Solid Rock Outdoor Ministries (SROM)

What Solid Rock Outdoor Ministries (SROM) does

Solid Rock Outdoor Ministries (SROM) is a 501(c)(3) nonprofit wilderness ministry founded in 1983 and headquartered at 617 Plaza Ct., Laramie, Wyoming. The organization delivers Christ-centered wilderness adventure courses, outdoor leadership training, and group programming that integrate technical outdoor skills (backpacking, rock climbing, mountaineering, navigation) with spiritual formation, discipleship, and leadership development. SROM operates across 7+ premium wilderness destinations in the western United States, including Grand Canyon, Wind River Range, Yellowstone, Vedauwoo, Snowy Range Mountains, Grand Staircase-Escalante, and Zion, holding Commercial Use Authorization and Priority Use Permits at these sites.

SROM serves four primary customer segments: teenagers (ages 13-18), adults (men and women), families, and outdoor educators/ministry leaders, plus custom group programs for churches, schools, and organizations. Course tuitions range from $650 for short introductory courses to $4,450 for the 20-day Wilderness Ministry Professionals Course, with scholarships averaging 25% (maximum 40%) of tuition. The business model is a hybrid of course tuition (covering ~65% of operational costs) and donor-supported fundraising, with full-time staff raising personal financial support similar to missionaries (a model shared with Campus Crusade, Navigators, and Youth for Christ). Distribution is exclusively direct-to-consumer via srom.org, with phone/email support and guided enrollment; no resellers or intermediaries are used.

The organization holds a unique dual-accreditation status: it is the only wilderness ministry accredited by the Association for Experiential Education (AEE) and the only faith-based organization authorized to offer the Leave No Trace Master Educator Course. It has 12+ full-time staff plus seasonal/intern support, and has produced thousands of program alumni over 40+ years. Recent product expansion includes a Nature-Based Therapy Trip (in partnership with Logos Healing Institute), an online Transformational Leadership Class, and academic credit pathways through Family of Faith College.

Name

Solid Rock Outdoor Ministries (SROM)

Legal name

Solid Rock Outdoor Ministries

Website

https://srom.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Solid Rock Outdoor Ministries (SROM) is a 501(c)(3) nonprofit founded in 1983 that delivers Christ-centered wilderness adventure courses, outdoor leadership training, and group programs for teens, adults, families, and ministry leaders from its Laramie, Wyoming headquarters.

Ownership category

akta.pro rank

Product category

Wilderness Ministry & Outdoor Education

NAICS

Sports and Recreation Instruction (611620), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

akta.pro secondary industries

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Wilderness ministry programs
• Outdoor leadership training
• Christ-centered adventure courses
• Experiential education services
• Backpacking rock climbing instruction

Headquarters

HQ city

Laramie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Course Tuition: Primary revenue stream from wilderness course fees paid by participants. Tuition varies by course duration and type, ranging from $650 for short courses to $4,450 for the Wilderness Ministry Professionals Course. Scholarships and financial aid are available, with scholarships averaging 25% and not exceeding 40% of tuition.
2. Donations and Staff Support: SROM operates as a ministry where full-time staff raise financial support similar to missionaries. Donors can support individual staff members or general ministry operations. Tuition covers only 65% of operational costs, with the remainder subsidized by donors and fundraising efforts.
3. Professional Development Programs: Revenue from specialized training programs such as the Transformational Leadership Class ($750) and Rock Climbing Instructor courses ($1,050), offered both in-person and via online/virtual formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Solid Rock Outdoor Ministries delivers multi-day Christ-centered wilderness adventure courses combining backpacking, rock climbing, mountaineering, and leadership training with Christian discipleship. Offerings span teen adventure challenges, adult retreats, family trips, outdoor educator certification (Leave No Trace Level 2 Instructor, Rock Climbing Instructor), the Wilderness Ministry Professionals Course, an online Transformational Leadership Class, and a Nature-Based Therapy trip co-led with Logos Healing Institute, delivered in wilderness locations across Wyoming, Grand Canyon, Wind River Range, Yellowstone, Grand Staircase-Escalante, and Zion.

