What ICICI Prudential Asset Management Company does

ICICI Prudential Asset Management Company Limited is one of India's largest asset managers and a joint venture between ICICI Bank and Prudential plc (UK), founded in 1993 and headquartered in Mumbai. As India's second-largest mutual fund house with 13.4% market share and Quarterly Average Assets Under Management (QAAUM) of Rs 11.17 lakh crore as of Q1 FY27, the company serves roughly 17.3 million unique retail investors, high-net-worth individuals, and institutional clients through mutual funds, alternative investment funds (AIFs) with Rs 79,450 crore AUM, portfolio management services (PMS) with Rs 29,000 crore QAAUM, and exchange-traded funds.

The product platform spans equity (large-cap, flexicap, midcap, value, sectoral/thematic), hybrid (multi-asset, balanced), debt (corporate bond, banking & PSU), commodity ETFs (gold, silver), index ETFs and FoFs (Nifty variants, NASDAQ 100, BHARAT 22), and solution-oriented/retirement funds. Distribution operates through ICICI Bank's captive branch network, the direct online channel at icicipruamc.com, the i-Invest mobile app, third-party IFAs and wealth managers, and a direct institutional sales team. Underlying technology is a standard digital investment platform with an AI-augmented website search interface.

The business model is subscription/recurring: revenue is driven primarily by Total Expense Ratio (TER) on AUM, with Q1 FY27 revenue from operations of Rs 1,564 crore (+17.5% YoY) and net profit of Rs 965 crore (+23% YoY). Monthly SIP transactions of Rs 4,872 crore (June 2026) provide a highly visible annuity stream. Following a Rs 10,602 crore IPO in late 2025 and listing on BSE/NSE, the company operates as a publicly traded entity majority-owned by ICICI Bank, with cumulative FY26 PAT of Rs 3,298 crore (+24.4% YoY).

Name

ICICI Prudential Asset Management Company

Legal name

ICICI Prudential Asset Management Company Limited

Website

https://iciciprumf.com

Company type

Public

Founded year

1993

Operating status

Operating

Short description

ICICI Prudential Asset Management Company is India's second-largest mutual fund manager, a publicly listed joint venture between ICICI Bank and Prudential plc managing Rs 11.17 lakh crore in QAAUM across equity, debt, hybrid, ETF, and alternative investment products for roughly 17.3 million retail and institutional investors.

Ownership category

akta.pro rank

Product category

Asset Management (Mutual Funds)

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Financial Vehicles (52599)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Mutual fund management
• Asset management services
• Portfolio management
• Investment fund products
• Wealth management solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mutual Fund Management Fees: The company earns management fees based on Assets Under Management (AUM). For Q1 FY27, revenue from operations grew 18% YoY to Rs 1,564 crore, driven by steady AUM growth and equity inflows.
2. Alternative Investment Fund (AIF) Management: The company manages alternative AUM of Rs 79,450 crore (as of Q1 FY27), growing 2.8% QoQ, generating fees from portfolio management services.
3. Portfolio Management Services (PMS): PMS QAAUM increased 8.1% to Rs 29,000 crore, generating fees from managing segregated portfolios for high net worth clients.
4. Total Expense Ratio (TER) Income: Total income reached Rs 1,745 crore in Q1 FY27, including TER-based revenue from managing mutual fund schemes across equity, debt, and hybrid categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ICICI Prudential Asset Management Company manages and distributes a diversified portfolio of mutual fund schemes and alternative investment products for retail, HNI, and institutional investors across India. Its core offerings span equity, debt, hybrid, index/ETF, fund of funds, commodity, and solution-oriented mutual fund categories, augmented by Portfolio Management Services (PMS) and Alternative Investment Funds (AIF). The firm operates a digital investment platform (website and i-Invest app) and distributes through ICICI Bank's branch network alongside third-party distributors.

