Rootstock Architecture
Rootstock Architecture is a 13-person, founder-owned architecture firm in Edmonton, Alberta, delivering professional architecture, planning, and interior design services across multi-family, rowhousing, masterplanning, luxury homes, and commercial sectors in Canada.
- Company typePrivate
- Founded2018
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rootstock Architecture does
Rootstock Architecture Inc. is a private, founder-owned architecture firm headquartered in Edmonton, Alberta, operating primarily across Alberta and British Columbia with prior international project experience in China. The firm delivers professional architecture, planning, and interior design services across five core practice areas: multi-family residential, rowhousing, masterplanning, luxury single-family homes, and commercial/entertainment projects. Sustainable design is positioned as an integrated methodology rather than a standalone add-on, and Nordic-inspired cold-climate architecture is a stated domain specialization.
The firm's technology stack centers on Building Information Modeling (BIM) using Autodesk Revit, with a dedicated BIM lead and over 12 years of internal Revit experience. The 13-person team is structured around a founding principal (Lisa Kellerman, 20+ years experience across Africa, Asia, and North America), four senior associates with 17-25 years of experience each, multiple architectural technologists, and a studio administrator. Notable repeat engagements include multi-family projects for Carrington Communities (Edge at Larch Park, Edison in the Park, Emerge Townhouses) and the Yinchuan Forest Park masterplan for Gritrop Investments developed for the 2008 Beijing Olympics.
The business operates on project-based professional services fees that are quote-based and not publicly disclosed, with services deliverable in Canada and the United States under Canadian and American currency. Go-to-market is sales-led through direct studio engagement with enterprise developers and private clients, supplemented by referrals and a portfolio-driven website. No external funding, parent company, or institutional investors are disclosed; the firm is operating on internally generated revenue.
Rootstock Architecture firmographics
Firmographics- Name
- Rootstock Architecture
- Legal name
- Rootstock Architecture Inc.
- Website
- https://rootstock.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rootstock Architecture is a 13-person, founder-owned architecture firm in Edmonton, Alberta, delivering professional architecture, planning, and interior design services across multi-family, rowhousing, masterplanning, luxury homes, and commercial sectors in Canada.
- Ownership category
- akta.pro rank
Rootstock Architecture industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Rootstock Architecture is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rootstock Architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Architectural Design Services: Professional architecture services including design, documentation, and construction administration for multi-family, single-family, commercial/professional and entertainment sector projects. Revenue generated through project-based fees for services rendered across all phases of project delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rootstock Architecture product offering
Product offeringCore offering
Rootstock Architecture provides professional architecture, planning, and interior design services for multi-family residential, rowhousing, masterplanning, luxury single-family homes, and commercial projects. The firm delivers full project lifecycle services from concept and design through documentation and construction administration, with sustainable design integrated as a core methodology. Projects are delivered primarily in Alberta and British Columbia, with international experience including large-scale masterplanning in China.
Product overview
Rootstock Architecture is a service-based architectural studio rather than a software product company. The firm offers professional architecture, planning, and interior design services organized into six core service areas: Multi-Family Residential Design (condominiums and apartment buildings such as Emerge, Edge @ Larch Park, and Edison in the Park), Rowhousing (townhouse developments like Emerge Townhouses), Masterplanning (large-scale mixed-use developments such as Yinchuan Forest Park), Luxury Homes (custom residences including Saskatchewan Drive and Parkview Addition), Commercial (hotels and entertainment venues like Quebec Boutique Hotel), and Sustainable Design (integrated across all project types). The firm operates primarily in Alberta and British Columbia, Canada, with completed international work in China.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Family Residential Design
Quantifiable outcome
- Edge at Larch Park won Award of Excellence for Best Apartment Building 2022 by CHBA
- +1 more outcomes
Companies that use Rootstock Architecture
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Rootstock Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rootstock Architecture partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Protostatix EngineeringcoreStructural engineering partner on multiple projects including Emerge Larch Park Building 2 and Edison in the Park. Provided structural design services for multi-family residential developments.
- Reinbold EngineeringcoreMechanical engineering partner on multiple projects including Emerge Larch Park Building 2 and Edison in the Park. Provided mechanical design services for multi-family residential developments.
- Eccom Consulting Inc.coreElectrical engineering partner on multiple projects including Emerge Larch Park Building 2 and Edison in the Park. Provided electrical design services for multi-family residential developments.
- Browning Design Inc.coreLandscape architecture partner on multiple projects including Emerge Larch Park Building 2 and Edison in the Park. Provided landscape design services supporting community-focused amenities.
