Sunday Motor Company

What Sunday Motor Company does

Sunday Motor Company is a modern-American all-day cafe and lifestyle brand founded in 2019 by Nick Vorderman and Renee Mee. The company operates a physical cafe in Madison, New Jersey (opened 2019) and a second location in West Palm Beach, Florida (opened August 2025), serving customers in each market with a coffee, food, and hospitality-led experience. The brand extends beyond the cafe into merchandise, apparel, and packaged coffee sold via a Shopify-powered direct-to-consumer storefront, with Toasttab used as the in-cafe point-of-sale system. The company has actively cultivated collaborations and co-branded product drops, including a partnership with BMW North America (September 2024) and a partnership with GelatinLabs (December 2024), as well as themed product launches such as the Podium Blend coffee line and the Futbol Kit apparel collection.

The business generates revenue across four streams: in-cafe food and beverage sales, merchandise and apparel sales through Shopify DTC, private events hosted at the cafes, and retail coffee bean sales. The company employs 11-50 people and operates as a privately held company with no disclosed outside funding rounds. The customer base is split between local community patrons, automotive and lifestyle enthusiasts drawn to the brand's cultural positioning, and event hosts booking private functions. The technology stack is intentionally lean and operational — Shopify for e-commerce and Toasttab for point-of-sale — with no disclosed proprietary platform, AI capabilities, or data infrastructure.

The underlying business model is a branded physical-retail-plus-DTC hybrid, monetizing the cafe as a flagship experience and merchandise/events as scalable extensions of the brand. The company's competitive identity is rooted in automotive and modern-American lifestyle culture rather than food innovation or technology differentiation. Revenue predictability is supported by repeat local foot traffic and event bookings, while growth upside depends on the success of the West Palm Beach expansion, the cadence of co-branded collaborations, and the scalability of the DTC merchandise and coffee channels.

Name

Sunday Motor Company

Legal name

Sunday Motor Company

Website

https://sundaymotorco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunday Motor Company is a modern-American all-day cafe and lifestyle brand founded in 2019 by Nick Vorderman and Renee Mee, operating cafe locations in Madison, NJ and West Palm Beach, FL. The company sells apparel, merchandise, and packaged coffee via a Shopify DTC storefront alongside in-cafe F&B and private events.

Ownership category

akta.pro rank

Product category

Specialty Cafe & Lifestyle Retail

NAICS

Restaurants and Other Eating Places (7225), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Specialty coffee cafe
• Automotive lifestyle brand
• Branded apparel retail
• Cafe event venue
• Specialty coffee beans

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cafe Food & Beverage Sales: Revenue from serving food and beverages at two physical cafe locations, including coffee, espresso drinks, and food items. The cafes operate on weekdays for local communities and weekends for automotive enthusiasts.
2. Merchandise and Apparel Sales: Direct-to-consumer sales of branded merchandise including apparel (tops, headwear), accessories (drinkware, pins, bags, scarves, keychains), literature (travel guides, art prints, postcards), and specialty items. Products sold through Shopify e-commerce platform and in-store.
3. Private Events: Revenue from hosting private events including bar mitzvahs, weddings, birthday parties, and corporate gatherings. SMC provides staffing, can serve alcohol, and partners with in-network caterers.
4. Coffee Beans and Supplies: Sale of coffee beans for home brewing, including seasonal blends like Podium Blend sourced from South America and Central Africa.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sunday Motor Company operates a modern-American all-day cafe in Madison, NJ (since 2019) and West Palm Beach, FL (since August 2025), serving specialty coffee, food, and beverages alongside a curated line of automotive-culture-inspired apparel, accessories, and house-roasted coffee beans sold through its own Shopify e-commerce store. The brand also generates revenue from private event bookings, brand partnerships, and recurring Cars & Coffee/Cars & Cameras community gatherings hosted at its cafes.

