to 10 numbers from 1–70. Prize tiers range from Type 2 to Type 10. Maximum jackpot EUR 1 million daily. Includes the plus 5 add-on for end-number matching.
• TOTO (13er Ergebniswette & 6aus45 Auswahlwette) Football/sports betting lottery. The 13er Ergebniswette requires predicting 13 match outcomes; the 6aus45 Auswahlwette requires selecting 6 winners from 45 teams. Both support Normalschein and Systemschein. Includes Ersatzauslosung (substitute draw) for cancelled matches.
• Online Rubbellose (Scratch Cards) Instant-win digital scratch cards available online. Portfolio includes RubbelLotto, Eurado, Platin 7, Auszeit, X20, Wild Cash, SUPER Cash, Deal or No Deal™, Heiße 7, Goldene 7, Diamant 7, X50, MEGA Cash, and DREI GEWINNT.
• Silvester-Millionen Annual limited-edition number lottery exclusive to Baden-Württemberg. Random assignment of 7-digit ticket numbers from 3,000,000 total. Special draw on New Year's Eve. Known for 12 top prizes of EUR 1,000,000 each.
• Spiel 77 Add-on lottery using the 7-digit ticket number as the winning number. 7 prize classes with a progressive jackpot up to EUR 10 million. Cost: EUR 2.50 per draw. Combinable with LOTTO 6aus49, Eurojackpot, GlücksSpirale, or TOTO.
• SUPER 6 Add-on end-number lottery matching the last 6 digits of the ticket number. 6 prize classes with a fixed top prize of EUR 100,000 (1 in 1 million chance). Cost: EUR 1.25 per draw. Combinable with major lotteries.
• plus 5 End-number lottery add-on for KENO. Matches the last 5 digits of the ticket number. 5 prize classes with a fixed top prize of EUR 5,000. Cost: EUR 0.75 per draw. Daily draw.
• Sieger-Chance Supplementary lottery tied to the GlücksSpirale or as an add-on to LOTTO 6aus49 or Eurojackpot. Uses a 7-digit winning number. 3 prize classes with a top prize of EUR 1,000,000 (1 in 3.3 million chance). Cost: EUR 3.00 per draw.
• GlüXCard (Kundenkarte) Physical and digital customer loyalty card offered by Lotto BW. Four design motifs available. Enables automatic prize notification, exclusive monthly prize draws (5 × EUR 1,000 per month), and secure tracking of ticket purchases. Requires identity verification and is linked to a customer account.
• ABO (Loyalty Subscription) Recurring play subscription for automatic participation in draws. Players set up weekly or monthly subscriptions for their preferred lottery games without manual ticket purchase each draw.
• Lotto BW App (Android/iOS) Official mobile application for iOS and Android. Allows online play for all lotteries, real-time draw results, prize checking, and push notifications for jackpots and winning numbers.

Quantifiable outcome

• TOP SERVICE Deutschland 2026 ranking - among the best companies in Germany for customer service
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

22 partnerships are on record, tiered moderate, minor and core.

