SCRATCH OF SWEDEN

What SCRATCH OF SWEDEN does

Scratch of Sweden is a privately held Swedish consumer goods company founded in 1985 that develops and sells natural, vegan, and cruelty-free hand, body, and nail care products. The product portfolio is organized around three core lines — the Nail Food® collection (anchored by a registered trademark formula using cold-pressed virgin oils of Lavender, Sesame, and Myrrh), a Hand & Body Spa line (washes, exfoliators, moisturizers, body milk), and a Nail & Cuticle Care line — supplemented by professional accessories and bundled spa kits such as the Layers of Luxury Hand & Body Spa Kit. Manufacturing is in Sweden and the products are positioned as certified natural with unisex appeal.

The business operates a dual-channel go-to-market. In Scandinavia, products are distributed through a network of professional and retail channels including pharmacies (APOTEA, APOTEK HJÄRTAT, APOTEK KRONAN), department stores (ÅHLÉNS), beauty chains (LYKO, KICKS, MEDS), clinics, and salons, with endorsement from professional therapists. In parallel, the company runs a direct-to-consumer e-commerce storefront (Shopify-based, scratchofsweden.com) with USD pricing, free shipping, 24/7 support, and broad payment integration including Klarna, Shop Pay, and USDC. In 2025, on its 40th anniversary, the company extended DTC distribution into the United States, marking its first material geographic expansion outside the Nordic region.

The revenue model is one-time product sales with unit pricing spanning $2.50 (Nail Scrub Brush Mini) to $45 (Layers of Luxury Kit), with flagship Scratch Nail Food starting at $19 USD. The company is bootstrapped with no disclosed funding rounds, parent company, or external investors, and its ownership is consistent with founder or family control. There is no disclosed revenue, headcount, management team detail, or M&A activity; the company appears to be a small, owner-operated natural cosmetics business entering its first international growth phase.

Name

SCRATCH OF SWEDEN

Legal name

Scratch of Sweden

Website

https://ScratchofSweden.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Scratch of Sweden is a 40-year-old Swedish maker of natural, vegan hand, body, and nail care products sold via pharmacies, beauty chains, and its own Shopify storefront, now expanding into the United States in 2025.

Ownership category

akta.pro rank

Product category

Natural Skincare and Nail Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hand & Foot Care (CRABAAAE), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)

Keywords

• Natural hand care
• Vegan nail care
• Skincare products
• Nail treatment serums
• Body care line

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of hand, body, and nail care products through e-commerce platform and retail distribution. Revenue generated from one-time product purchases at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Scratch of Sweden develops, manufactures, and sells natural, vegan, and cruelty-free hand, body, and nail care products made in Sweden. The product portfolio is centered on the proprietary Nail Food® formula using cold-pressed virgin oils (Lavender, Sesame Oil, Myrrh) and includes hand/body washes, moisturizers, exfoliators, night repair treatments, nail serums, cuticle removers, and professional accessories, sold to consumers via DTC e-commerce and through pharmacies, department stores, beauty chains, clinics, and salons.

Product overview

SCRATCH OF SWEDEN is a Swedish natural hand, body, and nail care brand celebrating 40 years of excellence. The product portfolio consists of three core collections: the Hand & Body Spa line (washes, exfoliators, moisturizers, body milk), the Nail Food Collection (nail serums, repair products, and treatments with the signature cold-pressed oil formula of lavender, sesame oil, and myrrh), and Nail & Cuticle Care products (night repair, cuticle remover). These are complemented by professional Accessories and bundled Spa Kits. The brand positions itself as certified natural, vegan, and cruelty-free, with products used by professional therapists in Scandinavia and sold through pharmacies, department stores, beauty chains, clinics, and salons.

