Sticks 'n' Sushi A/s

What Sticks 'n' Sushi A/s does

Sticks'n'Sushi A/S is a privately-held Danish restaurant group founded in 1994 in Copenhagen by Jens Rahbek, Kim Rahbek, and Thor Andersen. The company operates a Japanese-Nordic fusion dining concept combining sushi and yakitori (grilled) sticks, with a differentiated brand identity built around the 'fire and water' symbolism, site-specific architecture in historic buildings, and a 'Strange Fish' cultural philosophy. Its core product is the dine-in restaurant experience, complemented by takeaway and delivery, catering for 20-200 guests, private dining rooms (Toku, Sushi Suite, Sake Room, SUKAIBA), a mobile food truck serving 100 guests per hour, and the Frequent Fisher 5-tier loyalty program with 20,000+ members.

The business operates 32+ physical locations across Denmark (12+ Copenhagen-area restaurants), the UK (18 locations including the 2026 Leeds opening), Germany (3+ Berlin locations), and launched into the Czech Republic (Prague) in 2026. Revenue in 2025 reached 900 million DKK (~105 million GBP / ~$130M USD), representing 6% year-over-year growth. The company deployed Shift4 integrated payment and ordering technology across all 32 locations in 2025, enabling table-side mobile ordering and Dynamic Currency Conversion. Distribution channels include company-owned restaurants, own-e-commerce (website and mobile app for iOS and Android), third-party delivery, direct catering sales, and event-driven food truck presence at 15+ Danish festivals in 2026.

The company is owned by McWin Capital Partners since February 2024 (acquired from founder ownership), with the Group CFO empowered by a new UK Head of Finance role to manage the 18-restaurant UK estate. Sticks'n'Sushi serves individual consumers, families, corporate groups, and event organizers; it is a participant in the UN Global Compact and is GDPR-compliant. Pricing follows a transaction-based model with per-person catering rates, gift cards, and tiered loyalty rewards.

Name

Sticks 'n' Sushi A/s

Legal name

Sticks'n'Sushi A/S

Website

https://www.sticksnsushi.com

Company type

Private

Operating status

Operating

Short description

Sticks'n'Sushi is a Danish-Japanese restaurant group founded in 1994, operating 32+ dine-in sushi and yakitori restaurants across Denmark, the UK, Germany, and Czech Republic, with takeaway, catering, private dining, and a 5-tier loyalty program serving individual consumers and corporate event clients.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225), Mobile Food Services (72233)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic/Regional Prepared Meat & Seafood Meals (e.g., Asian, Latin, Mediterranean) (AFANAFAJ)

Keywords

• Japanese restaurant chain
• Sushi and yakitori
• Casual dining services
• Event catering services
• Private dining venues

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Takeaway and Delivery: Online ordering through website and mobile apps with delivery to customers or customer pickup. Takeaway is available throughout Copenhagen and surrounding areas.
2. Restaurant Dine-In Sales: Revenue from customers dining at company-owned restaurant locations across Denmark, UK, Germany, and Czech Republic. The company achieved sales of 105 million pounds (approximately 900 million DKK) in 2025 with 6% year-over-year growth.
3. Catering Services: Customized catering for events ranging from intimate dinners to lavish receptions. Pricing is calculated per person based on menu customization. Food truck services available for festivals and private events, serving approximately 100 guests per hour.
4. Private Dining and Events: Revenue from private dining rooms (Sushi Suite, Sake Room, Toku, SukaiBA), exclusive events, and catering bookings. Premium menu offerings at select locations like Tivoli Hotel and Tivoli Haven.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sticks'n'Sushi A/S is a Danish-founded restaurant group that operates dine-in restaurants serving Japanese sushi and yakitori (grilled skewer) cuisine blended with Nordic culinary influences across 32+ locations in Denmark, UK, and Germany, with planned entry into the Czech Republic. The company offers in-restaurant dining, online takeaway and delivery, event catering, private dining rooms (Sushi Suite, Sake Room, Toku, SUKAIBA), a mobile food truck service, gift cards, and the Frequent Fisher multi-tier loyalty program.

Product overview

Sticks'n'Sushi is a Danish-Japanese restaurant group offering a unified dining concept that combines Japanese sushi and yakitori stick traditions with Nordic culinary simplicity. The core product portfolio consists of 12+ dine-in restaurants across Copenhagen, UK, Germany, and soon Prague, complemented by takeaway/delivery services, catering for events of 20-200 guests, private dining spaces (Toku, Sushi Suite, Sake Room, SUKAIBA), a mobile food truck for festivals and private events, the Frequent Fisher loyalty program with 5 tiers, and seasonal experiences like the Bottomless Lunch at Tivoli Hotel. The company operates digital platforms including online ordering, a loyalty app, and gift card systems, with Shift4 payment integration across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Frequent Fisher: Loyalty program with 5 levels (Aka, Kuro, Shiro, Kin, Gin) offering points earning, redemption, and member benefits.
• SUKAIBA
• Prague
• Toku
• Sake Room
• Sushi Suite

