Sportinspired Ltd
SportInspired Ltd is a UK charity that delivers free sport and play programmes to improve wellbeing, confidence, and life skills of children in deprived communities across 38 locations, funded primarily through corporate partnerships (UBS, Lendlease, Pentland, Sky) and public-sector contracts.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sportinspired Ltd does
SportInspired Ltd is a UK registered charity (Charity Number 1162785, Company Number 09570335), founded in 2008 and headquartered in London. The charity delivers sport and play programmes to improve the physical and mental wellbeing, confidence, and life skills of children and young people living in the UK's most deprived communities. Its core methodology, the SportInspired Model, uses fun rather than competitive performance as the engagement mechanism, with intervention timed around age 9 for sustainable behaviour change, and follows an Asset Based Community Development (ABCD) approach.
The product suite comprises three principal programmes: the Community Programme for primary schools (ages 8-10), combining Team Spirit Workshops, Multi-Sport Festivals, and 20-week Legacy Sports Clubs; the Young Leaders Programme for secondary schools (ages 12-16), delivering leadership training and Sports Leaders Level 1 and 2 qualifications; and Leaders of Fun for primary-age children (ages 9-10). Programmes are delivered free of charge to schools and beneficiaries; there is no disclosed proprietary technology platform underpinning delivery.
The revenue model is donation-based: 75% of funding comes from corporate partners (founding partner UBS, plus Lendlease, Pentland, Lloyds Bank Foundation, Sky, and Deloitte), with the balance sourced from charitable trusts and foundations, housing association and local authority contracts, and individual fundraising via JustGiving. The charity operates across 38 UK communities, has reached 97,000+ children cumulatively, and engages corporate volunteers (up to 100 per festival) as a low-marginal-cost delivery resource.
Sportinspired Ltd firmographics
Firmographics- Name
- Sportinspired Ltd
- Legal name
- SportInspired Limited
- Website
- https://sportinspired.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportInspired Ltd is a UK charity that delivers free sport and play programmes to improve wellbeing, confidence, and life skills of children in deprived communities across 38 locations, funded primarily through corporate partnerships (UBS, Lendlease, Pentland, Sky) and public-sector contracts.
- Ownership category
- akta.pro rank
Sportinspired Ltd industry classification
Industry- Product category
- Community Youth Sport Development Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industries
- Recreational & Intramural Sports Programs (MPAKACAG), Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Sportinspired Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sportinspired Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Partnerships & Donations: 75% of funds come from corporate partners including UBS (founding partner), Lendlease, Pentland, Lloyds Bank Foundation, and Sky. Corporate partners provide both financial support and employee volunteering opportunities.
- Housing Associations & Local Authorities: Growing proportion of funding from housing associations and local authority partnerships. These partners help deliver community-focused programmes in deprived areas.
- Trusts & Foundations: Grants from charitable trusts and foundations support specific projects and services.
- Individual Fundraising: Community fundraising through events, personal challenges, and JustGiving platform donations from individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free Community Programme for Schools |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sportinspired Ltd product offering
Product offeringCore offering
Sportinspired Ltd delivers free sport and play programmes to children aged 8-10 and young people aged 12-16 in deprived UK communities through a Community Programme that includes Team Spirit Workshops, Multi-Sport Festivals and 20-week Legacy Sports Clubs. The charity also offers the Young Leaders Programme (up to 24 hours of skills training plus Sports Leaders Level 1 and 2 qualifications) and the Leaders of Fun Programme for primary school children. Programmes are funded through corporate partnerships, grants, and donations, and are provided at no cost to schools or participants.
Product overview
Sportinspired Ltd operates as a UK charity offering a suite of sport-based development programmes for children and young people from deprived communities. The core offering consists of the Community Programme (for primary schools aged 8-10) which includes Team Spirit Workshops, Multi-Sport Festivals, and Legacy Sports Clubs, complemented by the Young Leaders Programme for secondary schools (aged 12-16) and Leaders of Fun for primary school children. The organisation connects schools with local sports clubs, corporate volunteers, and community stakeholders to create sustainable sports participation pathways. Fundraising support is facilitated through a JustGiving integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Sport Festival High-excitement, mixed-gender, mixed-ability multi-sport festivals where pupils sample six different sports available locally, focused on fun and team spirit rather than performance. Targeted at primary school children in deprived UK communities.
- Legacy Sports Clubs Follow-up coaching sessions delivered by local sports clubs, providing 20 weeks of 1-hour sessions at schools (free for the first ten weeks), enabling children to continue learning sports they tried at festivals. For primary schools in deprived UK communities.
- Team Spirit Workshop School visits to get children excited about the festival, teaching them about team spirit through activities including creating team names, chants, and banners. For primary school children in UK deprived communities.
- Young Leaders Programme Leadership training programme for secondary school students (aged 12-16) delivering up to 24 hours of core skills training, 6 hours of festival leadership experience, and Sports Leaders Level 1 and 2 qualifications.