Differentiator

Problem solved

Functional benefit

Brands

• Nail Food®: Signature nail care product line featuring cold-pressed virgin oils of Lavender, Sesame Oil and Myrrh

Products and services

• Scratch Nail Food Bestselling nail treatment serum containing cold-pressed virgin oils of lavender, sesame oil, and myrrh, formulated to nourish and repair nails. Sold to individual consumers via DTC and to professional therapists for client treatments.
• Scratch Nail Repair Serum 10ml Targeted 10ml nail repair serum for nail restoration and treatment, priced at $23.00 USD. Sold to consumers and professional nail therapists.
• Scratch Nail Food Pen Brush & Go Convenient pen-format nail food product with brush applicator for on-the-go nail care using the cold-pressed virgin oil formula.
• Scratch Hand & Body Wash Hand and body cleansing wash for daily hygiene and skincare using the brand's natural formulation approach.
• Scratch Hand & Body Exfoliator Exfoliating treatment for hands and body designed to remove dead skin cells and smooth skin texture.
• Scratch No Dry Hands Moisturizer Moisturizing lotion specifically formulated to prevent and treat dry hands.
• Scratch Hand & Body Milk Rich body milk product for deep hydration and nourishment of hands and body.
• Scratch Hand & Cuticle Care Night Repair Overnight repair treatment for hands and cuticles featuring skin rejuvenating properties with lanolin.
• Scratch Cuticle Remover Cuticle remover product for professional manicure treatment and nail care preparation.
• Scratch Manicure File Professional manicure file for nail shaping and smoothing.
• Scratch Crystal Stone Crystal stone for nail care and smoothing treatments.
• Scratch 3-Way Buffer Three-sided buffer for nail smoothing and polishing.
• Nail Scrub Brush Mini Miniature nail scrub brush for cleaning nails and cuticles.
• Layers of Luxury Hand & Body Spa Kit Curated spa kit containing multiple hand and body care products for a comprehensive at-home spa experience.

Quantifiable outcome

• Skin rejuvenator for cracked skin and dry hands
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• LYKOcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Scandinavian beauty retailer and salon chain that sells Scratch of Sweden products. LYKO is a major beauty e-commerce and salon platform in Scandinavia.
• ÅHLÉNScoreChannel Partner/ Reseller/ Distributor · 1 January 2025Swedish department store chain retailing Scratch of Sweden products in their beauty departments.
• APOTEAcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Swedish online pharmacy that carries Scratch of Sweden products, expanding reach into health-conscious consumers.
• APOTEK HJÄRTATcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Major Swedish pharmacy chain selling Scratch of Sweden products. One of the largest pharmacy networks in Sweden.
• APOTEK KRONANcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Swedish pharmacy chain retailing Scratch of Sweden products in their stores and potentially online.
• KICKScoreChannel Partner/ Reseller/ Distributor · 1 January 2025Scandinavian beauty retailer with physical stores and online presence selling Scratch of Sweden products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aesop: Premium natural skincare brand with hand care line sold through luxury department stores and own-boutiques. Comparable in premium natural positioning and hand/body care focus.
• The Body Shop: Global natural, cruelty-free, ethically-positioned personal care retailer. Comparable in natural/vegan/ethical positioning and broad hand & body product portfolio.
• Lush: Natural, vegan, cruelty-free personal care brand with global retail footprint. Comparable in vegan/cruelty-free ethos and in-store retail experience.
• Burt's Bees: Natural personal care brand with hand/body care products, owned by Clorox. Comparable in natural, mass-distribution positioning for hand and body care.
• Essie: Mass-market nail color and treatments brand owned by L'Oréal. Comparable in nail care category but operates at much larger scale and broader distribution.

Direct peers

• L'Occitane en Provence: Premium natural hand, body, and skincare brand with strong spa and retail presence. Comparable in hand/body care focus, natural positioning, and retail-distribution model.
• OPI: Global professional nail care brand (polishes, treatments, gels) sold through salons and retail. Directly comparable as a salon-channel nail care brand with broad professional and consumer distribution.
• CND (Creative Nail Design): Professional nail care company offering treatments, serums and salon products. Comparable in targeting professional nail technicians and salon channels with treatment-focused SKUs.
• Nails Inc. Specialist nail care brand selling treatments, polishes, and accessories through retail and DTC. Comparable in nail category focus and pharmacy/retail channel strategy.

Regional players

• Maria Nila: Swedish vegan, cruelty-free professional beauty brand expanding internationally. Comparable as a fellow Swedish natural beauty brand with salon-channel DNA and international ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scratchofsweden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCRATCH OF SWEDEN