Shinrin Yoku Hong Kong

What Shinrin Yoku Hong Kong does

Shinrin Yoku Hong Kong is a Hong Kong-based nature therapy practice founded in 2017 by Amanda Yik, the first Asia-based Trainer and Mentor certified by the Association of Nature and Forest Therapy (ANFT). The company delivers guided forest bathing, relational forest therapy, and nature-based wellbeing experiences in Hong Kong's country parks and urban green spaces, including Tai Po Kau Nature Reserve, Lung Fu Shan Country Park, the Hong Kong Zoological and Botanical Gardens, and Kowloon Park. Since inception, the practice has delivered more than 500 guided experiences, supported over 5,000 participants, and co-trained over 120 certified forest therapy guides from around the world.

The service portfolio spans public taster sessions and workshops, private and corporate programs (wellness days, team building, bespoke training for in-house wellbeing ambassadors), multi-week Relational Forest Therapy short courses, ANFT Forest Therapy Guide certification training, ANFT Forest Therapy Trail consultation and international certification, ICF-certified transformational coaching, and academic research support. Distribution is direct-to-consumer via a Squarespace website with booking forms, email inquiry, public session enrollment, and content-led acquisition through YouTube, newsletters, and earned media across major Hong Kong outlets. The firm operates bilingually in English and Traditional Chinese and holds a Chinese-language operating brand (香港森林浴).

The business model is professional services: customized, quote-based private and corporate engagements, fee-based public sessions and workshops, multi-year certification cohorts, and bespoke corporate training. Pricing is not publicly disclosed. The company is privately held, bootstrapped, and founder-operated with no disclosed external funding, parent entity, or subsidiary structure. Customer segments include corporate sector, NGOs and social welfare organizations, educational institutions, individual consumers and families, and aspiring forest therapy guides.

Name

Shinrin Yoku Hong Kong

Legal name

Shinrin Yoku Hong Kong

Website

https://shinrinyokuhk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Shinrin Yoku Hong Kong is a Hong Kong nature therapy practice founded in 2017 by Amanda Yik, the first Asia-based ANFT Trainer and Mentor, delivering guided forest bathing sessions, corporate wellness programs, and ANFT guide certification training across Hong Kong and the Asia timezone.

Ownership category

akta.pro rank

Product category

Nature Therapy and Wellness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

akta.pro secondary industries

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Forest bathing sessions
• Nature therapy services
• Corporate wellness programs
• Guide certification training
• Wellness workshops

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Forest Bathing Sessions: Customized forest bathing experiences for individuals, families, friends, corporate groups, and organizations. Sessions are tailored to specific needs such as wellness days, team building, birthday gifts, or personal retreats. Duration and content are adjustable based on client requirements.
2. Public Sessions and Workshops: Open enrollment forest bathing taster sessions and forest therapy workshops available to the general public throughout the year in Hong Kong's country parks and urban green spaces.
3. ANFT Guide Certification Training: Professional certification training for individuals seeking to become certified forest therapy guides, delivered in partnership with the Association of Nature and Forest Therapy (ANFT). Includes ongoing mentoring and support for trained guides.
4. Bespoke Corporate Training Programs: Customized nature-themed training programs for organizations interested in developing in-house wellbeing ambassadors with holistic understanding of individual and team wellness.
5. Transformational Coaching: ICF-certified professional coaching services for personal growth and transformation, integrating nature-based approaches.
6. Academic Research Support: Expert consultation and collaboration for academic research on nature-based interventions for human health and wellbeing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shinrin Yoku Hong Kong delivers guided forest bathing and nature therapy experiences to individuals, families, corporate groups, NGOs, and educational institutions in Hong Kong's country parks and urban green spaces. The company also provides ANFT-certified Forest Therapy Guide training, ongoing mentoring for certified guides, transformational coaching, and academic research support related to nature-based interventions for human health and wellbeing.

Product overview

Shinrin Yoku Hong Kong operates as a service-based nature therapy practice rather than a software product. Its core offering is a portfolio of guided forest bathing and relational nature therapy experiences, delivered in person across Hong Kong's country parks and urban green spaces. The portfolio includes public sessions (Forest Bathing Taster Sessions, Forest Therapy Workshops, Relational Forest Therapy Multi-week Short Courses, and Certified Guide Gatherings), private and corporate programs (customised forest bathing experiences and team building programs), and professional development offerings (ANFT Forest Therapy Guide Certification Training, Guide Mentoring, and Transformational Coaching). Supplementary offerings include a Trail Consultant certification, academic research support, student programs, and free educational media resources (audio/video guides) produced in collaboration with TrailWatch, RTHK, and the Cancer Fund Hong Kong. The full portfolio is anchored and delivered by founder Amanda Yik as the primary practitioner and trainer.