Product overview

ICICI Prudential Asset Management Company operates as a comprehensive mutual fund and asset management platform offering a diverse portfolio of investment products. The product lineup includes equity funds (large cap, flexicap, midcap, value, sectoral), hybrid funds (balanced hybrid, multi-asset), debt funds (corporate bond, banking & PSU, short term), commodity ETFs (gold, silver), index funds and ETFs (Nifty variants, NASDAQ 100), fund of funds (multi-asset, sector rotation), and solution-oriented funds (retirement). The company also provides digital services through its i-Invest mobile application. The product architecture follows a platform model where various fund categories serve different investor risk profiles and investment objectives, with recent launches focusing on multi-asset allocation, life cycle funds, and sector-specific ETFs.

Differentiator

Problem solved

Functional benefit

Brands

• i-Invest iPru: Mobile application for portfolio management, investments, and statements access
• iSIF

Products and services

• ICICI Prudential Large Cap Fund Large-cap equity mutual fund investing primarily in large-cap stocks with portfolio allocation of 60-65% in growth-oriented companies, for investors seeking long-term capital appreciation through blue-chip equities.
• ICICI Prudential Flexicap Fund Open-ended dynamic equity scheme investing across large-cap, mid-cap, and small-cap stocks with portfolio allocation of 60-65% in growth-oriented companies and remainder in contra and cyclical names.
• ICICI Prudential Multi-Asset Fund Multi-asset allocation hybrid fund investing across multiple asset classes for diversification, delivering 17.74% CAGR over 5 years.
• ICICI Prudential Value Fund Value-oriented equity fund (erstwhile Value Discovery Fund) investing in undervalued stocks with margin of safety, delivered 16.55% CAGR over 5 years.
• ICICI Prudential India Opportunities Fund Sectoral thematic equity fund focusing on emerging investment opportunities in the Indian market, delivered 19.91% CAGR over 5 years as of July 24, 2026.
• ICICI Prudential BSE Insurance ETF Open-ended Index Exchange-Traded Fund tracking the BSE Insurance Index, with NFO period from July 20 to July 28, 2026, and minimum investment of Rs 1,000.
• ICICI Prudential Nifty Smallcap 250 ETF Exchange-traded fund that replicates performance of the Nifty Smallcap 250 Index, providing exposure to India's 250 emerging small-cap companies ranked between 251st and 500th by market capitalisation.
• ICICI Prudential Multi-Asset Active FOF Fund-of-funds combining equity, debt, and gold/silver ETFs with dynamic allocation between asset classes. Equity exposure ranges 30-80%, debt 10-60%, precious metals 10-30%. Part of the Specialized Investment Funds (SIF) offering.
• ICICI Prudential Balanced Hybrid Fund Balanced hybrid fund investing 40-60% in equity and 40-60% in debt, appropriate for a moderate-return environment where disciplined asset allocation is prioritized over aggressive equity positioning.
• ICICI Pru Pharma Healthcare & Diagnostics (P.H.D) Fund Sectoral fund focused on the pharma and healthcare sector, delivered 25.3% CAGR over three years and 8.1% CAGR over the past one year, leading the pharma and healthcare sectoral mutual funds category in three-year CAGR returns.
• ICICI Prudential Midcap Fund Mid-cap equity fund that delivered 23.7% annualized returns over three years, among top midcap mutual funds with consistent outperformance.
• ICICI Prudential Gold ETF Gold-backed exchange-traded fund tracking domestic gold prices, with the AMC temporarily capping direct subscriptions at Rs 25 crore per eligible investor.
• ICICI Pru Silver ETF Silver-backed exchange-traded fund with the largest AUM of Rs 15,985.7 crore among silver ETFs, delivering the strongest three-year return at 47.7% CAGR among silver ETFs.
• ICICI Pru Corp Bond Fund Corporate bond fund investing in top-rated (AAA) corporate papers, leading its category with 7.7% three-year CAGR returns and 6.3% CAGR over the trailing one year.
• ICICI Pru Banking & PSU Debt Fund Banking and PSU debt fund investing in banking and public sector undertaking debt instruments, leading its category with 7.4% three-year CAGR returns.
• ICICI Pru Dividend Yield Equity Fund Dividend yield focused equity fund investing in high dividend yield stocks, leading its category in three-year returns with 18.5% CAGR.
• ICICI Pru NASDAQ 100 Index Fund International index fund tracking the NASDAQ 100, leading its category with 20.5% returns over six months and 31.0% CAGR over three years.
