Toei Kyoto Studio Park

What Toei Kyoto Studio Park does

Toei Kyoto Studio Park (株式会社東映太秦映画村, DBA 太秦映画村 / UZUMASA KYOTO VILLAGE) operates a single-site Edo-period theme park located in the Uzumasa district of Kyoto, Japan, on the outdoor sets of the adjacent Toei Kyoto Studio production facility. Opened on November 1, 1975 as Japan's first theme park where visitors could observe live filming of period dramas, the park combines authentic film and television sets, ninja-themed attractions (NINJA BATTLE, Karakuri Ninja Mansion, a 3D ninja maze, Iga-ryu shuriken throwing), live-action shows, period costume and kimono rental experiences, and traditional cultural programming (tea ceremony, ikebana, Noh, Kyogen) with Toei's Kamen Rider and Super Sentai IP via a hero merchandise store and character dress-up photography. Additional IP-driven attractions include the Evangelion Kyoto Base (world's first rideable Evangelion Unit-01) and an XR digital extension (toei-xr.com).

The company generates revenue through six primary streams: gate admissions (1DAY full-day 2,800 JPY adult / 1,600 JPY child; Night Time 2,000 JPY adult), attraction fees including a 1,500 JPY Attraction Pass, on-site food and beverage across multiple partner-operated restaurants (Shuiro Maguro tuna, Mion craft beer and curry, Torisei yakitori, Unoya eel and beef), retail and souvenirs, costume rental and dress-up experiences (2,500-8,700 JPY), and group/corporate events including night venue rental. Distribution is hybrid: direct online ticketing through ticket.eigamura.com, on-site gate sales, travel-agency and tour-operator channels, and bundled set-ticket partnerships with Kyoto Railway Museum, Nidec Kyoto Tower, Sagano Scenic Railway, Randen Tram, and Kyoto Bus.

The business is a wholly owned subsidiary of Toei Co., Ltd. (東映株式会社), a major Japanese entertainment conglomerate, with registered capital of 50,000,000 JPY, President Sugawara Fumi (菅原史), and is unlisted (private). The park is currently mid-way through a five-year full renewal (2024-2028) intended to reposition the offering around the 'Step into Edo-period Kyoto' concept, with Phase 1 opening in spring 2026. It operates only in the Kansai region of Japan and serves domestic and inbound tourists, school groups, and corporate event clients.

Name

Toei Kyoto Studio Park

Legal name

株式会社東映太秦映画村

Website

https://eigamura.com

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Toei Kyoto Studio Park is a privately held Kyoto-based theme park and film-set attraction built on Toei's Edo-period production sets, offering ninja attractions, period costume rentals, cultural experiences, dining, and Toei IP (Kamen Rider, Super Sentai, Evangelion) for domestic tourists, inbound visitors, school groups, and corporate event clients.

Ownership category

akta.pro rank

Product category

Theme Park Entertainment

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Theme park operations
• Cultural entertainment
• Period drama experiences
• Ninja attractions
• Film tourism

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Theme Park Admission Fees: Primary revenue stream from selling admission tickets (入村券) to visitors. Tickets are sold for full-day (1DAY) and evening (Night Time) entry periods. Pricing varies by age category (adults, children) and ticket type.
2. Food and Beverage: Multiple restaurants and food stalls within the park including 朱色まぐろ (tuna restaurant), 味隠 (curry), う乃屋 (eel/beef), 鳥せゑ (yakitori), and various other food establishments serving Kyoto cuisine and themed menus.
3. Retail and Souvenirs: Gift shops selling original movie village merchandise, Kyoto souvenirs, costume accessories, and exclusive Toei-related products including hero character goods, period items, and commemorative goods.
4. Costume Rental and Dress-Up Experiences: Revenue from renting period costumes (kimono, samurai, ninja attire) and professional costume transformation experiences including hair and makeup services.
5. Attraction Fees: Separate charges for attractions including Ninja Battle, Karakuri Ninja Mansion, and other experiences. Attraction Pass available for unlimited rides.
6. Group Tours and Packages: Group admission fees, meal packages, experience programs, and night rental events for school groups, corporate events, and private parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Toei Kyoto Studio Park operates a physical theme park in Kyoto's Uzumasa district built on Toei's active film production sets, offering Edo-period cultural immersion through ninja-themed attractions (NINJA BATTLE, Karakuri Ninja Mansion, 3D Maze, shuriken throwing), period costume and kimono rental experiences, live entertainment shows, traditional cultural experiences (tea ceremony, Noh, flower arrangement), on-site restaurants, hero merchandise retail, and bundled admission packages with partner Kyoto attractions.

