What Soroto A/s does

Soroto A/s is a Danish manufacturer of professional construction mixing and material handling equipment, founded in 1986 by bricklayer Benny Andersen in Glostrup, Denmark. The company's core product line is its forced action mixers, offered in seven capacities from 40L to 300L (including a 65-Light entry model), which use a patented mixing arm geometry to produce homogeneous mixes faster than conventional drum mixers. The portfolio extends to SmartCutter battery-powered brick cutting systems, lightweight aluminum-frame belt conveyors from 2m to 8m, a concrete mixer series spanning capacities up to 850L, electric mixers from 850W to 1600W, table saws, and a deep accessories and spare-parts ecosystem that includes the Danish Labor Inspectorate-authorized Dust Controller, Turbo mixing arms, rubber paddle systems, and multiple conveyor belt variants.

The company operates a B2B, quote-based hardware sales model with revenue generated through unit sales of machines plus recurring consumables and spare parts (still sold for some of the first 1980s models, with stated service life up to 20 years). Products reach customers through an international dealer network accessible via the website's 'Find a Dealer' feature, complemented by direct quote requests, digital content marketing (blog, downloadable catalogues, newsletter), and trade show presence including BAUMA Munich. The customer base spans professional masons and tilers, general contractors, equipment rental companies, and a smaller self-builder segment, with named references including STARK KM Frederiksberg (rental) and ØENS Murerfirma A/S (masonry contractor). SoRoTo positions itself on ergonomic design, genuine capacity ratings, durability, and backward-compatible parts support.

SoRoTo is a privately held Aktieselskab (Danish limited company) with no disclosed external investors, parent company, funding rounds, or headcount. It is registered in Denmark with CVR 15 13 25 31 and conducts no disclosed AI, software, or platform business; differentiation is entirely mechanical and industrial. The company markets globally with localized support for the UK and Denmark and reports applications extending into specialized contexts such as ruby mining in Greenland.

Name

Soroto A/s

Legal name

Soroto A/s

Website

https://soroto.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Soroto A/s is a Danish manufacturer founded in 1986 that designs and sells professional construction mixing and material handling equipment, including forced action mixers, belt conveyors, concrete mixers, and the SmartCutter brick cutting system, distributed globally through a dealer network to professional masons, contractors, and rental companies.

Ownership category

akta.pro rank

Product category

Construction Equipment Manufacturing

NAICS

Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Chemical Processing Equipment (Reactors, Mixers, Agitators) (IMAHAEAA)

Keywords

• Forced action mixers
• Construction equipment manufacturing
• Belt conveyors
• Brick cutting equipment
• Concrete mixing machinery

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Mixing Equipment Sales: SoRoTo generates revenue primarily through the sale of professional construction equipment including forced action mixers (40L-300L), concrete drum mixers, electric mixers, belt conveyors, SmartCutter, and table saws. Products are sold through dealers and direct quote requests for B2B customers.
2. Accessories and Spare Parts: Revenue from accessories including dust controllers, mixing arms (steel and rubber), turbo mixing arms, CE cables, spare parts like spring pins, conveyor belts (PVC with/without carriers, reinforced), repair kits, and replacement components. The company emphasizes backward compatibility, still selling parts for early models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Soroto A/s designs, manufactures, and sells professional construction mixing and material handling equipment, with its core offering being patented Forced Action Mixers (40L to 300L capacities). The product portfolio is complemented by SmartCutter battery-powered brick cutting systems, lightweight aluminum-framed belt conveyors (2m to 8m), Electric Mixers (850W-1600W), professional concrete drum mixers, mixing paddles, table saws, and accessories such as the Dust Controller and Turbo Mixing Arms. Equipment is sold to professional contractors, masons, tilers, and equipment rental companies through a global dealer network via B2B quote-based pricing.

