St. Vincent And The Grenadines Tourism Authority
The St. Vincent and the Grenadines Tourism Authority is a government statutory body that promotes the SVG archipelago of 32 islands and cays as a Caribbean destination and regulates tourism service providers through its Tourism Approved licensing program and the Discover SVG digital platform.
- Company typePrivate
- Founded2009
- HeadquartersSaint George's, Grenada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What St. Vincent And The Grenadines Tourism Authority does
The St. Vincent and the Grenadines Tourism Authority (SVGTA) is a statutory body of the Government of St. Vincent and the Grenadines, established under the Tourism Authority Act of 2007 and operational since 2009. It serves as the official destination marketing organization (DMO) for the SVG archipelago of 32 islands and cays, performing a dual role as regulator of tourism service providers and promoter of the destination to international visitors from North America (USA, Canada), the United Kingdom, and the Caribbean region. Headquartered in Kingstown, St. Vincent, the authority operates under the supervision of the Ministry of Tourism and engages travelers through direct-to-consumer marketing, channel partnerships with international airlines, and event-driven promotion of cultural festivals such as Vincy Mas Carnival, the Bequia Easter Regatta, and the Mustique Blues Festival.
The SVGTA's core operational platform is the Discover SVG website (discoversvg.com), developed and maintained by SmartTerm Limited under government funding, which functions as the primary digital portal for visitor information, accommodation listings, ferry schedules, tour operator directories, and tourism service standards. The authority administers the Tourism Approved Licensing Program under the Tourism Licensing Regulations (2014), categorizing and certifying accommodation providers, tour guides, tour operators, vehicle rental companies, and taxi services across the destination. It also operates a comprehensive Visitor Exit Survey system collecting expenditure and experience data from Air Arrivals, Cruise Visitors, and Yacht Visitors, and maintains active social media presence on Facebook, Instagram, Twitter, and YouTube under the DiscoverSVG brand.
As a government-funded entity rather than a commercial enterprise, the SVGTA's revenue mechanics consist of small licensing fees — including a one-time EC$20 registration fee, EC$40 for accommodation standards documentation, EC$50 surcharges for foreign wire transfers, and variable license fees assessed post-inspection — supplemented by government budget allocations. Its go-to-market relies on direct-to-consumer content marketing via the Discover SVG platform, channel partnerships with international carriers (Virgin Atlantic, American Airlines, JetBlue, Delta, Caribbean Airlines, Air Canada) and regional/domestic airlines operating across five airports including the Argyle International Airport (capacity 1.2M travelers/year), and earned media coverage in publications such as Wanderlust, Condé Nast Traveler, and Travel + Leisure. No private equity, venture capital, or external institutional funding is involved in its ownership structure.
St. Vincent And The Grenadines Tourism Authority firmographics
Firmographics- Name
- St. Vincent And The Grenadines Tourism Authority
- Legal name
- St. Vincent and the Grenadines Tourism Authority
- Website
- https://discoversvg.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The St. Vincent and the Grenadines Tourism Authority is a government statutory body that promotes the SVG archipelago of 32 islands and cays as a Caribbean destination and regulates tourism service providers through its Tourism Approved licensing program and the Discover SVG digital platform.
- Ownership category
- akta.pro rank
St. Vincent And The Grenadines Tourism Authority industry classification
Industry- Product category
- Tourism Destination Marketing
- NAICS
- Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)
Keywords
Where St. Vincent And The Grenadines Tourism Authority is headquartered
LocationHeadquarters
- HQ city
- Saint George's
- HQ country
- Grenada
Offices2 records
Markets served
St. Vincent And The Grenadines Tourism Authority business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Tourism Licensing and Registration Fees: The SVGTA generates revenue through the Tourism Approved licensing program, collecting registration fees ($20 EC) and license fees for tourism service providers including accommodation establishments, tour operators, tour guides, vehicle rentals, and taxi services.
- Tourism Promotion Services: The authority promotes the destination to attract visitors who generate indirect revenue through accommodation, dining, transportation, and activities across the 32 islands and cays of SVG.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Tourism Accommodation Registration |
| Unit Pricing | One time/ perpetual license | Accommodation Standards Documentation |
| Unit Pricing | Pay-as-you-go | Foreign Wire Transfer Surcharge |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
St. Vincent And The Grenadines Tourism Authority product offering
Product offeringCore offering
The St. Vincent and the Grenadines Tourism Authority (SVGTA) is a statutory body responsible for promoting the multi-island Caribbean nation of St. Vincent and the Grenadines as a tourism destination across its 32 islands and cays. It operates the Discover SVG digital tourism platform providing destination information, administers the Tourism Approved Licensing Program that regulates and registers tourism service providers, and runs a Visitor Exit Survey system capturing arrival data from air, cruise, and yacht visitors.
