Senior Care Finder

What Senior Care Finder does

Senior Care Finder is a private, for-profit company headquartered in Lincoln, Nebraska, that operates an online nationwide directory enabling families to search, compare, and connect with senior care and senior living providers. The platform covers ten service categories — independent living, assisted living, memory care, home care (non-medical), home health care (Medicare-certified), hospice, long-term care/skilled nursing, adult day services, and active adult living — and claims 75,000+ provider listings across the United States. The consumer-facing experience is free and self-serve, with no account required for basic search, no referral fees, and no lead charges to providers. Two named user groups are served: families seeking senior care for elderly relatives (primary segment) and senior care providers (secondary segment) using the platform to manage digital presence and receive inquiries.

The underlying product is a web-based directory platform built on Azure CDN for content delivery, with a provider listing management system, consumer search and comparison tools, and a dedicated provider-facing portal (SCF Pulse) for analytics, listing management, and inquiry handling. The company distributes through a product-led growth model: consumers find the site via SEO-optimized location pages, self-serve their search, and contact providers directly. Marketing channels include an extensive content/resource library, search engine optimization, podcast appearances by the CEO, webinars, and earned media. The platform differentiates from traditional senior care referral agencies by eliminating referral fees and providing comprehensive cross-category coverage.

The business model is freemium. Providers receive free basic listings and may upgrade to a paid Premium Membership for enhanced visibility, premium search placement, and verified status badges — billed as a monthly subscription. No funding rounds, revenue figures, or institutional investors are disclosed in the available data. The company is founder-led, with CEO Christie Stukenholtz recognized in 2025 with the SHN Executive to Watch, Lincoln Chamber Entrepreneurial Spirit Award, UNL Nebraska Distinguished Entrepreneur, and 40 Under 40 awards. Headcount is reported at 11-50 employees.

Name

Senior Care Finder

Website

https://seniorcarefinder.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Care Finder is a private, Lincoln, Nebraska-based operator of a nationwide online directory that helps families search, compare, and connect with 75,000+ senior care providers across 10 care categories, monetizing via paid premium provider memberships.

Ownership category

akta.pro rank

Product category

Senior Care Directory Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Care Coordination & Navigation (Multi-Provider) (HLADALAB)

Keywords

• Senior care directory
• Senior living search
• Assisted living marketplace
• Senior care providers
• Memory care listings

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Provider Memberships: Providers can pay for premium memberships to stand out amongst competition and receive premium placement in search results. Basic listing is free for all providers.
2. Featured/Verified Listings: Providers can pay for enhanced visibility features including premium placement and verified status badges that appear first in search results based on proximity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Senior Care Finder operates an online nationwide directory platform that enables families and caregivers to search, compare, and connect with senior care and senior living providers. The platform covers 75,000+ listings across independent living, assisted living, memory care, home care, home health care, hospice, skilled nursing, adult day services, and active adult living. The service is free for care seekers and providers can list for free, with optional paid premium memberships for enhanced visibility.

Product overview

Senior Care Finder is a comprehensive nationwide directory and comparison platform for senior living and care services. The core platform enables families to search, compare, and connect with over 75,000 senior care providers across 10 service categories: Independent Living, Assisted Living, Memory Care, Home Care (Non-Medical), Home Health Care (Medicare-Certified), Hospice Care, Long-Term Care/Skilled Nursing, Adult Day Services, and Active Adult Living. The platform includes a free basic listing option for providers and a paid Premium Membership for enhanced visibility. For providers, SCF Pulse is a dedicated portal for managing listings and viewing analytics. The platform also offers educational resources including adult day care guides and healthy aging content. The service is free for care seekers with no referral fees charged to providers for leads.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Care Finder Platform

Quantifiable outcome

• 100% free service for care seekers with no referral fees or hidden costs
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Coach N' GroupminorStrategic or Co-development PartnerStrategic partnership announced to support provider growth and marketing initiatives.
• Senior HelpersminorGTM or Marketing PartnerMarketing partnership providing promotional content and visibility for the Senior Helpers brand on the Senior Care Finder platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/SrCareFinder
• Facebookfacebook.com/FindTheBestSeniorCare
• LinkedInlinkedin.com/company/senior-care-finder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Care Finder