Rogers Public Schools

What Rogers Public Schools does

Rogers Public Schools is a public K-12 school district headquartered at 500 W. Walnut Street in Rogers, Arkansas, governed by an elected Board of Education in Benton County. The district operates 22 schools serving 14,943 enrolled students across three high schools (Rogers High School, Rogers Heritage High School, Rogers Academy of Leadership & Innovation), four middle schools, fifteen elementary schools, and alternative education programs (Rogers Educational Alternative Program, Crossroads Learning Center, Rogers Virtual Learning), plus Pre-Kindergarten sites. Functional scope spans academic instruction, advanced programs including Arkansas's only K-12 Cambridge Pathway, Career & Technical Education through the Launch Center, award-winning fine arts and athletics, and whole-child support services including counseling, health, transportation, and child nutrition. The district reports a 94% graduation rate and a 12:1 teacher-to-student ratio, with the Class of 2026 earning over $36 million in scholarships.

The district's underlying technology stack is built on standard educational and administrative platforms: Chromebooks for student devices, ParentSquare for unified family communication (mass notifications, two-way messaging with translation, attendance alerts, and SIS-synced rostering), PowerSchool for online enrollment, Parchment for transcript and education verification processing, SchoolCafe for meal program payments, DragonFly for athletics administration, and GoFan for digital event ticketing. Identity is managed through Google Workspace and Microsoft 365 single sign-on options. No proprietary AI/ML systems, research publications, or data flywheel mechanics are documented; the technology posture is conventional SaaS consumption rather than in-house development.

Rogers Public Schools is a non-profit government entity and does not charge tuition for standard K-12 enrollment. Revenue derives entirely from public sources: state foundation aid, local property taxes, federal education funding, and categorical grants. Pre-Kindergarten is provided at no cost to income-eligible families (verified against 2025 tax returns or current pay stubs), with a sliding-fee tuition option for families above the income threshold. The go-to-market model is direct-to-consumer through geographic attendance zones, open enrollment, and school choice, with outreach conducted via the district website, ParentSquare, school visits, and community events. The district serves the Northwest Arkansas market exclusively, with no international or out-of-state enrollment footprint.

Name

Rogers Public Schools

Legal name

Rogers Public Schools

Website

https://rogersschools.net

Company type

Private

Operating status

Operating

Short description

Rogers Public Schools is a public K-12 school district in Rogers, Arkansas, serving 14,943 students across 22 schools including high schools, middle schools, elementary schools, Pre-K, alternative, and virtual learning programs, funded by state and local tax revenues.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)

Keywords

• Public K-12 education
• Alternative education programs
• Career technical education
• Early childhood education
• Virtual K-12 learning

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Rogers Public Schools operates as a public school district funded primarily through state and local tax revenues, federal education funding, and categorical grants. The district does not charge tuition for standard K-12 enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Rogers Public Schools operates a comprehensive public K-12 school district serving 14,943 students across 22 schools in Rogers, Arkansas, providing tuition-free education to Arkansas residents. The district delivers traditional K-12 academics, career and technical education through the Launch Center, the only K-12 Cambridge Pathway in Arkansas, alternative education programs (REAP, Crossroads), K-12 virtual learning, and Pre-Kindergarten at four locations, supported by counseling, health, transportation, and nutrition services.

Product overview

Rogers Public Schools is a public school district serving 14,943 enrolled students across 22 schools in Rogers, Arkansas. The district operates a portfolio of educational programs including 3 traditional high schools (Rogers Heritage High School, Rogers High School, Rogers Academy of Leadership & Innovation), 4 middle schools, 15 elementary schools, and alternative education options including Rogers Educational Alternative Program (REAP), Crossroads Learning Center, and Rogers Virtual Learning for K-12 students. The district also offers Pre-Kindergarten programs at four locations. Beyond core academics, the district provides Career & Technical Education through the Launch Center, award-winning Fine Arts programs, comprehensive Athletics, and extensive student support services including health services, counseling, transportation, and child nutrition. The district maintains a 94% graduation rate with a 12:1 teacher-to-student ratio.