Differentiator

Problem solved

Functional benefit

Products and services

• Forest Bathing Taster Sessions Introductory forest bathing experiences, typically 2–3 hours long, held in Hong Kong's country parks or urban green spaces and guided by certified nature and forest therapy guides through a series of sensory invitations open to the general public.
• Forest Therapy Workshops Educational workshops on forest therapy practices designed to help general public participants develop a deeper, embodied connection with nature through guided sensory experiences and reflective exercises.
• Relational Forest Therapy Multi-week Short Courses Extended multi-week courses in Relational Forest Therapy that build sustained nature connection practices over time, supporting personal growth, self-awareness, and relational skills within a small group setting.
• Private and Customised Forest Bathing Experiences Tailored forest bathing experiences for corporate wellness days, private groups, birthday gifts, and family outings, customised in duration, location, and content to meet the specific needs of the client.
• Corporate Team Building and Wellness Programs Curated corporate wellness programs that use forest bathing and nature connection experiences to support team cohesion, employee wellbeing, and organisational health for companies and institutions.
• ANFT Forest Therapy Guide Certification Training Certification training program for aspiring forest therapy guides delivered under the Association of Nature and Forest Therapy (ANFT) framework, with Asia timezone cohorts running periodically and Amanda Yik serving as the first Asia-based ANFT Trainer and Mentor.
• Guide Mentoring and Ongoing Support One-on-one mentoring and continued professional support for trained forest therapy guides, helping them deepen their practice and navigate real-world guiding challenges.
• Nature-based Bespoke Corporate Training Programs Customised in-house training programs for organisations seeking to develop wellbeing ambassadors with holistic, embodied understanding of nature-based wellbeing practices.
• Student Support Programs and Guest Lectures Educational programs including guest lectures and structured student support initiatives delivered at universities and schools to promote nature connection and wellbeing awareness among students.
• Academic and Community Research Support

Quantifiable outcome

• Reduced blood pressure
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Association of Nature and Forest Therapy (ANFT)coreStrategic or Co-development PartnerANFT is the primary certification and training partner for Shinrin Yoku Hong Kong. Amanda Yik serves as the first Asia-based ANFT Trainer and Mentor. The partnership delivers Forest Therapy Guide certification training, ongoing guide mentoring, and Forest Therapy Trail certification. The ANFT framework provides the standardized methodology used across all guided experiences.
• TrailWatchminorStrategic or Co-development PartnerTrailWatch collaborated with forest therapy guide Amanda Yik and local nature environment recorder AK Kan to create audio content allowing people to listen to nature sounds and experience forest bathing at home.
• Hong Kong Cancer FoundationminorGTM or Marketing PartnerShinrin Yoku Hong Kong created a three-part video series for Hong Kong Cancer Foundation introducing nature healing and forest bathing practices for cancer patients and survivors as part of their supportive care programming.
• RTHK (Radio Television Hong Kong)minorGTM or Marketing PartnerRTHK Channel 31 produced a forest bathing short film featuring Amanda Yik to educate the public about nature connection benefits and Hong Kong's unique ecological diversity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• TrailWatch: Hong Kong-based nature conservation nonprofit and audio-content partner of Shinrin Yoku Hong Kong. Adjacent ecosystem participant with overlapping Hong Kong trails audience and complementary nature-wellness content distribution.

Broad incumbents

• Association of Nature and Forest Therapy (ANFT): The originating international body for the ANFT framework and Forest Therapy Guide certification; Shinrin Yoku Hong Kong is an authorized training partner. ANFT is the closest comparable organization in terms of methodology, network scale, and training revenue model.
• COMO Shambhala: Asia-based luxury wellness retreat brand offering nature-immersive wellness programming (forest bathing, mindful hiking, holistic coaching) to corporate and high-end consumer clients—a broader incumbent pursuing overlap in Asia's premium corporate wellness market.
• Esalen Institute: Pioneering US-based holistic retreat and workshop provider whose nature-immersive mindfulness workshops and facilitator training represent a broader incumbent analog for Shinrin Yoku Hong Kong's workshop and training programming.

Emerging players

• Mindful Adventurer (Australia): Australian-based nature mindfulness facilitator combining forest therapy with adventure-based well-being experiences, comparable in offering mix between guided nature connection and corporate or small-group bookings.

Regional players

• Chewy Sang Forest Bathing (Singapore): Singapore-based certified forest therapy guide offering guided forest bathing sessions and corporate programs in regional parks, comparable in target customer mix and session-based revenue model within the same Asian metro context.
• Path of Nature (Taiwan): Taiwan-based forest therapy guide training organization and session provider serving Greater China audiences with methods similar to ANFT-aligned practice; comparable peer for region-specific training and corporate wellness delivery.
• Mosaick (Mindful.School): Singapore-based nature and mindfulness facilitator offering forest therapy, mindful walks, and corporate wellness programs across corporate and consumer segments in Southeast Asia, directly comparable to Shinrin Yoku Hong Kong's offerings and customer base.

Direct peers

• The Forest Bathing Institute (UK): UK-based forest bathing training school and session provider delivering certified forest therapy guide training, corporate sessions, and public walks—closely matching Shinrin Yoku Hong Kong's mix of training, corporate, and consumer offerings.
• Forest Therapy Hub: Online and in-person forest therapy training provider offering certification pathways and guided experiences across multiple regions, comparable to Shinrin Yoku Hong Kong's ANFT-affiliated certification and public session catalogue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLJzFn4JT_h9fiwqRnivnZw
• Facebookfacebook.com/shinrinyokuhk
• Instagraminstagram.com/shinrinyokuhk
• LinkedInlinkedin.com/company/shinrin-yoku-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinrin Yoku Hong Kong