Pro Dive

What Pro Dive does

Pro Dive is a privately-held Australian scuba diving services company founded in 1969 and operating under New South Wales governing law. Headquartered at St Peters in Sydney, the business runs seven integrated retail and dive centre locations across Australia's east coast: two in Sydney (Alexandria and Manly/Brookvale), four along the Great Barrier Reef corridor (Cairns, Magnetic Island, Port Douglas, and Townsville), and one in Port Lincoln, South Australia. Pro Dive is dually certified to deliver both PADI and SSI scuba training programmes spanning Open Water, Advanced, Rescue, Divemaster, and Instructor levels, and offers guided boat dives, shore dives, and multi-day liveaboard experiences.

The company's core operational assets include the MV Scubapro, a 25-metre purpose-built outer reef liveaboard operating from Cairns with exclusive mooring access to 16 outer Great Barrier Reef sites, and the SS Yongala wreck access ranked among the world's top ten wreck dives. Supporting infrastructure includes a 4.5-metre-deep training pool at the Cairns centre, professional gear servicing and hydrostatic testing facilities at Brookvale, and air fills at Sydney locations. Pro Dive retails scuba equipment from seven major brands (Tusa, Mares, Aqualung, Suunto, Cressi, Waterproof, Sharkskin) across online and physical storefronts, with click-and-collect from Manly and Alexandria.

Pro Dive's revenue model blends professional services (certification courses, guided dives, liveaboard packages, equipment hire, gear servicing, air fills) with hardware retail. Pricing is unit-based per person in Australian dollars, ranging from approximately A$310 for a single-day Yongala trip to A$1,315 for a five-day PADI course including liveaboard, with multi-day certified liveaboards priced around A$1,095. The go-to-market is direct-to-consumer through an integrated website with online booking, toll-free and local phone lines, email, physical retail, and referrals from PADI and SSI certification directories. Customer segments include beginner and recreational divers, certified divers seeking premium sites, snorkelers and families, and aspiring dive professionals. There are no disclosed funding rounds, no parent company, no AI or technology differentiation beyond standard e-commerce and e-learning platforms, and no public financial reporting.

Name

Pro Dive

Legal name

PRO DIVE

Website

https://prodive.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Scuba Certification Courses: Pro Dive generates revenue through PADI and SSI certified scuba diving courses including Open Water, Advanced Diver, Rescue Diver, Divemaster, and Instructor courses. Courses are priced per person and include materials, pool training, open water dives, and certification fees.
2. Guided Diving Experiences: Revenue from boat dives, shore dives, and liveaboard trips. Certified divers pay per dive or per trip for guided experiences at various dive sites including the Great Barrier Reef, Yongala wreck, and Sydney dive sites.
3. Scuba Equipment Retail: Sale of scuba diving equipment including wetsuits, BCDs, regulators, dive computers, fins, masks, and accessories. Brands stocked include Tusa, Mares, Aqualung, Suunto, Cressi, Waterproof, and Sharkskin.
4. Equipment Rental and Servicing: Gear hire services for customers without their own equipment, plus professional gear servicing and air fills.
5. Liveaboard Trips: Multi-day liveaboard experiences aboard dedicated dive vessels with accommodation, meals, and diving included in the package price.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pro Dive provides certified scuba diving training (PADI and SSI, from Open Water through Divemaster and Instructor levels), guided diving experiences (boat dives, shore dives, liveaboard trips), equipment retail, gear rental, gear servicing, and air fills. The business operates across seven Australian east-coast locations with a focus on the Great Barrier Reef and Sydney dive sites.