Differentiator

Problem solved

Functional benefit

Brands

• Rogers Heritage High School: One of the district's three high schools serving students in grades 9-12
• Rogers High School
• Rogers Academy of Leadership & Innovation
• Crossroads Learning Center
• Rogers Educational Alternative Program (REAP)
• Rogers Public Schools Pre-K
• Rogers Virtual Learning
• RPS Athletics
• Launch Center

Products and services

• Traditional K-12 Education Tuition-free K-12 public education program for Arkansas residents within district attendance boundaries, delivered across 3 high schools (Rogers Heritage High School, Rogers High School, Rogers Academy of Leadership & Innovation), 4 middle schools (Birch Kirksey, Elmwood, Greer Lingle, Oakdale), and 15 elementary schools, including the only K-12 Cambridge Pathway in Arkansas.
• Rogers Virtual Learning K-12 virtual and hybrid learning program offering four enrollment options (Step Ahead, Hybrid, Career Focus, and Full Virtual) for students seeking flexible scheduling, individualized pacing, and alternative learning modalities, with enrollment through the home school principal or counselor.
• Crossroads Learning Center Alternative education program serving at-risk students in grades 6-12 with personalized instruction, student support, and pathways to graduation, located at 305 N. 2nd Street, Rogers.
• Rogers Educational Alternative Program (REAP) Alternative education school for students in grades 9-12 who have not found success at their home campus due to discipline issues or policy violations, providing a safe, supportive, and effective learning environment, located at 120 S. 5th Street, Rogers.
• RPS Pre-Kindergarten Early childhood education program for children ages 3 and 4 at four locations (RPS Pre-K Center, Elza R. Tucker Elementary, Westside Elementary, and Janie Darr Elementary). Free for income-eligible families based on 2025 tax returns or current pay stubs; tuition-based on a sliding fee scale for non-qualifying families, with enrollment through PowerSchool.
• Career & Technical Education - Launch Career and technical education program offering hands-on training, concurrent college credits, and pathways to careers through the state-of-the-art Launch Center facility serving high school students.

Quantifiable outcome

• 94% average graduation rate
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core.

• ParentSquarecoreTechnology or IntegrationParentSquare is the unified communication platform used by Rogers Public Schools for all district and school communication with families. Features include mass notifications, urgent alerts with two-way communication, mobile app, attendance notifications, teacher and classroom communication, direct messaging with translation, appointment sign-ups, calendar and RSVP, and volunteering. The platform automatically syncs with the district's Student Information System.
• ParchmentcoreTechnology or IntegrationParchment is the platform used by Rogers Public Schools to process all transcript and education verification requests. Students and alumni can order transcripts through Parchment for Rogers High School, Rogers Heritage High School, and Rogers Academy of Leadership & Innovation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jonesboro Public Schools: Arkansas public school district of similar size operating comparable K-12 educational programs in northeastern Arkansas. Same governance and funding model with no direct geographic overlap.
• Conway Public Schools: Arkansas public school district of comparable scale operating K-12 programs in central Arkansas. Same state funding framework and regulatory environment but serves a different geographic market.
• Fort Smith Public Schools: Larger Arkansas public school district serving western Arkansas with similar K-12 portfolio. Comparable governance and funding model but operates in a different region of the state.

Emerging players

• eSchool (Arkansas Virtual Academy): Arkansas-approved virtual K-12 program offering online learning options. Comparable digital delivery model to Rogers Virtual Learning, addressing overlapping student demand for remote education.

Direct peers

• Bentonville Public Schools: Neighboring Arkansas public school district serving Northwest Arkansas with comparable K-12 scope, including elementary, middle, and high schools. Directly competes for the same regional student population and is widely regarded as a high-performing peer system.
• Springdale Public Schools: Large Arkansas public school district in Northwest Arkansas operating comparable K-12 programs including traditional, alternative, and virtual learning. Direct geographic competitor for students and share similar demographic and funding dynamics.
• Fayetteville Public Schools: Nearby Arkansas public school district offering similar K-12 academic and student support programs. Comparable governance structure, funding model, and student population characteristics in the Northwest Arkansas region.
• Arkansas Connections Academy: Statewide online K-12 public school offering virtual learning pathways directly comparable to Rogers Virtual Learning. Competes for the same families seeking flexible or alternative learning modalities.

Broad incumbents

• KIPP Arkansas Public Charter Schools: Charter school network operating in Arkansas with a K-12 college-preparatory focus. Competes for the same families considering school choice, with an alternative operating model that contrasts with traditional public districts.

Others

• Rogers State University (now RSU): Regional public university in Rogers, Oklahoma (not Arkansas) serving as a postsecondary destination for graduates. Not a direct competitor, but relevant as a higher education feeder and concurrent-credit partner for K-12 career pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PaulADrps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Public Schools