- Carrington CommunitiescoreOngoing partnership on multiple multi-family residential projects including Edge at Larch Park (164 dwellings, 2022), Edison in the Park (188 dwellings, 2024), and Emerge Townhouses (18 units, 2019-2025). Carrington is a five-time recipient of CHBA-Edm Region Awards of Excellence in Housing Multi-Family Builder of the Year.
- Gritrop Investments (Pty) Ltd.majorDeveloper of Yinchuan Forest Park project in China - 56 hectares including 141,000 sq m KISS Water Centre, over 2 million sq m of commercial, retail and residential spaces, and theme/leisure park developed for 2008 Beijing Olympics.
- Rescom ConstructionminorDeveloper of Saskatchewan Drive luxury custom home project in Edmonton. Project featured large entertainment spaces and family-focused design on one of Edmonton's most spectacular streets.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rootstock Architecture competitors and assessment
Company assessmentDirect peers
- Kasian Architecture: Calgary-based architecture, interior design, and planning firm serving Western Canadian clients across residential, commercial, and civic sectors. Closely comparable geographic positioning and multi-family residential expertise.
- GEC Architecture: Edmonton-based architecture practice delivering residential, commercial, and institutional projects in Alberta. Comparable Western Canadian footprint and multi-family residential service offering.
- Architecture49: Canadian architecture firm with Western Canadian offices delivering multi-family, civic, and masterplanning projects. Comparable multi-family residential and masterplanning service offerings to Rootstock, though larger and more geographically diversified.
- gh3*: Calgary-headquartered architecture studio with strong residential, multi-family, and masterplanning portfolio across Western Canada. Comparable boutique studio model, design-led approach, and Western Canadian market focus.
- Group2 Architecture Interior Design: Vancouver-based architecture firm delivering multi-family residential, commercial, and masterplanning work in Western Canada. Comparable studio size, multi-family focus, and Western Canadian market positioning to Rootstock.
- Revery Architecture: Vancouver architecture firm specializing in residential, mixed-use, and cultural projects with sustainability focus. Comparable in scale, residential expertise, and emphasis on design quality and sustainable design methodology.
- DIALOG: Edmonton-headquartered interdisciplinary architecture, engineering, and design practice with deep multi-family, healthcare, and masterplanning portfolio. Closest Canadian geography and similar service mix to Rootstock, though significantly larger in scale.
- Diamond Schmitt Architects: Toronto-based architecture firm with national portfolio in residential, cultural, and masterplanning projects including Olympic-adjacent work. Comparable masterplanning and large-scale project experience, though significantly larger.
Broad incumbents
- IBI Group: Global architecture, planning, and engineering firm with Canadian heritage and multi-family residential practice. Competes for larger multi-family and masterplanning mandates where developers want integrated services beyond what boutique studios can offer.
- Stantec: Global architecture, engineering, and consulting firm with significant Edmonton presence and Western Canadian multi-family and masterplanning work. Much broader portfolio but overlaps with Rootstock on developer-led multi-family and masterplanning projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rootstock Architecture social profiles
Digital presenceRootstock Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rootstock Architecture leadership team
Management profileNumber of profiles
Profiles6 records
Rootstock Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rootstock Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rootstock Architecture
What does Rootstock Architecture do?
Rootstock Architecture provides professional architecture, planning, and interior design services for multi-family residential, rowhousing, masterplanning, luxury single-family homes, and commercial projects. The firm delivers full project lifecycle services from concept and design through documentation and construction administration, with sustainable design integrated as a core methodology. Projects are delivered primarily in Alberta and British Columbia, with international experience including large-scale masterplanning in China.
Is Rootstock Architecture a public or private company?
Rootstock Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rootstock Architecture founded?
Rootstock Architecture was founded in 2018. It employs 1 to 10 people.
Where is Rootstock Architecture based?
Rootstock Architecture is headquartered in Edmonton, Canada, in the North America region.
How does Rootstock Architecture make money?
One revenue line is on record: architectural Design Services.
Who are Rootstock Architecture's main competitors?
Direct peers on record are Kasian Architecture, GEC Architecture, Architecture49, gh3*, Group2 Architecture Interior Design, Revery Architecture, DIALOG and Diamond Schmitt Architects. Broad incumbents are IBI Group and Stantec.
Does Rootstock Architecture have an API?
No public API is recorded for Rootstock Architecture.
What industry is Rootstock Architecture in?
Rootstock Architecture's product category is Architectural Design Services. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236115 and its SIC code is 1531.