What Moonalice does

Moonalice, Inc. is a privately held California-incorporated psychedelic rock band operating out of San Francisco, founded in 2007 (with corporate formation documented in 2011). The company produces original rock and jam-band music under a label partnership with Nettwerk Music signed around 2020, and has released two studio albums (Full Moonalice Vol. 1 and Vol. 2), four EPs, and an ongoing cadence of singles — including the most recent 'Me And My Family' released in June 2026.

The core product surface spans recorded music distributed across all major streaming platforms (Spotify, Apple Music, Amazon Music, Pandora, Tidal, YouTube, Deezer), live concert performances at California venues (Sweetwater Music Hall, HopMonk) and festivals (BottleRock, Hardly Strictly Bluegrass, Dead on the Creek, SF Giants Grateful Dead Night at Oracle Park), a 'Couch Tour' virtual viewing platform with archived shows and real-time tribe chat, and direct-to-consumer merchandise (posters, apparel, music) via store.moonalice.com. The band's proprietary technical asset is an early-adopted livestreaming stack with interactive chat functionality, which the company itself highlights as a differentiator. The expanded 'Full Moonalice: The THC Revue' configuration integrates T Sisters and New Chambers Brothers as recurring collaborators.

The business model combines streaming royalties, live performance fees, and merchandise sales, monetized through a community-driven GTM motion called 'Tribe Activation' that relies on fans streaming, sharing via text/email, and attending shows. The band serves a narrow but loyal fan base of psychedelic and Grateful Dead-adjacent music enthusiasts, primarily in Northern California. Personnel include musicians with documented lineage to Phil Lesh & Friends, Jefferson Starship, and The Chambers Brothers. The company has no disclosed funding, operates with 1-10 personnel, and has no institutional ownership.

Name

Moonalice

Legal name

Moonalice, Inc.

Website

https://moonalice.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonalice is a San Francisco-based psychedelic rock band that produces original music distributed through major streaming platforms, performs live at California venues and festivals, sells merchandise direct-to-consumer, and engages fans via a proprietary livestreaming platform and community-driven 'Tribe' model.

Ownership category

akta.pro rank

Product category

Live Music Entertainment

NAICS

Musical Groups and Artists (711130), Record Production and Distribution (51225)

akta.pro primary industry

On-Demand Music Streaming Platforms (MPAIADAA)

Keywords

• Psychedelic rock band
• Live music performances
• Jam band streaming
• Concert merchandise sales
• Music festival appearances

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Streaming: Revenue generated from streaming platforms including Spotify, Apple Music, Amazon Music, Pandora, Tidal, and YouTube where all tracks are available for streaming.
2. Live Performances: Revenue from live concert performances at festivals and venues including Sweetwater Music Hall, Hardly Strictly Bluegrass, BottleRock, and other California music festivals.
3. Merchandise Sales: Online store selling posters, merchandise, and band-related items through their e-commerce platform at store.moonalice.com.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moonalice is a California-based psychedelic rock/jam band that produces and releases original studio albums, EPs, and singles distributed through major streaming platforms under the Nettwerk Music label. The band delivers in-person live concert performances at California venues and festivals, offers a virtual 'Couch Tour' streaming experience for remote fans, and sells concert posters and band merchandise through their own online store.

