AHAHUI KOA ANUENUE

What AHAHUI KOA ANUENUE does

'Ahahui Koa Ānuenue (AKA) is a qualified 501(c)(3) non-profit organization founded in 1967 by former Hawai'i Governor John A. Burns with $8,000 of personal funds. It serves as the official fundraising arm of the University of Hawai'i Athletics Department and, by its own disclosure, raises more than $6.1 million annually in support of 500+ student-athletes across 21 NCAA Division I-A sports. AKA is headquartered at 1337 Lower Campus Road in Honolulu, operates with a lean staff of fewer than ten employees plus a 30+ member volunteer Board of Directors, and is led day-to-day by a Chief Operating Officer (David Estermann) with board governance provided by a Chair (Leslie Campaniano), Vice Chair, Secretary, and Treasurer.

The organization's product surface combines a recurring membership program (the H-Club Athletic Fund, starting at $50/year, which is being repositioned as a philanthropic giving society for the 2027-28 academic year), a premium seating and parking program spanning courtside seats and luxury boxes at Aloha Stadium, the Stan Sheriff Center, and Les Murakami Stadium, and a set of donation channels including cash, payroll deduction, matching gifts, stock, real estate, and a license plate decal program. Legacy planned giving is delivered through a partnership with the University of Hawai'i Foundation, which also administers payroll, stock, and matching-gift processing.

AKA's revenue model is a hybrid of small-dollar recurring membership fees, large one-time seat premium contributions (e.g., Men's Basketball courtside at $4,250–$7,750 per seat), event-driven fundraising (annual golf tournament, team banquets), and donor-driven contributions routed through the UH Foundation. The go-to-market is event-driven and relationship-led, targeted at Hawai'i-based alumni, fans, and businesses who support UH Athletics. AKA also holds organizational oversight responsibility for all athletic booster clubs and has been given a mandate to identify additional on-campus revenue opportunities for the athletics program.

Name

AHAHUI KOA ANUENUE

Legal name

'Ahahui Koa Ānuenue

Website

https://koaanuenue.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

'Ahahui Koa Ānuenue (AKA) is a 501(c)(3) non-profit founded in 1967 that serves as the official fundraising arm of the University of Hawai'i Athletics Department, raising over $6.1 million annually from Hawai'i-based alumni, fans, and businesses to support 500+ student-athletes across 21 sports via memberships, premium seating, and donations.

Ownership category

akta.pro rank

Product category

Higher Education Athletics Fundraising

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Athletic fundraising services
• Non-profit fundraising
• Donor membership programs
• Premium sports seating
• Athletic booster clubs

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. H-Club Athletic Fund Membership: Annual membership program where supporters contribute $50 or more to gain access to benefits including priority seating, parking, and exclusive merchandise discounts. Membership payments combined with seat premiums determine membership tier.
2. Premium Seating Contributions: Seat premium contributions for courtside seating, luxury boxes, and reserved seating across Football, Basketball, Volleyball, and Baseball programs at Aloha Stadium, Stan Sheriff Center, and Les Murakami Stadium.
3. Direct Donations: Tax-deductible cash gifts, payroll deductions, stock donations, real estate gifts, and matching gifts from employers. Includes license plate decal program ($35.50 first year, $25 renewal with $20 returning to athletics).
4. Event Revenue: Annual events including the Na Koa Braddahhood Grindz Ed Wong Memorial Golf Tournament and team banquets generate fundraising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

'Ahahui Koa Ānuenue (AKA) operates as the official 501(c)(3) fundraising arm of University of Hawai'i Athletics, generating over $6.1 million annually to support 500+ student-athletes across 21 sports. Its core offerings include the H-Club Athletic Fund annual membership program (from $50), premium seating and parking sales (courtside seats and luxury boxes at multiple venues), charitable donation programs, planned/legacy giving, a UH-branded license plate decal program, and event-based fundraisers such as an annual golf tournament and team banquets.

Product overview

Ahahui Koa Ānuenue (AKA) is a 501(c)(3) non-profit organization serving as the official fundraising arm of University of Hawaiʻi Athletics. The organization operates a unified fundraising platform consisting of the H-Club Athletic Fund membership program at its core, supported by Premium Seating & Parking offerings including Courtside Seating and Luxury Boxes. Additional giving programs include License Plate Decals, Legacy Planned Giving, and various Donation Programs. The H-Club membership program provides benefits recognition starting at $50 annually, while Premium Seating generates revenue through seat contributions and reserved parking across football, basketball, volleyball, and baseball sports. The organization supports all 500+ UH student-athletes with annual fundraising exceeding $6.1 million.