Product overview

Pro Dive operates as a scuba diving training and experience provider with a platform-plus-services model. The core offering centers on certified diving courses (Open Water through Instructor level) and guided dive experiences (boat dives, shore dives, liveaboards) offered at multiple Australian locations including Sydney and Great Barrier Reef regions. Supporting services include equipment rental, professional servicing, air fills, and an online retail shop for scuba gear. The company provides SSI and PADI certified training with e-learning integration, and manages liveaboard vessels for multi-day reef excursions.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Dive Courses (PADI and SSI certification) Internationally recognized scuba certification courses from beginner (Open Water) through professional (Divemaster and Instructor) levels, combining online eLearning, academic sessions, pool training, and open water dives with all required equipment and certification fees included.
• Boat Dives Guided scuba diving excursions departing by boat to various dive sites from Sydney (Manly), Magnetic Island, Port Douglas, Townsville, and Cairns, available to certified divers with professional dive guides.
• Shore Dives Guided shore diving experiences at coastal dive sites, available from Sydney Alexandria and Manly locations with daily guided dives.
• Liveaboard Trips (Multi-Day Dive Packages) Multi-day dive packages aboard the purpose-built 25m MV Scubapro liveaboard departing Cairns, including 3-day/2-night trips for certified divers with 11 dives, twin cabin accommodation, and all meals, plus longer itineraries of up to 7 days and 7 nights.
• 5 Day PADI Learn to Scuba Dive Course (Cairns) Five-day comprehensive PADI Open Water certification at Cairns combining 2 days of theory and pool training with a 3-day/2-night liveaboard, including 9 dives (4 training and 5 pleasure including a night dive), all meals, equipment hire, and accommodation on MV Scubapro.
• Great Barrier Reef Day Trip (Magnetic Island) Day trip to the outer Great Barrier Reef from Magnetic Island for certified divers (2 dives with guide) or non-certified participants (introduction to scuba), with snorkel gear, stinger suits, lunch, and beverages included.
• Yongala Wreck Day Trip Wreck diving excursion to the SS Yongala (rated among the top 10 wreck dives worldwide), including 2 dives, a professional dive guide, and quality equipment rental with dive computers.
• Open Water Course (Magnetic Island) Three-day SSI and PADI certified open water diving course at Magnetic Island combining academics, pool training, and 4 open water dives with personalized instruction, online eLearning, and full equipment and logbook included.
• Gear Hire Rental of scuba equipment including BCDs, regulators, wetsuits, dive computers, and masks, available at Sydney locations with a delivery option at Manly.
• Gear Servicing Professional maintenance and repair services for scuba diving equipment including regulator servicing and hydrostatic testing.
• Air Fills Compressed air fills for scuba tanks, available at Sydney dive centres.
• Boat Charter (Sea Life V) Charter services aboard the Sea Life V vessel for private dive trips and group bookings.
• Scuba Gear Retail Shop Online and in-store retail of scuba diving equipment including wetsuits, BCDs, regulators, masks, fins, dive computers, and accessories, stocking brands such as Cressi, Mares, Aqua Lung, Tusa, Suunto, Waterproof, and Sharkskin.
• Dive Medical Services Processing of dive medical questionnaires and referral to certified dive medical practitioners across Australia for diver certification clearance.
• Sharkskin Performance Wear Retail Retail of Sharkskin chillproof, performance wear, and rapid dry apparel including hooded jackets, long pants, vests, socks, and accessories designed for watersports.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SSI (Scuba Schools International)coreStrategic or Co-development PartnerPro Dive Magnetic Island operates as an SSI certified dive centre offering SSI scuba certifications alongside PADI offerings.
• PADI (Professional Association of Diving Instructors)coreStrategic or Co-development PartnerPro Dive operates as a PADI certified training facility offering PADI courses from beginner to professional levels including Open Water, Advanced Diver, Rescue Diver, Divemaster, and Instructor certifications.
• Equipment Brands (Tusa, Mares, Aqualung, Suunto, Cressi, Waterproof, Sharkskin)minorChannel Partner/ Reseller/ DistributorPro Dive stocks and sells equipment from major scuba brands including Tusa, Mares, Aqualung (Aqua Lung), Suunto, Cressi, Waterproof, and Sharkskin. These appear to be supply/reseller relationships for their retail operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deep Sea Divers Den: Long-established Cairns-based dive operator offering PADI/SSI training, daily reef trips, and multi-day liveaboard experiences (Rum Runner vessel). Most direct competitor to Pro Dive's Cairns and broader GBR operations, with overlapping product mix.
• Down Under Dive: Australian dive school chain with multiple locations including Cairns and Sydney, offering PADI training courses and dive trips. Closely comparable product offering and customer base, competes directly in the same cities as Pro Dive.
• Spirit of Freedom: Cairns-based liveaboard dive operator offering 3-7 day GBR and Coral Sea expeditions including Cod Hole and Ribbon Reefs. Direct competitor for high-end multi-day liveaboard packages and outer reef access.
• Mike Ball Dive Expeditions: Long-established Cairns-based liveaboard operator running Spoilsport vessel for GBR and Coral Sea itineraries. Direct competitor in the multi-day premium dive experience segment with similar customer demographics.
• Cairns Dive Centre: Cairns dive training center offering PADI certification courses and day reef trips. Direct competitor for beginner course enrolments and daily dive experiences in the same Cairns market.
• Reef Encounter: Cairns-based liveaboard dive operator with 3-day outer reef itineraries. Direct competitor for short-format liveaboard packages targeting certified divers, similar MV-class vessel profile.

Broad incumbents

• PADI (Professional Association of Diving Instructors): Largest global scuba certification body issuing millions of certifications annually. Pro Dive operates as a PADI dive center/resort; PADI sets curriculum standards, distribution channels, and student referral flow that materially shapes Pro Dive's training revenue.
• SSI (Scuba Schools International): Major global scuba certification body and direct competitor to PADI. Pro Dive Magnetic Island is an SSI dive center; SSI operates the digital learning platform and Dive SSI app that Pro Dive uses for course delivery.

Regional players

• Atlantis Diving Bali: Bali-based PADI dive center and training facility offering courses and fun dives across Indonesian dive sites. Comparable business model in terms of training-led revenue, but operates in different geography with cheaper cost structure and competition for international dive tourists.

Others

• Aqualung: Global manufacturer of scuba diving equipment (regulators, BCDs, wetsuits) that Pro Dive resells. Not a direct competitor but a key supplier relationship and ecosystem partner — both parties benefit from certified divers' equipment purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/pro-dive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Dive