Products and services

• Dine-in Restaurant Service Japanese and Nordic-inspired dine-in restaurant service serving fresh sushi, grilled yakitori sticks, salads, and desserts across 12+ Copenhagen locations plus UK (18 locations) and Germany (3+ locations). Combines Japanese traditionalism with Danish simplicity in site-specific atmospheric venues.
• Takeaway and Delivery Service Online ordering service for sushi and yakitori sticks for home consumption, with takeaway and delivery options available through the company website and mobile applications. Orders accepted until 30 minutes before closing.
• Event Catering Service Customized catering service for events ranging from intimate dinners to lavish receptions, serving 20 to 200+ guests with menus priced per person. Available for corporate events, private celebrations, and corporate lunch delivery.
• Private Dining Service Private dining rooms for exclusive events, business dinners, birthdays, and special celebrations at multiple locations including Sushi Suite, Sake Room, Toku, and SUKAIBA at Tivoli Hotel with panoramic Copenhagen views.
• Food Truck Service Mobile sushi and Japanese food truck service for private events, festivals, and corporate catering across Denmark, capable of serving approximately 100 guests per hour.
• Bottomless Lunch at Tivoli Hotel Fixed-price 90-minute bottomless lunch experience at Tivoli Hotel with panoramic Copenhagen views, featuring unlimited drinks, a DJ, and a curated menu including Beef Tataki, Karaage, sushi, grilled sticks, and dessert at 599 DKK per person. Champagne upgrade available for 149 DKK additional.
• Kids Masterclasses (Kids'n'Sushi) Children's sushi-making classes and events in Copenhagen where children learn to roll their own hosomaki, chop, slice, and discover homemade sushi flavors under guidance of chefs.
• Gift Cards Digital gift cards available for purchase, redeemable across all Sticks'n'Sushi locations. Functions as a one-time purchase that recipients can use for dine-in, takeaway, or delivery purchases.

Quantifiable outcome

• Sales of 105 million pounds (approximately 900 million DKK) in 2025, representing 6% year-over-year growth

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Shift4coreTechnology or IntegrationShift4 provides integrated payment and ordering solutions across 32 locations in the UK and Europe. The technology combines end-to-end payment processing with mobile handheld devices enabling staff to take orders and payments directly at tables, including Dynamic Currency Conversion for both domestic and international guests. The partnership supports the company's scaling operations and plans for expansion to additional locations.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wagamama: UK-founded pan-Asian casual dining chain serving noodles, ramen, and Japanese-inspired dishes in a similar premium-casual format across the UK and Europe. Direct competitor for Asian dining occasions and customer occasions.
• YO! (formerly YO! Sushi): UK sushi and Japanese street-food chain operating conveyor-belt and counter-service sushi venues. Directly overlaps with Sticks'n'Sushi on sushi category, target customer (young urban diners), and dine-in/takeaway format.
• Itsu: UK-based Asian/QSR chain specializing in sushi, noodles, and healthy Asian bowls with strong delivery and retail partnerships. Competes head-to-head on takeaway sushi and modern Japanese dining occasions.
• Wasabi Sushi & Bento: UK sushi and bento chain focused on grab-and-go and dine-in sushi in high-footfall urban locations. Competes on price point and convenience, particularly for takeaway occasions in the UK market where Sticks'n'Sushi is concentrated.
• Moshi Moshi: London-based Japanese restaurant group operating multiple sushi and Japanese dining venues. Competes for premium Japanese dining occasions in the UK capital, a key Sticks'n'Sushi market.

Regional players

• Sushi Shop: European sushi delivery and dine-in concept with strong presence in France and continental Europe. Comparable Asian-premium positioning and multi-channel model (dine-in/takeaway/delivery) targeting similar European urban consumers.
• Genki Sushi: Asia-Pacific sushi restaurant and takeaway chain with conveyor-belt concepts. Comparable sushi-focused casual dining model and franchise expansion playbook, though operating primarily outside Sticks'n'Sushi's European footprint.

Broad incumbents

• Benihana: Long-established Japanese teppanyaki restaurant brand with international presence. Overlaps with Sticks'n'Sushi on Japanese cuisine category and experiential dining, though positioned at a different (theatrical/premium) price point.

Emerging players

• Sushi Daily: European sushi kiosk and takeaway concept present in supermarkets and high-footfall locations. Partial overlap as an emerging sushi player targeting grab-and-go occasions that complement Sticks'n'Sushi's dine-in core.

Others

• PizzaExpress: UK casual-dining operator (under Chinese ownership since 2024) with a multi-country European footprint, loyalty program, and PE-backed growth profile. Comparable as a European multi-country casual-dining operator at similar scale, though in a different cuisine category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sticksnsushi
• LinkedInlinkedin.com/company/sticks-n-sushi
• Instagraminstagram.com/sticksnsushi.dk/?hl=en
• TikToktiktok.com/@sticksnsushi.global?_t=ZN-8wyd7G7odM6&_r=1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticks 'n' Sushi A/s