Product overview

SoRoTo A/s is a Danish manufacturer of professional construction mixing and material handling equipment founded in 1986. The product portfolio centers on Forced Action Mixers (40L to 300L capacities) as the primary product line, complemented by SmartCutter (motorized brick cutting), Belt Conveyors (2m-8m sizes including Flatbelt), Concrete Mixer series (CMS, CMP, CMX, CMG, CMW, CMT, CMF, CMR, CMH), Electric Mixers (850W-1600W), Mixing Paddles, H-Bucket, Table Saws, and comprehensive accessories including Dust Controller, Turbo Mixing Arms, and conveyor components. The forced action mixers feature patented mixing arm technology with up to 20-year service life, while the SmartCutter represents a newer product line featuring battery-powered brick cutting. The accessories ecosystem includes compatible spare parts, replacement belts, and site mobility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SoRoTo: Primary brand for professional construction mixing equipment including forced action mixers, concrete mixers, electric mixers, belt conveyors, and accessories.

Products and services

• SoRoTo Forced Action Mixers Patented forced action mixers available in 40L, 65-Light, 80L, 100L, 120L, 200L, and 300L capacities for professional masonry, tiling, flooring, grouting, concrete renovation, and resin-bound material mixing. Designed to be portable enough to carry up stairs and through doorways and to deliver homogeneous mixes faster than drum mixers.
• SoRoTo SmartCutter Motorized brick cutting system with rechargeable 24V Li-Ion battery delivering up to 1000 cuts per charge, weighing 24 kg (without stand). Offers three stand options including complete stand on wheels and cross or longitudinal wheelbarrow stands designed to collect leftover brick pieces. Targeted at professional bricklayers needing sharp and precise cuts with quick setup.
• SoRoTo Belt Conveyors Lightweight aluminum-framed belt conveyors with PVC belts, available in 2.0M, 3.3M, 4.5M, 6.0M, and 8.0M sizes. Features include self-cleaning steel plates, adjustable undercarriage, serial connection capability, and a single-operator movable design. The 8.0M model is the only 8M belt conveyor on the market, reaching 6m working height.
• SoRoTo Flatbelt Conveyor Flat construction belt conveyor without side guides, designed for transporting packages, sacks, and boxes. Available in 2M to 8M sizes with serial connection capability up to 3 units.
• SoRoTo Concrete Mixer Series Professional drum concrete mixers with up to 900L capacities across the CMS (Standard), CMP (Professional), CMX (Extra Large), CMG (Gearbox), CMW (Wheelbarrow), CMT (Trailer coupler), CMF, CMR, and CMH series. Suitable for smaller jobs, rental companies, and heavy-duty concrete work.
• SoRoTo Electric Mixers SoRoTo Mix Professional electric mixers in four power tiers: 850W single-gear (2.8 kg, for thin flowing materials), 1220W (3.6 kg, two-speed with soft start and auto-drive), 1400W (with patented mixing paddle), and 1600W two-speed (most powerful). Features ergonomic design, low weight, high power, soft start, auto-drive, and two-speed gearbox.
• SoRoTo Table Saws Robust multi-functional table saws including SVS 350-85, SVS 350-125, and SDS 350-45 models, designed for different cutting lengths and depths. Suitable for the rental industry and tilers needing precision cutting.
• SoRoTo Mixing Paddles Collection Mixing paddles for drill chucks and threads including the FLOW, TURBOFLOW, TWIN, EXPERT, and SCREW collections. EXPERT and SCREW conical designs allow scraping bucket sides while maintaining upright posture, speeding up mixing by 15-20%.
• SoRoTo H-Bucket A sturdy bucket with locking mechanism for easy coupling and height adaptation. Stackable design made of strong reusable materials, with an optional brick plate for ergonomic brick lifting on job sites.
• SoRoTo Dust Controller Vacuum-attached dust reduction system for forced action mixers that removes up to 80% of airborne dust during dry material mixing. Authorized by the Danish Labor Inspectorate. Mounts under the grid lid without restricting bowl access or operator movement, compatible with 40L-300L forced action mixer models.
• SoRoTo Turbo Mixing Arm Patented dual-rotation mixing arm for the 300L Forced Action Mixer with three arms that rotate around the Turboarm's own axis while simultaneously rotating around the output shaft, optimizing mixing of thin-flowing materials like brick mortar and plaster mortar.
• SoRoTo Mixing Arms with Rubber Paddles Rubber-padded mixing arms for handling stone-containing materials. Protects bowl and gears from damage, fits 40L-120L Forced Action Mixers, and swaps without tools.
• SoRoTo Truck Pockets Forklift transport pockets for belt conveyors, sold in sets of two. Mounted at balance points for stable lifting across large construction sites.
• SoRoTo Infeed Hopper for Wheelbarrow A wide infeed hopper for loading belt conveyors with wheelbarrow or mini excavator. Features removable chains for even material distribution across the belt.
• SoRoTo Extension Cord for Serial Connection (230V) A 3-meter extension cord enabling series connection of up to 3 belt conveyors, featuring CE male to female connectors.
• SoRoTo PVC Conveyor Belts Replacement PVC conveyor belts available with tall 30mm carriers (for light materials like hay and straw), without carriers (for wet mortar, concrete, heavy materials, and mining applications), and reinforced heavy-duty versions for large stones and heavy rubble.
• SoRoTo CE Cables Heavy rubber CE to Schuko adapter cables available in 10m and 30cm lengths for connecting Forced Action Mixers 40L-120L and 65-Light models to CE power supplies.
• SoRoTo Spring Pins Sacrificial gear protection pins for Forced Action Mixers. Four pins secure mixing arms to output shaft and break first under overload to protect the gearbox. Standard 4 pins on new machines, 2 pins on older models.
• SoRoTo PVC Conveyor Belt Repair Kit Complete on-site repair kit for PVC conveyor belts including glue, hardener, thread, patches, and a repair guide. Allows belt repair without removing the conveyor.

