Wild Carrot Herbals

What Wild Carrot Herbals does

Wild Carrot Herbals is a woman-owned organic skincare company founded in 2000 by Jody Berry and headquartered in Enterprise, Oregon (Wallowa County). The company handcrafts botanical skincare products including solid and cream cleansers, face creams and moisturizers, eye creams, lip balms, facial serums and toners, body oils, lotions, butters, salves and balms, shampoo bars (River Bar Haircare), and a baby collection. Core formulation philosophy centers on whole-plant infused oils, biodynamic and locally-sourced organic ingredients, and exclusion of gluten, parabens, phthalates, and GMOs; products are packaged in glass containers with recyclable metal lids and FSC-certified paper.

Name

Wild Carrot Herbals

Legal name

Wild Carrot Herbals LLC

Website

https://www.wildcarrotherbals.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Carrot Herbals is a woman-owned organic skincare company founded in 2000 in Enterprise, Oregon that handcrafts botanical facial creams, serums, body oils, shampoo bars, and baby care products, selling direct-to-consumer via e-commerce, a flagship Mercantile store, and third-party natural retailers across the United States.

Ownership category

akta.pro rank

Product category

Organic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Organic skincare products
• Botanical facial serums
• Handcrafted herbal skincare
• Natural shampoo bars
• Clean beauty brand

Headquarters

HQ city

Enterprise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Own Brand Skincare Products: Wild Carrot Herbals manufactures and sells their own line of organic skincare products including cleansers, face creams, serums, body oils, shampoo bars, and baby care products. Revenue is generated through one-time product purchases with no subscription model mentioned.
2. Curated Third-Party Wellness & Beauty Products: The Mercantile section features curated third-party products including essential oils (Amrita's Aromatherapy), natural cosmetics (RMS Beauty), soaps, body wash, deodorants, oral care, and bath accessories. These are vendor-supplier relationships where Wild Carrot acts as a retailer.
3. Gift Cards: Digital and physical gift cards available in denominations from $10 to $200, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wild Carrot Herbals handcrafts and sells organic skincare and haircare products, including facial creams, serums, body oils, salves, shampoo bars, and baby care items, made with whole-plant infused oils and biodynamically sourced ingredients. The company also operates a Mercantile storefront that curates third-party wellness, beauty, and locally made artisan products. Distribution is primarily direct-to-consumer through an e-commerce website and a flagship retail store in Enterprise, Oregon, with additional national wholesale partner presence.

Product overview

Wild Carrot Herbals is an Oregon-based organic skincare company founded in 2000, offering a comprehensive portfolio of botanical skincare and wellness products. Their core offering centers on handmade skincare products including facial creams (Marshmallow Cloud Cream, Neroli Night Cream, Saffron Seed Nutrient Cream), facial serums (Sun Salutation, Botanical Brilliance, Viridescent), body oils (Wildflower Prairie Body Oil), foot care (Wanderlust Foot Cream), and shampoo bars (River Bar Haircare). The company also operates a Mercantile section offering wellness products (Amrita essential oils and synergy blends), personal care (natural soaps, body washes, non-toxic deodorants, oral care), natural beauty (RMS Beauty cosmetics, natural cosmetics from various brands), accessories (bath tools, hair tools), and locally-made artisan products. All Wild Carrot Herbals products are characterized by organic ingredients, glass packaging, cruelty-free formulation, and absence of parabens, phthalates, and GMOs. The company also maintains a rewards loyalty program and operates its flagship retail store (Wild Carrot Mercantile) in Enterprise, Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleansers Solid and cream facial cleansers sold direct-to-consumer for daily skincare routines. Targeted at mindful consumers seeking natural, organic facial cleansing products.
• Face Creams and Moisturizers Facial moisturizers including Marshmallow Cloud Cream, Neroli Night Cream, Saffron Seed Nutrient Cream, Soulshine Day Cream, Vanilla Bean Luscious Face Cream, and Borage Butter Face Cream. For consumers seeking botanical, organic facial hydration.
• Eye Creams and Lip Balms Eye creams including Wild Rose Hydrating Eye Cream and Yarrow & Pomegranate Firming Eye Cream, plus lip balms in eco-tubes. For consumers looking for clean, botanical eye and lip care.
• Serums and Toners Facial serums including Sun Salutation Facial Serum, Botanical Brilliance Serum, Saffron & Sea Buckthorn Serum, Viridescent Firming Facial Serum, and Love in a Mist Facial Toner. For consumers seeking botanical facial treatment and sun protection.
• Body Oils, Lotions and Butters Body moisturizers including Wildflower Prairie Body Oil, body lotions, and body butters. For consumers seeking full-body organic hydration and nourishment.
• Salves and Balms Healing salves and balms for targeted skin care, including the flagship Gaia Goo product. For consumers seeking concentrated botanical skin remedies.
• Shampoo Bars (River Bar Haircare) Natural shampoo bars including Wallowa River Shampoo Bar, Lostine River Shampoo Bar, Imnaha River Shampoo Bar, and Grande Ronde River Shampoo Bar. For consumers seeking plastic-free, organic haircare alternatives.
• Baby Collection Gentle skincare products designed for infants and babies, formulated free of harsh chemicals. For parents seeking safe, natural skincare for their children.
• Wild Carrot Mercantile Retail Store Company's flagship retail store located in Enterprise, Oregon, offering the full product catalog plus curated third-party products from 30+ local artisans. Open Monday to Friday 10am-6pm, Saturday 10am-4pm.
• Gift Cards Digital and physical gift cards available in denominations from $10 to $200, providing flexible gifting options for retail and e-commerce customers.