Product overview

Solid Rock Outdoor Ministries (SROM) offers a comprehensive portfolio of Christ-centered wilderness adventure programs designed for spiritual formation, leadership development, and character building. The organization operates as a single unified ministry with multiple course types spanning Teen Adventure Challenge programs, Adult Wilderness Programs, Family Adventures, Outdoor Educator Training, and specialized courses including the Transformational Leadership Class, Wilderness Ministry Professionals Course, Nature-Based Therapy Trip (in partnership with Logos Healing Institute), and Leave No Trace Instructor Certification. Programs are conducted across diverse wilderness destinations including the Grand Canyon, Wind River Range, Yellowstone, Vedauwoo, Grand Staircase-Escalante, and Snowy Range Mountains. SROM also offers Custom Group Adventures and Academic Credit Programs in partnership with Family of Faith College.

Differentiator

Problem solved

Functional benefit

Products and services

• Teen Adventure Courses Multi-day backpacking, climbing, and mountaineering trips for teenagers combining wilderness adventure with Christian discipleship and servant leadership development. Includes the 20-Day Teen Boys Rock Climbing and Backpacking, 6-day Rocky Mountain Backpacking Teen (ages 13-15), and other intensive courses ranging from 4-23 days for teens seeking spiritual formation.
• Adult Wilderness Programs Backpacking, rock climbing, and mountaineering trips for adults offering restorative journeys for personal spiritual growth, disconnection from technology, and authentic Christian community in wilderness settings. Includes men's, women's, and co-ed courses at multiple destinations.
• Family Adventures Wilderness experiences providing opportunities for families to grow together in faith, adventure, and connection through shared outdoor experiences with age-appropriate activities and spiritual content.
• Wilderness Ministry Professionals Course (WMPC) 20-day intensive program ($4,450) combining online virtual training with in-person field experience at Grand Canyon. Teaches hard, soft, and meta skills for competent wilderness ministry leadership. Requires minimum 28 days backcountry overnight experience.
• Transformational Leadership Class 10-week online training program ($750) focused on emotional and relational intelligence for leaders, taught via Zoom with weekly 1-hour video plus 1-hour live discussion sessions. Taught by Andrew Arnold, Chelsea Van Essen, and Jessica Roberts.
• Leave No Trace Level 2 Instructor Course 4-day course at Zion National Park ($825) training participants to become Leave No Trace Level 2 Instructors qualified to lead Level 1 and Leave No Trace Skills courses.
• Rock Climbing Instructor Course 7-day course at Vedauwoo ($1,050) teaching participants to instruct top-rope single pitch rock climbing, including lead climbing, anchor systems, and basic rescue skills. No food or lodging included.
• Nature-Based Therapy Trip 5-day Christ-centered nature-based therapy intensive ($2,000) in the Snowy Range Mountains, conducted in partnership with Logos Healing Institute. Combines attachment-based therapies, interpersonal neurobiology, and experiential therapy with mental health professionals.
• Pocket Wilderness Guide Training Training program ($950) equipping participants to lead mini wilderness retreats for spiritual growth in their own communities. Includes online virtual component plus 5-day in-person basecamping experience in the Snowy Range Mountains.
• Group Wilderness Adventures (Custom Courses) Custom tailored wilderness experiences for churches, schools, and organizations seeking to integrate faith and adventure, including team building, leadership development, and spiritual retreats.
• Academic Credit Programs Programs allowing students to earn academic credit through select SROM wilderness courses, with partnership with Family of Faith College.
• Specific Destination Courses Geographic-specific courses including Grand Canyon Backpacking (North and South Rims), Wind River Range Backpacking (men's and women's), Yellowstone Lightweight Backpacking, Vedauwoo Rock Climbing, Grand Staircase-Escalante Backpacking, and Snowy Range Mountains Backpacking (women's).