• ICICI Prudential BHARAT 22 FOF Fund of funds investing in the BHARAT 22 ETF, delivering 21.9% annualized returns over three years and among top performers in the large-cap category.
• i-Invest iPru Mobile Application Mobile application for portfolio management, investments, and statements access, available on iOS and Android platforms for self-service mutual fund investors.
• ICICI Prudential Multi Sector Passive FoF Fund-of-funds that dynamically rotates across domestic sector ETFs based on market cycles, valuations, and macro signals, delivering 2.6% positive return against a benchmark decline of 4% over one year.
• ICICI Prudential Retirement Fund-Pure Equity Plan Retirement-focused equity fund that delivered 21.9% CAGR returns over three years, leading the solution-oriented retirement fund category among equity-oriented mutual funds.
• Portfolio Management Services (PMS) Discretionary portfolio management services offering segregated portfolios for high net worth clients, with QAAUM of Rs 29,000 crore as of Q1 FY27 (up 8.1% QoQ).
• Alternative Investment Fund (AIF) Management Alternative Investment Fund management generating fees from portfolio management services, with alternative AUM of Rs 79,450 crore as of Q1 FY27 (up 2.8% QoQ).
• ICICI Prudential Life Cycle Funds (2031, 2036, 2041) Life cycle funds maturing in 2031, 2036, and 2041 that automatically allocate and rebalance investments across equity, debt, and commodities such as gold and silver to help investors pursue long-term financial goals.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• FlipspacesminorOthers · 15 June 2026Flipspaces, a design and build firm, completed its first project in Dubai for ICICI Prudential AMC at the Dubai International Financial Centre. The company received repeat mandates from other clients including Ascendion.
• PuravankaraminorOthersPuravankara entered into a definitive agreement to sell its commercial property Purva Zentech to ICICI Prudential AMC for an enterprise value of Rs 625.94 crore, as part of ICICI Prudential AMC's real estate investment activities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tata Asset Management Company: Indian AMC backed by Tata group, offering a comparable product suite across equity, debt, and hybrid funds. Direct competitor in the mid-large AMC segment with broad retail distribution.
• Kotak Mahindra Asset Management: Subsidiary of Kotak Mahindra Bank, offering mutual fund products with similar bank-distribution-led model. Direct competitor in mid-sized AMC segment with comparable product breadth.
• DSP Asset Managers: Indian AMC with strong active management heritage and HNWI focus. Direct competitor in equity and hybrid fund categories, with a comparable but smaller AUM footprint.
• Aditya Birla Sun Life AMC: Listed Indian AMC, joint venture between Aditya Birla Group and Sun Life. Direct competitor with overlapping product suite and similar mid-tier AUM scale in India.
• Axis Asset Management Company: Subsidiary of Axis Bank, offering mutual fund products with bank-led distribution. Comparable in business model and mid-tier AUM scale within the Indian AMC industry.
• Nippon Life India Asset Management: Publicly listed Indian AMC, joint venture with Nippon Life of Japan. Direct competitor offering similar breadth of equity, debt, and hybrid mutual fund products with comparable AUM scale.
• UTI Asset Management Company: Publicly listed Indian AMC with multi-sponsor (public sector bank and insurers) ownership. Direct peer in equity, debt, and hybrid mutual fund offerings targeting retail and institutional investors.
• HDFC Asset Management Company: India's #3 publicly listed AMC, joint venture between HDFC and Standard Life. Directly comparable as a leading Indian mutual fund manager with multi-product offerings, similar distribution moat through HDFC Bank, and listed equity.
• SBI Funds Management: India's largest mutual fund manager by AUM, sponsored by State Bank of India. Directly comparable in product breadth, distribution scale (via SBI's branch network), and retail/HNI customer base.
• Franklin Templeton Asset Management (India): Indian arm of global asset manager Franklin Templeton. Direct competitor in mutual fund products, particularly debt and hybrid categories, with similar global brand backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ICICIPrudentialAMC
• LinkedInlinkedin.com/company/icici-prudential-asset-management-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICICI Prudential Asset Management Company