Product overview
The St. Vincent and the Grenadines Tourism Authority operates the Discover SVG platform as a comprehensive tourism promotion and service portal. The offering consists of a content and booking facilitation platform showcasing 32 islands and cays (including St. Vincent, Bequia, Mustique, Canouan, Mayreau, Union Island, Palm Island, Petit St. Vincent, Young Island, and Tobago Cays), paired with activity offerings including Sailing & Yachting, Diving & Snorkeling, Eco-Adventures, Weddings & Honeymoons, and Festivals & Events. The Authority also administers the Tourism Approved Licensing Program under the St. Vincent and the Grenadines Tourism Authority Act (2007) and Tourism Licensing Regulations (2014). Supporting services include accommodation listings, ferry schedules, tour operator and guide services, visitor exit surveys, and taxi/vehicle rental coordination. Partner resorts featured include Young Island Resort, Palm Island Resort, Petit St. Vincent Resort, Mandarin Oriental Canouan, Canouan Estate Resort & Villas, and Bequia Beach Hotel Resort.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover SVG Digital Tourism Platform
Quantifiable outcome
- Tobago Cays Marine Park recognized as inspiring example of sustainable tourism and environmental stewardship (Wanderlust Green List 2026)
- +1 more outcomes
Companies that use St. Vincent And The Grenadines Tourism Authority
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
St. Vincent And The Grenadines Tourism Authority technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
St. Vincent And The Grenadines Tourism Authority partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Virgin AtlanticcoreVirgin Atlantic operates direct flights from London Heathrow (LHR) to SVG on Sundays, Wednesdays and Fridays. Departures from LHR at 9:35am arrive in SVG at 3:30pm, with return flights departing SVG at 5:45pm. This partnership provides essential UK market airlift connectivity.
- American AirlinescoreAmerican Airlines provides daily service from Miami (MIA), new Saturday service from JFK, and seasonal Saturday flights from Charlotte (CLT). The airline has expanded routes demonstrating confidence in SVG as a tourism destination.
- JetBlue AirwayscoreJetBlue commenced new four-hour nonstop service from JFK to SVD from October 9, 2024, with flights on Wednesdays and Sundays. This provides twice-weekly direct access from New York.
- Delta Air LinescoreDelta operates new four-hour nonstop daily flights from Atlanta (ATL) to SVD commencing December 20, 2025. Saturday flights available January-August and December.
- Air CanadacoreAir Canada offers winter schedule nonstop flights between Toronto (YYZ) and SVD, operating twice weekly (Wednesdays and Thursdays) from October 26, 2025 to April 30, 2026. Summer flights operate once weekly on Wednesdays from May 6 to October 21, 2026.
- Caribbean AirlinescoreCaribbean Airlines operates flights from JFK to SVD on Wednesdays and Saturdays, providing regular Caribbean-flavored flight options from the North East USA.
- SmartTerm LimitedcoreSmartTerm Limited designed and developed the official Discover SVG tourism website (discoversvg.com) under a project funded by the Government of St. Vincent & The Grenadines. All website content and imagery are copyright of the SVG Tourism Authority (SVGTA).
- SVG Bureau of StandardscoreThe SVG Bureau of Standards provided guidance and support in developing the five tourism service standards under the St. Vincent and the Grenadines Tourism Authority Act (2007) and Tourism Licensing Regulations (2014).
- Regional Airlines (Air Adelphi, interCaribbean, LIAT2020, Sunrise Airways, Windward Island Airways)minorRegional carriers operating connecting flights to SVG from other Caribbean destinations including Barbados, Grenada, Trinidad, St. Lucia, and Martinique, providing intra-Caribbean access.
- Local Airlines (Mustique Airways, SVG Airways)minorLocal carriers operating domestic scheduled and charter flights from Argyle International Airport to J.F. Mitchell Airport (Bequia), Canouan Jetport, Mustique Airport, and Union Island Airport.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
St. Vincent And The Grenadines Tourism Authority competitors and assessment
Company assessmentBroad incumbents
- Brand USA: The United States' national destination marketing organization operating at a much larger scale. Comparable in mandate (country-level destination promotion) but operates on a substantially larger budget and broader scope than SVG's tourism authority.