Quantifiable outcome

• Thousands of lives transformed through wilderness ministry experiences
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Association for Experiential Education (AEE)coreStrategic or Co-development PartnerSROM is the only wilderness ministry accredited by AEE, demonstrating adherence to quality standards in experiential education. This accreditation validates SROM's programming methodology and distinguishes it from non-accredited wilderness programs.
• Leave No Trace Center for Outdoor EthicscoreStrategic or Co-development PartnerSROM is the only faith-based organization authorized to offer the Leave No Trace Master Educator Course, the highest level of instructor training in the Leave No Trace curriculum. SROM integrates environmental stewardship into all programming.
• Family of Faith CollegeminorStrategic or Co-development PartnerAcademic credit partnership enabling SROM course participants to earn college credit through Family of Faith College. Students can get academic credit while participating in wilderness ministry experiences.
• Logos Wilderness Therapy / Logos Healing InstitutecoreStrategic or Co-development PartnerSROM partners with Logos Wilderness Therapy for the Nature-Based Therapy Trip program. Chelsea Van Essen serves as Clinical Director of Logos and Mental/Behavioral Health Advisor for SROM. Jessica Roberts serves as Director of Operations for Logos. Joint programming offers Christ-centered therapeutic wilderness experiences.
• Liminal LeadershipminorChannel Partner/ Reseller/ DistributorRegistration partner for Transformational Leadership Class courses. Liminal Leadership handles enrollment for this specific professional development program offered by SROM.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Outward Bound USA: Outward Bound operates experiential wilderness programs for teens, adults, and groups focused on leadership and character development. Closely aligned with SROM on outdoor expedition pedagogy and target demographics, though secular.
• The Navigators: Navigators is a faith-based discipleship organization using the same missionary-style staff-support model. Comparable to SROM on funding structure and Christ-centered discipleship mission, with less focus on outdoor adventure.
• Summit Ministries: Summit Ministries runs Christian leadership and discipleship programs. Comparable on faith-based worldview formation and leadership development, though delivered more in classroom/retreat settings than wilderness.
• National Outdoor Leadership School (NOLS): NOLS is the leading wilderness education school offering multi-day backpacking, climbing, and leadership courses. Directly comparable to SROM on outdoor skills curriculum and instructor training, though secular rather than faith-based.
• Young Life: Young Life is a faith-based youth ministry that operates camps, outdoor adventures, and discipleship programs. Comparable to SROM on Christ-centered youth outreach and donor-supported ministry staffing model.
• CRU (Campus Crusade for Christ): CRU is a faith-based ministry operating a similar staff-support-raiser funding model. Comparable to SROM on ministry staffing model, donor-funded operations, and Christ-centered programming, though focused on campus ministry rather than wilderness.
• Adventures in Missions: Faith-based organization running mission and adventure trips worldwide, combining discipleship with outdoor challenge. Comparable to SROM in Christ-centered experiential format and donor-supported ministry model.

Emerging players

• Evoke Therapy Programs: Evoke operates wilderness therapy programs for adolescents and young adults. Comparable to SROM's Logos partnership on wilderness-based therapeutic delivery, though operating as a clinical rather than ministry provider.
• Trails Carolina: Trails Carolina operates wilderness therapy programs for adolescents. Comparable to SROM's Nature-Based Therapy Trip on therapeutic wilderness delivery, though secular rather than faith-based.
• Logos Wilderness Therapy: Logos Wilderness Therapy is the explicit partner for SROM's Nature-Based Therapy Trip. Comparable on wilderness-based therapeutic intervention model, though Logos is the clinical provider while SROM provides the wilderness delivery platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/srom.org
• Instagraminstagram.com/solidrockoutdoorministries
• LinkedInlinkedin.com/company/solid-rock-oudoor-ministries-srom-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid Rock Outdoor Ministries (SROM)