Product overview

Toei Kyoto Studio Park (東映太秦映画村) is a theme park and experiential entertainment venue, not a traditional SaaS or software product. The company operates a unified theme park experience built around live film/TV production viewing, Edo-period cultural immersion, ninja attractions, costume experiences, dining, and merchandise. Core offerings include: (1) Attractions such as NINJA BATTLE -太秦鬼決戦-, からくり忍者屋敷 (Karakuri Ninja Mansion escape room), 立体迷路 忍者の砦 (3D ninja maze), 仮面ライダー・スーパー戦隊ヒストリー (Kamen Rider/Super Sentai exhibit), and キャラクターなりきり写真 (hero dress-up photography); (2) Cultural experiences including 時代劇扮装 (period costume rental), 着物レンタル (kimono rental), SOU-SOU×太秦映画村和装レンタル, and 子供忍者衣装 (children's ninja costumes); (3) Events/Shows such as 大人しか入れない拷問屋敷 (R-18 torture house), 丁半博打 (R-18 gambling), お誕生日シール (birthday service), and 360°リアルタイムドラマ (real-time dramas); (4) Food & Shops including 朱色まぐろ (tuna restaurant), 味隠 (craft beer & curry), 鳥せゑ (yakitori), and 東映英雄市 (hero merchandise store); (5) Supporting services including うずまさ案内帖 (trip planning tool), 太秦映画村チケット販売サービス (online ticketing), and 浮世文々 (web magazine). The park is undergoing a full 5-year renewal from 2024-2028 with the Phase 1 area opening in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Theme Park Admission Tickets (1DAY and Night Time)
• NINJA BATTLE - Taiken Adventure (太秦鬼決戦)
• Karakuri Ninja Mansion Escape (からくり忍者屋敷)
• 3D Ninja Maze (立体迷路 忍者の砦)
• Shuriken Dojo (手裏剣道場)
• Kamen Rider / Super Sentai History Museum (仮面ライダー・スーパー戦隊ヒストリー)
• Period Costume Experience (時代劇扮装)
• Kimono Rental (着物レンタル)
• SOU-SOU × Toei Kyoto Studio Park Kimono Rental
• Children's Ninja Costume (子供忍者衣装)
• Hero Character Dress-Up Photography (キャラクターなりきり写真)
• Adult-Only Torture House (R-18) (大人しか入れない拷問屋敷)
• Chohan-bakuchi Dice Gambling (R-18) (丁半博打)
• Birthday Seal Service (お誕生日シール)
• 360° Real-Time Drama 'Hanayome-michi Sakura no Utagee' (360°リアルタイムドラマ「花嫁道中 桜の宴」)
• Cultural Experiences — Tea Ceremony, Flower Arrangement, Noh, Kyogen (文化体験)