Quantifiable outcome

• Dust Controller reduces airborne dust by up to 80%
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Altrad: French-headquartered global leader in scaffolding, concrete mixers, and construction equipment with broad overlap in mixers and material handling; competes with SoRoTo across European construction sites with a much larger product portfolio and distributor network.
• Husqvarna Construction: Division of Husqvarna producing construction cutting, surface preparation, and material handling equipment; its brick/block saws and concrete mixers intersect with SoRoTo's SmartCutter and concrete mixer offerings at the professional jobsite.
• Hilti: Liechtenstein-headquartered global construction tools and equipment major whose mixer, diamond-cutting, and material handling portfolio overlaps with SoRoTo's SmartCutter and mixer lines; competes through a much larger direct-sales and dealer footprint.
• Knauf: German building materials major whose plaster, mortar, and floor-levelling systems are designed to be mixed with the same forced-action mixer technology SoRoTo specializes in; engages with the same masons and contractors and influences mixer-purchasing decisions through specification.
• Robert Bosch (Professional Power Tools): Bosch's professional power tools division competes with SoRoTo's electric mixer range (850W–1600W equivalent) and accessories; a much larger incumbent with deeper global distribution and R&D resources.
• Makita: Japanese power tools major whose corded and cordless mixer, cutter, and jobsite equipment lines overlap with SoRoTo's electric mixer and SmartCutter categories; competes at scale through a global professional dealer network.

Direct peers

• IMER Group: Italian construction equipment maker producing concrete mixers, mixers, and material handling equipment directly competitive with SoRoTo's CMS/CMP/CMX concrete mixer series and forced-action mixers in European masonry and rental channels.
• Lescha: German manufacturer of concrete mixers and construction material handling equipment with overlapping product categories (drum mixers, small forced-action units) targeting the same professional contractor and rental-company base.
• Collomix: German manufacturer of forced-action and paddle mixers serving the same professional masonry and construction segments as SoRoTo, with overlapping product categories (mixers, paddles, mixing stations) and a comparable dealer-based distribution model.

Emerging players

• Zipper Maschinen: Austrian maker of construction machinery including concrete mixers and material handling equipment with comparable product categories to SoRoTo's CMS series and belt conveyors, primarily serving European rental and contractor markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soroto A/s