Differentiator

Problem solved

Functional benefit

Brands

• H-Club Athletic Fund: A membership program of 'Ahahui Koa Ānuenue designed to increase support for Hawai'i Athletics and provide value, recognition, and exciting benefits to fans. Effective in the 2027-28 academic year, it will evolve into a philanthropic giving society.

Products and services

• H-Club Athletic Fund Annual membership program (starting at $50) that combines charitable contributions to UH Athletics with member benefits including priority seating, reserved parking, UH bookstore merchandise discounts, and concessions discounts at UH games.
• Premium Seating & Parking Premium seats and reserved parking sold at Aloha Stadium, Stan Sheriff Center, and Les Murakami Stadium for Football, Men's Basketball, Men's and Women's Volleyball, and Baseball — a core annual fundraising program supporting all 21 UH athletic teams.
• Courtside Seating Premium courtside seat packages for Men's Basketball ($4,250–$7,750), Men's Volleyball ($2,750–$5,000), Women's Volleyball ($2,500–$4,500), and Women's Basketball ($550–$875) with VIP benefits including parking passes and lounge access.
• Luxury Boxes Private luxury box experiences including the Giovanni Pastrami Box at Stan Sheriff Center and the Athletic Director's Box at Les Murakami Stadium (Friday/Saturday $800 per game, other days $700 per game), each including luxury seating for 6 guests, 3 parking passes, and food & beverage credit.
• License Plate Decal Program UH-branded specialty license plate decals distributed through Honolulu City & County Satellite City Hall locations; $35.50 initial fee and $25 annual renewal, with $20 per fee returning to UH Athletics.
• Legacy Planned Giving Estate and charitable gift planning program operated in partnership with the UH Foundation, offering planned-giving options and financial/tax benefits to donors supporting UH Mānoa Athletics.
• Donation Programs Multiple giving options including tax-deductible cash gifts, payroll deductions for UH employees, matching gifts through employers, real estate donations, and stock/bond contributions, administered with the UH Foundation.

Quantifiable outcome

• $6.1 million raised annually for UH Athletics
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UH FoundationcoreStrategic or Co-development PartnerPartnership with UH Foundation for estate and charitable gift planning in support of UH Mānoa Athletics. The partnership enables planned giving options, manages donor contributions, and provides administrative support for donations through payroll deductions, stock donations, and real estate gifts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bear Foundation: Official fundraising arm of Baylor Athletics. Similar role in funding scholarships, premium seating, and donor programs across multiple sports for a Power 5 NCAA athletics department.
• Trojan Athletic Fund (USC): Official fundraising arm of USC Athletics. Operates a premium seating, scholarship, and annual fund program analogous to AKA's H-Club and courtside/luxury box offerings for a Top-tier NCAA athletics program.
• 12th Man Foundation: Official non-profit fundraising arm of Texas A&M Athletics. Directly comparable as a 501(c)(3) entity that funds scholarships, premium seating, and donor recognition programs for a major NCAA Division I-A athletics department, with a similar membership/scholarship club structure.
• Ram Club: Official athletic fundraising organization for Colorado State University. Operates annual giving, premium seating, and donor benefits similar to AKA's structure, supporting a Mountain West athletics program.
• Cowboy Joe Club: Official fundraising arm of University of Wyoming Athletics. Comparable as a non-profit membership organization funding scholarships, premium seating, and donor engagement for an NCAA Division I (FBS) program with a relatively concentrated regional donor base.
• Cougar Athletic Fund: Official fundraising arm of Washington State University Athletics. Provides annual fund, premium seating, and scholarship support to Cougar student-athletes across multiple sports, structurally analogous to AKA.
• Cal Athletic Fund: Official non-profit fundraising organization supporting UC Berkeley Athletics. Comparable in running annual fund memberships, premium seating sales, and donor benefits for an NCAA Division I athletics department.
• Varsity (Wisconsin): Official athletic fundraising organization for the University of Wisconsin. Runs membership, premium seating, and scholarship programs for Badger student-athletes with a comparable non-profit 501(c)(3) governance model.
• Catbacker Club: Fundraising arm of Kansas State Athletics, focused on scholarship funding, premium seating, and donor recognition for Wildcat student-athletes. Directly analogous operating model to AKA's H-Club and premium seating programs.
• Cardinal Fund (Stanford): Athletic fundraising arm of Stanford University, supporting 36 varsity sports through annual giving and premium programs. Operates a structurally similar non-profit membership model to AKA, though at a significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/koaanuenue
• Facebookfacebook.com/100085024031797
• LinkedInlinkedin.com/company/ahahuikoaanuenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about AHAHUI KOA ANUENUE