Product overview

Moonalice is a rock band that offers music through studio albums, EPs, and single releases distributed via streaming platforms. Their core product is original music released under Nettwerk Music label, including Full Moonalice Vol. 1 and Vol. 2 albums, plus ongoing single releases every four weeks. Secondary offerings include live performances under various 'Full Moonalice' lineups featuring guest artists, a Couch Tour virtual streaming service for archived and live show viewing, and merchandise (posters, music) through their online store. The band has a strong California presence performing at venues like Sweetwater Music Hall and festivals including Hardly Strictly Bluegrass, BottleRock, and various Grateful Dead-related events.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Moonalice Vol. 1 Studio album featuring original rock and psychedelic music, the first of two albums released under the Nettwerk Music label over a two-year period, available to streaming listeners worldwide.
• Full Moonalice Vol. 2 Studio album featuring original rock and psychedelic music, the second of two albums released under the Nettwerk Music label over a two-year period, available to streaming listeners worldwide.
• Cool Cats EP EP of original tracks released under Nettwerk Music, available to streaming listeners worldwide via Spotify, Apple Music, Amazon Music, and other platforms.
• Me And My Family (Single) Single release featuring Erika Tietjen of the T Sisters on vocals, with soulful lyrics about keeping loved ones close in times of stress, distributed via major streaming platforms.
• Moonalice Single Releases Rolling catalog of individual single tracks including Window On Your Soul, Love Turns Into Silver Then To Gold, Tell Me It's Okay, One Love, and (What's So Funny 'Bout) Peace, Love and Understanding, released on an approximately four-week cadence for streaming audiences.
• Moonalice Live Performances Live concert performances by Full Moonalice, Three Quarter Moonalice, and related lineups at California venues and festivals such as Sweetwater Music Hall, HopMonk, BottleRock, Hardly Strictly Bluegrass, and Dead on the Creek, featuring extended improvisation and Grateful Dead-style sets.
• Couch Tour Streaming Virtual viewing service that lets fans watch Moonalice shows live and access archived video content of full performances from venues like Sweetwater Music Hall, HopMonk, and various festivals, including interactive tribe chat during live broadcasts.
• Moonalice Store Online merchandise store at store.moonalice.com selling artist-designed concert posters, music releases, and band memorabilia directly to fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Nettwerk MusiccoreChannel Partner/ Reseller/ DistributorMoonalice signed with Nettwerk Music and has released two albums and four EPs in two years under this partnership. Nettwerk handles music distribution and releases.
• T SisterscoreStrategic or Co-development PartnerErika, Rachel and Chloe Tietjen of the T Sisters are regular collaborators with Full Moonalice, providing vocals and harmonies on performances. They are described as bringing a 'refreshing, sassy and captivating presence' to the band.
• New Chambers BrotherscoreStrategic or Co-development PartnerLester Chambers and Dylan Chambers of the New Chambers Brothers perform with Full Moonalice. Lester Chambers, member of the 1960s soul rock group The Chambers Brothers, brings decades of experience and their hit 'Time Has Come Today' to the performances.
• Sweetwater Music HallminorChannel Partner/ Reseller/ DistributorRegular performance venue for Moonalice in Mill Valley, CA with multiple shows scheduled throughout the year.
• HopMonkminorChannel Partner/ Reseller/ DistributorPerformance venue partner with locations in Sebastopol and other California locations for Moonalice shows.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Widespread Panic: Veteran Southern jam band known for extensive touring and a loyal fan base. Operates in the same jam band genre with similar live-performance-centric business model as Moonalice, though at a larger touring scale.
• Blues Traveler: Long-running jam/rock band with a touring-driven business model, active catalog, and festival circuit presence. Similar in independent mid-scale operations and jam-band-adjacent musical style to Moonalice.
• Dark Star Orchestra: Grateful Dead-focused jam band that performs and tours actively across multiple regions. Highly comparable in repertoire (Dead-influenced) and small-to-mid scale independent touring model to Moonalice.
• Twiddle: Vermont-based jam band with active touring, dedicated fan following, and a comparable independent touring/streaming hybrid model. Operates at a similar regional-to-mid-tier scale with Grateful Dead-influenced improvisation.
• Joe Russo's Almost Dead: Grateful Dead-repertoire jam band with an active touring schedule and dedicated fan community. Very comparable in audience overlap (Dead-influenced), streaming/live hybrid model, and independent touring approach to Moonalice.
• String Cheese Incident: Long-running Colorado-based jam band with a similar live-touring-focused model, dedicated fan community, and festival circuit presence. Closely comparable in genre (psychedelic/jam), scale, and operating approach to Moonalice.
• Gov't Mule: Southern jam/rock band with deep touring tradition, festival presence, and similar small-team independent operations. Comparable in genre, live-focused business model, and Grateful Dead-adjacent musical roots to Moonalice.

Broad incumbents

• Phish: The preeminent modern jam band, operating at a vastly larger scale with national arena touring, multi-day festivals, and major streaming presence. Comparable genre and live-centric model, but Moonalice operates at a much smaller, regional scale within the same musical ecosystem.
• Dead & Company: Grateful Dead spinoff featuring original members and a major stadium/festival touring operation. Comparable in Dead-influenced repertoire and live-touring model, but operates at a fundamentally larger scale with major-label backing that Moonalice does not have.

Emerging players

• Billy Strings: Modern bluegrass/jam artist with rapidly scaling streaming presence, active festival touring, and Grammy-level industry recognition. Comparable in genre-adjacent live/studio hybrid model and jam-band ecosystem positioning, though operating at a larger and faster-growing scale than Moonalice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/moonalice
• YouTubeyoutube.com/user/moonalice
• Facebookfacebook.com/moonalice
• LinkedInlinkedin.com/company/moonalice-touring-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonalice