Reuzi
Reuzi is an Irish e-commerce and services hub selling eco-friendly, plastic-free products and refills, with sustainability workshops and corporate talks serving eco-conscious consumers, schools, and businesses in Ireland, the EU, and international markets.
- Company typePrivate
- Founded2018
- HeadquartersFoxrock, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reuzi does
Reuzi is an Irish direct-to-consumer e-commerce and services hub operating under reuzi Ltd. (100% Irish-owned, female-founded by Pat Kane). The company sells plastic-free and sustainable everyday products across categories including kitchen, bathroom, health and beauty, on-the-go, children, and gifts, shipping from its Foxrock (Dublin) headquarters to the Republic of Ireland, Northern Ireland, the EU, and Rest of World. Beyond retail, Reuzi operates a services layer comprising corporate sustainability talks, school workshops, eco parties, events, and personal house calls, positioning itself as a hub for environmental awareness rather than a pure-play storefront.
The product portfolio mixes Reuzi's own private-label lines with a curated catalogue of third-party sustainable brands. Own-brand products include a personal care bar range (shampoo, conditioner, body wash, face wash) formulated and produced in Ireland, the Bulk Bar/General Store offering zero-waste refills (100ml and 5L bulk) for personal care and household cleaning products, Reuzi Lab greeting cards printed on 100% recycled paper with vegetable-based inks, and accessories such as cotton bags, bamboo soap dishes, and travel utensil wraps. Third-party brands are a core part of the assortment and include KeepCup, Chilly's, Stojo, Kotanicals, Janni Bars, EcoEgg, Montii, Bodhi Blends, Under The Willow Paper Co., Dalkey Handmade Soaps, WUKA, and VirtueBrush. The Reuzi Matcha Shampoo Bar received the HiStyle Best Eco Beauty Buy Award in 2023.
The revenue model combines transactional e-commerce (one-time unit sales priced €0.45 to €64), Bulk Bar refill transactions, professional services (corporate talks and workshops), and digital gift cards (€10–€250, two-year validity). Distribution is hybrid: a primary Shopify-based online storefront, physical pop-ups and in-store concessions, and a Click & Collect partnership with Thomas's of Foxrock. Marketing is content- and community-led via blog, Instagram, Facebook, LinkedIn, and an email newsletter, with no paid acquisition, SaaS, or subscription model evident in the source material.
Reuzi firmographics
Firmographics- Name
- Reuzi
- Legal name
- reuzi Ltd.
- Website
- https://www.reuzi.ie
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reuzi is an Irish e-commerce and services hub selling eco-friendly, plastic-free products and refills, with sustainability workshops and corporate talks serving eco-conscious consumers, schools, and businesses in Ireland, the EU, and international markets.
- Ownership category
- akta.pro rank
Reuzi industry classification
Industry- Product category
- Sustainable Retail
- NAICS
- Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG)
- akta.pro secondary industries
- Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL), Eco-Friendly Disinfectants & Sanitizers (CRAJAOAF)
Keywords
Where Reuzi is headquartered
LocationHeadquarters
- HQ city
- Foxrock
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Reuzi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of sustainable products across multiple categories including kitchen, bathroom, health & beauty, gifts, and living items. Products range from own-brand bars to curated third-party eco-friendly brands.
- Bulk Bar Refills: Zero-waste refills service offering personal care and household products. Products sold by 100ml or gallon quantities (5L). Includes personal care bars, household cleaning products, and DIY bar ingredients.
- Corporate Services: Sustainability storytelling talks and staff engagement services for corporate clients. Founder Pat Kane delivers presentations designed for communities and businesses to inspire sustainability practices.
- Educational Services: School workshops and educational programs teaching children about sustainability, environmental challenges, recycling, and reducing carbon footprint.
- Events & Workshops: Eco parties and events services, including workshop facilitation for communities and organizations.
- Gift Cards: Digital gift cards available in denominations of €10, €25, €30, €50, €100, €150, and €250. Valid for 2 years from purchase, redeemable online only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across all categories |
| One time/ perpetual license | Pay-as-you-go | Gift cards for gifting |
| Unit Pricing | Pay-as-you-go | Standard shipping rate for Republic of Ireland |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Reuzi product offering
Product offeringCore offering
Reuzi sells eco-friendly, plastic-free products online and through pop-ups and in-store concessions in Ireland. Its own-brand line includes shampoo, conditioner, body wash, and face wash bars plus greeting cards (Reuzi Lab) and a zero-waste refill station (Reuzi Bulk Bar) for personal care and household cleaning products. The store also curates third-party sustainable brands such as KeepCup, Chillys, Stojo, Kotanicals, Janni Bars, EcoEgg, and Montii, and offers sustainability services including corporate talks, school workshops, eco parties, events, and house calls.
Product overview
Reuzi is a sustainable e-commerce platform and Irish retail brand offering eco-friendly, plastic-free products both online and through pop-ups/physical stores. The core offering centers on Reuzi's own private-label products including personal care bars (shampoo, conditioner, body wash, face wash) and the Bulk Bar/General Store for zero-waste refills. The company curates an extensive portfolio of third-party sustainable brands including KeepCup, Chillys, Stojo, Kotanicals, VirtueBrush, Janni Bars, WUKA, and deDANÚ. Product categories span Living/Kitchen, Health & Beauty, On The Go, Children, Home, Bathroom, Cleaning, and Gifts including greeting cards and essential oils. Reuzi also provides sustainability services including corporate talks, school workshops, eco parties, and house calls, positioning itself as a hub for environmental living and awareness.
Differentiator
Problem solved
Functional benefit
Brands
- reuzi Lab: The company's own design studio for greeting cards and related products
- reuzi Bulk Bar / reuzi General Store
Products and services
- Reuzi Personal Care Bars Reuzi's own-brand solid personal care bars (shampoo, conditioner, body wash, face wash) produced in Ireland to replace plastic-bottle personal care products for eco-conscious consumers.
- Reuzi Bulk Bar / General Store (Plastic-Free Refills) Zero-waste refill service offering personal care products (shampoo, conditioner, hand soap, body soap) and household cleaning products sold by 100ml or in 5L bulk quantities, with DIY bar ingredients.
- Reuzi Matcha Shampoo Bar Award-winning solid shampoo bar containing matcha green tea, argan oil, and lemon essential oil; SLS-free, paraben-free, hard water friendly, and safe for colored hair; produced in Ireland.
- Reuzi Essential Oils Reuzi's own-brand essential oils blended in Ireland, including a Peppermint Essential Oil distilled from Irish peppermint leaves.
- Reuzi Lab Greeting Cards & Art Prints Reuzi's own design studio for greeting cards and art prints produced on 100% recycled and recyclable paper using vegetable-based inks, sold package-free.
- Reuzi Upcycled Coffee Soap (Grumps X reuzi) Circular-economy skincare bar made from repurposed coffee grounds in collaboration with Grumps, handcrafted with olive and coconut oils and frankincense essential oil.
- Curated Eco-Brand Catalog Curated catalog of third-party sustainable brands (KeepCup, Chillys, Stojo, Kotanicals, Janni Bars, EcoEgg, Montii, Hanna's Beeswax Wraps, WUKA, VirtueBrush, Bodhi Blends, Under The Willow Paper Co., The Nature of Things, Dalkey Handmade Soaps, deDANÚ) sold across categories including kitchen, bathroom, on-the-go, gifts, health and beauty, children, and cleaning.
- Gift Cards Digital gift cards in denominations of €10, €25, €30, €50, €100, €150, and €250, valid for 2 years from purchase and redeemable online only.
- Corporate Sustainability Services Sustainability storytelling talks and staff engagement services designed for businesses and communities, delivered by founder Pat Kane to inspire sustainability practices and corporate engagement.
- School Workshops Interactive sustainability workshops for children covering being green, planetary challenges, carbon footprint reduction, and recycling, delivered to Irish schools.
- Eco Parties Plastic-free party planning services and guidance for celebrations and events for individual customers and community groups.
- Events & Workshops Sustainability-focused events and workshop facilitation services for communities and organizations.
- House Calls Personal in-home consultations on sustainability and eco-friendly living delivered to customers.
Quantifiable outcome
- Bulk Bar refills reduce packaging waste through reusable container system
- +1 more outcomes
Companies that use Reuzi
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Reuzi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reuzi partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Thomas's of FoxrockminorCollection point partnership allowing customers to place online orders and pick up at Thomas's of Foxrock location at 4 Brighton Rd, Foxrock, Co. Dublin. Provides convenient local collection option for Dublin area customers.
- GrumpsminorCollaboration to create the Upcycled Coffee Soap by Grumps X reuzi. This circular economy product uses repurposed coffee grounds to create a sustainable skincare bar, exemplifying the transformative power of circularity.
- KeepCupcoreFeatured brand partner selling KeepCup reusable coffee cups and accessories. One of the flagship sustainable brands carried by Reuzi.
- Chilly'scoreFeatured brand partner selling Chilly's insulated bottles and cups. Key brand in the On The Go collection for sustainable drinkware.
- StojocoreFeatured brand partner selling Stojo collapsible cups and containers. Strategic partner for portable, plastic-free drink solutions.
- Janni BarscoreFeatured brand partner selling Janni Bars shampoo, conditioner, and soap bars. Key supplier of plastic-free personal care bars.
- KotanicalscoreFeatured brand partner for essential oils. Supplier of organic, ethically sourced essential oils including Lavender, Tea Tree, Peppermint, Grapefruit, and Focus blends.
- Under The Willow Paper Co.coreFeatured brand partner selling Irish-designed greeting cards and art prints. Supplier of sustainable, eco-friendly stationery products.
- MontiiminorFeatured brand partner selling Montii ice packs, lunch bags, and food containers. Products featured in the On The Go and Food Storage collections.
- EcoEggminorFeatured brand partner for eco-friendly laundry and cleaning products. Supplier of sustainable household cleaning solutions.
- Bodhi BlendsminorFeatured brand partner for wellness and lifestyle products. Part of the curated brand portfolio at Reuzi.
- The Nature of ThingsminorFeatured brand partner for sustainable beauty and wellness products. Part of the Health & Beauty collection.
- Dalkey Handmade SoapsminorFeatured brand partner for handmade, artisan soap products. Supplier of natural, handmade soap bars.
- Institute of Sustainability StudiesminorCollaboration on sustainability education and awareness. Reuzi featured at the Institute of Sustainability Studies for educational outreach.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Reuzi competitors and assessment
Company assessmentDirect peers
- Lush Fresh Handmade Cosmetics: Lush is a UK-founded global retailer of handmade, plastic-conscious personal care products including shampoo bars, conditioners, and bath products. Closely comparable to Reuzi's own-brand personal care bars and eco-friendly product hub model, though operating at vastly greater scale across multiple geographies.
- Faith in Nature: Faith in Nature is a UK-based natural and eco-friendly personal care brand offering shampoo bars, soaps, and household cleaners sold through retail and online channels. Directly comparable to Reuzi's eco personal care and household cleaning range, though Reuzi operates as a multi-brand hub rather than a single-brand manufacturer.
- Plastic Free Pantry: Plastic Free Pantry is a UK-based refill and zero-waste online retailer offering plastic-free pantry, personal care, and household products with a refill-by-weight model. Directly comparable to Reuzi's Bulk Bar refill concept and curated zero-waste catalog.
Broad incumbents
- The Body Shop: The Body Shop is a long-established global retailer of ethically sourced, eco-friendly beauty, skincare, and personal care products. Comparable in eco beauty retail positioning and refill/zero-waste initiatives, but with a vastly broader portfolio of categories and global store footprint.
- Grove Collaborative: Grove Collaborative is a US-based eco-friendly household and personal care e-commerce retailer offering curated sustainable brands and own-brand products. Comparable in curating eco-friendly home and personal care products via e-commerce, though at significantly larger scale and with broader category coverage.
- Suma Wholefoods: Suma is a UK-based cooperative wholesaler and retailer of ethical, organic, and environmentally responsible food and household products. Comparable in ethical/sustainable retail philosophy and zero-waste product range, though focused primarily on wholesale and wholefood categories.
Regional players
- EarthHero: EarthHero is a US-based online marketplace for sustainably sourced everyday products spanning household, personal care, kitchen, and on-the-go categories. Comparable zero-waste/eco e-commerce model but serving North America rather than Ireland/EU.
- Biome Eco Store: Biome is an Australian online retailer of eco-friendly, zero-waste, and ethical products for home, body, and baby. Comparable in zero-waste retail and curated sustainable brand model, but primarily serving the Australian market.
- Ecco Verde: Ecco Verde is a European (German/Austrian) online retailer specializing in certified natural cosmetics and eco-friendly personal care products. Comparable in curated eco-beauty e-commerce model and European regulatory alignment, though focused more narrowly on natural cosmetics than Reuzi's broader zero-waste hub.
Emerging players
- Wild Oat Skincare: Wild Oat Skincare is an Irish small-batch natural skincare brand producing eco-friendly soaps, balms, and skincare products. Comparable in Irish eco-friendly personal care positioning and founder-led, small-scale sustainable brand identity, though positioned as a single brand rather than a multi-brand hub.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reuzi social profiles
Digital presenceReuzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reuzi leadership team
Management profileNumber of profiles
Profiles1 record
Reuzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reuzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reuzi
What does Reuzi do?
Reuzi sells eco-friendly, plastic-free products online and through pop-ups and in-store concessions in Ireland. Its own-brand line includes shampoo, conditioner, body wash, and face wash bars plus greeting cards (Reuzi Lab) and a zero-waste refill station (Reuzi Bulk Bar) for personal care and household cleaning products. The store also curates third-party sustainable brands such as KeepCup, Chillys, Stojo, Kotanicals, Janni Bars, EcoEgg, and Montii, and offers sustainability services including corporate talks, school workshops, eco parties, events, and house calls.
Is Reuzi a public or private company?
Reuzi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reuzi founded?
Reuzi was founded in 2018. It employs 1 to 10 people.
Where is Reuzi based?
Reuzi is headquartered in Foxrock, Ireland, in the Europe region.
How does Reuzi make money?
Six revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are bulk Bar Refills, corporate Services, educational Services, events & Workshops and gift Cards.
Who are Reuzi's main competitors?
Direct peers on record are Lush Fresh Handmade Cosmetics, Faith in Nature and Plastic Free Pantry. Broad incumbents are The Body Shop, Grove Collaborative and Suma Wholefoods. Regional players are EarthHero, Biome Eco Store and Ecco Verde. Wild Oat Skincare is listed as an emerging player.
Does Reuzi have an API?
No public API is recorded for Reuzi.
What industry is Reuzi in?
Reuzi's product category is Sustainable Retail. Its primary akta.pro industry code is CRAHAEAG, Eco-Friendly Household & Zero-Waste Refill Stores, with a secondary code of CRAJAOAL, Eco-Friendly Concentrates, Refills & Packaging Systems. Its NAICS code is 456 and its SIC code is 2840.