Product overview

Sunday Motor Company is a modern-American all-day cafe and lifestyle brand operating two cafe locations in Madison, NJ and West Palm Beach, FL. The company offers a unified product portfolio combining cafe/food and beverage services with an e-commerce store selling apparel, accessories, drinkware, and literature. Core products include coffee blends (Podium Blend, Waypoint Blend), branded drinkware (Espresso Cup & Saucer sets, Icons Tumbler, Logo Water Bottle), apparel (Futbol Kit, Headwear, Tops), accessories (pins, bags, scarves, keychains), and curated literature (Type 7 travel guides and magazines, Jazz Kissa, Esses Magazine). The brand is built around automotive culture and automotive enthusiast community values.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Motor Cafe (Madison, NJ) Modern-American all-day cafe in Madison, NJ serving specialty coffee, food, and beverages, while hosting Cars & Coffee and Cars & Cameras community programming and serving as the brand's flagship hospitality venue.
• Sunday Motor Cafe (West Palm Beach, FL) Second cafe location in West Palm Beach, Florida, replicating the Madison cafe's modern-American food and beverage program and motorsport-themed community experience for the South Florida market.
• Sunday Motor E-commerce Store (Shopify)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• BMW North AmericacoreGTM or Marketing Partner · 29 September 2024BMW North America partnered with Sunday Motor Company to host a public unveiling of the first BMW M5 Touring (the only long roof to make it stateside) and a multigenerational showcase of Bavarian sports sedans. The event took place at SMC Madison on September 29, 2024. SMC produced a small capsule collection of co-branded apparel and accessories to commemorate the partnership.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Miansai: Direct-to-consumer jewelry and accessories brand with retail locations and lifestyle positioning. Comparable boutique DTC brand operating physical retail experiences alongside e-commerce.
• Fellow Products: Premium coffee equipment and drinkware brand (Stagg EKG kettles, Carter Move mugs) targeting design-conscious specialty coffee consumers. Adjacent player in the premium coffee lifestyle goods category where SMC competes.

Direct peers

• Stumptown Coffee Roasters: Specialty coffee roaster and cafe operator with strong direct-to-consumer subscription and merchandise business. Comparable multi-channel cafe and CPG model.
• Deus Ex Machina: Global lifestyle brand operating cafes, retail apparel, and motorcycle/automotive culture programming. Deus is the closest analog to SMC: combining specialty food/beverage, curated apparel, and enthusiast community events under one roof.
• La Colombe Coffee Roasters: Specialty coffee roaster operating draft latte cafes and a DTC e-commerce store selling coffee beans, drinkware, and branded merchandise. Comparable cafe-plus-retail model with premium positioning.
• Verve Coffee Roasters: Specialty coffee roaster with West Coast cafe locations and DTC e-commerce. Similar premium positioning, lifestyle branding, and curated product portfolio.
• Blue Bottle Coffee: Premium specialty coffee chain with cafe locations and a robust online store selling beans, brewing equipment, and branded merchandise. Closely mirrors SMC's cafe + e-commerce + curated lifestyle brand playbook.
• Driver Coffee Bar: Cafe concept explicitly themed around cars and automotive culture, serving specialty coffee and pastries to automotive enthusiasts. Direct thematic overlap with SMC's cars-and-coffee positioning.

Emerging players

• Chamberlain Coffee: Gen Z-oriented specialty coffee brand with strong DTC e-commerce, packaged beans, and lifestyle merchandise. Comparable DTC-first model targeting a younger enthusiast demographic.

Broad incumbents

• Caribou Coffee: Established specialty coffee chain with cafe locations, packaged retail coffee, and broader mass-market reach. Represents the scaled incumbent benchmark for cafe-plus-CPG expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SundayMotorCompany
• Facebookfacebook.com/SundayMotorCo
• Instagraminstagram.com/sundaymotorco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@sundaymotorco?_t=8o7rinDPhOw&_r=1
• LinkedInlinkedin.com/company/sunday-motor-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday Motor Company