What Stadt-parfumerie Pieper Gmbh Parfumerie International does

Parfümerie Pieper GmbH is a fourth-generation, family-owned German specialty retailer of perfumes, cosmetics, skincare, makeup, and haircare products, founded in 1931 in Bochum by Anna and Gerhard Pieper. The company operates more than 110 physical perfumeries concentrated in North Rhine-Westphalia, Lower Saxony, Bremen, and Hamburg, supported by a nationwide e-commerce platform at pieper.de. It carries approximately 500 international brands and 48,000 product references spanning mass-market to luxury tiers, with a differentiated assortment in niche and exclusive fragrances (including its own Pieper Exklusivdüfte lines), Korean skincare, and natural cosmetics.

The core operational model is consultation-driven specialty retail: 1,000+ Beauty Experts staff the stores, supported by Service Tablets at point of sale that surface detailed product information to enhance personalized selling. The company is a member of beauty alliance Deutschland, a purchasing and marketing cooperative for independent German perfumeries that anchors assortment and pricing economics. Trusted Shops certification has been held continuously since 2010 for the online channel. Multi-channel marketing spans Instagram, Facebook, YouTube, Pinterest, email newsletters, and an affiliate program, with content marketing through an integrated online magazine.

Revenue is generated almost entirely through one-time retail transactions: in-store sales across the 110+ locations, online orders with free shipping above 34.95 EUR and two complimentary samples per order, and physical and digital gift cards. Pricing follows brand-recommended retail prices (UVP) with periodic promotional discounts up to 60% via the Pieper Deals section. Leadership has been held since 2018 by Dr. Oliver Pieper as sole managing director and Torsten Pieper in Finance and Controlling. No external institutional ownership, funding rounds, or M&A activity are disclosed; the company remains entirely family-controlled.

Name

Stadt-parfumerie Pieper Gmbh Parfumerie International

Legal name

Parfümerie Pieper GmbH

Website

https://pieper.de

Company type

Private

Founded year

1931

Operating status

Operating

Short description

Parfümerie Pieper GmbH is a fourth-generation, family-owned German perfumery chain operating 110+ stores across NRW, Lower Saxony, Bremen, and Hamburg, plus a nationwide e-commerce platform, selling 500+ brands and 48,000+ fragrance, skincare, makeup, and haircare SKUs to retail consumers with a consultation-driven model.

Ownership category

akta.pro rank

Headquarters

HQ city

Herne

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of perfumes, cosmetics, skincare, and beauty products across 110+ physical store locations in Germany. Product categories include fragrances (women, men, unisex, niche), skincare, makeup, hair care, and accessories.
2. Online E-commerce Sales: Revenue from online orders with shipping across Germany, free shipping threshold at 34.95 EUR, and complimentary samples included with each order.
3. Gift Cards: Pieper Gift Cards available as physical gift cards and digital email gift cards

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Parfümerie Pieper is Germany's largest privately-owned perfumery chain, operating 110+ physical stores across NRW, Niedersachsen, Bremen and Hamburg plus a nationwide e-commerce shop (pieper.de). The retailer sells approximately 500 international brands and 48,000 product references across fragrances, skincare, make-up, hair care and niche perfumes, supported by 1,000+ Beauty Experts and in-store Service Tablets for personalized consultation.