Quantifiable outcome

• Free economy shipping on orders over $99
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RMS BeautycoreChannel Partner/ Reseller/ DistributorRMS Beauty is featured as the 'cosmetic-headliner' brand in the Natural Beauty section. Wild Carrot chose RMS for their high-quality ingredients, skincare-first attitude, and sustainable practices. The partnership began in January 2022 with positive feedback from employees and customers. RMS products are noted to pair well with Wild Carrot's skincare line.
• Amrita's AromatherapycoreChannel Partner/ Reseller/ DistributorWild Carrot Herbals carries Amrita's organic essential oils and synergy blends. Amrita's products are described as 'pure, therapeutic-grade essential oils' with 'vibrational energy of concentrated plant essences'. All products are certified organic and ethically sourced.
• Local Artisans and MakerscoreChannel Partner/ Reseller/ DistributorThe Wild Carrot Mercantile showcases 30+ local makers and artisans at their Enterprise, OR location. Products include hand-knitted wool sweaters (Callihan Creations), turquoise jewelry (Stoned Spirit Silver), art cards (Nicole Freshley), and other locally made goods.
• TerracycleminorStrategic or Co-development PartnerPartnership with Terracycle for recycling all plastic pumps, misters, and lids. Customers are asked to return these items to the mercantile store after cleaning for proper recycling.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Hauschka: Long-established natural and biodynamic skincare brand with a comparable whole-plant, rhythmic formulation philosophy and global retail distribution. Closely aligned with Wild Carrot's biodynamic, certified-natural positioning.
• Weleda: Natural personal care company using biodynamic and organic botanical ingredients across skincare, body care, and baby care — overlapping directly with Wild Carrot's baby collection and facial skincare lines. Note: Weleda is also mentioned as a brand carried at Wild Carrot Mercantile.
• Tata Harper: Premium natural skincare brand with farm-based ingredient sourcing narrative and high price-point serums and creams, serving a similar clean-beauty-conscious consumer as Wild Carrot.
• Herbivore Botanicals: DTC-first natural skincare brand offering facial oils, serums, and body care with minimalist botanical branding — comparable channel mix (DTC + Sephora) and target consumer.
• Osmia Organics: Small-batch, organic, physician-formulated skincare brand sold DTC and through curated retailers, with comparable indie scale and natural-ingredient ethos.
• Captain Blankenship: Small natural beauty brand focused on organic body oils, soaps, and hair care with a similar artisanal, sustainability-led positioning and boutique retail distribution.
• Fat and the Moon: Herbalist-founded natural skincare and body care brand selling organic balms, oils, and creams DTC and through independent retail — closely aligned with Wild Carrot's handcrafted, plant-based positioning.
• S.W. Basics: Minimal-ingredient natural skincare brand with five-or-fewer-ingredient formulations and a strong clean-beauty DTC presence, appealing to the same ingredient-conscious consumer.
• RMS Beauty: Clean beauty cosmetics brand carried inside Wild Carrot's Mercantile, with overlapping values around high-quality natural ingredients and sustainable practices — comparable clean-beauty positioning and channel placement.

Broad incumbents

• Burt's Bees: Mass-market natural personal care brand owned by Clorox, offering lip balms, skincare, body care, and hair care with broad retail distribution — comparable category but vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjhgiS_9Y2PVLp86DIoYz4Q
• Facebookfacebook.com/wildcarrotherbals
• Instagraminstagram.com/wildcarrotherbals
• TikToktiktok.com/@wildcarrotskincare
• Pinterestpinterest.com/wildcarrotherbals
• LinkedInlinkedin.com/company/wild-carrot-herbals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Carrot Herbals