Quantifiable outcome

• Over 70,000 visitors in first 3 days of opening in 1975, demonstrating strong initial market reception.
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Kyoto Brewing Co., Ltd. (京都醸造株式会社)coreStrategic or Co-development PartnerOperates 味隠 (Mion) restaurant within the park, serving craft beer and spice curry dishes. The restaurant is directly operated by Kyoto Brewing, located in Minami-ku, Kyoto, providing fresh craft beer paired with their signature curry dishes.
• Torisei (鳥せゑ)coreStrategic or Co-development PartnerYakitori restaurant originally founded in 1966 in Shijo, Kyoto. Operates a branch within the park serving grilled chicken dishes, yakitori donburi, and local Kyoto-style meals. Known as a popular destination restaurant in Fushimi area for visitors touring sake breweries.
• Unoya (う乃屋)coreStrategic or Co-development PartnerEel and beef specialty restaurant within the park offering luxury set meals combining grilled eel (unagi) and Japanese beef (gyuniku) dishes. Provides upscale dining experience in Edo-period themed atmosphere.
• SOU-SOUflagshipStrategic or Co-development PartnerCollaborative kimono rental program featuring SOU-SOU brand items. SOU-SOU is a Kyoto-based fashion brand focused on 'Creating New Japanese Culture.' Their modern take on traditional Japanese clothing is available for rent at the park for visitors to wear while exploring the Edo-period streets.
• Shuiro Maguro (朱色まぐろ)coreStrategic or Co-development PartnerDirect-ship tuna restaurant serving premium southern bluefin tuna and various tuna creative dishes. Located on Karasu Street within the park, offering both dine-in and take-out options from 10:00-21:00.
• Kyoto Railway Museum (京都鉄道博物館)coreGTM or Marketing PartnerJoint ticket package combining admission to both Kyoto Railway Museum and Toei Kyoto Studio Park. Provides tourists visiting the梅小路 area with bundled access to both major Kyoto attractions.
• Nidec Kyoto Tower (ニデック京都タワー)minorGTM or Marketing PartnerJoint ticket package with Kyoto's landmark observation tower. Combined tickets available for visitors wanting to experience both the theme park and panoramic views of Kyoto city.
• Sagano Scenic Railway (嵯峨野トロッコ列車)minorGTM or Marketing PartnerCombined ticket with the famous tourist trolley train journeying through scenic Arashiyama. One-way trip combined with theme park admission creates a comprehensive Kyoto tourism package.
• Randen (嵐電)coreGTM or Marketing PartnerOne-day unlimited ride pass combined with theme park admission. Randen operates the tram line connecting central Kyoto through Uzumasa area to Arashiyama, providing convenient transportation for theme park visitors.
• Kyoto Bus (京都バス)minorGTM or Marketing PartnerTwo-ride bus ticket combined with theme park admission covering routes between Kyoto Station, central Kyoto areas, and the theme park area.
• Toei Kyoto Studio (東映京都撮影所)flagshipStrategic or Co-development PartnerParent production studio adjacent to the theme park. Provides authentic film sets, professional actors and staff, and ongoing filming operations that visitors can observe. The theme park was created by opening the outdoor sets of this operating film studio.
• Toei Actor Training School (東映俳優養成所)minorStrategic or Co-development PartnerRelated Toei institution for training actors. Mentioned in context of the broader Toei Kyoto Studio ecosystem that includes the theme park.
• Toei Company (東映株式会社)flagshipStrategic or Co-development PartnerParent company of Toei Kyoto Studio Park and Toei Kyoto Studio. Owns the Kamen Rider and Super Sentai franchises that feature prominently in the theme park's hero attractions and merchandise.
• Yabuuchi Sobaigyo (薮内随竹庵)coreStrategic or Co-development PartnerTraditional tea ceremony school whose 7th generation master Fukuda Roan-sensei provides tea ceremony experiences at the park. Part of the cultural experience offerings in the new Oike Machiya facility.
• Hakuchikudo (白竹堂)minorChannel Partner/ Reseller/ DistributorKyoto-based traditional fan (sensu) shop providing products sold at the park's souvenir shops. Their Kyoto-style folding fans are featured as official souvenirs.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Iga-ryu Ninja Museum: Ninja-focused experiential attraction in Iga, Mie Prefecture featuring ninja house demonstrations and museum exhibits. Comparable on the ninja-experience niche within the broader Edo-period cultural-tourism category.

Direct peers

• Edo Wonderland Nikko Edomura: Edo-period themed cultural park in Nikko, Tochigi Prefecture featuring ninja experiences, period costume rentals, live historical shows, and Edo street sets — the closest direct competitor in concept, scale, and target audience to Toei Kyoto Studio Park.
• Toei Tokyo Studio: Sister Toei production facility in Tokyo with limited public tour access and event offerings. Conceptually comparable as a Toei-owned film-set experience, though smaller-scale than the Kyoto park.
• Ghibli Park: Studio Ghibli-themed immersive park in Aichi Prefecture featuring IP-driven attractions, themed environments, and seasonal events. Comparable as a Japanese IP-driven destination park targeting family and inbound tourist segments.
• Sanrio Puroland: Indoor Hello Kitty and Sanrio character theme park in Tokyo. Comparable as an IP-driven Japanese indoor/destination theme park serving families and inbound tourists with shows, attractions, and merchandise.
• Legoland Japan: Mid-scale destination theme park in Nagoya targeting families with young children. Comparable in scale, family-segment focus, and destination-park positioning versus larger incumbents.

Broad incumbents

• Huis Ten Bosch: Large-scale Dutch-themed amusement park in Nagasaki operated by H.I.S. Group. Comparable as a major Japanese destination theme park, though broader and significantly larger scale than Toei Kyoto Studio Park.
• Universal Studios Japan: Major global-IP destination theme park in Osaka operated by Comcast/NBCUniversal. Overlaps on inbound tourist family segments visiting the Kansai region, but operates at materially larger scale and ticket pricing.
• Tokyo Disney Resort (Oriental Land Co.): Japan's largest theme park complex (Tokyo Disneyland + DisneySea) operated by Oriental Land. The dominant Japanese destination theme park benchmark for family and inbound tourist visitation.

Regional players

• Yomiuriland: Mid-sized amusement park in the Tokyo metropolitan area (Inagi, Tokyo). Comparable as a Japan-based family-oriented regional amusement park, though serving a different metropolitan catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kachinta
• YouTubeyoutube.com/channel/UCEYtBikzI65aJje99e5IYVQ
• Facebookfacebook.com/Eigamura
• Instagraminstagram.com/uzumasa_eigamura?igsh=MTFnbTJzaHkzb2d5Yg==
• TikToklite.tiktok.com/t/ZS9R36t7PtbWS-56DYn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toei Kyoto Studio Park