United Way of Southeastern Idaho

What United Way of Southeastern Idaho does

United Way of Southeastern Idaho is a 501(c)(3) nonprofit organization headquartered in Pocatello, Idaho, serving seven counties across southeastern Idaho (Bannock, Bear Lake, Bingham, Caribou, Franklin, Oneida, and Power). Founded in 1958, the organization functions as a community convener, grantmaker, and direct service provider focused on the ALICE population (Asset Limited, Income Constrained, Employed) — working households that earn above the federal poverty level but cannot afford basic necessities. The organization is led by a six-person executive team including a CEO, COO, Director of Education, and Director of Donor & Community Engagement.

The organization's portfolio is organized around four impact areas: Community Resiliency, Financial Security, Healthy Community, and Youth Opportunity. Core programs include the Community Investment Grants program (which awarded $379,196 to 27 local nonprofits in the most recent year), Ride United (a free medical transportation service launched in 2022 that has delivered over 4,300 rides), Read Talk Play (an early childhood literacy kit initiative distributed through partner libraries), the Bannock County Early Learning Collaborative, and the Equal Start Initiative for early childhood education advocacy. The organization also runs affinity channels including Women United and Student United Way (at Idaho State University). Its technology stack is standard for a nonprofit: a WordPress-based website, Constant Contact for email marketing, and the FindHelpIdaho.org resource directory partnership.

Revenue is generated entirely through philanthropy across four streams: individual donations, workplace giving campaigns ($420k+ raised in the most recent annual campaign), corporate sponsorships and grants (including Portneuf Health Trust $140k in 2025, Battelle Energy Alliance $730k, and Farm Bureau Insurance $51,700), and pass-through community investment grants. A structural feature of the model is that 100% of individual donations go directly to community programs, with overhead costs covered by corporate sponsors and outside grants. The organization maintains United Way Worldwide Standards Certification and operates under a 2024-2029 Strategic Plan.

Name

United Way of Southeastern Idaho

Legal name

United Way of Southeastern Idaho

Website

https://unitedwaysei.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Southeastern Idaho is a 501(c)(3) nonprofit in Pocatello, Idaho that coordinates community programs, grants, and direct services for ALICE (working-poor) families across seven southeastern Idaho counties.

Ownership category

akta.pro rank

Product category

Nonprofit Community Services and Grantmaking

NAICS

Other Individual and Family Services (624190), Educational Support Services (6117), Services for the Elderly and Persons with Disabilities (624120), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Benefits Counseling & Financial Literacy for Transition-Age Youth (EDAKANAJ)

Keywords

• Community impact programs
• Nonprofit grantmaking services
• Workplace giving campaigns
• Early childhood literacy
• Social safety net services

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals through the website donate page and pledge cards. 100% of individual donations go directly to community programs supporting ALICE families.
2. Workplace Giving Campaigns: Corporate workplace giving campaigns where employees pledge payroll deductions. Includes corporate match programs. Last year raised over $420k through workplace campaigns with Simplot employees raising a record-breaking $196,454.
3. Corporate Sponsorships & Grants: Funding from corporate partners and foundations including Portneuf Health Trust ($140,000 in 2025), Battelle Energy Alliance ($730K), Farm Bureau Insurance, and various state-wide United Way partners. These cover organizational overhead costs.
4. Community Investment Grants: Competitive grant program awarding funds to local nonprofit organizations. Awarded $379,196 to 27 programs in the last year, and $287,000 to 25 programs recently. Grants fund programs addressing housing, food insecurity, healthcare, and education.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

United Way of Southeastern Idaho is a nonprofit community impact organization that funds and coordinates programs addressing financial stability, health, education, and basic needs for ALICE (Asset Limited, Income Constrained, Employed) households in a seven-county region of southeastern Idaho. It raises funds through individual donations, workplace giving campaigns, and corporate sponsorships, then regrants those funds to vetted local 501(c)(3) nonprofits through a competitive Community Investment grant process. It also operates direct-service programs including Ride United free medical transportation, Read Talk Play early literacy kits, the Bannock County Early Learning Collaborative, and affinity groups such as Women United and Student United Way.