Direct peers
- Barbados Tourism Marketing Inc. Statutory body responsible for marketing Barbados as a tourism destination. Direct peer in the Southern Caribbean with a similar island-destination proposition, overlapping source markets, and government-statutory mandate.
- Jamaica Tourist Board: National DMO promoting Jamaica as a Caribbean destination to international visitors. Direct peer operating in the same destination marketing and tourism promotion role across overlapping source markets (US, UK, Canada) and Caribbean competition set.
- Grenada Tourism Authority: National DMO for Grenada, the closest geographic and cultural neighbor to SVG in the Grenadines chain. Direct peer competing for yachting, sailing, and beach tourism demand in the same Southern Caribbean corridor.
- St. Lucia Tourism Authority: National tourism authority for St. Lucia, a neighboring Windward Island with comparable destination attributes (volcanic features, sailing, beaches). Direct peer competing for similar source-market visitors and investment in Southern Caribbean positioning.
- Antigua and Barbuda Tourism Authority: National tourism authority for Antigua and Barbuda, a comparable small Caribbean state with a similar DMO mandate, multi-island proposition, and overlapping US/UK source markets.
- Bahamas Ministry of Tourism, Investments & Aviation: National DMO and tourism regulator for The Bahamas, a multi-island Caribbean destination. Direct peer in destination marketing, licensing/standards oversight, and airlift development.
- Discover Dominica Authority: National DMO for Dominica, a neighboring Windward Island with overlapping nature/eco-adventure positioning. Direct peer competing in the Southern Caribbean eco-tourism segment.
- Visit Trinidad and Tobago: National tourism authority for Trinidad and Tobago, sharing regional Caribbean airlift routes and competing for overlapping visitor segments in the Southern Caribbean.
Others
- Caribbean Hotel and Tourism Association (CHTA): Regional industry association representing Caribbean hotels and tourism stakeholders. Indirect peer ecosystem participant that SVGTA engages with for regional tourism development and standards coordination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
St. Vincent And The Grenadines Tourism Authority social profiles
Digital presenceSt. Vincent And The Grenadines Tourism Authority financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Vincent And The Grenadines Tourism Authority leadership team
Management profileNumber of profiles
Profiles1 record
St. Vincent And The Grenadines Tourism Authority funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Vincent And The Grenadines Tourism Authority M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Vincent And The Grenadines Tourism Authority
What does St. Vincent And The Grenadines Tourism Authority do?
The St. Vincent and the Grenadines Tourism Authority (SVGTA) is a statutory body responsible for promoting the multi-island Caribbean nation of St. Vincent and the Grenadines as a tourism destination across its 32 islands and cays. It operates the Discover SVG digital tourism platform providing destination information, administers the Tourism Approved Licensing Program that regulates and registers tourism service providers, and runs a Visitor Exit Survey system capturing arrival data from air, cruise, and yacht visitors.
Is St. Vincent And The Grenadines Tourism Authority a public or private company?
St. Vincent And The Grenadines Tourism Authority is a private company. It is classified as state government owned and is currently operating.
When was St. Vincent And The Grenadines Tourism Authority founded?
St. Vincent And The Grenadines Tourism Authority was founded in 2009. It employs 1 to 10 people.
Where is St. Vincent And The Grenadines Tourism Authority based?
St. Vincent And The Grenadines Tourism Authority is headquartered in Saint George's, Grenada.
How does St. Vincent And The Grenadines Tourism Authority make money?
Two revenue lines are on record. Tourism Licensing and Registration Fees are the primary driver. The others are tourism Promotion Services.
Who are St. Vincent And The Grenadines Tourism Authority's main competitors?
Brand USA is listed as a broad incumbent. Direct peers are Barbados Tourism Marketing Inc., Jamaica Tourist Board, Grenada Tourism Authority, St. Lucia Tourism Authority, Antigua and Barbuda Tourism Authority, Bahamas Ministry of Tourism, Investments & Aviation, Discover Dominica Authority and Visit Trinidad and Tobago. Caribbean Hotel and Tourism Association (CHTA) is listed as an others.
Does St. Vincent And The Grenadines Tourism Authority have an API?
No public API is recorded for St. Vincent And The Grenadines Tourism Authority.
What industry is St. Vincent And The Grenadines Tourism Authority in?
St. Vincent And The Grenadines Tourism Authority's product category is Tourism Destination Marketing. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 56152 and its SIC code is 7990.