Product overview

Parfümerie Pieper operates as a German perfume and cosmetics retailer with 110+ physical stores and a growing e-commerce platform. The business offers a unified retail experience across three main product categories: Fragrances (women's, men's, unisex), Skincare, Make-up, and Hair Care. The company carries approximately 500 international brands and 48,000 product references, featuring both mass-market and niche/luxury perfume brands including ZOEVA makeup brushes, Tiziana Terenzi luxury Extrait de Parfums, ZARKOPERFUME molecule fragrances, and Calvin Klein fragrances. In-store service tablets support customer consultations, while the online shop enables e-commerce with free shipping over €34.95 and two free samples per order.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrances (Düfte) Category of women's, men's, and unisex fragrances including Eau de Parfum, Eau de Toilette, fragrance sets, body care, shower care and deodorants for retail consumers.
• Skincare (Pflege) Category of facial care, body care, hand and foot care, men's grooming, Korean skincare, sun protection, anti-cellulite and hair removal products for retail consumers.
• Make-up Category of teint products (foundation, concealer, primer, rouge, highlighter, bronzer), eye makeup (mascara, eyeshadow, eyeliner), lip products, nail polish, brushes and accessories.
• Hair Care (Haare) Category of haircare products including shampoo, conditioner, hair masks, serums, styling products, hair dryers, flat irons, curling irons, and brushes and combs.
• Niche Fragrances (Nischendüfte) Exclusive niche fragrances and Pieper Exklusivdüfte, including luxury and artisan perfume houses such as Rose et Marius, Tiziana Terenzi and ZARKOPERFUME.
• Pieper Gift Cards (Geschenkkarte / Gutschein) Pieper gift cards available as physical gift cards redeemable in stores and as digital email gift vouchers delivered via email.
• Pieper Deals Special discount section featuring products with up to 60% savings, including fragrances, skincare, make-up, hair care and accessories.
• Personal Beauty Consultation (in-store) In-store beauty consultation services provided by 1,000+ Beauty Experts, supported by Service Tablets at Point of Sale for detailed product information and personalized recommendations.
• Tiziana Terenzi Fragrances and Candles Italian luxury perfume and candle brand founded by siblings Tiziana and Paolo Terenzi, including Luna Collection and Classic Collection Black Extrait de Parfums as well as candles made with food-safe wax.
• ZARKOPERFUME Molecule Perfumes Danish niche perfume brand known for water-based molecule fragrances that develop unique scent on individual skin chemistry, featuring Classic Collection and Cloud Collection with innovative molecule visibility technology.

Quantifiable outcome

• Deutschlands größte inhabergeführte Parfümerie - Germany's largest privately-owned perfumery
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Beauty Alliance Deutschland GmbH & Co KGcoreChannel Partner/ Reseller/ DistributorPieper is a member of beauty alliance Deutschland GmbH & Co KG (based in Bielefeld), which provides recommended retail prices (UVP) for products. The beauty alliance is a purchasing and marketing group for independent perfumeries in Germany.
• Trusted ShopscoreOthersTrusted security and review certification partner since 2010, providing verified customer protection, data security certification, and customer review widgets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parfumdreams: German online specialist for perfumes and beauty products with extensive brand portfolio. Comparable as a German fragrance-focused online retailer competing for the same consumer base, though without Pieper's physical store network.
• Flaconi: Leading German online pure-play for perfumes and cosmetics with a curated assortment of 1,000+ brands. Directly comparable in product categories (fragrances, skincare, make-up) and target consumers, though operating purely online without Pieper's physical retail footprint.
• Notino: European online beauty retailer with strong German presence, offering fragrances, skincare, and cosmetics from hundreds of brands. Comparable product range and D2C online model, but with pan-European scale versus Pieper's domestic focus.
• Douglas: Europe's largest perfumery chain with extensive German retail presence across all major cities, plus a strong online shop. Directly comparable in product mix (fragrances, cosmetics, skincare) and omnichannel model, though significantly larger and pan-European rather than regionally focused.

Regional players

• BIPA: Austrian drugstore chain (part of REWE Group) with a strong beauty and fragrance assortment. Comparable product mix and specialist beauty positioning, but primarily serves Austria rather than directly competing in Pieper's German footprint.

Broad incumbents

• dm-drogerie markt: Germany's largest drugstore chain with extensive beauty assortment and aggressive pricing. Competes with Pieper on mid-market fragrance and skincare categories, but lacks Pieper's specialist perfumery positioning and luxury/niche depth.
• Müller: Major German drugstore chain with broad beauty assortment alongside other categories. Overlaps on fragrance and cosmetics at multiple price points, but operates as a generalist retailer rather than a perfume specialist.
• Rossmann: Major German drugstore chain with broad beauty category presence. Comparable in carrying mass-market fragrance and skincare at competitive prices, though not a perfumery specialist and lacking Pieper's premium and niche curation.
• Sephora (Germany): Global multi-category beauty retailer with growing German presence. Overlaps on premium/niche fragrance and cosmetics assortment, but operates a broader portfolio across many markets and does not specialize in the perfume-retail niche like Pieper.

Emerging players

• Zalando Beauty: Beauty vertical of Europe's largest online fashion retailer, expanding into premium beauty and fragrance. Overlaps on D2C fragrance distribution and cosmetics, but from a fashion-platform starting point rather than a dedicated perfumery heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ParfuemeriePieper
• Facebookfacebook.com/Parfuemerie.Pieper
• Instagraminstagram.com/parfuemerie_pieper
• Pinterestpinterest.de/pieperbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt-parfumerie Pieper Gmbh Parfumerie International