Product overview

United Way of Southeastern Idaho operates as a nonprofit community impact organization offering a portfolio of interconnected programs and initiatives focused on four core areas: Community Resiliency, Financial Security, Healthy Community, and Youth Opportunity. The organization functions as a convener and grantmaker rather than a technology product company. Key programs include Read Talk Play (early childhood literacy), Ride United (medical transportation), the Bannock County Early Learning Collaborative, Community Investment Grants to local nonprofits, Women United membership network, Student United Way university chapters, and annual workplace giving campaigns. All donated funds stay local, with 100% of individual workplace giving directed to community programs serving the seven-county region.

Differentiator

Problem solved

Functional benefit

Brands

• ALICE (Asset Limited, Income Constrained, Employed): A households classification representing individuals who work hard in essential jobs but still struggle to cover basic living expenses. This is the central focus of United Way's mission and advocacy work.
• Ride United
• Student United Way
• Women United
• Read Talk Play

Products and services

• Community Resiliency Program A community support program that responds to urgent needs and prepares communities for future challenges through partnerships with findhelpidaho.org and collaborative disaster response efforts. Aimed at ALICE families and individuals in southeastern Idaho.
• Financial Security Program Grant program that awards funding to vetted local nonprofit programs addressing housing stability, food insecurity, healthcare access, and educational outcomes for ALICE households across the seven-county region.
• Healthy Community Program Healthcare access initiative partnering with community organizations to ensure healthcare and health-supporting activities are attainable for everyone, including Ride United transportation and the FindHelpIdaho.org resource directory.
• Youth Opportunity Program Early childhood education programs including Read Talk Play, preschool scholarships, Bannock County Early Learning Collaborative (BELC), and the Equal Start Initiative to create pathways from early education to career success.
• Ride United Free health-related transportation service provided to individuals in need through partnership with Rides R Us, serving clients of Pocatello Free Clinic, Health West, Southeast Idaho Behavioral Crisis Center, and Center for Hope South. Since launch, has provided more than 4,300 rides and nearly 27,000 miles.
• Read Talk Play (RTP) Early childhood literacy initiative encouraging parents to read, talk, and play with children daily through free rental kits from local libraries, family engagement events, and business partnerships. Available at Portneuf District Library, Marshall Public Library, and Snake River School-Community Library.
• Bannock County Early Learning Collaborative (BELC) Collaborative bringing together educators, businesses, healthcare providers, schools, libraries, and government agencies to improve early childhood education through childcare provider training, family engagement, and community awareness.
• Community Investment Grants Annual competitive grant process awarding funding to 501(c)(3) nonprofits through Financial Security, Healthy Community, and Youth Opportunity focus areas with volunteer review panels. Awarded $379,196 to 27 programs in the most recent year.
• Community Giving Campaign Annual workplace giving campaign channeling 100% of individual and employee donations to local nonprofits providing essential safety net services across the seven-county region. Last year's campaign raised over $420k.
• Volunteer Program Volunteer coordination connecting individuals to community projects through JustServe.org, corporate volunteer events, and official United Way SEI volunteer opportunities.
• Planned Giving Program Legacy giving options including retirement account designations, bequests, charitable gift annuities, life insurance policies, charitable remainder trusts, real estate gifts, and donor-advised funds.
• Equal Start Initiative Advocacy and fundraising effort to address limited state funding for early education in Idaho where kindergarten is not mandatory.