• Evangelische Gesellschaft Stuttgart e.V. (eva)moderateStrategic or Co-development PartnerSince 2005, a cooperation spanning support in developing and implementing the Socialkonzept (social concept) to player protection trainings for retail outlet staff. Eva provides hotline support for players (Mon-Fri 9:00-18:00, weekends 19:00-24:00 at 01805 774353).
• Baden-Württembergischer Landesverband für Prävention und Rehabilitation (BWLV)moderateStrategic or Co-development PartnerFor 90 years, BWLV has been a nonprofit provider of addiction prevention and rehabilitation in Baden-Württemberg. As a partner of Lotto BW, BWLV supports the company in conducting trainings of the sales/distribution network.
• Forschungsstelle Glücksspiel (University of Hohenheim)minorStrategic or Co-development PartnerLotto Baden-Württemberg is a member of the support association (Förderverein) for the Gambling Research Center at the University of Hohenheim and has sustainably supported the establishment of this nationwide unique research institution. The company is also represented in the advisory board of the research center.
• Regierungspräsidium KarlsruhecoreOthersSupervisory authority for lotteries. The Regierungspräsidium Karlsruhe, Referat 86 (Lottery and Gambling Law), oversees lottery operations. Also supervising authority for virtual automatic games (until Gemeinsame Glücksspielbehörde was established).
• Gemeinsame Glücksspielbehörde der Länder (AöR)coreOthersJoint gambling authority of the German federal states, based in Halle (Saale). Supervising authority for virtual automatic games. Erlaubnis (permit) granted on 5 June 2023.
• Regierungspräsidium DarmstadtcoreOthersResponsible for operating the cross-product player blocking system OASIS since 1 July 2021 under the Glücksspielstaatsvertrag.
• Landessportverband Baden-WürttembergminorOthersOne of the equal recipients of GlücksSpirale proceeds (approximately 12.9 million EUR in 2025). Receives funding for sports promotion.
• Deutscher Olympischer Sportbund (DOSB)minorOthersEqual recipient of GlücksSpirale proceeds along with Bundesarbeitsgemeinschaft der Freien Wohlfahrtspflege, Landessportverband BW, Deutsche Stiftung Denkmalschutz, Denkmalstiftung BW, and Land BW for environmental projects.
• Bundesarbeitsgemeinschaft der Freien WohlfahrtspflegeminorOthersEqual recipient of GlücksSpirale proceeds (approximately 12.9 million EUR in 2025).
• Deutsche Stiftung DenkmalschutzminorOthersEqual recipient of GlücksSpirale proceeds.
• Denkmalstiftung Baden-WürttembergminorOthersEqual recipient of GlücksSpirale proceeds.
• Museumsverband Baden-Württemberg e.V.moderateStrategic or Co-development PartnerJoint partner with Lotto Baden-Württemberg for the Lotto-Museumspreis Baden-Württemberg, a competition with total prize money of 45,000 EUR (30,000 EUR main prize, 15,000 EUR eXtra prize). The Fachverband (professional association) promotes exchange and cooperation among museums and represents their interests.
• Ministerium für Wissenschaft, Forschung und Kunst Baden-WürttembergmoderateStrategic or Co-development PartnerJoint organizer of the Kleinkunstpreis Baden-Württemberg, the only state-level cabaret award in Germany. The ministry calls for entries and Lotto BW supports the prize winners with nationwide appearances at festivals and renowned stages. Total prize money of 16,000 EUR (3x 5,000 EUR main prizes, 2x 2,000 EUR encouragement prizes).
• SC FreiburgminorGTM or Marketing PartnerFootball club sponsorship. SC Freiburg competes in German Bundesliga.
• 1. FC HeidenheimminorGTM or Marketing PartnerFootball club sponsorship. 1. FC Heidenheim competes in German Bundesliga.
• MHP Riesen LudwigsburgminorGTM or Marketing PartnerBasketball club sponsorship. MHP Riesen Ludwigsburg competes in German Basketball Bundesliga (1. BL Männer).
• MLP Academics HeidelbergminorGTM or Marketing PartnerBasketball club sponsorship. MLP Academics Heidelberg competes in German Basketball Bundesliga (1. BL Männer).
• Allianz MTV StuttgartminorGTM or Marketing PartnerVolleyball club sponsorship. Allianz MTV Stuttgart competes in German Volleyball Bundesliga.
• Wild Wings SchwenningenminorGTM or Marketing PartnerIce hockey club sponsorship. Wild Wings Schwenningen competes in DEL (German Ice Hockey League).
• Rhein-Neckar LöwenminorGTM or Marketing PartnerHandball club sponsorship. Rhein-Neckar Löwen competes in German Handball Bundesliga.
• Klimabündnis Baden-WürttembergminorStrategic or Co-development PartnerLotto BW joined the Climate Alliance of Baden-Württemberg in October 2020 as one of the first companies, committing to reduce greenhouse gas emissions in line with the goals of the Baden-Württemberg Climate Protection Act.
• Stadtwerke TübingenminorOthersSince 2018, Lotto BW sources eco-electricity (Öko-Strom) from Stadtwerke Tübingen. Since summer 2021, also 100% biogas supply as first company in the large-customer segment.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Camelot Group (The National Lottery, UK): Licensed operator of the UK National Lottery under a regulatory framework similar to the German state monopoly model. Same draw-based and instant-win products, but with a national rather than state-level geographic footprint.
• La Française des Jeux (FDJ): French national lottery operator (now publicly listed). Operates draw games, scratch cards, and sports betting under a long-standing state-licensed monopoly — a much larger-scale comparable with similar regulatory logic.
• Loterías y Apuestas del Estado (SELAE): Spanish state-owned national lottery operator running draw lotteries (including the famed El Gordo), instant-win games, and sports betting. Comparable regulated-monopoly model with public welfare mandate.
• Lottomatica (Lottomatica Group S.p.A.): Italian AAMS-licensed lottery, sports betting, and gaming operator. Comparable product portfolio (draw games, scratch cards, sports betting) under regulated monopoly framework, though with broader gaming verticals.

Direct peers

• WestLotto (Westdeutsche Lotterie GmbH & Co. OHG): State lottery operator for North Rhine-Westphalia, offering an identical product portfolio (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, TOTO, Rubbellose) under the same Glücksspielstaatsvertrag 2021 framework. Closest structural comparable to Lotto Baden-Württemberg.
• Lotto Bayern (Staatliche Lotterieverwaltung Bayern): Bavaria's state-owned lottery operator, offering the same German draw games, scratch cards, and sports lottery under the DLTB umbrella. Operates identical multi-channel retail + online + mobile model in a neighboring large state.
• Lotto24 AG: Germany's leading licensed online lottery broker, reselling tickets from all 16 state lotteries. Direct digital-channel competitor with no retail network; comparable product and pricing, divergent distribution model.
• Lotto Hessen (Lotterie-Treuhandgesellschaft Hessen mbH): State lottery operator for Hesse under identical regulatory framework. Same product mix, similar retail+online structure, comparable welfare-funding model — strong structural peer.

Emerging players

• Jackpocket (Jackpot.com): US-based online lottery courier app enabling digital purchase of state lottery tickets. Comparable digital-channel value proposition to Lotto BW's online play, though focused on courier/ticket-procurement services rather than direct lottery operation.

Regional players

• Nationale Loterij (Nederlandse Loterij): Dutch state-licensed operator of Staatsloterij, Eurojackpot participation, and scratch games. Comparable regulated-monopoly model in another European jurisdiction; does not directly compete in Germany but offers structural parallels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lottobw
• YouTubeyoutube.com/lottobw
• Facebookfacebook.com/lottobw
• LinkedInde.linkedin.com/company/staatliche-toto-lotto-gmbh-baden-württemberg
• Instagraminstagram.com/lottobw

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staatliche Toto-lotto Gmbh