- Leaders of Fun Programme Leadership training for primary school children (aged 9-10) delivering 6 hours of core skills training and 1 hour of festival leadership experience.
- Community Programme Free year-long community programme for primary schools following pupils through four stages: Team Spirit Workshop, Multi-Sport Festival, Legacy Sports Clubs, and Surveys/Case Studies, targeting children aged 8-10 in UK deprived communities.
Quantifiable outcome
- 92% of 900 young people came out more likely to take up sport after Barking and Dagenham programme
- +3 more outcomes
Companies that use Sportinspired Ltd
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Sportinspired Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportinspired Ltd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- West Ham United FoundationcoreCommunity sports partner providing coaching expertise and connecting SportInspired with local schools and PE coordinator forums.
- Barking and Dagenham CouncilcoreKey London borough partnership delivering exceptional outcomes. Council uses SportInspired's approach as a platform to bring stakeholders together and align projects. 92% of 900 young people came out more likely to take up sport.
- Swan HousingminorHousing association partner using SportInspired programmes to engage residents, improve health and wellbeing, and build community connections.
- First Kicks Sports LtdminorSports provider delivering coaching sessions at festivals and legacy clubs. Works with deprived area schools to demonstrate benefits of sports and dance.
- Croydon Pirates Baseball ClubminorLocal community sports club running baseball club at Crown Lane Primary School following SportInspired festival.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Sportinspired Ltd competitors and assessment
Company assessmentDirect peers
- Access Sport: UK charity providing inclusive sport opportunities for disadvantaged and disabled young people in local communities, overlapping SportInspired's community-club legacy model and youth-development focus.
- Greenhouse Sports: UK charity working with schools to deliver sport-based mentoring programmes to disadvantaged young people, with a comparable school-partnership, multi-stakeholder funding model.
- Youth Sport Trust: National UK charity using PE and sport to improve young people's wellbeing and attainment, with programmes delivered through schools — directly overlapping SportInspired's school-based, sport-for-development model.
- StreetGames: UK charity that brings doorstep sport to young people in disadvantaged communities, sharing SportInspired's target demographic, community-led delivery, and reliance on sport for social outcomes.
- Sported: UK charity supporting community sport groups serving disadvantaged young people; comparable as a capacity-building intermediary for grassroots sport organisations serving similar beneficiaries.
- West Ham United Foundation: Premier League club foundation delivering sport-based community programmes to schools in East London — already a SportInspired partner and a directly comparable delivery organisation in the same boroughs.
Broad incumbents
- Sport England: National arms-length body distributing public funding for grassroots sport; SportInspired's existing partner and a broader funder/incumbent shaping the same UK community-sport funding ecosystem.
- Premier League Charitable Fund: Fund created by the Premier League to support community and education projects through football clubs; competes for similar corporate and trust funding and serves overlapping young-people audiences via school programmes.
- Laureus Sport for Good: Global foundation funding sport-for-development programmes targeting disadvantaged youth; comparable outcomes framework and corporate-funder base, though operating at far larger scale and geographic reach.
Others
- ukactive: UK trade body for the physical activity sector, working with gyms, leisure operators and community programmes on inactivity; adjacent ecosystem participant relevant to SportInspired's mission of getting disadvantaged children active.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sportinspired Ltd social profiles
Digital presenceSportinspired Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportinspired Ltd leadership team
Management profileNumber of profiles
Profiles12 records
Sportinspired Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportinspired Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportinspired Ltd
What does Sportinspired Ltd do?
Sportinspired Ltd delivers free sport and play programmes to children aged 8-10 and young people aged 12-16 in deprived UK communities through a Community Programme that includes Team Spirit Workshops, Multi-Sport Festivals and 20-week Legacy Sports Clubs. The charity also offers the Young Leaders Programme (up to 24 hours of skills training plus Sports Leaders Level 1 and 2 qualifications) and the Leaders of Fun Programme for primary school children. Programmes are funded through corporate partnerships, grants, and donations, and are provided at no cost to schools or participants.
Is Sportinspired Ltd a public or private company?
Sportinspired Ltd is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sportinspired Ltd founded?
Sportinspired Ltd was founded in 2008. It employs 1 to 10 people.
Where is Sportinspired Ltd based?
Sportinspired Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Sportinspired Ltd make money?
Four revenue lines are on record. Corporate Partnerships & Donations are the primary driver. The others are housing Associations & Local Authorities, trusts & Foundations and individual Fundraising.
Who are Sportinspired Ltd's main competitors?
Direct peers on record are Access Sport, Greenhouse Sports, Youth Sport Trust, StreetGames, Sported and West Ham United Foundation. Broad incumbents are Sport England, Premier League Charitable Fund and Laureus Sport for Good. ukactive is listed as an others.
Does Sportinspired Ltd have an API?
No public API is recorded for Sportinspired Ltd.
What industry is Sportinspired Ltd in?
Sportinspired Ltd's product category is Community Youth Sport Development Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKACAG, Recreational & Intramural Sports Programs. Its NAICS code is 61162 and its SIC code is 7997.