Quantifiable outcome

• 104,321 households received support over 3 years
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Rides R UscoreStrategic or Co-development Partner · 1 January 2022Transportation partner providing free rides for medical appointments, counseling sessions, and recovery support services. Since launching in 2022, Ride United has provided more than 4,300 rides and traveled nearly 27,000 miles helping patients access healthcare.
• findhelpidaho.orgcoreStrategic or Co-development PartnerResource directory partnership connecting individuals with local community resources including food, transportation, healthcare, housing, and crisis intervention programs. United Way shares this platform across Southeastern Idaho.
• KIDS First CoalitioncoreStrategic or Co-development PartnerCoalition addressing childcare as a workforce and economic issue through Tri-Share Model program. Partnership recognizes childcare as essential to economic stability and creates shared investment between employees, employers, and public resources.
• Idaho State UniversitycoreStrategic or Co-development PartnerStudent United Way chapter at ISU with club leadership including President Olivia House, VP Abby Shipley, and Faculty Advisor Felice Otero. Focuses on early childhood education mentorship and community engagement.
• Pocatello Free CliniccoreStrategic or Co-development PartnerHealthcare partner for Ride United transportation program providing free health-related rides to patients in need.
• Southeast Idaho Behavioral Crisis CentercoreStrategic or Co-development PartnerBehavioral health services partner; Ride United transportation recipient providing crisis intervention and mental health support.
• Center for Hope SouthcoreStrategic or Co-development PartnerRecovery support services partner; Ride United transportation recipient serving individuals in recovery.
• Portneuf District LibrarycoreChannel Partner/ Reseller/ DistributorRead Talk Play kit distribution location where parents can rent free early literacy kits for pre-kindergarten children ages 3-5.
• Marshall Public LibrarycoreChannel Partner/ Reseller/ DistributorRead Talk Play kit distribution location for early childhood literacy program serving families in the region.
• Snake River School-Community LibrarycoreChannel Partner/ Reseller/ DistributorRead Talk Play kit distribution location for early childhood literacy program serving school district families.
• Health WestcoreStrategic or Co-development PartnerHealthcare provider partner for Ride United and Fabulous 15 partner. Provides primary care and behavioral health services in the region.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Way of Treasure Valley: Another Idaho-based United Way affiliate operating workplace giving, ALICE-focused community investment, and direct programs across its service area; directly comparable in structure, funding model, and programmatic mix, though serving a different (Boise-area) region.
• United Way of Eastern Idaho: Sibling Idaho United Way affiliate serving the Idaho Falls region with workplace giving, community investment grants, and youth/family programs; mirrors UWSEI's affiliate structure, ALICE framing, and nonprofit convening role.
• United Way of Northern Idaho: Third Idaho United Way affiliate covering the northern part of the state; runs the same workplace giving campaigns, Community Investment grant cycles, and United Way Worldwide Standards Certification framework.
• Community Action Partnership of Idaho: Idaho's Community Action network addressing poverty, housing, food insecurity, and early childhood education for low-income families; comparable in target population (ALICE-adjacent households) and grant-funded service delivery model.
• Boys & Girls Club of Southeast Idaho: Regional youth development nonprofit offering after-school programs, literacy, and early childhood support in Pocatello and surrounding counties; directly comparable in Youth Opportunity focus area and youth/education programming.

Broad incumbents

• United Way Worldwide: National umbrella organization that sets standards, certifies affiliates, and provides branding/network infrastructure for UWSEI; not a competitor but the broader governing incumbent that defines affiliate operating parameters.
• Idaho Nonprofit Center: Statewide membership association supporting Idaho's nonprofit sector through training, advocacy, and capacity building; comparable as a sector-level peer and potential capacity-building partner for UWSEI's 27+ funded grantees.

Regional players

• Idaho Foodbank: Statewide food security nonprofit addressing hunger across Idaho including southeastern counties; overlaps with UWSEI's Financial Security focus area (food insecurity) and is a likely Community Investment grant recipient as well as a peer.
• Pocatello Free Clinic: Local free healthcare provider partnered with UWSEI for Ride United; operates in the same Healthy Community focus area and shares target population (uninsured/underinsured southeastern Idaho residents).
• Habitat for Humanity of Magic Valley: Regional Habitat affiliate addressing affordable housing in southern Idaho; overlaps with UWSEI's housing stability work under Financial Security and is a comparable nonprofit sector peer within the broader Idaho nonprofit ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@unitedwayseidaho
• Facebookfacebook.com/uwsei
• LinkedInlinkedin.com/company/united-way-of-southeastern-idaho
• Instagraminstagram.com/uwsei

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Southeastern Idaho